About Unruly
Unruly is a company based in London (United Kingdom) founded in 2006 was acquired by Tremor International in January 2020.. Unruly has raised $25 million across 1 funding round from investors including News Corp, Tremor International and Amadeus Capital Partners. The company has 49 employees as of January 31, 2021. Unruly offers products and services including Nexxen DSP, Nexxen SSP, Nexxen Ad Server, Nexxen Data Platform, and Nexxen Studio. Unruly operates in a competitive market with competitors including PubMatic, Sovrn, Sharethrough, Brightcom and Sonobi, among others.
- Headquarter London, United Kingdom
- Employees 49 as on 31 Jan, 2021
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Unruly Group Ltd
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Annual Revenue
$39.2 M (USD)34as on Dec 31, 2020
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Net Profit
$-10.15 M (USD)11as on Dec 31, 2020
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EBITDA
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Total Equity Funding
$25 M (USD)
in 1 rounds
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Latest Funding Round
$25 M (USD), Series A
Jan 04, 2012
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Investors
News Corp
& 4 more
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Employee Count
49
as on Jan 31, 2021
- Acquired by
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Products & Services of Unruly
Unruly offers a comprehensive portfolio of products and services, including Nexxen DSP, Nexxen SSP, Nexxen Ad Server, Nexxen Data Platform, and Nexxen Studio. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for programmatic ad buying and targeting audiences
Tool for selling ad inventory and managing publisher revenue
System for delivering and optimizing digital advertisements
Service for data integration and audience discovery
Platform for developing and managing ad creatives
Funding Insights of Unruly
Unruly has successfully raised a total of $25M through 1 strategic funding round. The most recent funding activity was a Series A round of $25 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $25.0M
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First Round
First Round
(04 Jan 2012)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2012 | Amount | Series A - Unruly | Valuation | Amadeus Capital , Endeit Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Unruly
Unruly has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include News Corp, Tremor International and Amadeus Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage deep technology investments are made by Amadeus Capital.
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Founded Year | Domain | Location | |
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Edtech, digital media, eCommerce companies are funded by Endeit Capital.
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Founded Year | Domain | Location | |
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Unruly
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Unruly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Unruly Comparisons
Competitors of Unruly
Unruly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sharethrough, Brightcom and Sonobi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SSP software is offered to publishers for ad inventory sales.
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| domain | founded_year | HQ Location |
Platform offering SSP solution
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| domain | founded_year | HQ Location |
Ad network software is offered to connect advertisers and publishers.
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| domain | founded_year | HQ Location |
Digital ad inventory is monetized across devices by publisher platform.
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| domain | founded_year | HQ Location |
Premium programmatic advertising solutions are provided for publishers and advertisers.
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| domain | founded_year | HQ Location |
Platform offering SSP software
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Unruly
Frequently Asked Questions about Unruly
When was Unruly founded?
Unruly was founded in 2006 and raised its 1st funding round 6 years after it was founded.
Where is Unruly located?
Unruly is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Unruly?
Norm Johnston is the current CEO of Unruly.
Is Unruly a funded company?
Unruly is a funded company, having raised a total of $25M across 1 funding round to date. The company's 1st funding round was a Series A of $25M, raised on Jan 04, 2012.
How many employees does Unruly have?
As of Jan 31, 2021, the latest employee count at Unruly is 49.
What is the annual revenue of Unruly?
Annual revenue of Unruly is $39.2M as on Dec 31, 2020.
What does Unruly do?
Unruly is a programmatic video supply-side platform. It offers scaled delivery of native ad formats and guarantees the viewability of premium video impressions bought via RTB. It allows integration directly with premium publishers in order to dynamically inject native video ads into newsfeeds and content streams. It has integrations with DSPs ensuring programmatic buying of viewable video inventory at scale. Provides a suite of products to enhance the delivery and tracking of video advertising units across multiple channels. Acquired by NewsCorp in September 2015 for 176M.
Who are the top competitors of Unruly?
Unruly's top competitors include PubMatic, Sovrn and Sharethrough.
What products or services does Unruly offer?
Unruly offers Nexxen DSP, Nexxen SSP, Nexxen Ad Server, Nexxen Data Platform, and Nexxen Studio.
Who are Unruly's investors?
Unruly has 5 investors. Key investors include News Corp, Tremor International, Amadeus Capital Partners, Endeit Capital, and BGF.
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