About AdTheorent
AdTheorent is a Media & Entertainment company based in New York (United States) founded in 2010 by Anthony Iacovone, and was acquired by Cadent in April 2024. It operates as a predictive mobile advertising is enabled by AI and machine learning. AdTheorent has raised $4 million across 2 funding rounds from investors including Verizon, Cadent and H.I.G. Growth Partners. Its chief executive is James Lawson. Its website adtheorent.com draws about 11 thousand monthly visits. AdTheorent offers products and services including Cadent Platform. Its focus areas include Enterprise Applications, Mobile Advertising, Enabler and Reporting and Analytics. Its competitors include Adjust, 4C Insights, Integral Ad Science, data.ai and TapClicks and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
AI based predictive mobile advertising platform. It uses machine learning technology for user identity mapping and data-driven predictive solutions. The platform combines data attributes into adaptive models for identifying optimal audiences. It provides cross-environment mapping infrastructure and appends the device IDs and third party data sources. It also provides cross-environment tracking and attribution solution, providing the post-click and post view signals for predicting user engagement and awareness.
Products & Services of AdTheorent
AdTheorent offers a comprehensive portfolio of products and services, including Cadent Platform.
AI-powered tool for predictive campaign optimization and media orchestration
Apps and channels of AdTheorent
its YouTube channel Cadent has 83 subscribers and 25 videos.
Videos from AdTheorent
The most watched videos on AdTheorent's YouTube channel, Cadent (83 subscribers). Click a video to play it here.
More on Cadent.
Funding Insights of AdTheorent
AdTheorent has successfully raised a total of $4M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 2
- First Round $4M
(Aug 2013)
- Investors Count 4
All 2 funding rounds of AdTheorent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2017 | – | Series B | – | H.I.G. Growth Partners | – |
| Aug 2013 | $4M | Series A | – | Verizon |
5 investors in total: 5 institutional.
Investors in AdTheorent
AdTheorent has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Verizon, Cadent and H.I.G. Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in the United States. | – | higgrowth.com | Miami, United States | |
- | – | mogilitycapital.com | - | |
Mobile and internet services are provided to homes and businesses. | 1983 | verizon.com | New York, United States | |
- | – | yahopoker.com | - | |
TV advertising solutions are provided for businesses through data-driven methods. | 2005 | cadent.tv | New York, United States |
Investor details for AdTheorent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of AdTheorent
35 people are tracked at AdTheorent (17 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Anthony Iacovone | Co-Founder | Leadership |
Bill Todd | CRO | Leadership |
James Lawson | CEO | Leadership |
Indir Avdagic | SVP, Chief Information Security Officer | Leadership |
Jessica Kraus | Senior Director Of Product Marketing | Leadership |
Melanie Berger | VP, Communications & Marketing | Leadership |
Emily Marcil | VP, Creative Services | Leadership |
Brian Logullo | Director Of Data Management | Leadership |
Keren Salomon-Ben Zeev | Senior Director, Measurement Partnerships | Leadership |
Nancy Newman | Brand Partnerships Director | Leadership |
Todd Scallen | Senior Director, Agency & Brand Partnerships | Leadership |
Julia Tavolaro | Director Of Strategy | Leadership |
Zachary Romano | Vp, Ad Operations | Leadership |
Raymond Talovera | Associate Director Of Yield Management | Leadership |
Daniel Phi Tran | Sr. Director Of Yield Management | Leadership |
Randall Jones | Director Of Devops | Leadership |
Emma Meller Norkett | Associate Director, Strategy | Leadership |
Calynn Krieger | SVP, Strategy | Team |
Dan Jenkins | SVP, Data Science | Team |
Christine Nguyen | Senior Yield Manager | Team |
15 more people are available in the full profile.
Complete people profiles for AdTheorent
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of AdTheorent
5 dated milestones of AdTheorent across 14 years, from founding to its latest funding, stage changes and deals.
- Founded AdTheorent is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series B,.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Cadent.
Competitors of AdTheorent
AdTheorent has 10 listed competitors in our database, 10 of them funded. They include Adjust, 4C Insights, Integral Ad Science, data.ai and TapClicks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adjust.com | 2012 | Berlin, Germany | $256.1M | 149 | Cloud-based software for mobile marketing analytics is provided. | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| integralads.com | 2009 | New York, United States | $80.75M | 880 | AI powered ad fraud detection software | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| flurry.com | 2005 | San Francisco, United States | $63M | – | Mobile application analytics solutions are offered by Flurry. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. |
Detailed competitors of AdTheorent
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of AdTheorent
The website of AdTheorent (adtheorent.com) receives about 11.3K visits a month.
- Monthly visits11.3K
▼ 17.1% vs previous month
Websites whose visitors overlap most with AdTheorent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adexchanger.com | 100% | 210K | #245,743 | View details | |
| emarketer.com | 96% | 380.3K | #148,518 | View details | |
| mmaglobal.com | 69% | 159.9K | #287,715 | View details |
Top companies in Mobile Advertising
10 companies that operate in the same segment as AdTheorent (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Related news about Adtheorent
Complete news archive for AdTheorent
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Frequently Asked Questions about AdTheorent
AdTheorent was founded in 2010 and raised its 1st funding round 3 years after it was founded.
AdTheorent is headquartered in New York, United States. It is registered at New York, New York, United States.
James Lawson is the current CEO of AdTheorent.
AdTheorent is a funded company, having raised a total of $4M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Aug 2013.
AI based predictive mobile advertising platform. It uses machine learning technology for user identity mapping and data-driven predictive solutions. The platform combines data attributes into adaptive models for identifying optimal audiences. It provides cross-environment mapping infrastructure and appends the device IDs and third party data sources. It also provides cross-environment tracking and attribution solution, providing the post-click and post view signals for predicting user engagement and awareness.
AdTheorent's top competitors include Adjust, 4C Insights and Singular.
AdTheorent offers Cadent Platform.
AdTheorent has 5 investors. Key investors include Verizon, Cadent, H.I.G. Growth Partners, yahopoker.com, and Mogility Capital.
Yes. AdTheorent was acquired by Cadent in April 2024.