About Cadent
Cadent is a company based in New York (United States) founded in 2005 was acquired by Novacap in August 2023. It operates as a SaaS (Software-as-a-Service). Cadent has raised $17 million across 1 funding round from investors including NovaCap, Bia Digital Partners and Spring Capital Partners. Cadent has completed 3 acquisitions, including 4Info, AdTheorent and Black Arrow Tech. Cadent offers products and services including Cadent Platform. Cadent operates in a competitive market with competitors including The Meet Group, Bidstack, GroupM, Omnicom Group and Primedia Group, among others.
- Headquarter New York, United States
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Business ServicesMedia & Entertainment
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- Legal Name Cadent
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Products & Services of Cadent
Cadent offers a comprehensive portfolio of products and services, including Cadent Platform.
An AI-powered platform for predictive advertising solutions.
People of Cadent
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Sales and Marketing
25 people
Leadership Team
19 people
Product Management Team
13 people
Software Development Team
12 people
Senior Team
7 people
Data Analysis and Operations Team
6 people
Finance and Accounting
4 people
Creative and Marketing Team
3 people
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Funding Insights of Cadent
Cadent has successfully raised a total of $17M through 1 strategic funding round. The most recent funding activity was a Series B round of $17 million completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Cadent
Cadent has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include NovaCap, Bia Digital Partners and Spring Capital Partners.
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PE firm investing in the US
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Flexible junior capital solutions are offered to growing businesses.
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Private equity investing focused on business, financial, and healthcare services sectors.
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Investor details for Cadent
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Investments & Acquisitions by Cadent
Cadent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include 4Info, AdTheorent and Black Arrow Tech.
Investment portfolio details for Cadent
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Print and scanning services are provided by Black Arrow Tech.
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Predictive mobile advertising is enabled by AI and machine learning.
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Mobile attribution and audience targeting solutions are offered by 4INFO.
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Complete acquisition details for Cadent
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Financial Statements - Cadent
Detailed financials for Cadent
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Cadent Comparisons
Peer comparison for Cadent
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Competitors of Cadent
Cadent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Meet Group, Bidstack, GroupM, Omnicom Group and Primedia Group, among others.
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Provider of advertising services
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In-game advertising platform is provided for developers and advertisers.
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Advertising and media services are provided across Africa.
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Detailed competitors of Cadent
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Latest news on Cadent
Complete news archive for Cadent
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Frequently Asked Questions about Cadent
Cadent was founded in 2005 and raised its 1st funding round 4 years after it was founded.
Cadent is headquartered in New York, United States. It is registered at New York, New York, United States.
Nick Troiano is the current CEO of Cadent.
Cadent is a funded company, having raised a total of $17M across 1 funding round to date.
Cadent is engaged in providing an AI-powered predictive advertising platform designed for brands, agencies, and publishers. The platform is built to connect audiences, activation, measurement, and publishers across digital and TV channels. Solutions are offered to break down silos between media types, ensuring measurable business outcomes at scale. The technology is utilized to predict campaign impacts, assemble customized audiences, and orchestrate campaigns across multiple channels and devices. Privacy-safe performance is prioritized, with flexibility and scalability integrated into the omnichannel platform. Services are extended to various sectors, including pharmaceuticals and connected TV, driving efficiencies in the evolving media landscape.
Cadent's top competitors include GroupM, Digital Domain and Bidstack.
Cadent offers Cadent Platform.
Cadent has made 3 acquisitions, including 4Info, AdTheorent, and Black Arrow Tech.
Cadent has 4 investors. Key investors include NovaCap, Bia Digital Partners, Spring Capital Partners, and Lee Equity.