About Sovrn
Sovrn is a company based in Boulder (United States) founded in 2006 was acquired by Federated Media in October 2011.. Sovrn has raised $99.85 million across 8 funding rounds from investors including Lexington Partners, Foundry and Federated Media. The company has 195 employees as of December 31, 2022. Sovrn has completed 6 acquisitions, including Driving Revenue, LinkSmart and Monetizer101. Sovrn offers products and services including Ad Exchange, Sovrn Commerce, and Sovrn Signal. Sovrn operates in a competitive market with competitors including PubMatic, Sonobi, Sharethrough, Magnite and Unruly, among others.
- Headquarter Boulder, United States
- Employees 195 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sovrn, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$99.85 M (USD)
in 8 rounds
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Latest Funding Round
$36 M (USD), Series E
Jul 26, 2022
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Investors
Lexington Partners
& 11 more
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Employee Count
195
as on Dec 31, 2022
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Investments & Acquisitions
Driving Revenue
& 5 more
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Acquired by
Federated Media
(Oct 04, 2011)
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Products & Services of Sovrn
Sovrn offers a comprehensive portfolio of products and services, including Ad Exchange, Sovrn Commerce, and Sovrn Signal. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Omnichannel pipeline for top-tier advertising demand.
Tools to optimize and scale affiliate business operations.
Platform for driving higher CPMs through attention targeting.
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Leadership Team
16 people
Product Management Team
13 people
Operations Team
6 people
Customer Team
4 people
Human Resources and Administration
3 people
Data Analysis and Operations Team
2 people
Finance and Accounting
2 people
Chairman Team
1 people
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Funding Insights of Sovrn
Sovrn has successfully raised a total of $99.85M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $36 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series E — $36.0M
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First Round
First Round
(01 Jan 2007)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2022 | Amount | Series E - Sovrn | Valuation |
investors |
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| May, 2019 | Amount | Series E - Sovrn | Valuation | Foundry | |
| Aug, 2015 | Amount | Series D - Sovrn | Valuation | Foundry , Archer Venture Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sovrn
Sovrn has secured backing from 12 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Lexington Partners, Foundry and Federated Media. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Seed, early, and growth stage VC firm investing in the US
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Founded Year | Domain | Location | |
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Secondary private equity and co-investments are managed diversely.
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Founded Year | Domain | Location | |
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Early-stage venture investments are provided in technology sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sovrn
Sovrn has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Driving Revenue, LinkSmart and Monetizer101. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Website monetization and advertising solutions are provided to businesses.
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2014 | ||||
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Affiliate marketing solutions are provided for content publishers' monetization.
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2013 | ||||
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Viewable ad exchange and serving platform are provided to publishers.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Sovrn
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sovrn Comparisons
Competitors of Sovrn
Sovrn operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sonobi, Sharethrough, Magnite and Unruly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SSP software is offered to publishers for ad inventory sales.
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| domain | founded_year | HQ Location |
Premium programmatic advertising solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Ad network software is offered to connect advertisers and publishers.
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| domain | founded_year | HQ Location |
SSP software is provided for publishers' content monetization across screens.
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| domain | founded_year | HQ Location |
Native video ads are delivered via programmatic supply-side platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sovrn
Frequently Asked Questions about Sovrn
When was Sovrn founded?
Sovrn was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Where is Sovrn located?
Sovrn is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Is Sovrn a funded company?
Sovrn is a funded company, having raised a total of $99.85M across 8 funding rounds to date. The company's 1st funding round was a Series D of $18M, raised on Jan 01, 2007.
How many employees does Sovrn have?
As of Dec 31, 2022, the latest employee count at Sovrn is 195.
What does Sovrn do?
Founded in 2006 and based in Boulder, United States, Sovrn operates in the advertising technology sector. An SSP solution is offered, along with tools and services that allow publishers to conduct ad auctions for site monetization. A global Ad Exchange is owned and managed, supplying advertisers with varied inventory. Ad management features are included, providing reports on performance metrics.
Who are the top competitors of Sovrn?
Sovrn's top competitors include PubMatic, Sharethrough and Unruly.
What products or services does Sovrn offer?
Sovrn offers Ad Exchange, Sovrn Commerce, and Sovrn Signal.
How many acquisitions has Sovrn made?
Sovrn has made 6 acquisitions, including Driving Revenue, LinkSmart, and Monetizer101.
Who are Sovrn's investors?
Sovrn has 12 investors. Key investors include Lexington Partners, Foundry, Federated Media, Archer Venture Capital, and Progress Ventures.
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