About Seedtag
Seedtag is a company based in Madrid (Spain) founded in 2014 by Albert Nieto Riera and Jorge Poyatos.. Seedtag has raised $298.78 million across 5 funding rounds from investors including Advent International, Oakley Capital and Adara Ventures. Seedtag has completed 5 acquisitions, including AtomikAd, Beachfront and JustEggs Digital. Seedtag offers products and services including Liz, Seedtag LAB, and Creative Configurations. Seedtag operates in a competitive market with competitors including TripleLift, Nativo, Ryff, Bidtellect and Adyoulike, among others.
- Headquarter Madrid, Spain
- Founders Albert Nieto Riera, Jorge Poyatos
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Seedtag Advertising India Private Limited
- Date of Incorporation 02 Dec, 2022
- Jurisdiction Bangalore, Karnataka, India
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Annual Revenue
$3.73 K (USD)0as on Mar 31, 2023
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Net Profit
$-31.49 K (USD)0as on Mar 31, 2023
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EBITDA
$-35.21 K (USD)0as on Mar 31, 2023
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Total Equity Funding
$298.78 M (USD)
in 5 rounds
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Latest Funding Round
$254.19 M (USD), Series C
Jul 27, 2022
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Investors
Advent International
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
AtomikAd
& 4 more
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Products & Services of Seedtag
Seedtag offers a comprehensive portfolio of products and services, including Liz, Seedtag LAB, and Creative Configurations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Contextual AI for targeted ad delivery and audience engagement.
Service for defining long-term brand content strategies.
Custom solutions to boost campaign engagement and KPIs.
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Sales and Marketing
36 people
Leadership Team
27 people
Operations Team
13 people
Product Management Team
11 people
Software Development Team
5 people
Human Resources and Administration
5 people
Senior Team
5 people
Head Team
3 people
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Funding Insights of Seedtag
Seedtag has successfully raised a total of $298.78M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $254.19 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $254.2M
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First Round
First Round
(23 Jun 2014)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2022 | Amount | Series C - Seedtag | Valuation | Advent International |
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| Sep, 2021 | Amount | Series B - Seedtag | Valuation | Oakley Capital | |
| Aug, 2017 | Amount | Series A - Seedtag | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Seedtag
Seedtag has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Advent International, Oakley Capital and Adara Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Private equity investments across Europe are managed by Oakley Capital.
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Founded Year | Domain | Location | |
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Venture capital funding is provided to technology startups by Adara Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Seedtag
Seedtag has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include AtomikAd, Beachfront and JustEggs Digital. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Content marketing and advertising services are provided to clients.
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2017 | ||||
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Cloud and AI-driven programmatic advertising platform is operated.
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2017 | ||||
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Native in-image advertising is delivered across multiple screens.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Seedtag
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Seedtag Comparisons
Competitors of Seedtag
Seedtag operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TripleLift, Nativo, Ryff, Bidtellect and Adyoulike, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Native advertising exchange platform
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| domain | founded_year | HQ Location |
Native ads are scaled, automated, and measured via this platform.
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| domain | founded_year | HQ Location |
Provides a native advertising platform for brands
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| domain | founded_year | HQ Location |
Native advertising exchange with real-time bidding platform is operated.
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| domain | founded_year | HQ Location |
Native advertising platform integrates brand content into editorial environments.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Seedtag
Frequently Asked Questions about Seedtag
When was Seedtag founded?
Seedtag was founded in 2014.
Where is Seedtag located?
Seedtag is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.
Who is the current CEO of Seedtag?
Albert Nieto Riera is the current CEO of Seedtag. They have also founded this company.
Is Seedtag a funded company?
Seedtag is a funded company, having raised a total of $298.78M across 5 funding rounds to date. The company's 1st funding round was a Series A of $2.36M, raised on Jun 23, 2014.
What is the annual revenue of Seedtag?
Annual revenue of Seedtag is $3.73K as on Mar 31, 2023.
What does Seedtag do?
Seedtag offers an in image advertising platform for advertisers to send messages by integrating advertising within previously analyzed images. The companys proprietary technology offers real time image detection and classification, including ad placement optimization using natural language processing. Ad formats include in image tag, in image display, in image video, and full image advertising formats. It powers communications in privacy first world. Clients include Samsung, Renault, LOreal, and more.
Who are the top competitors of Seedtag?
Seedtag's top competitors include TripleLift, Nativo and Ryff.
What products or services does Seedtag offer?
Seedtag offers Liz, Seedtag LAB, and Creative Configurations.
How many acquisitions has Seedtag made?
Seedtag has made 5 acquisitions, including AtomikAd, Beachfront, and JustEggs Digital.
Who are Seedtag's investors?
Seedtag has 4 investors. Key investors include Advent International, Oakley Capital, Adara Ventures, and All Iron.
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