About LinkSmart
LinkSmart is a company based in Boulder (United States) founded in 2009 was acquired by Sovrn in November 2014.. LinkSmart has raised $9.7 million across 2 funding rounds from investors including Sovrn, Foundry and Sutter Hill Ventures. The company has 180 employees as of December 31, 2021. LinkSmart offers products and services including Ad Exchange, Commerce, and Data Monetization. LinkSmart operates in a competitive market with competitors including TripleLift, Seedtag, Nativo, Bidtellect and Adyoulike, among others.
- Headquarter Boulder, United States
- Employees 180 as on 31 Dec, 2021
-
Sectors
TechnologyMedia & Entertainment
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Sovrn Holdings, Inc.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of LinkSmart
LinkSmart offers a comprehensive portfolio of products and services, including Ad Exchange, Commerce, and Data Monetization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages omnichannel demand pipeline for ad inventory.
Facilitates affiliate workflows and revenue maximization tools.
Enables secure revenue generation from user data.
Funding Insights of LinkSmart
LinkSmart has successfully raised a total of $9.7M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $5.0M
-
First Round
First Round
(27 Jun 2012)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2013 | Amount | Series B - LinkSmart | Valuation | Foundry , Costanoa Venture |
|
| Jun, 2012 | Amount | Series A - LinkSmart | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in LinkSmart
LinkSmart has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Sovrn, Foundry and Sutter Hill Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Venture capital is invested in early-stage tech startups.
|
Founded Year | Domain | Location | |
|
VC firm investing in the US
|
Founded Year | Domain | Location | |
|
Tech focused Early stage VC Firm investing in the US
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by LinkSmart
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - LinkSmart
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Linksmart Comparisons
Competitors of LinkSmart
LinkSmart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TripleLift, Seedtag, Nativo, Bidtellect and Adyoulike, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Native advertising exchange platform
|
|
| domain | founded_year | HQ Location |
In image advertising platform
|
|
| domain | founded_year | HQ Location |
Native ads are scaled, automated, and measured via this platform.
|
|
| domain | founded_year | HQ Location |
Native advertising exchange with real-time bidding platform is operated.
|
|
| domain | founded_year | HQ Location |
Native advertising platform integrates brand content into editorial environments.
|
|
| domain | founded_year | HQ Location |
Content is converted into targeted native-like ad units.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about LinkSmart
When was LinkSmart founded?
LinkSmart was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Where is LinkSmart located?
LinkSmart is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Is LinkSmart a funded company?
LinkSmart is a funded company, having raised a total of $9.7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.7M, raised on Jun 27, 2012.
How many employees does LinkSmart have?
As of Dec 31, 2021, the latest employee count at LinkSmart is 180.
What does LinkSmart do?
LinkSmart was founded in 2009 in Boulder, United States, within the digital marketing sector. Operations focus on linking brand content to premium publishers through a data management platform. Natural language processing and machine learning technologies are employed to deliver native advertising and engaged audiences. The marketplace supports content marketers in enhancing reader engagement and directing traffic to targeted websites. Acquisition by VigLink took place in November 2014.
Who are the top competitors of LinkSmart?
LinkSmart's top competitors include TripleLift, Seedtag and Nativo.
What products or services does LinkSmart offer?
LinkSmart offers Ad Exchange, Commerce, and Data Monetization.
Who are LinkSmart's investors?
LinkSmart has 4 investors. Key investors include Sovrn, Foundry, Sutter Hill Ventures, and Costanoa Venture.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.