About Parse.ly
Parse.ly is a Technology company based in Beaverton (United States) founded in 2009, and was acquired by WordPress VIP in February 2021. Audience analytics and content intelligence solutions are provided cloud-based. It operates in the Technology and Media & Entertainment sectors. Parse.ly has raised $24.66 million across 7 funding rounds from investors including FundersClub, Grotech Ventures and Blumberg Capital. Its website parse.ly draws about 50 thousand monthly visits. Parse.ly offers products and services including Content Analytics Dashboard, Content Conversion Engine, Content API, Data Pipeline, and Content Management System. Its focus areas include Tech for Digital Publishers, Content Monetization, Content Analytics and Enterprise Applications. Its competitors include Chartbeat, Knotch and FeedBurner; 3 of its 3 listed competitors have raised funding.
Company details
Parsely offers audience analytics and content intelligence solution to businesses. Offers three products Dashboard, API, and Data Pipeline. The dashboard allows businesses to view website visitor data, explore historical trends, view content metrics, and generate and schedule reports. API allows businesses to build user engagement modules based on the insights received from website analytics and content intelligence. Data pipeline allows businesses to collect, refine, and stream their data to their warehouse. Clients include Time, Conda Nast, and The Wall Street Journal, among others. Offers an iOS mobile app as well to enable businesses to track their content and website performance on mobile phones.
- Headquarters Beaverton, United States
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website parse.ly
- Social LinkedIn X Facebook
- Acquired by WordPress VIP (Feb 2021)
- Total Equity Funding$24.66M (USD)
in 7 rounds
- InvestorsFundersClub
& 7 more
- Acquired byWordPress VIP
(Feb 2021)
Products & Services of Parse.ly
Parse.ly offers a comprehensive portfolio of products and services, including Content Analytics Dashboard, Content Conversion Engine, Content API, Data Pipeline, and Content Management System.
Tool for monitoring content performance metrics in real-time.
System to measure and prove content's impact on conversions.
API for personalizing and serving recommended content.
Pipeline for sending real-time data to warehouses.
System for publishing and optimizing content faster.
Funding Insights of Parse.ly
Parse.ly has successfully raised a total of $24.66M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24.66M
- Total Rounds 7
- First Round $20,000
(May 2009)
- Investors Count 7
All 7 funding rounds of Parse.ly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | Series B | – | – | ||
| Aug 2017 | $6.81M | Series B | – | Grotech Ventures, Blumberg Capital | |
| Jul 2017 | $6.81M | Series B | – | – | |
| Aug 2013 | $5M | Series A | – | – | |
| Aug 2013 | $5.23M | Series A | – | – | |
| Jan 2011 | $800,000 | Seed | – | Blumberg Capital, ff Venture Capital | – |
| May 2009 | $20,000 | Seed | – | – |
8 investors in total: 8 institutional.
Investors in Parse.ly
Parse.ly has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include FundersClub, Grotech Ventures and Blumberg Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech startups are invested in by Grotech Ventures. | grotech.com | Arlington, United States | ||
Venture capital firm investing in early and growth stage technology companies. | blumbergcapital.com | |||
Startup accelerator | dreamit.com | New York, United States | ||
Early-stage technology-enabled companies are invested in by ff Venture Capital. | ffvc.com | New York, United States | ||
| haatch.com | ||||
| feltengroup.com | ||||
Fundraising platform connects startups with investors for capital and support. | 2012 | fundersclub.com | San Francisco, United States | |
Enterprise content management system with analytics and security for businesses. | 2009 | wpvip.com | United States |
Investor details for Parse.ly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Parse.ly
35 people are tracked at Parse.ly (11 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
Andy Rhinehart | Director, Customer Support | Leadership |
Carlo Palomino | VP, Sales | Leadership |
David Cardiel | VP, Marketing | Leadership |
Nick Milne-Home | Chief Revenue Officer | Leadership |
Andrew Montalenti | Founder & Chief Product Officer | Leadership |
Claudia Lichtenberg | Director, Sales | Leadership |
Sachin Kamdar | Founder & CEO | Leadership |
Salvatore Gionfriddo | Director, Engineering | Leadership |
Ben Probert | Director, Sales | Leadership |
Emmett Butler | Director, Engineering | Leadership |
Shannon Hawari | Head of Business Development | Leadership |
Stephanie Schwartz | Strategy & Education Manager | Team |
Rebecca Allen | Demand Generation Manager | Team |
Colin Hokanson | Senior Enterprise Account Executive | Team |
Nacho Iglesias | Customer Support Engineer | Team |
Evan Twidwell | Customer Support Engineer | Team |
Michael Pontius | Business Development Representative | Team |
Andrés Ayala | Senior Enterprise Support Engineer | Team |
Adelle Mcelveen | Product Manager | Team |
Marcus Topel | Customer Support Engineer | Team |
15 more people are available in the full profile.
Complete people profiles for Parse.ly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Parse.ly
4 dated milestones of Parse.ly across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Parse.ly is founded.
- Funding First funding round of $20K.
- Exit Acquired by WordPress VIP.
- Funding Latest funding round, Series B,.
Competitors of Parse.ly
Parse.ly has 3 listed competitors in our database, 3 of them funded. They include Chartbeat, Knotch and FeedBurner.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chartbeat.com | 2009 | New York, United States | $38.11M | Real-time analytics are delivered to websites and blogs. | ||
| knotch.com | 2013 | New York, United States | $84.06M | 60 | AI-based content performance analytics solutions are provided for enterprises. | |
| feedburner.com | 2004 | Chicago, United States | $8M | Online platform offering management solutions |
Detailed competitors of Parse.ly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Parse.ly
The website of Parse.ly (parse.ly) receives about 50.2K visits a month.
- Monthly visits50.2K
▼ 3.4% vs previous month
Websites whose visitors overlap most with Parse.ly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
parsely.com | parsely.com | 100% | #147,478 | – | |
| chartbeat.com | 97% | 729K | #82,321 | View details | |
impactonnet.com | impactonnet.com | 89% | #699,368 | – | |
nytlicensing.com | nytlicensing.com | 88% | #503,887 | – | |
| thenextweb.com | 86% | 330.8K | #178,542 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Parse.ly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Parse.ly (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Parse.Ly
Complete news archive for Parse.ly
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Parse.ly
Parse.ly was founded in 2009.
Parse.ly is headquartered in Beaverton, United States. It is registered at Beaverton, Oregon, United States.
Parse.ly is a funded company, having raised a total of $24.66M across 7 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on May 2009.
Parsely offers audience analytics and content intelligence solution to businesses. Offers three products Dashboard, API, and Data Pipeline. The dashboard allows businesses to view website visitor data, explore historical trends, view content metrics, and generate and schedule reports. API allows businesses to build user engagement modules based on the insights received from website analytics and content intelligence. Data pipeline allows businesses to collect, refine, and stream their data to their warehouse. Clients include Time, Conda Nast, and The Wall Street Journal, among others. Offers an iOS mobile app as well to enable businesses to track their content and website performance on mobile phones.
Parse.ly's top competitors include Chartbeat, Knotch and FeedBurner.
Parse.ly offers Content Analytics Dashboard, Content Conversion Engine, Content API, Data Pipeline, and Content Management System.
Parse.ly has 8 investors. Key investors include FundersClub, Grotech Ventures, Blumberg Capital, Felten Group, and Dreamit.
Yes. Parse.ly was acquired by WordPress VIP in February 2021.