About SimpleReach
SimpleReach is a company based in New York (United States) founded in 2010 was acquired by Nativo in March 2019.. SimpleReach has raised $31.07 million across 6 funding rounds from investors including Nativo, Atlas Venture and Spring Mountain Capital. SimpleReach offers products and services including Brand Rank, SPARC, Nativo Predictive Audiences, and Ad Platform. SimpleReach operates in a competitive market with competitors including Chartbeat, Parse.ly, PathFactory, Knotch and Paperflite, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
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Social
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- Legal Name Nativo, Inc.
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Products & Services of SimpleReach
SimpleReach offers a comprehensive portfolio of products and services, including Brand Rank, SPARC, Nativo Predictive Audiences, and Ad Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for measuring brand consideration and lift in campaigns.
Privacy-compliant predictive targeting for audience retargeting.
Transforms targeting in cookieless environments for better reach.
Enables content activation and measurement for advertisers.
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Funding Insights of SimpleReach
SimpleReach has successfully raised a total of $31.07M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $4 million completed in February 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $4.0M
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First Round
First Round
(01 Sep 2011)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2018 | Amount | Series B - SimpleReach | Valuation |
investors |
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| May, 2017 | Amount | Series B - SimpleReach | Valuation | Spring Mountain Capital |
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| Oct, 2016 | Amount | Series A - SimpleReach | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SimpleReach
SimpleReach has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Nativo, Atlas Venture and Spring Mountain Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund focused on multiple sectors
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Founded Year | Domain | Location | |
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FinTech & Media focused seed and early stage VC firm investing in the US
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Founded Year | Domain | Location | |
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Venture capital firm investing in life science and biotechnology sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SimpleReach
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SimpleReach
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simplereach Comparisons
Competitors of SimpleReach
SimpleReach operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Chartbeat, Parse.ly, PathFactory, Knotch and Paperflite, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Real-time analytics are delivered to websites and blogs.
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Audience analytics and content intelligence solutions are provided cloud-based.
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AI-based analytics for content consumption and personalization are offered.
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AI-based content performance analytics solutions are provided for enterprises.
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| domain | founded_year | HQ Location |
Mobile-first sales enablement platform curates content for teams.
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| domain | founded_year | HQ Location |
YouTube video marketing and analytics tools are provided by Vidooly.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Simplereach
Frequently Asked Questions about SimpleReach
When was SimpleReach founded?
SimpleReach was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Where is SimpleReach located?
SimpleReach is headquartered in New York, United States. It is registered at New York, New York, United States.
Is SimpleReach a funded company?
SimpleReach is a funded company, having raised a total of $31.07M across 6 funding rounds to date. The company's 1st funding round was a Series A of $7.35M, raised on Sep 01, 2011.
What does SimpleReach do?
SimpleReach provides content creators with a platform to drive ROI at scale. With insight into which content drives conversions, SimpleReach programmatically amplifies the right content to targeted audiences across channels such as Facebook, Twitter, LinkedIn, Outbrain, Nativo, StumbleUpon and TripleLift. Allows marketers to track content metrics, generate content prediction insights, audience targeting through its DMP and intelligent content distribution programmatically. Works with leading publishers such as The New York Times, Forbes and The Huffington Post, Fortune 500 companies including Intel and SAP, as well as startups and mid-sized marketers.
Who are the top competitors of SimpleReach?
SimpleReach's top competitors include Chartbeat, Knotch and PathFactory.
What products or services does SimpleReach offer?
SimpleReach offers Brand Rank, SPARC, Nativo Predictive Audiences, and Ad Platform.
Who are SimpleReach's investors?
SimpleReach has 7 investors. Key investors include Nativo, Atlas Venture, Spring Mountain Capital, Village Ventures, and MK Capital.
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