Nativo

Los Angeles, United States Founded: 2010 • Age: 16 yrs Acquired By Life360
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About Nativo

Nativo is a company based in Los Angeles (United States) founded in 2010 was acquired by Life360 in November 2025. It operates as a SaaS (Software-as-a-Service), and Managed Services. Nativo has raised $84.12 million across 8 funding rounds from investors including Life360, Western Alliance Bank and Capital IP. Nativo has completed 1 acquisition, including SimpleReach. Nativo offers products and services including SaaS Platform, SSP Solution, Self Serve Ads, Brand Rank, and SPARC. Nativo operates in a competitive market with competitors including TripleLift, Seedtag, Bidtellect, Adyoulike and OneSpot, among others.

  • Headquarter Los Angeles, United States
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Nativo, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $84.12 M (USD)

    in 8 rounds

  • Latest Funding Round
    $25 M (USD), Series C

    Apr 18, 2023

  • Investors
    Life360

    & 4 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Life360

    (Nov 10, 2025)

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Products & Services of Nativo

Nativo offers a comprehensive portfolio of products and services, including SaaS Platform, SSP Solution, Self Serve Ads, Brand Rank, and SPARC. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Premium ad formats are sold through advanced rendering.

Streamlined programmatic advertising is provided for publishers.

Premium ads are run with full control.

Brand market position is gauged with insights.

Performance is boosted with engagement and savings.

People of Nativo
Headcount 50-200
Employee Profiles 67
Board Members and Advisors 4
Employee Profiles
People
Jeremy Barragan
Senior Client Success Manager
People
Michael Lehman
President
People
Aubrey Doyle
Director, Client Success
People
Mark Putrus
Chief People Officer

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Board Members and Advisors
people
Ron Amram
Director

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Funding Insights of Nativo

Nativo has successfully raised a total of $84.12M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Series C — $25.0M
  • First Round

    (23 Aug 2013)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2023 Amount Series C - Nativo Valuation Capital IP
Feb, 2019 Amount Series B - Nativo Valuation

investors

Jul, 2015 Amount Series B - Nativo Valuation Advance Venture Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Nativo

Nativo has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Life360, Western Alliance Bank and Capital IP. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private debt investment firm focused on life science & technology sectors
Founded Year Domain Location
RezVen Partners is engaged in funding and advising early-stage tech companies.
Founded Year Domain Location
PE firm focused on software, media & commerce based sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Nativo

Nativo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SimpleReach. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Programmatic distribution and measurement of native content are facilitated.
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Nativo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Nativo Comparisons

Employees
+
Add Comparison
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Competitors of Nativo

Nativo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TripleLift, Seedtag, Bidtellect, Adyoulike and OneSpot, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Native advertising exchange platform
domain founded_year HQ Location
In image advertising platform
domain founded_year HQ Location
Native advertising exchange with real-time bidding platform is operated.
domain founded_year HQ Location
Native advertising platform integrates brand content into editorial environments.
domain founded_year HQ Location
Content is converted into targeted native-like ad units.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Nativo

Frequently Asked Questions about Nativo

When was Nativo founded?

Nativo was founded in 2010 and raised its 1st funding round 3 years after it was founded.

Where is Nativo located?

Nativo is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Is Nativo a funded company?

Nativo is a funded company, having raised a total of $84.12M across 8 funding rounds to date. The company's 1st funding round was a Series B of $20M, raised on Aug 23, 2013.

What does Nativo do?

Nativo is established as a prominent platform for premium native advertising experiences. It is designed to support advertisers in connecting with audiences and to aid publishers in growing their reach. Solutions such as SaaS for ad rendering, SSP for programmatic advertising, and self-serve ad tools are provided. The focus is placed on creating authentic connections through better technology, ensuring ads are served in contextually relevant environments. Insights and performance tools are also offered to enhance engagement across various sectors.

Who are the top competitors of Nativo?

Nativo's top competitors include TripleLift, Seedtag and Bidtellect.

What products or services does Nativo offer?

Nativo offers SaaS Platform, SSP Solution, Self Serve Ads, Brand Rank, and SPARC.

How many acquisitions has Nativo made?

Nativo has made 1 acquisition, including SimpleReach.

Who are Nativo's investors?

Nativo has 5 investors. Key investors include Life360, Western Alliance Bank, Capital IP, RezVen Partners, and Advance Venture Partners.

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