LinkSmart

Boulder, United States Founded: 2009 • Age: 17 yrs Acquired By Sovrn
Delivers brand content with premium publishers
Annual revenue - Latest available
Total funding $9.7M 2 rounds
Employees 180 Tracked headcount
Investors 4 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About LinkSmart

LinkSmart is a company based in Boulder (United States) founded in 2009 was acquired by Sovrn in November 2014. LinkSmart has raised $9.7 million across 2 funding rounds from investors including Sovrn, Foundry and Sutter Hill Ventures. The company has 180 employees as of December 31, 2021. LinkSmart offers products and services including Ad Exchange, Commerce, and Data Monetization. LinkSmart operates in a competitive market with competitors including TripleLift, Seedtag, Nativo, Bidtellect and Adyoulike, among others.

  • Headquarter Boulder, United States
  • Employees 180 as on 31 Dec, 2021
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Sovrn Holdings, Inc.
Operational Areas
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $9.7 M (USD)

    in 2 rounds

  • Latest Funding Round
    $5 M (USD), Series B

    May 03, 2013

  • Investors
    Sovrn

    & 3 more

  • Employee Count
    180

    as on Dec 31, 2021

  • Acquired by
    Sovrn

    (Nov 25, 2014)

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Products & Services of LinkSmart

LinkSmart offers a comprehensive portfolio of products and services, including Ad Exchange, Commerce, and Data Monetization.

Product name locked
Category locked
Primary

Manages omnichannel demand pipeline for ad inventory.

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Facilitates affiliate workflows and revenue maximization tools.

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Enables secure revenue generation from user data.

Funding Insights of LinkSmart

LinkSmart has successfully raised a total of $9.7M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in LinkSmart

LinkSmart has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Sovrn, Foundry and Sutter Hill Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital is invested in early-stage tech startups.
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VC firm investing in the US
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Tech focused Early stage VC Firm investing in the US
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Investor details for LinkSmart

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  • Investor domains
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Investments & Acquisitions by LinkSmart

Investments
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Investment portfolio details for LinkSmart

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Financial Statements - LinkSmart

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Detailed financials for LinkSmart

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Linksmart Comparisons

LinkSmart Primary company
Description
Delivers brand content with premium publishers
Location
Boulder, United States
Founded Year
2009
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
180
As of 2021
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Peer comparison for LinkSmart

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Competitors of LinkSmart

LinkSmart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TripleLift, Seedtag, Nativo, Bidtellect and Adyoulike, among others.

Company Name Domain Founded year HQ Location Description
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Native advertising exchange platform
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In image advertising platform
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Native ads are scaled, automated, and measured via this platform.
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Native advertising exchange with real-time bidding platform is operated.
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Native advertising platform integrates brand content into editorial environments.
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Content is converted into targeted native-like ad units.
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Detailed competitors of LinkSmart

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Latest news on Linksmart

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Complete news archive for LinkSmart

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Frequently Asked Questions about LinkSmart

LinkSmart was founded in 2009 and raised its 1st funding round 3 years after it was founded.

LinkSmart is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.

LinkSmart is a funded company, having raised a total of $9.7M across 2 funding rounds to date.

As of Dec 31, 2021, the latest employee count at LinkSmart is 180.

LinkSmart was founded in 2009 in Boulder, United States, within the digital marketing sector. Operations focus on linking brand content to premium publishers through a data management platform. Natural language processing and machine learning technologies are employed to deliver native advertising and engaged audiences. The marketplace supports content marketers in enhancing reader engagement and directing traffic to targeted websites. Acquisition by VigLink took place in November 2014.

LinkSmart's top competitors include TripleLift, Seedtag and Nativo.

LinkSmart offers Ad Exchange, Commerce, and Data Monetization.

LinkSmart has 4 investors. Key investors include Sovrn, Foundry, Sutter Hill Ventures, and Costanoa Venture.

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