About LinkSmart
LinkSmart is a Technology company based in Boulder (United States) founded in 2009, and was acquired by Sovrn in November 2014. It delivers brand content with premium publishers. It operates in the Technology and Media & Entertainment sectors. LinkSmart has raised $9.7 million across 2 funding rounds from investors including Sovrn, Foundry and Sutter Hill Ventures. The company has 180 employees. LinkSmart offers products and services including Ad Exchange, Commerce, and Data Monetization. Its focus areas include High Tech, Natural Language Processing, Industry Agnostic Applications and Marketing. Its legal entity is SOVRN HOLDINGS, INC. Its competitors include TripleLift, Nativo and Bidtellect; 3 of its 3 listed competitors have raised funding.
Company details
LinkSmart was founded in 2009 in Boulder, United States, within the digital marketing sector. Operations focus on linking brand content to premium publishers through a data management platform. Natural language processing and machine learning technologies are employed to deliver native advertising and engaged audiences. The marketplace supports content marketers in enhancing reader engagement and directing traffic to targeted websites. Acquisition by VigLink took place in November 2014.
- Headquarters Boulder, United States
- Employees 180
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website linksmart.com
- Social LinkedIn X
- Acquired by Sovrn (Nov 2014)
- Legal Name Sovrn Holdings, Inc.
Products & Services of LinkSmart
LinkSmart offers a comprehensive portfolio of products and services, including Ad Exchange, Commerce, and Data Monetization.
Manages omnichannel demand pipeline for ad inventory.
Facilitates affiliate workflows and revenue maximization tools.
Enables secure revenue generation from user data.
Funding Insights of LinkSmart
LinkSmart has successfully raised a total of $9.7M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.7M
- Total Rounds 2
- Last Round Series B β $5M
- First Round $4.7M
(Jun 2012)
- Investors Count 3
All 2 funding rounds of LinkSmart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2013 | $5M | Series B | β | Foundry, Costanoa Venture | β |
| Jun 2012 | $4.7M | Series A | β | β |
4 investors in total: 4 institutional.
Investors in LinkSmart
LinkSmart has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Sovrn, Foundry and Sutter Hill Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
VC firm investing in the US | shv.com | Palo Alto, United States | ||
Tech focused Early stage VC Firm investing in the US | costanoavc.com | Palo Alto, United States | ||
Platform offering SSP solution | 2006 | sovrn.com | Boulder, United States |
Investor details for LinkSmart
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of LinkSmart
4 dated milestones of LinkSmart across 5 years, from founding to its latest funding, stage changes and deals.
- Founded LinkSmart is founded.
- Funding First funding round of $4.7M.
- Funding Latest funding round, Series B, of $5.0M.
- Exit Acquired by Sovrn.
Competitors of LinkSmart
LinkSmart has 3 listed competitors in our database, 3 of them funded. They include TripleLift, Nativo and Bidtellect.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| triplelift.com | 2012 | New York, United States | $20.61M | 285 | Native advertising exchange platform | |
| nativo.com | 2010 | Los Angeles, United States | $84.12M | 164 | Native ads are scaled, automated, and measured via this platform. | |
| bidtellect.com | 2011 | Delray Beach, United States | $42.63M | 74 | Native advertising exchange with real-time bidding platform is operated. |
Detailed competitors of LinkSmart
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Natural Language & Voice AI
3 companies that operate in the same segment as LinkSmart (Natural Language & Voice AI) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
OpenAI is engaged in developing advanced artificial intelligence technologies. | 2015 | San Francisco, California, United States | USD 58.07 B | 11,115 | ||
Enterprise AI models are developed and tuned for business integration. | 2022 | Palo Alto, California, United States | USD 1.53 B | 84 | ||
AI-generated music and lyrics are created on an online platform. | 2021 | Cambridge, Massachusetts, United States | USD 775 M | 497 |
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Related news about Linksmart
Complete news archive for LinkSmart
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Frequently Asked Questions about LinkSmart
LinkSmart was founded in 2009 and raised its 1st funding round 3 years after it was founded.
LinkSmart is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
LinkSmart is a funded company, having raised a total of $9.7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.7M, raised on Jun 2012.
LinkSmart has 180 employees.
LinkSmart was founded in 2009 in Boulder, United States, within the digital marketing sector. Operations focus on linking brand content to premium publishers through a data management platform. Natural language processing and machine learning technologies are employed to deliver native advertising and engaged audiences. The marketplace supports content marketers in enhancing reader engagement and directing traffic to targeted websites. Acquisition by VigLink took place in November 2014.
LinkSmart's top competitors include TripleLift, Nativo and Bidtellect.
LinkSmart offers Ad Exchange, Commerce, and Data Monetization.
LinkSmart has 4 investors. Key investors include Sovrn, Foundry, Sutter Hill Ventures, and Costanoa Venture.
LinkSmart operates through Sovrn Holdings, Inc..
Yes. LinkSmart was acquired by Sovrn in November 2014.

