About Sovrn
Sovrn is a company based in Boulder (United States) founded in 2006 was acquired by Federated Media in October 2011. Sovrn has raised $99.85 million across 8 funding rounds from investors including Lexington Partners, Foundry and Federated Media. The company has 195 employees as of December 31, 2022. Sovrn has completed 6 acquisitions, including Driving Revenue, LinkSmart and Monetizer101. Sovrn offers products and services including Ad Exchange, Sovrn Commerce, and Sovrn Signal. Sovrn operates in a competitive market with competitors including PubMatic, Sonobi, Sharethrough, Magnite and Unruly, among others.
- Headquarter Boulder, United States
- Employees 195 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Sovrn, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$99.85 M (USD)
in 8 rounds
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Latest Funding Round
$36 M (USD), Series E
Jul 26, 2022
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Investors
Lexington Partners
& 11 more
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Employee Count
195
as on Dec 31, 2022
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Investments & Acquisitions
Driving Revenue
& 5 more
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Acquired by
Federated Media
(Oct 04, 2011)
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Products & Services of Sovrn
Sovrn offers a comprehensive portfolio of products and services, including Ad Exchange, Sovrn Commerce, and Sovrn Signal.
Omnichannel pipeline for top-tier advertising demand.
Tools to optimize and scale affiliate business operations.
Platform for driving higher CPMs through attention targeting.
People of Sovrn
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Leadership Team
16 people
Product Management Team
13 people
Operations Team
6 people
Customer Team
4 people
Human Resources and Administration
3 people
Data Analysis and Operations Team
2 people
Finance and Accounting
2 people
Chairman Team
1 people
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Funding Insights of Sovrn
Sovrn has successfully raised a total of $99.85M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $36 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Sovrn
Sovrn has secured backing from 12 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Lexington Partners, Foundry and Federated Media.
| Investor | Description | Founded Year | Domain | Location |
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Seed, early, and growth stage VC firm investing in the US
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Secondary private equity and co-investments are managed diversely.
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Early-stage venture investments are provided in technology sectors.
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Investor details for Sovrn
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Sovrn
Sovrn has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Driving Revenue, LinkSmart and Monetizer101.
Investment portfolio details for Sovrn
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Website monetization and advertising solutions are provided to businesses.
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Affiliate marketing solutions are provided for content publishers' monetization.
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Viewable ad exchange and serving platform are provided to publishers.
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Locked | Locked | 2012 | Locked |
Complete acquisition details for Sovrn
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Sovrn
Detailed financials for Sovrn
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Sovrn Comparisons
Peer comparison for Sovrn
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of Sovrn
Sovrn operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sonobi, Sharethrough, Magnite and Unruly, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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SSP software is offered to publishers for ad inventory sales.
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Premium programmatic advertising solutions are provided for publishers and advertisers.
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Ad network software is offered to connect advertisers and publishers.
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SSP software is provided for publishers' content monetization across screens.
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Native video ads are delivered via programmatic supply-side platform.
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Detailed competitors of Sovrn
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Sovrn
Complete news archive for Sovrn
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Sovrn
Sovrn was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Sovrn is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Sovrn is a funded company, having raised a total of $99.85M across 8 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Sovrn is 195.
Founded in 2006 and based in Boulder, United States, Sovrn operates in the advertising technology sector. An SSP solution is offered, along with tools and services that allow publishers to conduct ad auctions for site monetization. A global Ad Exchange is owned and managed, supplying advertisers with varied inventory. Ad management features are included, providing reports on performance metrics.
Sovrn's top competitors include PubMatic, Sharethrough and Unruly.
Sovrn offers Ad Exchange, Sovrn Commerce, and Sovrn Signal.
Sovrn has made 6 acquisitions, including Driving Revenue, LinkSmart, and Monetizer101.
Sovrn has 12 investors. Key investors include Lexington Partners, Foundry, Federated Media, Archer Venture Capital, and Progress Ventures.