About Nativo
Nativo is a Media & Entertainment company based in Los Angeles (United States) founded in 2010, and was acquired by Life360 in November 2025. Native ads are scaled, automated, and measured via this platform. It operates on a SaaS (Software-as-a-Service) and Managed Services model. Nativo has raised $84.12 million across 8 funding rounds from investors including Life360, Western Alliance Bank and Capital IP. Nativo has completed 1 acquisition, including SimpleReach. Its website nativo.com draws about 22 thousand monthly visits. Nativo offers products and services including SaaS Platform, SSP Solution, Self Serve Ads, Brand Rank, and SPARC. Its focus areas include Technology, Advertising Technology and Native Advertising. Its legal entity is Nativo, Inc. Its competitors include TripleLift, Bidtellect and OneSpot; 3 of its 3 listed competitors have raised funding.
Company details
Nativo is established as a prominent platform for premium native advertising experiences. It is designed to support advertisers in connecting with audiences and to aid publishers in growing their reach. Solutions such as SaaS for ad rendering, SSP for programmatic advertising, and self-serve ad tools are provided. The focus is placed on creating authentic connections through better technology, ensuring ads are served in contextually relevant environments. Insights and performance tools are also offered to enhance engagement across various sectors.
Products & Services of Nativo
Nativo offers a comprehensive portfolio of products and services, including SaaS Platform, SSP Solution, Self Serve Ads, Brand Rank, and SPARC.
Premium ad formats are sold through advanced rendering.
Streamlined programmatic advertising is provided for publishers.
Premium ads are run with full control.
Brand market position is gauged with insights.
Performance is boosted with engagement and savings.
Apps and channels of Nativo
its YouTube channel Nativo Inc. has 58 subscribers and 16 videos.
Videos from Nativo
The most watched videos on Nativo's YouTube channel, Nativo Inc. (58 subscribers). Click a video to play it here.
More on Nativo Inc..
Funding Insights of Nativo
Nativo has successfully raised a total of $84.12M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $84.12M
- Total Rounds 8
- Last Round Series C — $25M
- First Round $4.45M
(Aug 2013)
- Investors Count 4
All 8 funding rounds of Nativo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2023 | $25M | Series C | – | Capital IP | – |
| Feb 2019 | $4.67M | Series B | – | – | – |
| Jul 2015 | $20M | Series B | – | Advance Venture Partners | |
| Jun 2015 | $20M | Series B | – | – | |
| Apr 2015 | $6M | Debt – Conventional | – | – | |
| Jun 2014 | $5M | Series A | – | – | – |
| Jun 2014 | $5M | Series A | – | – | – |
| Aug 2013 | $4.45M | Series A | – | – | – |
5 investors in total: 5 institutional.
Investors in Nativo
Nativo has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Life360, Western Alliance Bank and Capital IP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt investment firm focused on life science & technology sectors | capitalip.com | San Francisco, United States | ||
RezVen Partners is engaged in funding and advising early-stage tech companies. | 2007 | rezven.com | Irvine, USA | |
PE firm focused on software, media & commerce based sectors | avp.vc | San Francisco, United States | ||
Commercial banking services, including loans and treasury management, are provided. | 2001 | westernalliancebancorporation.com | Phoenix, United States | |
Family and friends are connected through location-sharing mobile app. | 2008 | life360.com | San Francisco, United States |
Investor details for Nativo
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People of Nativo
71 people are tracked at Nativo (34 in leadership, 4 in board & advisors, 33 in team).
| Name | Role | Group |
|---|---|---|
Michael Lehman | President | Leadership |
Aubrey Doyle | Director, Client Success | Leadership |
Mark Putrus | Chief People Officer | Leadership |
Justin Choi | Founder And CEO | Leadership |
Troy Colligan | Principle Client Partner | Pharma | Leadership |
Bridget D'Angelo | VP of Client Success | Leadership |
Jinhwa Chun | Director of Product | Leadership |
Brielle Buis | Director, Platform Operations | Leadership |
Casey Wuestefeld | VP of Business Development | Leadership |
Daniel Rabiner | VP of Business Operations | Leadership |
Celia Suh | Director, Salesforce | Leadership |
Darcie Vukovich | Sales Director | Leadership |
Sarah Patel | VP of Sales | Leadership |
Nikita Delacruz | Director, People Business Partner | Leadership |
Victor Deleo | Regional VP of Sales | Leadership |
Marcelo Muniz | VP of Software Engineering | Leadership |
Casey Hartigan | Senior Director of Strategic Accounts | Leadership |
Becky Hall | Senior Director of Pricing & Planning | Leadership |
Lauren Degraw | Director Of Sales | Leadership |
Alissa McConachie | Director, Sales | Leadership |
51 more people are available in the full profile.
Complete people profiles for Nativo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Nativo
Nativo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SimpleReach.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Programmatic distribution and measurement of native content are facilitated. | simplereach.com | New York, United States | 2010 | Mar 2019 | •••• |
Complete acquisition details for Nativo
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Timeline of Nativo
5 dated milestones of Nativo across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Nativo is founded.
- Funding First funding round of $4.5M.
- Acquisition Acquires SimpleReach.
- Funding Latest funding round, Series C, of $25.0M.
- Exit Acquired by Life360.
Competitors of Nativo
Nativo has 3 listed competitors in our database, 3 of them funded. They include TripleLift, Bidtellect and OneSpot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| triplelift.com | 2012 | New York, United States | $20.61M | 285 | Native advertising exchange platform | |
| bidtellect.com | 2011 | Delray Beach, United States | $42.63M | 74 | Native advertising exchange with real-time bidding platform is operated. | |
| onespot.com | 2005 | Austin, United States | $18.87M | 23 | Content is converted into targeted native-like ad units. |
Detailed competitors of Nativo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Nativo
The website of Nativo (nativo.com) receives about 22.2K visits a month and ranks #819,921 among all websites worldwide, #3,627 in Marketing and Advertising.
- Monthly visits22.2K
▼ 34.2% vs previous month
- Unique visitors15.6K
per month
- Global rank#819,921
among all websites
- Category rank#3,627
Business and Consumer Services · Marketing and Advertising
- Bounce rate42%
- Pages per visit2.4
- Average visit28 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Nativo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| triplelift.com | 100% | 45.3K | #657,065 | View details | |
| choozle.com | 90% | 15.9K | #1,179,627 | View details | |
| anteriad.com | 89% | #1,333,003 | View details | ||
| groundtruth.com | 88% | 48.9K | #587,943 | View details | |
| lotame.com | 88% | 82.5K | #330,897 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Nativo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Nativo (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Nativo
Complete news archive for Nativo
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Frequently Asked Questions about Nativo
Nativo was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Nativo is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Nativo is a funded company, having raised a total of $84.12M across 8 funding rounds to date. The company's 1st funding round was a Series A of $4.45M, raised on Aug 2013.
Nativo is established as a prominent platform for premium native advertising experiences. It is designed to support advertisers in connecting with audiences and to aid publishers in growing their reach. Solutions such as SaaS for ad rendering, SSP for programmatic advertising, and self-serve ad tools are provided. The focus is placed on creating authentic connections through better technology, ensuring ads are served in contextually relevant environments. Insights and performance tools are also offered to enhance engagement across various sectors.
Nativo's top competitors include TripleLift, Bidtellect and OneSpot.
Nativo offers SaaS Platform, SSP Solution, Self Serve Ads, Brand Rank, and SPARC.
Nativo has made 1 acquisition, including SimpleReach.
Nativo has 5 investors. Key investors include Life360, Western Alliance Bank, Capital IP, RezVen Partners, and Advance Venture Partners.
Nativo operates through Nativo, Inc..
Yes. Nativo was acquired by Life360 in November 2025.