About Sonobi
Sonobi is a Media & Entertainment company based in New York (United States) founded in 2011. Premium programmatic advertising solutions are provided for publishers and advertisers. Sonobi has raised $10.4 million across 2 funding rounds from investors including Safeguard Scientifics and Cohere Capital. Sonobi has completed 1 acquisition, including Amply Media. Its website sonobi.com draws about 24 thousand monthly visits. Sonobi offers products and services including JetStream and CTV/OTT Advertising. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its legal entity is SONOBI INC. Its competitors include PubMatic, Sovrn and Magnite; 3 of its 3 listed competitors have raised funding.
Company details
Sonobi is a digital display advertising company bringing web publishers and advertisers together via a single buying and selling solution. Provides yield optimization technology using direct integration with a real-time bidding platform. Also offers an auction environment for 3rd party ad networks. Sonobi helps publishers consolidate revenue demand into a single bid stream and automates the process of serving campaigns across channels. Provides a self-service platform for RTB yield optimization for small publishers as well.
- Total Equity Funding$10.4M (USD)
in 2 rounds
- InvestorsSafeguard Scientifics
& 1 more
- Investments & Acquisitions
Products & Services of Sonobi
Sonobi offers a comprehensive portfolio of products and services, including JetStream and CTV/OTT Advertising.
Data-driven platform for audience planning across devices and channels.
Service for targeted TV advertising to reach niche audiences.
Apps and channels of Sonobi
its YouTube channel Sonobi has 103 subscribers and 14 videos.
Videos from Sonobi
The most watched videos on Sonobi's YouTube channel, Sonobi (103 subscribers). Click a video to play it here.
More on Sonobi.
Funding Insights of Sonobi
Sonobi has successfully raised a total of $10.4M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.4M
- Total Rounds 2
- First Round $10.4M
(Aug 2015)
- Investors Count 2
All 2 funding rounds of Sonobi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | Series B | – | Cohere Capital | – | |
| Aug 2015 | $10.4M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Sonobi
Sonobi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Safeguard Scientifics and Cohere Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A private equity firm focused on middle market technology investments. | coherecapital.com | Boston, United States | ||
Venture capital firm investing in early and growth stage companies | 1953 | safeguard.com | Radnor, United States |
Investor details for Sonobi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Sonobi
22 people are tracked at Sonobi (14 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Michael Connolly | Co Founder/ Chief Executive Officer | Leadership |
Eric Vincent | Vice President Strategic Account | Leadership |
Steve Wilcox | Vp, Channel Solutions | Leadership |
Deborah Spencer | CTO | Leadership |
Eliot Dahood | Vice President Of Products | Leadership |
Justin Kennedy | Chief Operations Officer | Leadership |
Ted Scott | Chief of Staff | Leadership |
Alyssa Guenther | Vice President Operations | Leadership |
Troy Leclerc | VP Of Data Science And Data Engineering | Leadership |
Madison Perlini | Senior Director Of Product | Leadership |
Edoardo Morera | Director Of Marketing And Communications | Leadership |
Alireza Hajibagheri | Director Of Data Science And Data Engineering | Leadership |
John Donahue | Chief Product & Marketing Officer | Leadership |
Kristin Labatt | Director Of Media Innovations | Leadership |
Odell Joseph | Software Engineer | Team |
Jonathan Go | Manager, Software Engineering | Team |
Kaemen Rice | Manager Of Client Services And Support | Team |
Dhiren Chandnani | Software Engineer | Team |
Shoaib Ahmed | Software Engineer | Team |
Kate Kupchyk | Software QA Engineer | Team |
2 more people are available in the full profile.
Complete people profiles for Sonobi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Investments & Acquisitions by Sonobi
Sonobi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Amply Media.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Providerof digital & content marketing and advertising services | amplymedia.com | Kansas, United States | 2016 | Oct 2021 | •••• |
Complete acquisition details for Sonobi
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Sonobi
4 dated milestones of Sonobi across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Sonobi is founded.
- Funding First funding round of $10.4M.
- Funding Latest funding round, Series B,.
- Acquisition Acquires Amply Media.
Competitors of Sonobi
Sonobi has 3 listed competitors in our database, 3 of them funded. They include PubMatic, Sovrn and Magnite.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pubmatic.com | 2006 | Redwood, United States | $31M | 140 | SSP software is offered to publishers for ad inventory sales. | |
| sovrn.com | 2006 | Boulder, United States | $99.85M | 195 | Platform offering SSP solution | |
| magnite.com | 2011 | Los Angeles, United States | $37M | 911 | SSP software is provided for publishers' content monetization across screens. |
Detailed competitors of Sonobi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sonobi
The website of Sonobi (sonobi.com) receives about 24.2K visits a month and ranks #1,284,143 among all websites worldwide, #2,841 in Online Marketing.
- Monthly visits24.2K
▲ 0.9% vs previous month
- Unique visitors10.5K
per month
- Global rank#1,284,143
among all websites
- Category rank#2,841
Business and Consumer Services · Online Marketing
- Bounce rate51%
- Pages per visit1.4
- Average visit32 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Sonobi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| seven.one | 100% | #1,218,051 | View details | ||
| indexexchange.com | 100% | 95.1K | #293,155 | View details | |
| smaato.com | 100% | 26.1K | #886,209 | View details | |
| pubmatic.com | 99% | 1.2M | #33,781 | View details | |
| admediaking.com | 80% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sonobi
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Sonobi (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Sonobi
Complete news archive for Sonobi
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- Full article archive
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Frequently Asked Questions about Sonobi
Sonobi was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Sonobi is headquartered in New York, United States. It is registered at New York, New York, United States.
Sonobi is a funded company, having raised a total of $10.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10.4M, raised on Aug 2015.
Sonobi is a digital display advertising company bringing web publishers and advertisers together via a single buying and selling solution. Provides yield optimization technology using direct integration with a real-time bidding platform. Also offers an auction environment for 3rd party ad networks. Sonobi helps publishers consolidate revenue demand into a single bid stream and automates the process of serving campaigns across channels. Provides a self-service platform for RTB yield optimization for small publishers as well.
Sonobi offers JetStream and CTV/OTT Advertising.
Sonobi has made 1 acquisition, including Amply Media.
Sonobi has 2 investors. Key investors include Safeguard Scientifics, and Cohere Capital.
Sonobi operates through Sonobi Inc..