About Cadent
Cadent is a Business Services company based in New York (United States) founded in 2005, and was acquired by Novacap in August 2023. It operates as a TV advertising solutions are provided for businesses through data-driven methods. It operates on a SaaS (Software-as-a-Service) model in Business Services and Media & Entertainment sectors. Cadent has raised $17 million across 1 funding round from investors including NovaCap, Bia Digital Partners and Spring Capital Partners. Cadent has completed 3 acquisitions, including 4Info, AdTheorent and Black Arrow Tech. Its chief executive is Nick Troiano. Cadent offers products and services including Cadent Platform. Its focus areas include Technology, Advertising Technology and Programmatic Advertising. Its competitors include The Meet Group, Bidstack, GroupM, Omnicom Group and Primedia Group and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
Cadent is engaged in providing an AI-powered predictive advertising platform designed for brands, agencies, and publishers. The platform is built to connect audiences, activation, measurement, and publishers across digital and TV channels. Solutions are offered to break down silos between media types, ensuring measurable business outcomes at scale. The technology is utilized to predict campaign impacts, assemble customized audiences, and orchestrate campaigns across multiple channels and devices. Privacy-safe performance is prioritized, with flexibility and scalability integrated into the omnichannel platform. Services are extended to various sectors, including pharmaceuticals and connected TV, driving efficiencies in the evolving media landscape.
Products & Services of Cadent
Cadent offers a comprehensive portfolio of products and services, including Cadent Platform.
An AI-powered platform for predictive advertising solutions.
Apps and channels of Cadent
its YouTube channel Cadent has 83 subscribers and 25 videos.
Videos from Cadent
The most watched videos on Cadent's YouTube channel, Cadent (83 subscribers). Click a video to play it here.
More on Cadent.
Funding Insights of Cadent
Cadent has successfully raised a total of $17M through 1 strategic funding round. The most recent funding activity was a Series B round of $17 million completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17M
- Total Rounds 1
- Last Round Series B — $17M
- First Round $17M
(Jul 2009)
- Investors Count 2
All 1 funding rounds of Cadent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2009 | $17M | Series B | – | Bia Digital Partners, Spring Capital Partners | – |
4 investors in total: 4 institutional.
Investors in Cadent
Cadent has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include NovaCap, Bia Digital Partners and Spring Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm investing in the US | – | biadigitalpartners.com | Chantilly, United States | |
Flexible junior capital solutions are offered to growing businesses. | 1999 | springcap.com | Lutherville, United States | |
Private equity investing focused on business, financial, and healthcare services sectors. | – | leeequity.com | - | |
Acquisitions are targeted by Novacap, a private equity firm. | 1981 | novacap.ca | Brossard, Canada |
Investor details for Cadent
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People of Cadent
101 people are tracked at Cadent (68 in leadership, 2 in board & advisors, 31 in team).
| Name | Role | Group |
|---|---|---|
Nick Troiano | CEO | Leadership |
Paul Alfieri | CMO | Leadership |
Katie Trapanese | Senior Vice President, Sales Strategy | Leadership |
Chris Janssen | Vp, User Experience & Design | Leadership |
Joe Jacobs | VP Of Software Engineering | Leadership |
Adam D. Tucker | Vice President Of Sales | Leadership |
Dom Williams | Director, Client Solutions | Leadership |
Camden Armsby | Sales Director, Southeast | Leadership |
Peter Draznik | Director Of Data Science | Leadership |
Kevin Grier | Senior Director, Analytics & Innovation | Leadership |
Ranjit Jangam | Vice President Data Science & Machine Learning Engineering | Leadership |
Eoin Townsend | Chief Product And Technology Officer (cpto) | Leadership |
Patricia Van Nostrand | SVP, Chief of Staff | Leadership |
Jim Johnstone | Chief People Officer | Leadership |
Kerri Smith | Sales Director, South | Leadership |
Alex Horowitz | Vice President, Programmatic Partnerships | Leadership |
Jordan Sells | Vp, Ad Operations | Leadership |
Jessica Braun | Vp, Product - Media Solutions | Leadership |
Bonnie Fisher | Vp, East Coast Sales Lead | Leadership |
Angela Swiersz | Senior Director, Advanced Reporting And Measurement | Leadership |
81 more people are available in the full profile.
Complete people profiles for Cadent
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Cadent
Cadent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include 4Info, AdTheorent and Black Arrow Tech.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Predictive mobile advertising is enabled by AI and machine learning. | adtheorent.com | New York, United States | 2010 | Apr 2024 | •••• | |
Mobile attribution and audience targeting solutions are offered by 4INFO. | 4info.com | San Mateo, United States | 2004 | Jan 2020 | •••• | |
Print and scanning services are provided by Black Arrow Tech. | blackarrowtech.ca | Oakville, Canada | 2013 | Aug 2015 | •••• |
Complete acquisition details for Cadent
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Timeline of Cadent
7 dated milestones of Cadent across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Cadent is founded.
- Funding First funding round of $17.0M.
- Exit Acquired by Lee Equity.
- Acquisition Acquires Black Arrow Tech.
- Acquisition Acquires 4Info.
- Exit Acquired by Novacap.
- Acquisition Acquires AdTheorent.
Competitors of Cadent
Cadent has 9 listed competitors in our database, 5 of them funded. They include The Meet Group, Bidstack, GroupM, Omnicom Group and Primedia Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| themeetgroup.com | 2005 | New Hope, United States | – | 231 | Provider of advertising services | |
| bidstack.com | 2015 | Shoreditch, United Kingdom | $11.52M | 71 | In-game advertising platform is provided for developers and advertisers. | |
| groupm.com | 2003 | New York, United States | – | 3,723 | Provider of advertising services | |
| omnicomgroup.com | 1944 | New York, United States | – | 74,900 | Marketing & communications company | |
| primedia.co.za | 1994 | Sandton, South Africa | – | – | Advertising and media services are provided across Africa. | |
| screenvisionmedia.com | 1990 | New York, United States | $10M | 206 | On-screen advertising and in-lobby promotions are delivered through theater networks. | |
| veritoneone.com | 2014 | Newport Beach, United States | $83M | 696 | In content native advertising | |
| digitaldomain.com | 1992 | Los Angeles, United States | $18.22M | 191 | Visual effects studio for feature film and advertising production | |
| arabyads.com | 2013 | Dubai, United Arab Emirates | $36.5M | – | Advertising services are provided for the Arab digital market. |
Detailed competitors of Cadent
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Web traffic of Cadent
The website of Cadent (cadent.tv) receives about 5.3K visits a month.
- Monthly visits5.3K
▲ 153.9% vs previous month
Websites whose visitors overlap most with Cadent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| advanced-television.com | 100% | – | #354,792 | View details | |
thenewcadent.com | thenewcadent.com | 36% | – | – | – |
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Cadent (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Related news about Cadent
Complete news archive for Cadent
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Frequently Asked Questions about Cadent
Cadent was founded in 2005 and raised its 1st funding round 4 years after it was founded.
Cadent is headquartered in New York, United States. It is registered at New York, New York, United States.
Nick Troiano is the current CEO of Cadent.
Cadent is a funded company, having raised a total of $17M across 1 funding round to date. The company's 1st funding round was a Series B of $17M, raised on Jul 2009.
Cadent is engaged in providing an AI-powered predictive advertising platform designed for brands, agencies, and publishers. The platform is built to connect audiences, activation, measurement, and publishers across digital and TV channels. Solutions are offered to break down silos between media types, ensuring measurable business outcomes at scale. The technology is utilized to predict campaign impacts, assemble customized audiences, and orchestrate campaigns across multiple channels and devices. Privacy-safe performance is prioritized, with flexibility and scalability integrated into the omnichannel platform. Services are extended to various sectors, including pharmaceuticals and connected TV, driving efficiencies in the evolving media landscape.
Cadent's top competitors include GroupM, Digital Domain and Bidstack.
Cadent offers Cadent Platform.
Cadent has made 3 acquisitions, including 4Info, AdTheorent, and Black Arrow Tech.
Cadent has 4 investors. Key investors include NovaCap, Bia Digital Partners, Spring Capital Partners, and Lee Equity.
Cadent operates through Cadent.
Yes. Cadent was acquired by Lee Equity in July 2013.