About Smaato
Smaato is a company based in San Francisco (United States) founded in 2005 was acquired by Verve in July 2021. Smaato has raised $40 million across 4 funding rounds from investors including Verve, Calibrium and EDBI. The company has 20 employees as of March 29, 2024. Smaato has completed 1 acquisition, including Adsmobi. Smaato offers products and services including SPX, SDX, Customer Data Platform, and Consent Management Platform. Smaato operates in a competitive market with competitors including Mobile Posse, Start.io, Chocolate, Marfeel and Fuse Powered, among others.
- Headquarter San Francisco, United States
- Employees 20 as on 29 Mar, 2024
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Smaato India Private Limited
- Date of Incorporation 15 Dec, 2020
- Jurisdiction Hyderabad, Telangana, India
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Annual Revenue
$1.05 M (USD)-4.77as on Mar 31, 2023
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Net Profit
$89.59 K (USD)-16.55as on Mar 31, 2023
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EBITDA
$160.51 K (USD)-7.32as on Mar 31, 2023
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Total Equity Funding
$40 M (USD)
in 4 rounds
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Latest Funding Round
$25 M (USD), Series E
Aug 05, 2014
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Investors
Verve
& 4 more
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Employee Count
20
as on Mar 29, 2024
- Investments & Acquisitions
- Acquired by
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Products & Services of Smaato
Smaato offers a comprehensive portfolio of products and services, including SPX, SDX, Customer Data Platform, and Consent Management Platform.
Platform for ad revenue optimization through programmatic deals.
Tool for advertisers to extend reach and manage campaigns.
System for handling customer data in advertising contexts.
Platform for managing user consent in digital ads.
People of Smaato
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Funding Insights of Smaato
Smaato has successfully raised a total of $40M across 4 strategic funding rounds. The most recent funding activity was a Series E round of $25 million completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Smaato
Smaato has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Verve, Calibrium and EDBI.
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Government-backed investments are directed toward healthcare, fintech, and various sectors.
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Multi-stage tech-focused VC investment company funding companies in globally
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Private investment services are offered by Calibrium for clients.
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Investor details for Smaato
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Investments & Acquisitions by Smaato
Smaato has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Adsmobi.
Investment portfolio details for Smaato
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Mobile demand-side platform for real-time bidding in advertising is operated.
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Complete acquisition details for Smaato
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Financial Statements - Smaato
Detailed financials for Smaato
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Smaato Comparisons
Peer comparison for Smaato
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Competitors of Smaato
Smaato operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mobile Posse, Start.io, Chocolate, Marfeel and Fuse Powered, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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App monetization is enabled via home and lock screen messaging.
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Platform offering software for mobile marketing
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Video SSP software is provided for programmatic advertising platforms.
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RTB-enabled supply-side platform for mobile web optimization is offered.
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Mobile app publishing and ad mediation platforms are provided.
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Detailed competitors of Smaato
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Latest news on Smaato
Complete news archive for Smaato
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Frequently Asked Questions about Smaato
Smaato was founded in 2005 and raised its 1st funding round 3 years after it was founded.
Smaato is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Smaato is a funded company, having raised a total of $40M across 4 funding rounds to date.
As of Mar 29, 2024, the latest employee count at Smaato is 20.
Annual revenue of Smaato is $1.05M as on Mar 31, 2023.
Founded in 2005 in San Francisco, United States, Smaato functions as a mobile real-time bidding ad exchange and supply-side platform within the advertising sector. Revenues from mobile ads are optimized for app developers and publishers through its infrastructure. Integration is supported via an open API and multiple SDKs, connecting ad networks, inventory owners, and third-party technology providers across mobile ecosystems.
Smaato's top competitors include Start.io, Mobile Posse and Chocolate.
Smaato offers SPX, SDX, Customer Data Platform, and Consent Management Platform.
Smaato has made 1 acquisition, including Adsmobi.
Smaato has 5 investors. Key investors include Verve, Calibrium, EDBI, SPH Ventures, and Spearhead.