LinkSmart

Boulder, United States Founded: 2009 • Age: 17 yrs Acquired By Sovrn
Delivers brand content with premium publishers

About LinkSmart

LinkSmart is a Technology company based in Boulder (United States) founded in 2009, and was acquired by Sovrn in November 2014. It delivers brand content with premium publishers. It operates in the Technology and Media & Entertainment sectors. LinkSmart has raised $9.7 million across 2 funding rounds from investors including Sovrn, Foundry and Sutter Hill Ventures. The company has 180 employees. LinkSmart offers products and services including Ad Exchange, Commerce, and Data Monetization. Its focus areas include High Tech, Natural Language Processing, Industry Agnostic Applications and Marketing. Its legal entity is SOVRN HOLDINGS, INC. Its competitors include TripleLift, Nativo and Bidtellect; 3 of its 3 listed competitors have raised funding.

Company details

LinkSmart was founded in 2009 in Boulder, United States, within the digital marketing sector. Operations focus on linking brand content to premium publishers through a data management platform. Natural language processing and machine learning technologies are employed to deliver native advertising and engaged audiences. The marketplace supports content marketers in enhancing reader engagement and directing traffic to targeted websites. Acquisition by VigLink took place in November 2014.

  • Headquarters Boulder, United States
  • Employees 180
  • Stage Acquired
  • Sectors
    Technology
    Media & Entertainment
  • Website linksmart.com
  • Social LinkedIn X
  • Acquired by Sovrn (Nov 2014)
  • Legal Name Sovrn Holdings, Inc.
Key Metrics
  • Total Equity Funding
    $9.7M (USD)

    in 2 rounds

  • Latest Funding Round
    $5M (USD), Series B

    May 2013

  • Investors
    Sovrn

    & 3 more

  • Employee Count
    180
  • Acquired by
    Sovrn

    (Nov 2014)

Products & Services of LinkSmart

LinkSmart offers a comprehensive portfolio of products and services, including Ad Exchange, Commerce, and Data Monetization.

Ad Exchange
Advertising Platform

Manages omnichannel demand pipeline for ad inventory.

Commerce
Affiliate Software

Facilitates affiliate workflows and revenue maximization tools.

Data Monetization
Data Solutions

Enables secure revenue generation from user data.

Funding Insights of LinkSmart

LinkSmart has successfully raised a total of $9.7M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $9.7M
  • Total Rounds 2
  • Last Round Series B β€” $5M
  • First Round $4.7M

    (Jun 2012)

  • Investors Count 3

All 2 funding rounds of LinkSmart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2013$5MSeries B–Foundry, Costanoa Venture
–
Jun 2012$4.7MSeries A––
Valuation history

4 investors in total: 4 institutional.

Investors in LinkSmart

LinkSmart has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Sovrn, Foundry and Sutter Hill Ventures.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital is invested in early-stage tech startups.
foundry.vcBoulder, United States
VC firm investing in the US
shv.comPalo Alto, United States
Tech focused Early stage VC Firm investing in the US
costanoavc.comPalo Alto, United States
Platform offering SSP solution
2006sovrn.comBoulder, United States
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Investor details for LinkSmart

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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Timeline of LinkSmart

4 dated milestones of LinkSmart across 5 years, from founding to its latest funding, stage changes and deals.

  1. Founded LinkSmart is founded.
  2. Funding First funding round of $4.7M.
  3. Funding Latest funding round, Series B, of $5.0M.
  4. Exit Acquired by Sovrn.

Competitors of LinkSmart

LinkSmart has 3 listed competitors in our database, 3 of them funded. They include TripleLift, Nativo and Bidtellect.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
triplelift.com2012New York, United States$20.61M285
Native advertising exchange platform
nativo.com2010Los Angeles, United States$84.12M164
Native ads are scaled, automated, and measured via this platform.
bidtellect.com2011Delray Beach, United States$42.63M74
Native advertising exchange with real-time bidding platform is operated.
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Detailed competitors of LinkSmart

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Verified entity values are shown only after access is granted.

Top companies in Natural Language & Voice AI

3 companies that operate in the same segment as LinkSmart (Natural Language & Voice AI) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
OpenAI is engaged in developing advanced artificial intelligence technologies.
2015San Francisco, California, United StatesUSD 58.07 B11,115
Enterprise AI models are developed and tuned for business integration.
2022Palo Alto, California, United StatesUSD 1.53 B84
AI-generated music and lyrics are created on an online platform.
2021Cambridge, Massachusetts, United StatesUSD 775 M497
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Related news about Linksmart

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Complete news archive for LinkSmart

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Frequently Asked Questions about LinkSmart

LinkSmart was founded in 2009 and raised its 1st funding round 3 years after it was founded.

LinkSmart is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.

LinkSmart is a funded company, having raised a total of $9.7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.7M, raised on Jun 2012.

LinkSmart has 180 employees.

LinkSmart was founded in 2009 in Boulder, United States, within the digital marketing sector. Operations focus on linking brand content to premium publishers through a data management platform. Natural language processing and machine learning technologies are employed to deliver native advertising and engaged audiences. The marketplace supports content marketers in enhancing reader engagement and directing traffic to targeted websites. Acquisition by VigLink took place in November 2014.

LinkSmart's top competitors include TripleLift, Nativo and Bidtellect.

LinkSmart offers Ad Exchange, Commerce, and Data Monetization.

LinkSmart has 4 investors. Key investors include Sovrn, Foundry, Sutter Hill Ventures, and Costanoa Venture.

LinkSmart operates through Sovrn Holdings, Inc..

Yes. LinkSmart was acquired by Sovrn in November 2014.

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