About Smaato
Smaato is a Media & Entertainment company based in San Francisco (United States) founded in 2005, and was acquired by Verve in July 2021. Mobile RTB ad exchange and SSP are provided for publishers. Smaato has raised $40 million across 4 funding rounds from investors including Verve, Calibrium and EDBI. The company has 20 employees. Smaato has completed 1 acquisition, including Adsmobi. Its website smaato.com draws about 26 thousand monthly visits. Its Indian entity Smaato India Private Limited reported revenue of ₹6.46 Cr. Smaato offers products and services including SPX, SDX, Customer Data Platform, and Consent Management Platform. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Mobile. Its competitors include Mobile Posse, Start.io and Chocolate; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2005 in San Francisco, United States, Smaato functions as a mobile real-time bidding ad exchange and supply-side platform within the advertising sector. Revenues from mobile ads are optimized for app developers and publishers through its infrastructure. Integration is supported via an open API and multiple SDKs, connecting ad networks, inventory owners, and third-party technology providers across mobile ecosystems.
- Headquarters San Francisco, United States
- Employees 20
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Website smaato.com
- Social LinkedIn X Facebook
- Acquired by Verve (Jul 2021)
- Legal Name Smaato India Private Limited
- Date of Incorporation 15 Dec, 2020
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹6.46 Cr
FY 2025 · -10% YoY
- Indian entity net profit₹58.9 Lakh
FY 2025 · 9% margin
- Indian entity EBITDA₹93 Lakh
FY 2025 · 14% margin
- Total Equity Funding$40M (USD)
in 4 rounds
- Latest Funding Round$25M (USD), Series E
Aug 2014
- InvestorsVerve
& 4 more
- Employee Count20
- Investments & Acquisitions
- Acquired by
Associated legal entities of Smaato
Smaato operates through Smaato India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Smaato India Private Limited CIN U72900TG2020PTC146878 | Active | 15 Dec 2020 | Hyderabad, Telangana | ₹6.5 Cr | 20 | 3 | View details |
Products & Services of Smaato
Smaato offers a comprehensive portfolio of products and services, including SPX, SDX, Customer Data Platform, and Consent Management Platform.
Platform for ad revenue optimization through programmatic deals.
Tool for advertisers to extend reach and manage campaigns.
System for handling customer data in advertising contexts.
Platform for managing user consent in digital ads.
Funding Insights of Smaato
Smaato has successfully raised a total of $40M across 4 strategic funding rounds. The most recent funding activity was a Series E round of $25 million completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40M
- Total Rounds 4
- Last Round Series E — $25M
- First Round $3.5M
(Jan 2008)
- Investors Count 3
All 4 funding rounds of Smaato with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
5 investors in total: 5 institutional.
Investors in Smaato
Smaato has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Verve, Calibrium and EDBI.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government-backed investments are directed toward healthcare, fintech, and various sectors. | edbi.com | Singapore, Singapore | ||
Multi-stage tech-focused VC investment company funding companies in globally | sphventures.com.sg | Singapore, Singapore | ||
Private investment services are offered by Calibrium for clients. | clbrm.com | Zürich, Switzerland | ||
| spearhead.com.cn | ||||
Privacy-first omni-channel advertising platform is provided for customer targeting. | 2005 | verve.com | New York, United States |
Investor details for Smaato
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Board of directors of Smaato India Private Limited (Smaato)
Smaato India Private Limited is the primary company behind Smaato. The board of Smaato India Private Limited currently have 3 directors; the longest-serving is Sameer Subhash Sondhi, appointed in 2021. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sameer Subhash Sondhi DIN 09140266 | Director | 17 Aug 2021 | 5 yrs 2 mo | Smaato India Private Limited |
| Varshakulkarni DIN 08573291 | Director | 17 Aug 2021 | 5 yrs 2 mo | Smaato India Private Limited |
| Anindita Boruah DIN 11525323 | Additional Director | 06 Feb 2026 | 9 mo | Smaato India Private Limited |
People of Smaato
76 people are tracked at Smaato (31 in leadership, 45 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Rohit K. | Director, HR Operations & Infrastructure | Leadership |
Donna Manderson | Senior Director, Ad Operations | Leadership |
Ann Marie Bermont | Head Of Legal | Leadership |
Esther Hilsen | Head Of ESG & IR Manager | Leadership |
Delynn Ho | General Manager, Asia Pacific | Leadership |
David Geborek Wågestrand | Head Of Customer Success Nordics | Leadership |
Sara Wendle | Senior Business Development Director Nordics | Leadership |
Melinda Georgiadis | Global Head Of Talent, Employer Branding And Diversity&inclusion | Leadership |
Christian Duus | CFO | Leadership |
Gosia Adamczyk | VP Of Human Resources | Leadership |
Olivier W. | VP M&a And Corporate Development | Leadership |
Prasanna Prasad | Chief Technology Officer | Leadership |
Ken Snider | Senior Vice President Of Technology Operations | Leadership |
Stephen Lane | Director, Operations And Customer Success | Leadership |
Carrie Galli | Chief Human Resources Officer | Leadership |
Luiz Biagiotti | VP & Managing Director, Latam | Leadership |
Devashish Gupta | Director, Engineering | Leadership |
Derviş Hoşça | Head Of Accounting | Leadership |
Chris Derby | VP Of Engineering | Leadership |
Wiewie Hong | Senior HR Business Partner | Leadership |
56 more people are available in the full profile.
Complete people profiles for Smaato
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Financials of Smaato
Figures of Smaato India Private Limited, the primary company behind Smaato, for FY 2025. Revenue was ₹6.46 Cr (-10% year on year). Net profit was ₹58.9 Lakh (9% margin). EBITDA was ₹93 Lakh (14% margin). Revenue has grown at a compounded annual rate of -11% over three years.
- ₹6.46 CrRevenue · FY 2025 · -10% YoY
- ₹58.9 LakhNet profit · 9% margin
- ₹93 LakhEBITDA · 14% margin
- ₹5 LakhPaid-up capital
- 20Employees (provident fund records)
- -11%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Smaato India Private Limited are on its company page.
Detailed financial statements for Smaato
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Smaato
Smaato has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Adsmobi.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile demand-side platform for real-time bidding in advertising is operated. | adsmobi.com | New York, United States | 2010 | Jul 2013 | •••• |
Complete acquisition details for Smaato
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Timeline of Smaato
6 dated milestones of Smaato across 16 years, from founding to its latest funding, stage changes and deals.
Competitors of Smaato
Smaato has 3 listed competitors in our database, 3 of them funded. They include Mobile Posse, Start.io and Chocolate.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mobileposse.com | 2005 | Mclean, United States | $26.51M | 19 | App monetization is enabled via home and lock screen messaging. | |
| start.io | 2010 | New York, United States | $4.3M | Platform offering software for mobile marketing | ||
| chocolateplatform.com | 2007 | Fremont, United States | $3.4M | Video SSP software is provided for programmatic advertising platforms. |
Detailed competitors of Smaato
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Web traffic of Smaato
The website of Smaato (smaato.com) receives about 26.1K visits a month and ranks #886,209 among all websites worldwide, #1,944 in Online Marketing.
- Monthly visits26.1K
▼ 25.5% vs previous month
- Unique visitors16.8K
per month
- Global rank#886,209
among all websites
- Category rank#1,944
Business and Consumer Services · Online Marketing
- Bounce rate46%
- Pages per visit1.8
- Average visit19 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Smaato. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| admob.com | 100% | 195K | #351,278 | View details | |
| seven.one | 99% | #1,218,051 | View details | ||
| indexexchange.com | 99% | 95.1K | #293,155 | View details | |
| sonobi.com | 99% | 24.2K | #1,284,143 | View details | |
| pubmatic.com | 98% | 1.2M | #33,781 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smaato
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Top companies in Mobile Advertising
3 companies that operate in the same segment as Smaato (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Smaato
Complete news archive for Smaato
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Frequently Asked Questions about Smaato
Smaato was founded in 2005 and raised its 1st funding round 3 years after it was founded.
Smaato is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Smaato is a funded company, having raised a total of $40M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Jan 2008.
Smaato has 20 employees.
The primary company behind Smaato, Smaato India Private Limited, reported revenue of ₹6.46 Cr for FY 2025, down 10% year on year.
Founded in 2005 in San Francisco, United States, Smaato functions as a mobile real-time bidding ad exchange and supply-side platform within the advertising sector. Revenues from mobile ads are optimized for app developers and publishers through its infrastructure. Integration is supported via an open API and multiple SDKs, connecting ad networks, inventory owners, and third-party technology providers across mobile ecosystems.
Smaato's top competitors include Start.io, Mobile Posse and Chocolate.
Smaato offers SPX, SDX, Customer Data Platform, and Consent Management Platform.
Smaato has made 1 acquisition, including Adsmobi.
Smaato has 5 investors. Key investors include Verve, Calibrium, EDBI, SPH Ventures, and Spearhead.
Smaato operates through Smaato India Private Limited.
Yes. Smaato was acquired by Verve in July 2021.