About Cadent
Cadent is a company based in New York (United States) founded in 2005 was acquired by Novacap in August 2023. It operates as a SaaS (Software-as-a-Service). Cadent has raised $17 million across 1 funding round from investors including NovaCap, Bia Digital Partners and Spring Capital Partners. Cadent has completed 3 acquisitions, including 4Info, AdTheorent and Black Arrow Tech. Cadent offers products and services including Cadent Platform. Cadent operates in a competitive market with competitors including The Meet Group, Bidstack, GroupM, Omnicom Group and Primedia Group, among others.
- Headquarter New York, United States
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Sectors
Business ServicesMedia & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Cadent
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Products & Services of Cadent
Cadent offers a comprehensive portfolio of products and services, including Cadent Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
An AI-powered platform for predictive advertising solutions.
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Sales and Marketing
25 people
Leadership Team
19 people
Product Management Team
13 people
Software Development Team
12 people
Senior Team
7 people
Data Analysis and Operations Team
6 people
Finance and Accounting
4 people
Creative and Marketing Team
3 people
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Funding Insights of Cadent
Cadent has successfully raised a total of $17M through 1 strategic funding round. The most recent funding activity was a Series B round of $17 million completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $17.0M
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First Round
First Round
(30 Jul 2009)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2009 | Amount | Series B - Cadent | Valuation | Bia Digital Partners , Spring Capital Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cadent
Cadent has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include NovaCap, Bia Digital Partners and Spring Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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PE firm investing in the US
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Founded Year | Domain | Location | |
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Flexible junior capital solutions are offered to growing businesses.
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Founded Year | Domain | Location | |
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Private equity investing focused on business, financial, and healthcare services sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cadent
Cadent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include 4Info, AdTheorent and Black Arrow Tech. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Print and scanning services are provided by Black Arrow Tech.
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2013 | ||||
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Predictive mobile advertising is enabled by AI and machine learning.
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2010 | ||||
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Mobile attribution and audience targeting solutions are offered by 4INFO.
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2004 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Cadent
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cadent Comparisons
Competitors of Cadent
Cadent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Meet Group, Bidstack, GroupM, Omnicom Group and Primedia Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provider of advertising services
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In-game advertising platform is provided for developers and advertisers.
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Provider of advertising services
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| domain | founded_year | HQ Location |
Marketing & communications company
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Advertising and media services are provided across Africa.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cadent
Frequently Asked Questions about Cadent
When was Cadent founded?
Cadent was founded in 2005 and raised its 1st funding round 4 years after it was founded.
Where is Cadent located?
Cadent is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Cadent?
Nick Troiano is the current CEO of Cadent.
Is Cadent a funded company?
Cadent is a funded company, having raised a total of $17M across 1 funding round to date. The company's 1st funding round was a Series B of $17M, raised on Jul 30, 2009.
What does Cadent do?
Cadent is engaged in providing an AI-powered predictive advertising platform designed for brands, agencies, and publishers. The platform is built to connect audiences, activation, measurement, and publishers across digital and TV channels. Solutions are offered to break down silos between media types, ensuring measurable business outcomes at scale. The technology is utilized to predict campaign impacts, assemble customized audiences, and orchestrate campaigns across multiple channels and devices. Privacy-safe performance is prioritized, with flexibility and scalability integrated into the omnichannel platform. Services are extended to various sectors, including pharmaceuticals and connected TV, driving efficiencies in the evolving media landscape.
Who are the top competitors of Cadent?
Cadent's top competitors include GroupM, Digital Domain and Bidstack.
What products or services does Cadent offer?
Cadent offers Cadent Platform.
How many acquisitions has Cadent made?
Cadent has made 3 acquisitions, including 4Info, AdTheorent, and Black Arrow Tech.
Who are Cadent's investors?
Cadent has 4 investors. Key investors include NovaCap, Bia Digital Partners, Spring Capital Partners, and Lee Equity.
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