About Proper Media
Proper Media is a Business Services company based in San Diego (United States) founded in 2014 by Drew Schoentrup, Chris Richmond, and Tyler Dunn, and was acquired by Sovrn in July 2021. Website monetization and advertising solutions are provided to businesses. Proper Media has completed 1 acquisition, including Spoutable. Its chief executive, as recorded, is Chris Richmond. Its focus areas include Marketing Services and Advertising Agencies. Its competitors include Cadent, Digital Domain and Omnicom Group; 2 of its 3 listed competitors have raised funding.
Company details
Proper Media was founded in 2014 and is based in San Diego, United States. Operations focus on the advertising technology sector, where website monetization tools are delivered alongside ad management services. Team oversight, performance tracking, bidding processes, and marketing strategies are facilitated. Reporting functions are handled, ad quality is enhanced, and payment systems are administered. Collaborations with industry partners support broader advertising implementations.
Investors in Proper Media
Proper Media has secured backing from 1 investor. Prominent investors backing the company include Sovrn.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Platform offering SSP solution | 2006 | sovrn.com | Boulder, United States |
Investor details for Proper Media
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People of Proper Media
3 people are tracked at Proper Media (3 in leadership).
| Name | Role | Group |
|---|---|---|
Drew Schoentrup | Co-Founder & CFO | Leadership |
Chris Richmond | Co-Founder & CEO | Leadership |
Tyler Dunn | Co-Founder | Leadership |
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Investments & Acquisitions by Proper Media
Proper Media has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Spoutable.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cost-per-click native advertising network for premium site audiences is provided. | spoutable.com | San Diego, United States | 2014 | Feb 2018 | •••• |
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Competitors of Proper Media
Proper Media has 3 listed competitors in our database, 2 of them funded. They include Cadent, Digital Domain and Omnicom Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| digitaldomain.com | 1992 | Los Angeles, United States | $18.22M | 191 | Visual effects studio for feature film and advertising production | |
| omnicomgroup.com | 1944 | New York, United States | 74,900 | Marketing & communications company |
Detailed competitors of Proper Media
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Web traffic of Proper Media
Websites that share an audience with Proper Media (proper.io).
Websites whose visitors overlap most with Proper Media. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
upi.com | upi.com | 100% | #28,184 | – |
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Proper Media (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Proper Media
Complete news archive for Proper Media
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Frequently Asked Questions about Proper Media
Proper Media was founded in 2014.
Proper Media is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Chris Richmond is the CEO of Proper Media, as recorded in our data. They have also founded this company.
Proper Media was founded in 2014 and is based in San Diego, United States. Operations focus on the advertising technology sector, where website monetization tools are delivered alongside ad management services. Team oversight, performance tracking, bidding processes, and marketing strategies are facilitated. Reporting functions are handled, ad quality is enhanced, and payment systems are administered. Collaborations with industry partners support broader advertising implementations.
Proper Media's top competitors include Cadent, Digital Domain and Omnicom Group.
Proper Media has made 1 acquisition, including Spoutable.
Proper Media has 1 investor. Key investors include Sovrn.
Yes. Proper Media was acquired by Sovrn in July 2021.