About Unruly
Unruly is a company based in London (United Kingdom) founded in 2006 was acquired by Tremor International in January 2020. Unruly has raised $25 million across 1 funding round from investors including News Corp, Tremor International and Amadeus Capital Partners. The company has 49 employees as of January 31, 2021. Unruly offers products and services including Nexxen DSP, Nexxen SSP, Nexxen Ad Server, Nexxen Data Platform, and Nexxen Studio. Unruly operates in a competitive market with competitors including PubMatic, Sovrn, Sharethrough, Brightcom and Sonobi, among others.
- Headquarter London, United Kingdom
- Employees 49 as on 31 Jan, 2021
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Unruly Group Ltd
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Annual Revenue
$39.2 M (USD)34as on Dec 31, 2020
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Net Profit
-$10.15 M (USD)11as on Dec 31, 2020
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EBITDA
Not available
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Total Equity Funding
$25 M (USD)
in 1 rounds
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Latest Funding Round
$25 M (USD), Series A
Jan 04, 2012
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Investors
News Corp
& 4 more
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Employee Count
49
as on Jan 31, 2021
- Acquired by
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Products & Services of Unruly
Unruly offers a comprehensive portfolio of products and services, including Nexxen DSP, Nexxen SSP, Nexxen Ad Server, Nexxen Data Platform, and Nexxen Studio.
Platform for programmatic ad buying and targeting audiences
Tool for selling ad inventory and managing publisher revenue
System for delivering and optimizing digital advertisements
Service for data integration and audience discovery
Platform for developing and managing ad creatives
Funding Insights of Unruly
Unruly has successfully raised a total of $25M through 1 strategic funding round. The most recent funding activity was a Series A round of $25 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Unruly
Unruly has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include News Corp, Tremor International and Amadeus Capital Partners.
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Early-stage deep technology investments are made by Amadeus Capital.
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Edtech, digital media, eCommerce companies are funded by Endeit Capital.
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Investor details for Unruly
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Unruly
Investment portfolio details for Unruly
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Financial Statements - Unruly
Detailed financials for Unruly
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Unruly Comparisons
Peer comparison for Unruly
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
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Competitors of Unruly
Unruly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sharethrough, Brightcom and Sonobi, among others.
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SSP software is offered to publishers for ad inventory sales.
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Platform offering SSP solution
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Ad network software is offered to connect advertisers and publishers.
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Digital ad inventory is monetized across devices by publisher platform.
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Premium programmatic advertising solutions are provided for publishers and advertisers.
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Platform offering SSP software
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Detailed competitors of Unruly
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Latest news on Unruly
Complete news archive for Unruly
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Frequently Asked Questions about Unruly
Unruly was founded in 2006 and raised its 1st funding round 6 years after it was founded.
Unruly is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Norm Johnston is the current CEO of Unruly.
Unruly is a funded company, having raised a total of $25M across 1 funding round to date.
As of Jan 31, 2021, the latest employee count at Unruly is 49.
Annual revenue of Unruly is $39.2M as on Dec 31, 2020.
Unruly is a programmatic video supply-side platform. It offers scaled delivery of native ad formats and guarantees the viewability of premium video impressions bought via RTB. It allows integration directly with premium publishers in order to dynamically inject native video ads into newsfeeds and content streams. It has integrations with DSPs ensuring programmatic buying of viewable video inventory at scale. Provides a suite of products to enhance the delivery and tracking of video advertising units across multiple channels. Acquired by NewsCorp in September 2015 for 176M.
Unruly's top competitors include PubMatic, Sovrn and Sharethrough.
Unruly offers Nexxen DSP, Nexxen SSP, Nexxen Ad Server, Nexxen Data Platform, and Nexxen Studio.
Unruly has 5 investors. Key investors include News Corp, Tremor International, Amadeus Capital Partners, Endeit Capital, and BGF.