About SimpleReach
SimpleReach is a Media & Entertainment company based in New York (United States) founded in 2010, and was acquired by Nativo in March 2019. Programmatic distribution and measurement of native content are facilitated. SimpleReach has raised $31.07 million across 6 funding rounds from investors including Nativo, Atlas Venture and Spring Mountain Capital. SimpleReach offers products and services including Brand Rank, SPARC, Nativo Predictive Audiences, and Ad Platform. Its focus areas include Enterprise Applications, AdTech and Native Ad Platform. Its legal entity is Nativo, Inc. Its competitors include Chartbeat, Parse.ly and Knotch; 3 of its 3 listed competitors have raised funding.
Company details
SimpleReach provides content creators with a platform to drive ROI at scale. With insight into which content drives conversions, SimpleReach programmatically amplifies the right content to targeted audiences across channels such as Facebook, Twitter, LinkedIn, Outbrain, Nativo, StumbleUpon and TripleLift. Allows marketers to track content metrics, generate content prediction insights, audience targeting through its DMP and intelligent content distribution programmatically. Works with leading publishers such as The New York Times, Forbes and The Huffington Post, Fortune 500 companies including Intel and SAP, as well as startups and mid-sized marketers.
Products & Services of SimpleReach
SimpleReach offers a comprehensive portfolio of products and services, including Brand Rank, SPARC, Nativo Predictive Audiences, and Ad Platform.
Tool for measuring brand consideration and lift in campaigns.
Privacy-compliant predictive targeting for audience retargeting.
Transforms targeting in cookieless environments for better reach.
Enables content activation and measurement for advertisers.
Apps and channels of SimpleReach
its YouTube channel Nativo Inc. has 58 subscribers and 16 videos.
Videos from SimpleReach
The most watched videos on SimpleReach's YouTube channel, Nativo Inc. (58 subscribers). Click a video to play it here.
More on Nativo Inc..
Funding Insights of SimpleReach
SimpleReach has successfully raised a total of $31.07M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $4 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.07M
- Total Rounds 6
- Last Round Series B — $4M
- First Round $120,000
(Sep 2011)
- Investors Count 6
All 6 funding rounds of SimpleReach with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2018 | $4M | Series B | – | – | – |
| May 2017 | $9M | Series B | – | Spring Mountain Capital | – |
| Oct 2016 | $7.35M | Series A | – | – | – |
| Jul 2014 | $9M | Series A | – | MK Capital | |
| Feb 2012 | $1.6M | Seed | – | Village Ventures, Primary Venture Partner | – |
| Sep 2011 | $120,000 | Seed | – | AngelPad | – |
7 investors in total: 7 institutional.
Investors in SimpleReach
SimpleReach has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Nativo, Atlas Venture and Spring Mountain Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on multiple sectors | smcgrowthcapital.com | New York, United States | ||
FinTech & Media focused seed and early stage VC firm investing in the US | villageventures.com | Williamstown, United States | ||
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Venture capital investments in software and technology companies with a focus on early and growth stages. | mkcapital.com | |||
Investments in seed-stage companies are managed by Primary Venture Partner. | primary.vc | New York, United States | ||
Startups are accelerated across sectors without focus on specific industries. | angelpad.com | San Francisco, United States | ||
Native ads are scaled, automated, and measured via this platform. | 2010 | nativo.com | Los Angeles, United States |
Investor details for SimpleReach
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SimpleReach
1 people are tracked at SimpleReach (1 in leadership).
| Name | Role | Group |
|---|---|---|
Eddie Kim | CEO | Leadership |
Complete people profiles for SimpleReach
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SimpleReach
4 dated milestones of SimpleReach across 9 years, from founding to its latest funding, stage changes and deals.
- Founded SimpleReach is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series B, of $4.0M.
- Exit Acquired by Nativo.
Competitors of SimpleReach
SimpleReach has 3 listed competitors in our database, 3 of them funded. They include Chartbeat, Parse.ly and Knotch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chartbeat.com | 2009 | New York, United States | $38.11M | Real-time analytics are delivered to websites and blogs. | ||
| parse.ly | 2009 | Beaverton, United States | $24.66M | Audience analytics and content intelligence solutions are provided cloud-based. | ||
| knotch.com | 2013 | New York, United States | $84.06M | 60 | AI-based content performance analytics solutions are provided for enterprises. |
Detailed competitors of SimpleReach
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SimpleReach
Websites that share an audience with SimpleReach (simplereach.com).
Websites whose visitors overlap most with SimpleReach. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| polar.me | 100% | View details | |||
| contently.com | 90% | 116.2K | #411,855 | View details | |
kaplanthaler.com | kaplanthaler.com | 64% | – | ||
| nrelate.com | 56% | View details | |||
stellaservice.com | stellaservice.com | 47% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for SimpleReach
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as SimpleReach (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Simplereach
Complete news archive for SimpleReach
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- Older coverage
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Frequently Asked Questions about SimpleReach
SimpleReach was founded in 2010 and raised its 1st funding round 1 year after it was founded.
SimpleReach is headquartered in New York, United States. It is registered at New York, New York, United States.
SimpleReach is a funded company, having raised a total of $31.07M across 6 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Sep 2011.
SimpleReach provides content creators with a platform to drive ROI at scale. With insight into which content drives conversions, SimpleReach programmatically amplifies the right content to targeted audiences across channels such as Facebook, Twitter, LinkedIn, Outbrain, Nativo, StumbleUpon and TripleLift. Allows marketers to track content metrics, generate content prediction insights, audience targeting through its DMP and intelligent content distribution programmatically. Works with leading publishers such as The New York Times, Forbes and The Huffington Post, Fortune 500 companies including Intel and SAP, as well as startups and mid-sized marketers.
SimpleReach offers Brand Rank, SPARC, Nativo Predictive Audiences, and Ad Platform.
SimpleReach has 7 investors. Key investors include Nativo, Atlas Venture, Spring Mountain Capital, Village Ventures, and MK Capital.
SimpleReach operates through Nativo, Inc..
Yes. SimpleReach was acquired by Nativo in March 2019.