About AdTheorent
AdTheorent is a company based in New York (United States) founded in 2010 by Anthony Iacovone was acquired by Cadent in April 2024.. AdTheorent has raised $4 million across 2 funding rounds from investors including Verizon, Cadent and H.I.G. Growth Partners. AdTheorent offers products and services including Cadent Platform. AdTheorent operates in a competitive market with competitors including Adjust, 4C Insights, Integral Ad Science, data.ai and TapClicks, among others.
- Headquarter New York, United States
- Founders Anthony Iacovone
- Stage Public
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Products & Services of AdTheorent
AdTheorent offers a comprehensive portfolio of products and services, including Cadent Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI-powered tool for predictive campaign optimization and media orchestration
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Funding Insights of AdTheorent
AdTheorent has successfully raised a total of $4M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(06 Aug 2013)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2017 | Amount | Series B - AdTheorent | Valuation | H.I.G. Growth Partners |
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| Aug, 2013 | Amount | Series A - AdTheorent | Valuation | Verizon |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in AdTheorent
AdTheorent has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Verizon, Cadent and H.I.G. Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are made in the United States.
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Mobile and internet services are provided to homes and businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by AdTheorent
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - AdTheorent
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adtheorent Comparisons
Competitors of AdTheorent
AdTheorent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, 4C Insights, Integral Ad Science, data.ai and TapClicks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based software for mobile marketing analytics is provided.
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Cloud-based market intelligence is delivered across closed ecosystems.
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AI powered ad fraud detection software
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Market data is analyzed by AI to generate consumer insights.
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Cloud based marketing management platform for businesses
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Marketing data is unified and ROI is analyzed across channels.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adtheorent
Frequently Asked Questions about AdTheorent
When was AdTheorent founded?
AdTheorent was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Where is AdTheorent located?
AdTheorent is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of AdTheorent?
James Lawson is the current CEO of AdTheorent.
Is AdTheorent a funded company?
AdTheorent is a funded company, having raised a total of $4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Aug 06, 2013.
What does AdTheorent do?
AI based predictive mobile advertising platform. It uses machine learning technology for user identity mapping and data-driven predictive solutions. The platform combines data attributes into adaptive models for identifying optimal audiences. It provides cross-environment mapping infrastructure and appends the device IDs and third party data sources. It also provides cross-environment tracking and attribution solution, providing the post-click and post view signals for predicting user engagement and awareness.
Who are the top competitors of AdTheorent?
AdTheorent's top competitors include Adjust, 4C Insights and Singular.
What products or services does AdTheorent offer?
AdTheorent offers Cadent Platform.
Who are AdTheorent's investors?
AdTheorent has 5 investors. Key investors include Verizon, Cadent, H.I.G. Growth Partners, unknown, and Mogility Capital.
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