Sonobi

New York, United States Founded: 2011 • Age: 15 yrs
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About Sonobi

Sonobi is a company based in New York (United States) founded in 2011.. Sonobi has raised $10.4 million across 2 funding rounds from investors including Safeguard Scientifics and Cohere Capital. Sonobi has completed 1 acquisition, including Amply Media. Sonobi offers products and services including JetStream and CTV/OTT Advertising. Sonobi operates in a competitive market with competitors including PubMatic, Sovrn, Sharethrough, Brightcom and Komli, among others.

  • Headquarter New York, United States
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sonobi Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $10.4 M (USD)

    in 2 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Sonobi

Sonobi offers a comprehensive portfolio of products and services, including JetStream and CTV/OTT Advertising. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Data-driven platform for audience planning across devices and channels.

Service for targeted TV advertising to reach niche audiences.

People of Sonobi
Headcount 50-200
Employee Profiles 22
Employee Profiles
People
Michael Connolly
Co Founder/ Chief Executive Officer
People
Steve Wilcox
Vp, Channel Solutions
People
Deborah Spencer
CTO
People
Eliot Dahood
Vice President Of Products

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Funding Insights of Sonobi

Sonobi has successfully raised a total of $10.4M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round

    (04 Aug 2015)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2020 Amount Series B - Sonobi Valuation Cohere Capital
Aug, 2015 Amount Series A - Sonobi Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sonobi

Sonobi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Safeguard Scientifics and Cohere Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
A private equity firm focused on middle market technology investments.
Founded Year Domain Location
Venture capital firm investing in early and growth stage companies
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sonobi

Sonobi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Amply Media. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Providerof digital & content marketing and advertising services
2016
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Sonobi

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sonobi Comparisons

Employees
+
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Competitors of Sonobi

Sonobi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sharethrough, Brightcom and Komli, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SSP software is offered to publishers for ad inventory sales.
domain founded_year HQ Location
Platform offering SSP solution
domain founded_year HQ Location
Ad network software is offered to connect advertisers and publishers.
domain founded_year HQ Location
Digital ad inventory is monetized across devices by publisher platform.
domain founded_year HQ Location
Platform offering SSP software
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Sonobi

When was Sonobi founded?

Sonobi was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Where is Sonobi located?

Sonobi is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Sonobi a funded company?

Sonobi is a funded company, having raised a total of $10.4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10.4M, raised on Aug 04, 2015.

What does Sonobi do?

Sonobi is a digital display advertising company bringing web publishers and advertisers together via a single buying and selling solution. Provides yield optimization technology using direct integration with a real-time bidding platform. Also offers an auction environment for 3rd party ad networks. Sonobi helps publishers consolidate revenue demand into a single bid stream and automates the process of serving campaigns across channels. Provides a self-service platform for RTB yield optimization for small publishers as well.

Who are the top competitors of Sonobi?

Sonobi's top competitors include PubMatic, Sovrn and Sharethrough.

What products or services does Sonobi offer?

Sonobi offers JetStream and CTV/OTT Advertising.

How many acquisitions has Sonobi made?

Sonobi has made 1 acquisition, including Amply Media.

Who are Sonobi's investors?

Sonobi has 2 investors. Key investors include Safeguard Scientifics, and Cohere Capital.

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