Parse.ly

Beaverton, United States Founded: 2009 • Age: 17 yrs Acquired By WordPress VIP
Audience analytics and content intelligence solutions are provided cloud-based.
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About Parse.ly

Parse.ly is a company based in Beaverton (United States) founded in 2009 was acquired by WordPress VIP in February 2021.. Parse.ly has raised $24.66 million across 6 funding rounds from investors including FundersClub, Grotech Ventures and Blumberg Capital. Parse.ly offers products and services including Content Analytics Dashboard, Content Conversion Engine, Content API, Data Pipeline, and Content Management System. Parse.ly operates in a competitive market with competitors including Chartbeat, PathFactory, Knotch, FeedBurner and Paperflite, among others.

  • Headquarter Beaverton, United States
  • Sectors
    Technology
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Digital Media, Publishing & Broadcasting
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $24.66 M (USD)

    in 6 rounds

  • Latest Funding Round
    $6.81 M (USD), Series B

    Aug 08, 2017

  • Investors
    FundersClub

    & 6 more

  • Employee Count
    Employee Count
  • Acquired by
    WordPress VIP

    (Feb 08, 2021)

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Products & Services of Parse.ly

Parse.ly offers a comprehensive portfolio of products and services, including Content Analytics Dashboard, Content Conversion Engine, Content API, Data Pipeline, and Content Management System. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for monitoring content performance metrics in real-time.

System to measure and prove content's impact on conversions.

API for personalizing and serving recommended content.

Pipeline for sending real-time data to warehouses.

System for publishing and optimizing content faster.

People of Parse.ly
Headcount 50-200
Employee Profiles 35
Employee Profiles
People
Stephanie Schwartz
Strategy & Education Manager
People
Rebecca Allen
Demand Generation Manager
People
Colin Hokanson
Senior Enterprise Account Executive
People
Nacho Iglesias
Customer Support Engineer

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Funding Insights of Parse.ly

Parse.ly has successfully raised a total of $24.66M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $6.81 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series B — $6.8M
  • First Round

    (01 May 2009)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2017 Amount Series B - Parse.ly Valuation Grotech Ventures , Blumberg Capital
Jul, 2017 Amount Series B - Parse.ly Valuation

investors

Aug, 2013 Amount Series A - Parse.ly Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Parse.ly

Parse.ly has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include FundersClub, Grotech Ventures and Blumberg Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage US tech startups are invested in by Grotech Ventures.
Founded Year Domain Location
Venture capital firm investing in early and growth stage technology companies.
Founded Year Domain Location
Startup accelerator
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Parse.ly

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Parse.ly

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Parse.Ly Comparisons

Employees
+
Add Comparison
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Competitors of Parse.ly

Parse.ly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Chartbeat, PathFactory, Knotch, FeedBurner and Paperflite, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Real-time analytics are delivered to websites and blogs.
domain founded_year HQ Location
AI-based analytics for content consumption and personalization are offered.
domain founded_year HQ Location
AI-based content performance analytics solutions are provided for enterprises.
domain founded_year HQ Location
Online platform offering management solutions
domain founded_year HQ Location
Mobile-first sales enablement platform curates content for teams.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Parse.Ly

Frequently Asked Questions about Parse.ly

When was Parse.ly founded?

Parse.ly was founded in 2009.

Where is Parse.ly located?

Parse.ly is headquartered in Beaverton, United States. It is registered at Beaverton, Oregon, United States.

Is Parse.ly a funded company?

Parse.ly is a funded company, having raised a total of $24.66M across 6 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on May 01, 2009.

What does Parse.ly do?

Parsely offers audience analytics and content intelligence solution to businesses. Offers three products Dashboard, API, and Data Pipeline. The dashboard allows businesses to view website visitor data, explore historical trends, view content metrics, and generate and schedule reports. API allows businesses to build user engagement modules based on the insights received from website analytics and content intelligence. Data pipeline allows businesses to collect, refine, and stream their data to their warehouse. Clients include Time, Conda Nast, and The Wall Street Journal, among others. Offers an iOS mobile app as well to enable businesses to track their content and website performance on mobile phones.

Who are the top competitors of Parse.ly?

Parse.ly's top competitors include Chartbeat, Knotch and PathFactory.

What products or services does Parse.ly offer?

Parse.ly offers Content Analytics Dashboard, Content Conversion Engine, Content API, Data Pipeline, and Content Management System.

Who are Parse.ly's investors?

Parse.ly has 7 investors. Key investors include FundersClub, Grotech Ventures, Blumberg Capital, Felten Group, and Dreamit.

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