About Cadent
Cadent is a Business Services company based in New York (United States) founded in 2005, and was acquired by Novacap in August 2023. TV advertising solutions are provided for businesses through data-driven methods. It operates on a SaaS (Software-as-a-Service) model in Business Services and Media & Entertainment sectors. Cadent has raised $17 million across 1 funding round from investors including NovaCap, Bia Digital Partners and Spring Capital Partners. Cadent has completed 3 acquisitions, including 4Info, AdTheorent and Black Arrow Tech. Its chief executive, as recorded, is Nick Troiano. Cadent offers products and services including Cadent Platform. Its focus areas include Technology, Advertising Technology and Programmatic Advertising. Its competitors include The Meet Group, GroupM and Omnicom Group.
Company details
Cadent is engaged in providing an AI-powered predictive advertising platform designed for brands, agencies, and publishers. The platform is built to connect audiences, activation, measurement, and publishers across digital and TV channels. Solutions are offered to break down silos between media types, ensuring measurable business outcomes at scale. The technology is utilized to predict campaign impacts, assemble customized audiences, and orchestrate campaigns across multiple channels and devices. Privacy-safe performance is prioritized, with flexibility and scalability integrated into the omnichannel platform. Services are extended to various sectors, including pharmaceuticals and connected TV, driving efficiencies in the evolving media landscape.
Products & Services of Cadent
Cadent offers a comprehensive portfolio of products and services, including Cadent Platform.
An AI-powered platform for predictive advertising solutions.
Apps and channels of Cadent
its YouTube channel Cadent has 83 subscribers and 25 videos.
Videos from Cadent
The most watched videos on Cadent's YouTube channel, Cadent (83 subscribers). Click a video to play it here.
More on Cadent.
Funding Insights of Cadent
Cadent has successfully raised a total of $17M through 1 strategic funding round. The most recent funding activity was a Series B round of $17 million completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17M
- Total Rounds 1
- Last Round Series B — $17M
- First Round $17M
(Jul 2009)
- Investors Count 2
All 1 funding rounds of Cadent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2009 | $17M | Series B | – | Bia Digital Partners, Spring Capital Partners | – |
4 investors in total: 4 institutional.
Investors in Cadent
Cadent has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include NovaCap, Bia Digital Partners and Spring Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm investing in the US | biadigitalpartners.com | Chantilly, United States | ||
Flexible junior capital solutions are offered to growing businesses. | 1999 | springcap.com | Lutherville, United States | |
Private equity investing focused on business, financial, and healthcare services sectors. | leeequity.com | |||
Acquisitions are targeted by Novacap, a private equity firm. | 1981 | novacap.ca | Brossard, Canada |
Investor details for Cadent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Cadent
101 people are tracked at Cadent (68 in leadership, 2 in board & advisors, 31 in team).
| Name | Role | Group |
|---|---|---|
Nick Troiano | CEO | Leadership |
Paul Alfieri | CMO | Leadership |
Katie Trapanese | Senior Vice President, Sales Strategy | Leadership |
Chris Janssen | Vp, User Experience & Design | Leadership |
Joe Jacobs | VP Of Software Engineering | Leadership |
Adam D. Tucker | Vice President Of Sales | Leadership |
Dom Williams | Director, Client Solutions | Leadership |
Camden Armsby | Sales Director, Southeast | Leadership |
Peter Draznik | Director Of Data Science | Leadership |
Kevin Grier | Senior Director, Analytics & Innovation | Leadership |
Ranjit Jangam | Vice President Data Science & Machine Learning Engineering | Leadership |
Eoin Townsend | Chief Product And Technology Officer (cpto) | Leadership |
Patricia Van Nostrand | SVP, Chief of Staff | Leadership |
Jim Johnstone | Chief People Officer | Leadership |
Kerri Smith | Sales Director, South | Leadership |
Alex Horowitz | Vice President, Programmatic Partnerships | Leadership |
Jordan Sells | Vp, Ad Operations | Leadership |
Jessica Braun | Vp, Product - Media Solutions | Leadership |
Bonnie Fisher | Vp, East Coast Sales Lead | Leadership |
Angela Swiersz | Senior Director, Advanced Reporting And Measurement | Leadership |
81 more people are available in the full profile.
Complete people profiles for Cadent
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Cadent
Cadent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include 4Info, AdTheorent and Black Arrow Tech.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Predictive mobile advertising is enabled by AI and machine learning. | adtheorent.com | New York, United States | 2010 | Apr 2024 | •••• | |
Mobile attribution and audience targeting solutions are offered by 4INFO. | 4info.com | San Mateo, United States | 2004 | Jan 2020 | •••• | |
Print and scanning services are provided by Black Arrow Tech. | blackarrowtech.ca | Oakville, Canada | 2013 | Aug 2015 | •••• |
Complete acquisition details for Cadent
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Cadent
7 dated milestones of Cadent across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Cadent is founded.
- Funding First funding round of $17.0M.
- Exit Acquired by Lee Equity.
- Acquisition Acquires Black Arrow Tech.
- Acquisition Acquires 4Info.
- Exit Acquired by Novacap.
- Acquisition Acquires AdTheorent.
Competitors of Cadent
Cadent has 3 listed competitors in our database. They include The Meet Group, GroupM and Omnicom Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| themeetgroup.com | 2005 | New Hope, United States | 231 | Provider of advertising services | ||
| groupm.com | 2003 | New York, United States | 3,723 | Provider of advertising services | ||
| omnicomgroup.com | 1944 | New York, United States | 74,900 | Marketing & communications company |
Detailed competitors of Cadent
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cadent
The website of Cadent (cadent.tv) receives about 5.3K visits a month.
- Monthly visits5.3K
▲ 153.9% vs previous month
Websites whose visitors overlap most with Cadent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| advanced-television.com | 100% | #354,792 | View details | ||
thenewcadent.com | thenewcadent.com | 36% | – |
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Cadent (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Cadent
Complete news archive for Cadent
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Cadent
Cadent was founded in 2005 and raised its 1st funding round 4 years after it was founded.
Cadent is headquartered in New York, United States. It is registered at New York, New York, United States.
Nick Troiano is the CEO of Cadent, as recorded in our data.
Cadent is a funded company, having raised a total of $17M across 1 funding round to date. The company's 1st funding round was a Series B of $17M, raised on Jul 2009.
Cadent is engaged in providing an AI-powered predictive advertising platform designed for brands, agencies, and publishers. The platform is built to connect audiences, activation, measurement, and publishers across digital and TV channels. Solutions are offered to break down silos between media types, ensuring measurable business outcomes at scale. The technology is utilized to predict campaign impacts, assemble customized audiences, and orchestrate campaigns across multiple channels and devices. Privacy-safe performance is prioritized, with flexibility and scalability integrated into the omnichannel platform. Services are extended to various sectors, including pharmaceuticals and connected TV, driving efficiencies in the evolving media landscape.
Cadent's top competitors include GroupM, Omnicom Group and The Meet Group.
Cadent offers Cadent Platform.
Cadent has made 3 acquisitions, including 4Info, AdTheorent, and Black Arrow Tech.
Cadent has 4 investors. Key investors include NovaCap, Bia Digital Partners, Spring Capital Partners, and Lee Equity.
Cadent operates through Cadent.
Yes. Cadent was acquired by Lee Equity in July 2013.