About Sonobi
Sonobi is a company based in New York (United States) founded in 2011.. Sonobi has raised $10.4 million across 2 funding rounds from investors including Safeguard Scientifics and Cohere Capital. Sonobi has completed 1 acquisition, including Amply Media. Sonobi offers products and services including JetStream and CTV/OTT Advertising. Sonobi operates in a competitive market with competitors including PubMatic, Sovrn, Sharethrough, Brightcom and Komli, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Sonobi Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10.4 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
Safeguard Scientifics
& 1 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Sonobi
Sonobi offers a comprehensive portfolio of products and services, including JetStream and CTV/OTT Advertising. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Data-driven platform for audience planning across devices and channels.
Service for targeted TV advertising to reach niche audiences.
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Funding Insights of Sonobi
Sonobi has successfully raised a total of $10.4M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(04 Aug 2015)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2020 | Amount | Series B - Sonobi | Valuation | Cohere Capital |
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| Aug, 2015 | Amount | Series A - Sonobi | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sonobi
Sonobi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Safeguard Scientifics and Cohere Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A private equity firm focused on middle market technology investments.
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Founded Year | Domain | Location | |
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Venture capital firm investing in early and growth stage companies
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sonobi
Sonobi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Amply Media. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Providerof digital & content marketing and advertising services
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Sonobi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sonobi Comparisons
Competitors of Sonobi
Sonobi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sharethrough, Brightcom and Komli, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SSP software is offered to publishers for ad inventory sales.
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| domain | founded_year | HQ Location |
Platform offering SSP solution
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| domain | founded_year | HQ Location |
Ad network software is offered to connect advertisers and publishers.
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| domain | founded_year | HQ Location |
Digital ad inventory is monetized across devices by publisher platform.
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| domain | founded_year | HQ Location |
Platform offering SSP software
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sonobi
Frequently Asked Questions about Sonobi
When was Sonobi founded?
Sonobi was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Where is Sonobi located?
Sonobi is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Sonobi a funded company?
Sonobi is a funded company, having raised a total of $10.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10.4M, raised on Aug 04, 2015.
What does Sonobi do?
Sonobi is a digital display advertising company bringing web publishers and advertisers together via a single buying and selling solution. Provides yield optimization technology using direct integration with a real-time bidding platform. Also offers an auction environment for 3rd party ad networks. Sonobi helps publishers consolidate revenue demand into a single bid stream and automates the process of serving campaigns across channels. Provides a self-service platform for RTB yield optimization for small publishers as well.
Who are the top competitors of Sonobi?
Sonobi's top competitors include PubMatic, Sovrn and Sharethrough.
What products or services does Sonobi offer?
Sonobi offers JetStream and CTV/OTT Advertising.
How many acquisitions has Sonobi made?
Sonobi has made 1 acquisition, including Amply Media.
Who are Sonobi's investors?
Sonobi has 2 investors. Key investors include Safeguard Scientifics, and Cohere Capital.
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