About AdMarvel
AdMarvel is a Media & Entertainment company based in San Mateo (United States) founded in 2006, and was acquired by Opera in January 2010. Mobile advertising is sourced, managed, and tracked across networks. AdMarvel has raised $8 million across 2 funding rounds from investors including Opera, Khosla Ventures and Index Ventures. The company was acqui-hired. Its focus areas include Enterprise Applications, Mobile Advertising, Enabler and Reporting and Analytics. Its competitors include Flurry, Integral Ad Science and Cinarra; 3 of its 3 listed competitors have raised funding.
Company details
AdMarvel was founded in 2006 in San Mateo, United States, focusing on mobile ad serving within the advertising technology sector. Services are provided to publishers, developers, carriers, ad networks, agencies, and advertisers for optimizing inventory and revenue. Operations span mobile web, WAP, SMS, and in-application formats. The company, formerly Frengo, was acquired by Opera Software in January 2010 for 8 million in cash plus a 15 million earnout.
- Headquarters San Mateo, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website admarvel.com
- Social LinkedIn X
- Acquired by Opera (Jan 2010)
Funding Insights of AdMarvel
AdMarvel has successfully raised a total of $8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5.7 million completed in May 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 2
- Last Round Series B — $5.7M
- First Round $2.3M
(Dec 2006)
- Investors Count 3
All 2 funding rounds of AdMarvel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2007 | $5.7M | Series B | – | Trilogy Equity Partners | |
| Dec 2006 | $2.3M | Series A | – | Index Ventures, Khosla Ventures | – |
4 investors in total: 4 institutional.
Investors in AdMarvel
AdMarvel has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Opera, Khosla Ventures and Index Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Early-stage venture capital is invested in US technology sectors. | trilogyequity.com | Bellevue, United States | ||
Generic web browsers for consumers are provided by Opera. | 1995 | opera.com | Oslo, Norway |
Investor details for AdMarvel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of AdMarvel
4 dated milestones of AdMarvel across 4 years, from founding to its latest funding, stage changes and deals.
- Founded AdMarvel is founded.
- Funding First funding round of $2.3M.
- Funding Latest funding round, Series B, of $5.7M.
- Exit Acquired by Opera.
Competitors of AdMarvel
AdMarvel has 3 listed competitors in our database, 3 of them funded. They include Flurry, Integral Ad Science and Cinarra.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flurry.com | 2005 | San Francisco, United States | $63M | Mobile application analytics solutions are offered by Flurry. | ||
| integralads.com | 2009 | New York, United States | $80.75M | 880 | AI powered ad fraud detection software | |
| cinarra.com | 2012 | Cupertino, United States | $24.5M | 15 | Mobile operator data is analyzed for advertising insights. |
Detailed competitors of AdMarvel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AdMarvel
Websites that share an audience with AdMarvel (admarvel.com).
Websites whose visitors overlap most with AdMarvel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| smaato.com | 100% | 26.1K | #886,209 | View details | |
| admob.com | 85% | 195K | #351,278 | View details | |
| operamediaworks.com | 83% | 2.7K | #7,984,468 | View details | |
| millennialmedia.com | 83% | View details | |||
| comscore.com | 82% | 177.1K | #224,735 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for AdMarvel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as AdMarvel (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Admarvel
Complete news archive for AdMarvel
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- Brand-specific news history
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Frequently Asked Questions about AdMarvel
AdMarvel was founded in 2006.
AdMarvel is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
AdMarvel is a funded company, having raised a total of $8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.3M, raised on Dec 2006.
AdMarvel was founded in 2006 in San Mateo, United States, focusing on mobile ad serving within the advertising technology sector. Services are provided to publishers, developers, carriers, ad networks, agencies, and advertisers for optimizing inventory and revenue. Operations span mobile web, WAP, SMS, and in-application formats. The company, formerly Frengo, was acquired by Opera Software in January 2010 for 8 million in cash plus a 15 million earnout.
AdMarvel's top competitors include Flurry, Integral Ad Science and Cinarra.
AdMarvel has 4 investors. Key investors include Opera, Khosla Ventures, Index Ventures, and Trilogy Equity Partners.
Yes. AdMarvel was acquired by Opera in January 2010.