About Sovrn
Sovrn is a Media & Entertainment company based in Boulder (United States) founded in 2006, and was acquired by Federated Media in October 2011. Platform offering SSP solution. Sovrn has raised $99.85 million across 8 funding rounds from investors including Lexington Partners, Foundry and Federated Media. The company has 195 employees. Sovrn has completed 6 acquisitions, including Driving Revenue, LinkSmart and Monetizer101. Its website sovrn.com draws about 119 thousand monthly visits. Sovrn offers products and services including Ad Exchange, Sovrn Commerce, and Sovrn Signal. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device. Its legal entity is Sovrn, Inc. Its competitors include PubMatic, Sonobi and Magnite; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2006 and based in Boulder, United States, Sovrn operates in the advertising technology sector. An SSP solution is offered, along with tools and services that allow publishers to conduct ad auctions for site monetization. A global Ad Exchange is owned and managed, supplying advertisers with varied inventory. Ad management features are included, providing reports on performance metrics.
- Headquarters Boulder, United States
- Employees 195
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Phone•••• ••••
- Website sovrn.com
- Social LinkedIn X Facebook
- Acquired by Federated Media (Oct 2011)
- Legal Name Sovrn, Inc.
- Total Equity Funding$99.85M (USD)
in 8 rounds
- Latest Funding Round$36M (USD), Series E
Jul 2022
- InvestorsLexington Partners
& 11 more
- Employee Count195
- Investments & AcquisitionsDriving Revenue
& 5 more
- Acquired byFederated Media
(Oct 2011)
Products & Services of Sovrn
Sovrn offers a comprehensive portfolio of products and services, including Ad Exchange, Sovrn Commerce, and Sovrn Signal.
Omnichannel pipeline for top-tier advertising demand.
Tools to optimize and scale affiliate business operations.
Platform for driving higher CPMs through attention targeting.
Funding Insights of Sovrn
Sovrn has successfully raised a total of $99.85M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $36 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $99.85M
- Total Rounds 8
- Last Round Series E — $36M
- First Round $900,000
(Jan 2007)
- Investors Count 11
All 8 funding rounds of Sovrn with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $36M | Series E | – | – | |
| May 2019 | $27.5M | Series E | – | Foundry | |
| Aug 2015 | $18M | Series D | – | Foundry, Archer Venture Capital | – |
| Jun 2010 | $6.05M | Series D | – | Foundry, Boulder Ventures | – |
| May 2010 | $1M | Series C | – | – | – |
| Aug 2008 | $7.1M | Series C | – | Foundry | |
| Jun 2007 | $3.3M | Series B | – | Boulder Ventures | |
| Jan 2007 | $900,000 | Series A | – | High Country Ventures | – |
12 investors in total: 11 institutional and 1 angel.
Investors in Sovrn
Sovrn has secured backing from 12 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Lexington Partners, Foundry and Federated Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed, early, and growth stage VC firm investing in the US | archervc.com | Los Angeles, United States | ||
Secondary private equity and co-investments are managed diversely. | 1994 | lexingtonpartners.com | New York, United States | |
Early-stage venture investments are provided in technology sectors. | progressventures.com | Boston, United States | ||
Growth capital financing is provided by the investment firm. | structuralcapital.com | Menlo Park, United States | ||
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Venture capital investments are made in disruptive growth companies. | oakvc.com | Greenwich, United States | ||
Venture capital is offered by Boulder Ventures for innovative companies. | boulderventures.com | Boulder, United States | ||
Early-stage centric life sciences and tech focused VC firm investing primarily in the US | highcountryventure.com | Boulder, United States | ||
VFX and animation software is provided for entertainment industries. | 1996 | foundry.com | London, United Kingdom | |
| lexcapgroup.com |
Investor details for Sovrn
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Sovrn
59 people are tracked at Sovrn (21 in leadership, 7 in board & advisors, 31 in team); the tracked headcount is 195.
| Name | Role | Group |
|---|---|---|
Walter Knapp | CEO | Leadership |
Ophelia Livingstone | Director, Data Partnerships | Leadership |
Matt Ramage | Director, Exchange Solutions | Leadership |
Howard Kaushansky | Head, Business & Corporate Development | Leadership |
Trish Gerlitz | Chief People Officer | Leadership |
Chris George | President | Leadership |
Adam Argo | VP Of Finance | Leadership |
Peter Brito e Cunha | Managing Director, Ad Management | Leadership |
Brian Bouquet | Chief Product Officer | Leadership |
Isaac Schechtman | VP Product - Exchange | Leadership |
Brian Lovett | Vp, Commerce Products | Leadership |
Babac Vafaey | UK Managing Director | Leadership |
Jen Sprinkle | Director Of People | Leadership |
Bobby Martines | Managing Director, Operations | Leadership |
Andrea Policky | Sr. Director, Legal Operations & Contracts | Leadership |
Carla Holtze Cell | Managing Director, Commerce | Leadership |
Katie Derr | Chief Financial Officer | Leadership |
Danny Christopher | Director Of Product Management, Advertising | Leadership |
Linda B. | Executive Administrator To CEO | Leadership |
Raegan Moltner | Senior Director Of Demand | Leadership |
39 more people are available in the full profile.
Complete people profiles for Sovrn
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Investments & Acquisitions by Sovrn
Sovrn has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Driving Revenue, LinkSmart and Monetizer101.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Affiliate marketing solutions are provided for content publishers' monetization. | monetizer101.com | Lugano, Switzerland | 2013 | Jul 2021 | •••• | |
Website monetization and advertising solutions are provided to businesses. | proper.io | San Diego, United States | 2014 | Jul 2021 | •••• | |
Affiliate marketing platform | prosperent.com | Colorado, Brazil | 2009 | May 2016 | •••• | |
Viewable ad exchange and serving platform are provided to publishers. | onscroll.com | London, United Kingdom | 2012 | Apr 2016 | •••• | |
Delivers brand content with premium publishers | linksmart.com | Boulder, United States | 2009 | Nov 2014 | •••• | |
Outbound traffic monetization solutions are provided for web publishers. | drivingrevenue.com | Chicago, United States | 2005 | Aug 2010 | •••• |
Complete acquisition details for Sovrn
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Deal sources
- Complete history
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Verified entity values are shown only after access is granted.
Timeline of Sovrn
10 dated milestones of Sovrn across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Sovrn is founded.
- Funding First funding round of $900K.
- Acquisition Acquires Driving Revenue.
- Exit Acquired by Federated Media.
- Acquisition Acquires LinkSmart.
- Acquisition Acquires OnScroll.
- Acquisition Acquires Prosperent.
- Acquisition Acquires Proper Media.
- Acquisition Acquires Monetizer101.
- Funding Latest funding round, Series E, of $36.0M.
Competitors of Sovrn
Sovrn has 3 listed competitors in our database, 3 of them funded. They include PubMatic, Sonobi and Magnite.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pubmatic.com | 2006 | Redwood, United States | $31M | 140 | SSP software is offered to publishers for ad inventory sales. | |
| sonobi.com | 2011 | New York, United States | $10.4M | 96 | Premium programmatic advertising solutions are provided for publishers and advertisers. | |
| magnite.com | 2011 | Los Angeles, United States | $37M | 911 | SSP software is provided for publishers' content monetization across screens. |
Detailed competitors of Sovrn
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Sovrn
The website of Sovrn (sovrn.com) receives about 119.3K visits a month and ranks #242,165 among all websites worldwide, #6,789 in Marketing and Advertising.
- Monthly visits119.3K
▲ 1.4% vs previous month
- Unique visitors44.4K
per month
- Global rank#242,165
among all websites
- Category rank#6,789
Business and Consumer Services · Marketing and Advertising
- Bounce rate36%
- Pages per visit5.3
- Average visit1 min 56 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Sovrn. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| altitudedigital.com | 100% | View details | |||
| convinceandconvert.com | 100% | 31.8K | #958,090 | View details | |
| flexoffers.com | 99% | 490.9K | #71,118 | View details | |
us-market.openx.com | us-market.openx.com | 60% | – | ||
| battellemedia.com | 60% | #3,936,282 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Sovrn
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Sovrn (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Sovrn
Complete news archive for Sovrn
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Frequently Asked Questions about Sovrn
Sovrn was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Sovrn is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Sovrn is a funded company, having raised a total of $99.85M across 8 funding rounds to date. The company's 1st funding round was a Series A of $900K, raised on Jan 2007.
Sovrn has 195 employees.
Founded in 2006 and based in Boulder, United States, Sovrn operates in the advertising technology sector. An SSP solution is offered, along with tools and services that allow publishers to conduct ad auctions for site monetization. A global Ad Exchange is owned and managed, supplying advertisers with varied inventory. Ad management features are included, providing reports on performance metrics.
Sovrn offers Ad Exchange, Sovrn Commerce, and Sovrn Signal.
Sovrn has made 6 acquisitions, including Driving Revenue, LinkSmart, and Monetizer101.
Sovrn has 12 investors. Key investors include Lexington Partners, Foundry, Federated Media, Archer Venture Capital, and Progress Ventures.
Sovrn operates through Sovrn, Inc..
Yes. Sovrn was acquired by Federated Media in October 2011.
The website of Sovrn receives about 119 thousand visits a month and ranks #242,165 among all websites worldwide.