About AdTheorent
AdTheorent is a company based in New York (United States) founded in 2010 by Anthony Iacovone was acquired by Cadent in April 2024. AdTheorent has raised $4 million across 2 funding rounds from investors including Verizon, Cadent and H.I.G. Growth Partners. AdTheorent offers products and services including Cadent Platform. AdTheorent operates in a competitive market with competitors including Adjust, 4C Insights, Integral Ad Science, data.ai and TapClicks, among others.
- Headquarter New York, United States
- Founders Anthony Iacovone
- Stage Public
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Media & Entertainment
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Products & Services of AdTheorent
AdTheorent offers a comprehensive portfolio of products and services, including Cadent Platform.
AI-powered tool for predictive campaign optimization and media orchestration
People of AdTheorent
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Funding Insights of AdTheorent
AdTheorent has successfully raised a total of $4M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in AdTheorent
AdTheorent has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Verizon, Cadent and H.I.G. Growth Partners.
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Mobile and internet services are provided to homes and businesses.
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Investor details for AdTheorent
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Investments & Acquisitions by AdTheorent
Investment portfolio details for AdTheorent
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Financial Statements - AdTheorent
Detailed financials for AdTheorent
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Adtheorent Comparisons
Peer comparison for AdTheorent
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Competitors of AdTheorent
AdTheorent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, 4C Insights, Integral Ad Science, data.ai and TapClicks, among others.
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Cloud-based software for mobile marketing analytics is provided.
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Cloud-based market intelligence is delivered across closed ecosystems.
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AI powered ad fraud detection software
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Market data is analyzed by AI to generate consumer insights.
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Cloud based marketing management platform for businesses
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Marketing data is unified and ROI is analyzed across channels.
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Detailed competitors of AdTheorent
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Latest news on Adtheorent
Complete news archive for AdTheorent
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Frequently Asked Questions about AdTheorent
AdTheorent was founded in 2010 and raised its 1st funding round 3 years after it was founded.
AdTheorent is headquartered in New York, United States. It is registered at New York, New York, United States.
James Lawson is the current CEO of AdTheorent.
AdTheorent is a funded company, having raised a total of $4M across 2 funding rounds to date.
AI based predictive mobile advertising platform. It uses machine learning technology for user identity mapping and data-driven predictive solutions. The platform combines data attributes into adaptive models for identifying optimal audiences. It provides cross-environment mapping infrastructure and appends the device IDs and third party data sources. It also provides cross-environment tracking and attribution solution, providing the post-click and post view signals for predicting user engagement and awareness.
AdTheorent's top competitors include Adjust, 4C Insights and Singular.
AdTheorent offers Cadent Platform.
AdTheorent has 5 investors. Key investors include Verizon, Cadent, H.I.G. Growth Partners, unknown, and Mogility Capital.