About TripleLift
TripleLift is a Technology company based in New York (United States) founded in 2012, and was acquired by Vista Equity Partners in March 2021. Native advertising exchange platform. It operates in the Technology and Media & Entertainment sectors. TripleLift has raised $20.61 million across 5 funding rounds from investors including Edison Partners, True Ventures and Inovia Capital. The company has 14 employees. TripleLift has completed 1 acquisition, including 1plusX. Its website triplelift.com draws about 45 thousand monthly visits. Its Indian entity Triplelift India Private Limited reported revenue of ₹8.47 Cr. TripleLift offers products and services including Creative Technology, TripleLift Formats, Data and Targeting Technology, and TripleLift SSP. Its focus areas include Enterprise Applications, AdTech, Native Ad Platform and High Tech. Its competitors include Nativo, Bidtellect and OneSpot; 3 of its 3 listed competitors have raised funding.
Company details
TripleLift was founded in 2012 in New York, United States, and operates in the advertising technology sector. Native advertisements are created to align with publisher website content, supported by a real-time bidding exchange handling over 1 billion monthly impressions. Proprietary computer vision technology is utilized to analyze images for elements such as faces, objects, and text, enabling formatting across devices and sites.
- Headquarters New York, United States
- Employees 14
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Website triplelift.com
- Social LinkedIn X Facebook
- Acquired by Vista Equity Partners (Mar 2021)
- Legal Name Triplelift India Private Limited
- Date of Incorporation 31 Oct, 2022
- Jurisdiction Pune, Maharashtra, India
- Indian entity revenue₹8.47 Cr
FY 2024 · +1011% YoY
- Indian entity net profit₹84.5 Lakh
FY 2024 · 10% margin
- Indian entity EBITDA₹1.20 Cr
FY 2024 · 14% margin
- Total Equity Funding$20.61M (USD)
in 5 rounds
- Latest Funding Round$10.5M (USD), Series B
Jun 2015
- InvestorsEdison Partners
& 10 more
- Employee Count14
- Investments & Acquisitions
- Acquired byVista Equity Partners
(Mar 2021)
Associated legal entities of TripleLift
TripleLift operates through Triplelift India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Triplelift India Private Limited CIN U72900PN2022FTC215786 | Active | 31 Oct 2022 | Pune, Maharashtra | ₹8.5 Cr | 14 | 2 | View details |
Products & Services of TripleLift
TripleLift offers a comprehensive portfolio of products and services, including Creative Technology, TripleLift Formats, Data and Targeting Technology, and TripleLift SSP.
Transforms standard assets into engaging, high-performance ads across platforms.
Provides high-impact display formats for enhanced audience engagement.
Uses data to identify and motivate audiences while upholding privacy.
Facilitates real-time bidding for premium inventory optimization.
Apps and channels of TripleLift
its YouTube channel TripleLift has 275 subscribers and 30 videos.
Videos from TripleLift
The most watched videos on TripleLift's YouTube channel, TripleLift (275 subscribers). Click a video to play it here.
More on TripleLift.
Funding Insights of TripleLift
TripleLift has successfully raised a total of $20.61M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $10.5 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.61M
- Total Rounds 5
- Last Round Series B — $10.5M
- First Round $25,000
(Jan 2012)
- Investors Count 10
All 5 funding rounds of TripleLift with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $10.5M | Series B | – | – | |
| Mar 2014 | $4M | Series A | – | – | |
| Dec 2013 | $3.98M | Series A | – | – | – |
| Jun 2012 | $2.1M | Seed | – | – | |
| Jan 2012 | $25,000 | Seed | – | Entrepreneurs Roundtable Accelerator | – |
11 investors in total: 10 institutional and 1 angel.
Investors in TripleLift
TripleLift has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Edison Partners, True Ventures and Inovia Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of a growth equity firm for adaptive and personalized plans | edisonpartners.com | Princeton, United States | ||
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Investments are made in early-stage technology companies by Inovia Capital. | inovia.vc | Montreal, Canada | ||
Seed-stage tech startups are invested in by NextView Ventures. | nextview.vc | Boston, United States | ||
Seed-stage funding is provided to US tech companies by Laconia. | laconiacapitalgroup.com | New York, United States | ||
| mesa.vc | ||||
Venture capital and incubation are provided for blockchain technology firms. | libertycityventures.com | New York, United States | ||
Early-stage venture capital investments are made in US tech sectors. | socialstarts.com | San Francisco, United States | ||
Startups are accelerated in fintech, SaaS, climate, and various sectors. | eranyc.com | New York, United States | ||
Investments are directed toward high-growth enterprise software and technology companies. | vistaequitypartners.com | Austin, United States |
Investor details for TripleLift
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Triplelift India Private Limited (TripleLift)
Triplelift India Private Limited is the primary company behind TripleLift. The board of Triplelift India Private Limited currently have 2 directors; the longest-serving is Satish Kaithakuzhimeleveetil, appointed in 2022. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Satish Kaithakuzhimeleveetil DIN 08496856 | Director | 31 Oct 2022 | 4 yrs | Triplelift India Private Limited |
| David Martin Helmreich DIN 11315879 | Director | 24 Sep 2025 | 1 yr 1 mo | Triplelift India Private Limited |
People of TripleLift
139 people are tracked at TripleLift (78 in leadership, 3 in board & advisors, 58 in team); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
Chandan Sharma | Talent Acquisition Partner | Leadership |
Meredith Brace | Chief Marketing Officer | Leadership |
Courtney Bloom | Associate Director, Partner Management | Leadership |
Katherine Ollila | Sales Director, Auto | Leadership |
Aileen Tobin | Associate Director, Product Marketing | Leadership |
Mallory Illido-Bertomé | Vice President Demand, Southern Europe | Leadership |
Okeoma Okorie | Sales Director | Leadership |
Raymond Chou | Global Controller, VP Accounting | Leadership |
Tammy Berube | Associate Director, Publisher Operations | Leadership |
Alessia Cotilla | Account Director, Publisher Client Services | Leadership |
Parvinder Uppal | Vp, Treasurer And Financial Operations | Leadership |
Markus Geisler | Senior Account Director, Publisher And Data Client Services | Leadership |
Katie Buzby | Senior Director Of Product Management | Leadership |
Matthew Novick | Chief Financial Officer | Leadership |
Fay Wu | Vp, Publisher Client Services North America | Leadership |
Abbey Danczak | Director Of Sales & Industry Leadership, Automotive And Holdcos | Leadership |
Skylar Zlotnick | Senior Account Director, Publisher Client Services | Leadership |
Matt Simon | VP Of Sales, US | Leadership |
Kayleigh Seymour | Director, Publisher Operations | Leadership |
Alexander Hayden | Associate Director, Publisher Operations | Leadership |
119 more people are available in the full profile.
Complete people profiles for TripleLift
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of TripleLift
Figures of Triplelift India Private Limited, the primary company behind TripleLift, for FY 2024. Revenue was ₹8.47 Cr (+1011% year on year). Net profit was ₹84.5 Lakh (10% margin). EBITDA was ₹1.20 Cr (14% margin).
- ₹8.47 CrRevenue · FY 2024 · +1011% YoY
- ₹84.5 LakhNet profit · 10% margin
- ₹1.20 CrEBITDA · 14% margin
- ₹1 LakhPaid-up capital
- 14Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Triplelift India Private Limited are on its company page.
Detailed financial statements for TripleLift
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by TripleLift
TripleLift has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 1plusX.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-based predictive data management platform | 1plusx.com | Zurich, Switzerland | 2014 | Mar 2022 | •••• |
Complete acquisition details for TripleLift
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of TripleLift
5 dated milestones of TripleLift across 10 years, from founding to its latest funding, stage changes and deals.
- Founded TripleLift is founded.
- Funding First funding round of $25K.
- Funding Latest funding round, Series B, of $10.5M.
- Exit Acquired by Vista Equity Partners.
- Acquisition Acquires 1plusX.
Competitors of TripleLift
TripleLift has 3 listed competitors in our database, 3 of them funded. They include Nativo, Bidtellect and OneSpot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nativo.com | 2010 | Los Angeles, United States | $84.12M | 164 | Native ads are scaled, automated, and measured via this platform. | |
| bidtellect.com | 2011 | Delray Beach, United States | $42.63M | 74 | Native advertising exchange with real-time bidding platform is operated. | |
| onespot.com | 2005 | Austin, United States | $18.87M | 23 | Content is converted into targeted native-like ad units. |
Detailed competitors of TripleLift
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TripleLift
The website of TripleLift (triplelift.com) receives about 45.3K visits a month and ranks #657,065 among all websites worldwide, #2,905 in Marketing and Advertising.
- Monthly visits45.3K
▼ 3.6% vs previous month
- Unique visitors24K
per month
- Global rank#657,065
among all websites
- Category rank#2,905
Business and Consumer Services · Marketing and Advertising
- Bounce rate41%
- Pages per visit2.1
- Average visit14 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with TripleLift. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| improvedigital.com | 100% | 6.9K | #2,989,076 | View details | |
netpoint-media.de | netpoint-media.de | 100% | #4,581,286 | – | |
telaria.com | telaria.com | 100% | #6,559,136 | – | |
| vidazoo.com | 100% | 36.2K | #345,590 | View details | |
| undertone.com | 98% | 60.3K | #336,574 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TripleLift
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Computer Vision & Imaging AI
3 companies that operate in the same segment as TripleLift (Computer Vision & Imaging AI) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-based drone surveillance solutions for defense and maritime sector | 2017 | Orange, California, United States | USD 11.29 B | 9,670 | ||
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 | |
Robotic equipment for automating weeding on vegetable farms is developed. | 2016 | San Francisco, California, United States | USD 139.96 M | 73 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Triplelift
Complete news archive for TripleLift
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about TripleLift
TripleLift was founded in 2012.
TripleLift is headquartered in New York, United States. It is registered at New York, New York, United States.
TripleLift is a funded company, having raised a total of $20.61M across 5 funding rounds to date. The company's 1st funding round was a Seed of $25K, raised on Jan 2012.
TripleLift has 14 employees.
The primary company behind TripleLift, Triplelift India Private Limited, reported revenue of ₹8.47 Cr for FY 2024, up 1011% year on year.
TripleLift was founded in 2012 in New York, United States, and operates in the advertising technology sector. Native advertisements are created to align with publisher website content, supported by a real-time bidding exchange handling over 1 billion monthly impressions. Proprietary computer vision technology is utilized to analyze images for elements such as faces, objects, and text, enabling formatting across devices and sites.
TripleLift's top competitors include Nativo, Bidtellect and OneSpot.
TripleLift offers Creative Technology, TripleLift Formats, Data and Targeting Technology, and TripleLift SSP.
TripleLift has made 1 acquisition, including 1plusX.
TripleLift has 11 investors. Key investors include Edison Partners, True Ventures, Inovia Capital, NextView Ventures, and Laconia Capital Group.
TripleLift operates through Triplelift India Private Limited.
Yes. TripleLift was acquired by Vista Equity Partners in March 2021.