About Seedtag
Seedtag is a Technology company based in Madrid (Spain) founded in 2014 by Albert Nieto Riera and Jorge Poyatos. In image advertising platform. It operates in the Technology and Media & Entertainment sectors. Seedtag has raised $298.78 million across 5 funding rounds from investors including Advent International, Oakley Capital and Adara Ventures. Seedtag has completed 5 acquisitions, including AtomikAd, Beachfront and JustEggs Digital. Its chief executive, as recorded, is Albert Nieto Riera. Its website seedtag.com draws about 9.5 million monthly visits. Its Indian entity Seedtag Advertising India Private Limited reported revenue of ₹3.1 Lakh. Seedtag offers products and services including Liz, Seedtag LAB, and Creative Configurations. Its focus areas include Enterprise Applications, AdTech, Native Ad Platform and High Tech.
Company details
Seedtag offers an in image advertising platform for advertisers to send messages by integrating advertising within previously analyzed images. The companys proprietary technology offers real time image detection and classification, including ad placement optimization using natural language processing. Ad formats include in image tag, in image display, in image video, and full image advertising formats. It powers communications in privacy first world. Clients include Samsung, Renault, LOreal, and more.
- Headquarters Madrid, Spain
- Founders Albert Nieto Riera, Jorge Poyatos
- SectorsTechnologyMedia & Entertainment
- Website category News and Media
- Website seedtag.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Seedtag Advertising India Private Limited
- Date of Incorporation 02 Dec, 2022
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹3.1 Lakh
FY 2023
- Indian entity net loss-₹26.2 Lakh
FY 2023 · -845% margin
- Indian entity EBITDA-₹29.3 Lakh
FY 2023 · -945% margin
- Total Equity Funding$298.78M (USD)
in 5 rounds
- Latest Funding Round$254.19M (USD), Series C
Jul 2022
- InvestorsAdvent International
& 3 more
- Investments & AcquisitionsAtomikAd
& 4 more
Associated legal entities of Seedtag
Seedtag operates through Seedtag Advertising India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Seedtag Advertising India Private Limited CIN U74940KA2022FTC168587 | Active | 02 Dec 2022 | Bangalore, Karnataka | ₹0.0 Cr | 2 | 2 | View details |
Products & Services of Seedtag
Seedtag offers a comprehensive portfolio of products and services, including Liz, Seedtag LAB, and Creative Configurations.
Contextual AI for targeted ad delivery and audience engagement.
Service for defining long-term brand content strategies.
Custom solutions to boost campaign engagement and KPIs.
Apps and channels of Seedtag
its YouTube channel Seedtag has 713 subscribers and 30 videos.
Videos from Seedtag
The most watched videos on Seedtag's YouTube channel, Seedtag (713 subscribers). Click a video to play it here.
More on Seedtag.
Funding Insights of Seedtag
Seedtag has successfully raised a total of $298.78M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $254.19 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $298.78M
- Total Rounds 5
- Last Round Series C — $254.19M
- First Round $544,336
(Jun 2014)
- Investors Count 4
All 5 funding rounds of Seedtag with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $254.19M | Series C | – | Advent International | – |
| Sep 2021 | $40M | Series B | – | Oakley Capital | |
| Aug 2017 | $2.36M | Series A | – | – | – |
| Sep 2016 | $1.68M | Series A | – | Adara | – |
| Jun 2014 | $544,336 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Seedtag
Seedtag has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Advent International, Oakley Capital and Adara Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | adventinternational.com | Sao Paulo, Brazil | ||
Private equity investments across Europe are managed by Oakley Capital. | oakleycapital.com | London, United Kingdom | ||
Venture capital funding is provided to technology startups by Adara Ventures. | adara.vc | Madrid, Spain | ||
Venture capital firm investing in seed and series A | alliron.vc | Bilbao, Spain |
Investor details for Seedtag
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Seedtag Advertising India Private Limited (Seedtag)
Seedtag Advertising India Private Limited is the primary company behind Seedtag. The board of Seedtag Advertising India Private Limited currently have 2 directors; the longest-serving is Eswara Kumar Burle, appointed in 2022. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Eswara Kumar Burle DIN 00468799 | Director | 02 Dec 2022 | 3 yrs 10 mo | Seedtag Advertising India Private Limited |
| Natarajan Lakshmi Narayanan DIN 08023909 | Additional Director | 11 Dec 2025 | 10 mo | Seedtag Advertising India Private Limited |
People of Seedtag
116 people are tracked at Seedtag (59 in leadership, 57 in team).
| Name | Role | Group |
|---|---|---|
Albert Nieto Riera | Co-Founder & Co-CEO | Leadership |
Jorge Poyatos | Co-Founder & Co-CEO | Leadership |
Jeff Greenberg | Senior Director, Brand Partnerships | Leadership |
Jim Derwin | Director, Publisher Partnerships | Leadership |
Andrew Munro-Lott | Account Director | Leadership |
Amy Parise | Senior Director Of Sales - Publicis Lead | Leadership |
Kara Ullmann | Head Of Political, Issue Advocacy And Government Advertising For The US | Leadership |
Dal Singh Gill | VP New Markets | Leadership |
Agathe Ariza | Account Director France | Leadership |
Sofía Machado | Global Head, Ad Operations | Leadership |
Albert Nieto | Founder & Co-CEO | Leadership |
Mónica Constanza Vanegas Tabares | Sales & Business Development Director | Leadership |
Grego Martínez | VP, Product | Leadership |
Hernan Ruiz | Sales Director Argentina | Leadership |
Eugenio Mohedano Martínez | Sales Director | Leadership |
Roxane Serruys | Sales Director Belgium | Leadership |
Christina MacChio | Senior Director Of Sales - IPG Lead | Leadership |
Dave Otis | Senior Vice President, Independent Agency Sales (u.s.) | Leadership |
Tina Iannacchino | Vice President, Publisher Partnerships North America | Leadership |
Dal Gill | VP Global Partnerships | Leadership |
96 more people are available in the full profile.
Complete people profiles for Seedtag
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Seedtag
Figures of Seedtag Advertising India Private Limited, the primary company behind Seedtag, for FY 2023. Revenue was ₹3.1 Lakh. Net loss was -₹26.2 Lakh (-845% margin). EBITDA was -₹29.3 Lakh (-945% margin).
- ₹3.1 LakhRevenue · FY 2023
- -₹26.2 LakhNet loss · -845% margin
- -₹29.3 LakhEBITDA · -945% margin
- ₹1 LakhPaid-up capital
- 2Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Seedtag Advertising India Private Limited are on its company page.
Detailed financial statements for Seedtag
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Seedtag
Seedtag has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include AtomikAd, Beachfront and JustEggs Digital.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Branding services are provided by JustEggs Digital in Australia. | justeggs.digital | Pyrmont, Australia | 2013 | Jul 2024 | •••• | |
Cross-screen video distribution and monetization are enabled by Beachfront's platform. | beachfront.com | Los Angeles, United States | 2007 | Jun 2024 | •••• | |
Cloud and AI-driven programmatic advertising platform is operated. | kmtx.com | Paris, France | 2017 | Jun 2022 | •••• | |
Native in-image advertising is delivered across multiple screens. | recognified.com | Munich, Germany | 2016 | Feb 2021 | •••• | |
Content marketing and advertising services are provided to clients. | atomikad.com | Milan, Italy | 2017 | Nov 2020 | •••• |
Complete acquisition details for Seedtag
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Seedtag
8 dated milestones of Seedtag across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Seedtag is founded.
- Funding First funding round of $544K.
- Acquisition Acquires AtomikAd.
- Acquisition Acquires Recognified.
- Acquisition Acquires KMTX.
- Funding Latest funding round, Series C, of $254.2M.
- Acquisition Acquires Beachfront.
- Acquisition Acquires JustEggs Digital.
Web traffic of Seedtag
The website of Seedtag (seedtag.com) receives about 9.5M visits a month and ranks #11,908 among all websites worldwide, #1,148 in News and Media.
- Monthly visits9.5M
▲ 31.5% vs previous month
- Unique visitors5.2M
per month
- Global rank#11,908
among all websites
- Category rank#1,148
News and Media
- Bounce rate75%
- Pages per visit1.3
- Average visit25 sec
- DevicesDesktop 1% · Mobile 99%
Websites whose visitors overlap most with Seedtag. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
news-journal.com | news-journal.com | 100% | #423,238 | – | |
| mediaweek.com.au | 100% | 173.7K | #281,309 | View details |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Seedtag
Complete news archive for Seedtag
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Seedtag
Seedtag was founded in 2014.
Seedtag is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.
Albert Nieto Riera is the CEO of Seedtag, as recorded in our data. They have also founded this company.
Seedtag is a funded company, having raised a total of $298.78M across 5 funding rounds to date. The company's 1st funding round was a Seed of $544.34K, raised on Jun 2014.
The primary company behind Seedtag, Seedtag Advertising India Private Limited, reported revenue of ₹3.1 Lakh for FY 2023.
Seedtag offers an in image advertising platform for advertisers to send messages by integrating advertising within previously analyzed images. The companys proprietary technology offers real time image detection and classification, including ad placement optimization using natural language processing. Ad formats include in image tag, in image display, in image video, and full image advertising formats. It powers communications in privacy first world. Clients include Samsung, Renault, LOreal, and more.
Seedtag offers Liz, Seedtag LAB, and Creative Configurations.
Seedtag has made 5 acquisitions, including AtomikAd, Beachfront, and JustEggs Digital.
Seedtag has 4 investors. Key investors include Advent International, Oakley Capital, Adara Ventures, and All Iron.
Seedtag operates through Seedtag Advertising India Private Limited.
The legal entities of Seedtag currently have 2 directors, including Eswara Kumar Burle, Natarajan Lakshmi Narayanan.
The website of Seedtag receives about 9.5 million visits a month and ranks #11,908 among all websites worldwide.