Seedtag

Madrid, Spain Founded: 2014 • Age: 12 yrs
In image advertising platform
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About Seedtag

Seedtag is a company based in Madrid (Spain) founded in 2014 by Albert Nieto Riera and Jorge Poyatos.. Seedtag has raised $298.78 million across 5 funding rounds from investors including Advent International, Oakley Capital and Adara Ventures. Seedtag has completed 5 acquisitions, including AtomikAd, Beachfront and JustEggs Digital. Seedtag offers products and services including Liz, Seedtag LAB, and Creative Configurations. Seedtag operates in a competitive market with competitors including TripleLift, Nativo, Ryff, Bidtellect and Adyoulike, among others.

  • Headquarter Madrid, Spain
  • Founders Albert Nieto Riera, Jorge Poyatos
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Seedtag Advertising India Private Limited
  • Date of Incorporation 02 Dec, 2022
  • Jurisdiction Bangalore, Karnataka, India
Operational Areas
Technology → Artificial Intelligence & Machine Learning
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $3.73 K (USD)
    0
    as on Mar 31, 2023
  • Net Profit
    $-31.49 K (USD)
    0
    as on Mar 31, 2023
  • EBITDA
    $-35.21 K (USD)
    0
    as on Mar 31, 2023
  • Total Equity Funding
    $298.78 M (USD)

    in 5 rounds

  • Latest Funding Round
    $254.19 M (USD), Series C

    Jul 27, 2022

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    AtomikAd

    & 4 more

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Products & Services of Seedtag

Seedtag offers a comprehensive portfolio of products and services, including Liz, Seedtag LAB, and Creative Configurations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Contextual AI for targeted ad delivery and audience engagement.

Service for defining long-term brand content strategies.

Custom solutions to boost campaign engagement and KPIs.

People of Seedtag
Headcount 50-200
Employee Profiles 117
Employee Profiles
People
Jeff Greenberg
Senior Director, Brand Partnerships
People
Jim Derwin
Director, Publisher Partnerships
People
Andrew Munro-Lott
Account Director
People
Gabriel Potthoff
Senior Account & Ad Operations Manager

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Funding Insights of Seedtag

Seedtag has successfully raised a total of $298.78M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $254.19 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series C — $254.2M
  • First Round

    (23 Jun 2014)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2022 Amount Series C - Seedtag Valuation Advent International
Sep, 2021 Amount Series B - Seedtag Valuation Oakley Capital
Aug, 2017 Amount Series A - Seedtag Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Seedtag

Seedtag has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Advent International, Oakley Capital and Adara Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity firm focused on multiple sectors
Founded Year Domain Location
Private equity investments across Europe are managed by Oakley Capital.
Founded Year Domain Location
Venture capital funding is provided to technology startups by Adara Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Seedtag

Seedtag has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include AtomikAd, Beachfront and JustEggs Digital. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Content marketing and advertising services are provided to clients.
2017
Cloud and AI-driven programmatic advertising platform is operated.
2017
Native in-image advertising is delivered across multiple screens.
2016
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Seedtag

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Seedtag Comparisons

Employees
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Competitors of Seedtag

Seedtag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TripleLift, Nativo, Ryff, Bidtellect and Adyoulike, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Native advertising exchange platform
domain founded_year HQ Location
Native ads are scaled, automated, and measured via this platform.
domain founded_year HQ Location
Provides a native advertising platform for brands
domain founded_year HQ Location
Native advertising exchange with real-time bidding platform is operated.
domain founded_year HQ Location
Native advertising platform integrates brand content into editorial environments.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Seedtag

Frequently Asked Questions about Seedtag

When was Seedtag founded?

Seedtag was founded in 2014.

Where is Seedtag located?

Seedtag is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.

Who is the current CEO of Seedtag?

Albert Nieto Riera is the current CEO of Seedtag. They have also founded this company.

Is Seedtag a funded company?

Seedtag is a funded company, having raised a total of $298.78M across 5 funding rounds to date. The company's 1st funding round was a Series A of $2.36M, raised on Jun 23, 2014.

What is the annual revenue of Seedtag?

Annual revenue of Seedtag is $3.73K as on Mar 31, 2023.

What does Seedtag do?

Seedtag offers an in image advertising platform for advertisers to send messages by integrating advertising within previously analyzed images. The companys proprietary technology offers real time image detection and classification, including ad placement optimization using natural language processing. Ad formats include in image tag, in image display, in image video, and full image advertising formats. It powers communications in privacy first world. Clients include Samsung, Renault, LOreal, and more.

Who are the top competitors of Seedtag?

Seedtag's top competitors include TripleLift, Nativo and Ryff.

What products or services does Seedtag offer?

Seedtag offers Liz, Seedtag LAB, and Creative Configurations.

How many acquisitions has Seedtag made?

Seedtag has made 5 acquisitions, including AtomikAd, Beachfront, and JustEggs Digital.

Who are Seedtag's investors?

Seedtag has 4 investors. Key investors include Advent International, Oakley Capital, Adara Ventures, and All Iron.

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