About Knotch
Knotch is a Technology company based in New York (United States) founded in 2013 by Aron Tzimas and Anda Gansca. AI-based content performance analytics solutions are provided for enterprises. Knotch has raised $84.06 million across 9 funding rounds from investors including NEA, StartX and Greylock Partners. The company has 60 employees. Its chief executive, as recorded, is Anda Gansca. Knotch offers products and services including Knotch One and Content Optimization Tool. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Performance Analytics. Its legal entity is KNOTCH, INC. Its competitors include Chartbeat, Parse.ly and Paperflite; 3 of its 3 listed competitors have raised funding.
Company details
Knotch was founded in 2013 and is headquartered in New York, United States. AI-driven solutions for content performance analytics are offered to enterprises in the marketing technology sector. Content planning, measurement, and optimization across various channels are enabled through the platform. Alignment between brand objectives and content strategies is facilitated, while unified views of content data from multiple sources are provided, along with insights for ongoing improvements.
- Headquarters New York, United States
- Employees 60
- Founders Aron Tzimas, Anda Gansca
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Phone•••• ••••
- Website knotch.com
- Social LinkedIn X Facebook
- Legal Name Knotch, Inc.
- Total Equity Funding$84.06M (USD)
in 9 rounds
- InvestorsNEA
& 2 more
- Employee Count60
Products & Services of Knotch
Knotch offers a comprehensive portfolio of products and services, including Knotch One and Content Optimization Tool.
Platform for auditing and optimizing content performance using AI.
Tool for enhancing content based on engagement and conversion data.
Funding Insights of Knotch
Knotch has successfully raised a total of $84.06M across 9 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $84.06M
- Total Rounds 9
- Investors Count 3
All 9 funding rounds of Knotch with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | Series B | – | – | – | |
| Jan 2019 | $20M | Series B | – | New Enterprise Associates | – |
| Jan 2019 | $20M | Series B | – | – | |
| Sep 2016 | $10M | Series A | – | – | – |
| May 2016 | $14.28M | Series A | – | – | – |
| May 2016 | $14.28M | Series B | – | – | – |
| Apr 2015 | $4M | Series A | – | – | |
| Nov 2013 | $1.5M | Seed | – | – | |
| Sep 2013 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Knotch
Knotch has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include NEA, StartX and Greylock Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Startups are accelerated by Stanford-backed program in Palo Alto. | startx.com | Palo Alto, United States | ||
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com |
Investor details for Knotch
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Knotch
19 people are tracked at Knotch (12 in leadership, 2 in board & advisors, 5 in team); the tracked headcount is 60.
| Name | Role | Group |
|---|---|---|
Aron Tzimas | Co-Founder & CCO | Leadership |
Anda Gansca | Co-Founder & CEO | Leadership |
Jeni Diaz Axline | Director of Partnerships | Leadership |
Ben Smith | Chief Operating Officer | Leadership |
Andrew Bolton | Chief Customer Officer | Leadership |
Erin Malloy | Director, Content Strategy & Analytics | Leadership |
Keith Wiegold | Senior Director, Content Strategy | Leadership |
Tayler Childers | Director of Revenue Effectiveness | Leadership |
David Brown | SVP, Head of Strategy | Leadership |
Victoria O. | Director of Content Analytics | Leadership |
Matt Davis | Head Of Product | Leadership |
Rob Norman | Director | Leadership |
Tony Weisman | Board Member | Board & advisors |
Hilarie Koplow-McAdams | Board Member | Board & advisors |
Tyler Roselli | Growth Marketing & GTM Strategy | Team |
Jason Lee | Svp, Strategic Finance | Team |
Natalie Lowe | Manager of Accounting | Team |
Ben Plummer | EVP Marketing, Knotch | Team |
Jeni Axline | Unknown Role | Team |
Complete people profiles for Knotch
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Knotch
3 dated milestones of Knotch across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Knotch is founded.
- Funding First funding round.
- Funding Latest funding round, Series B,.
Competitors of Knotch
Knotch has 3 listed competitors in our database, 3 of them funded. They include Chartbeat, Parse.ly and Paperflite.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chartbeat.com | 2009 | New York, United States | $38.11M | Real-time analytics are delivered to websites and blogs. | ||
| parse.ly | 2009 | Beaverton, United States | $24.66M | Audience analytics and content intelligence solutions are provided cloud-based. | ||
| paperflite.com | 2016 | Dover, United States | $400,000 | 115 | Mobile-first sales enablement platform curates content for teams. |
Detailed competitors of Knotch
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Knotch
The website of Knotch (knotch.com) receives about 9.1K visits a month and ranks #2,294,754 among all websites worldwide, #10,107 in Marketing and Advertising.
- Monthly visits9.1K
▼ 10.5% vs previous month
- Unique visitors4.4K
per month
- Global rank#2,294,754
among all websites
- Category rank#10,107
Business and Consumer Services · Marketing and Advertising
- Bounce rate48%
- Pages per visit1.6
- Average visit18 sec
- DevicesDesktop 26% · Mobile 74%
Top companies in MarketingTech
3 companies that operate in the same segment as Knotch (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Knotch
Complete news archive for Knotch
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Frequently Asked Questions about Knotch
Knotch was founded in 2013.
Knotch is headquartered in New York, United States. It is registered at New York, New York, United States.
Anda Gansca is the CEO of Knotch, as recorded in our data. They have also founded this company.
Knotch is a funded company, having raised a total of $84.06M across 9 funding rounds to date.
Knotch has 60 employees.
Knotch was founded in 2013 and is headquartered in New York, United States. AI-driven solutions for content performance analytics are offered to enterprises in the marketing technology sector. Content planning, measurement, and optimization across various channels are enabled through the platform. Alignment between brand objectives and content strategies is facilitated, while unified views of content data from multiple sources are provided, along with insights for ongoing improvements.
Knotch's top competitors include Chartbeat, Parse.ly and Paperflite.
Knotch offers Knotch One and Content Optimization Tool.
Knotch has 3 investors. Key investors include NEA, StartX, and Greylock Partners.
Knotch operates through Knotch, Inc..