About Smaato
Smaato is a company based in San Francisco (United States) founded in 2005 was acquired by Verve in July 2021.. Smaato has raised $40 million across 4 funding rounds from investors including Verve, Calibrium and EDBI. The company has 20 employees as of March 29, 2024. Smaato has completed 1 acquisition, including Adsmobi. Smaato offers products and services including SPX, SDX, Customer Data Platform, and Consent Management Platform. Smaato operates in a competitive market with competitors including Mobile Posse, Start.io, Chocolate, Marfeel and Fuse Powered, among others.
- Headquarter San Francisco, United States
- Employees 20 as on 29 Mar, 2024
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Smaato India Private Limited
- Date of Incorporation 15 Dec, 2020
- Jurisdiction Hyderabad, Telangana, India
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Annual Revenue
$1.05 M (USD)-4.77as on Mar 31, 2023
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Net Profit
$89.59 K (USD)-16.55as on Mar 31, 2023
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EBITDA
$160.51 K (USD)-7.32as on Mar 31, 2023
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Total Equity Funding
$40 M (USD)
in 4 rounds
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Latest Funding Round
$25 M (USD), Series E
Aug 05, 2014
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Investors
Verve
& 4 more
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Employee Count
20
as on Mar 29, 2024
- Investments & Acquisitions
- Acquired by
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Products & Services of Smaato
Smaato offers a comprehensive portfolio of products and services, including SPX, SDX, Customer Data Platform, and Consent Management Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for ad revenue optimization through programmatic deals.
Tool for advertisers to extend reach and manage campaigns.
System for handling customer data in advertising contexts.
Platform for managing user consent in digital ads.
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Funding Insights of Smaato
Smaato has successfully raised a total of $40M across 4 strategic funding rounds. The most recent funding activity was a Series E round of $25 million completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series E — $25.0M
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First Round
First Round
(01 Jan 2008)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2014 | Amount | Series E - Smaato | Valuation | SPH Ventures | |
| Jan, 2011 | Amount | Series C - Smaato | Valuation |
investors |
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| Dec, 2009 | Amount | Series B - Smaato | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smaato
Smaato has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Verve, Calibrium and EDBI. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Government-backed investments are directed toward healthcare, fintech, and various sectors.
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Founded Year | Domain | Location | |
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Multi-stage tech-focused VC investment company funding companies in globally
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Founded Year | Domain | Location | |
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Private investment services are offered by Calibrium for clients.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smaato
Smaato has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Adsmobi. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Mobile demand-side platform for real-time bidding in advertising is operated.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Smaato
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smaato Comparisons
Competitors of Smaato
Smaato operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mobile Posse, Start.io, Chocolate, Marfeel and Fuse Powered, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
App monetization is enabled via home and lock screen messaging.
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| domain | founded_year | HQ Location |
Platform offering software for mobile marketing
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| domain | founded_year | HQ Location |
Video SSP software is provided for programmatic advertising platforms.
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| domain | founded_year | HQ Location |
RTB-enabled supply-side platform for mobile web optimization is offered.
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| domain | founded_year | HQ Location |
Mobile app publishing and ad mediation platforms are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smaato
Frequently Asked Questions about Smaato
When was Smaato founded?
Smaato was founded in 2005 and raised its 1st funding round 3 years after it was founded.
Where is Smaato located?
Smaato is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Smaato a funded company?
Smaato is a funded company, having raised a total of $40M across 4 funding rounds to date. The company's 1st funding round was a Series B of $4.5M, raised on Jan 01, 2008.
How many employees does Smaato have?
As of Mar 29, 2024, the latest employee count at Smaato is 20.
What is the annual revenue of Smaato?
Annual revenue of Smaato is $1.05M as on Mar 31, 2023.
What does Smaato do?
Founded in 2005 in San Francisco, United States, Smaato functions as a mobile real-time bidding ad exchange and supply-side platform within the advertising sector. Revenues from mobile ads are optimized for app developers and publishers through its infrastructure. Integration is supported via an open API and multiple SDKs, connecting ad networks, inventory owners, and third-party technology providers across mobile ecosystems.
Who are the top competitors of Smaato?
Smaato's top competitors include Start.io, Mobile Posse and Chocolate.
What products or services does Smaato offer?
Smaato offers SPX, SDX, Customer Data Platform, and Consent Management Platform.
How many acquisitions has Smaato made?
Smaato has made 1 acquisition, including Adsmobi.
Who are Smaato's investors?
Smaato has 5 investors. Key investors include Verve, Calibrium, EDBI, SPH Ventures, and Spearhead.
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