Nativo

Los Angeles, United States Founded: 2010 • Age: 16 yrs Acquired By Life360
Native ads are scaled, automated, and measured via this platform.
Annual revenue - Latest available
Total funding $84.1M 8 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About Nativo

Nativo is a company based in Los Angeles (United States) founded in 2010 was acquired by Life360 in November 2025. It operates as a SaaS (Software-as-a-Service) and Managed Services. Nativo has raised $84.12 million across 8 funding rounds from investors including Life360, Western Alliance Bank and Capital IP. Nativo has completed 1 acquisition, including SimpleReach. Nativo offers products and services including SaaS Platform, SSP Solution, Self Serve Ads, Brand Rank, and SPARC. Nativo operates in a competitive market with competitors including TripleLift, Seedtag, Bidtellect, Adyoulike and OneSpot, among others.

  • Headquarter Los Angeles, United States
  • Sectors
    Media & Entertainment
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Nativo, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $84.12 M (USD)

    in 8 rounds

  • Latest Funding Round
    $25 M (USD), Series C

    Apr 18, 2023

  • Investors
    Life360

    & 4 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Life360

    (Nov 10, 2025)

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Products & Services of Nativo

Nativo offers a comprehensive portfolio of products and services, including SaaS Platform, SSP Solution, Self Serve Ads, Brand Rank, and SPARC.

Product name locked
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Primary

Premium ad formats are sold through advanced rendering.

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Streamlined programmatic advertising is provided for publishers.

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Premium ads are run with full control.

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Brand market position is gauged with insights.

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Performance is boosted with engagement and savings.

People of Nativo

Headcount 50-200
Employee Profiles 67
Board Members and Advisors 4
Employee Profiles
People
Jeremy Barragan
Senior Client Success Manager
People
Michael Lehman
President
People
Aubrey Doyle
Director, Client Success
People
Mark Putrus
Chief People Officer

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Board Members and Advisors
people
Ron Amram
Director

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Funding Insights of Nativo

Nativo has successfully raised a total of $84.12M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Nativo

Nativo has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Life360, Western Alliance Bank and Capital IP.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private debt investment firm focused on life science & technology sectors
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RezVen Partners is engaged in funding and advising early-stage tech companies.
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PE firm focused on software, media & commerce based sectors
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Investor details for Nativo

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Nativo

Nativo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SimpleReach.

Investments
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Investment portfolio details for Nativo

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Programmatic distribution and measurement of native content are facilitated.
Locked Locked 2010 Locked
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Complete acquisition details for Nativo

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Nativo

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Detailed financials for Nativo

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Nativo Comparisons

Nativo Primary company
Description
Native ads are scaled, automated, and measured via this plat...
Location
Los Angeles, United States
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Nativo

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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Competitors of Nativo

Nativo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TripleLift, Seedtag, Bidtellect, Adyoulike and OneSpot, among others.

Company Name Domain Founded year HQ Location Description
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Native advertising exchange platform
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In image advertising platform
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Native advertising exchange with real-time bidding platform is operated.
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Native advertising platform integrates brand content into editorial environments.
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Content is converted into targeted native-like ad units.
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Detailed competitors of Nativo

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Nativo

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Complete news archive for Nativo

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Nativo

Nativo was founded in 2010 and raised its 1st funding round 3 years after it was founded.

Nativo is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Nativo is a funded company, having raised a total of $84.12M across 8 funding rounds to date.

Nativo is established as a prominent platform for premium native advertising experiences. It is designed to support advertisers in connecting with audiences and to aid publishers in growing their reach. Solutions such as SaaS for ad rendering, SSP for programmatic advertising, and self-serve ad tools are provided. The focus is placed on creating authentic connections through better technology, ensuring ads are served in contextually relevant environments. Insights and performance tools are also offered to enhance engagement across various sectors.

Nativo's top competitors include TripleLift, Seedtag and Bidtellect.

Nativo offers SaaS Platform, SSP Solution, Self Serve Ads, Brand Rank, and SPARC.

Nativo has made 1 acquisition, including SimpleReach.

Nativo has 5 investors. Key investors include Life360, Western Alliance Bank, Capital IP, RezVen Partners, and Advance Venture Partners.

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