About Monetizer101
Monetizer101 is a Technology company based in Lugano (Switzerland) founded in 2013 by Rocco Pellegrinelli, and was acquired by Sovrn in July 2021. Affiliate marketing solutions are provided for content publishers monetization. Its chief executive, as recorded, is Rocco Pellegrinelli. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Affiliate Marketing and Affiliate Network.
Company details
Monetizer101 was founded in 2013 in Lugano, Switzerland, within the affiliate marketing sector. Monetization services are offered to content publishers, allowing product selection and integration into their materials. Links direct readers to shoppable ads, with features for price comparisons and multiple buying options across retailers. Operations focus on enabling revenue generation through targeted product affiliations.
- Headquarters Lugano, Switzerland
- Founders Rocco Pellegrinelli
- Stage Acquired
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Website monetizer101.com
- Social LinkedIn X
- Acquired by Sovrn (Jul 2021)
Investors in Monetizer101
Monetizer101 has secured backing from 1 investor. Prominent investors backing the company include Sovrn.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Platform offering SSP solution | 2006 | sovrn.com | Boulder, United States |
Investor details for Monetizer101
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People of Monetizer101
2 people are tracked at Monetizer101 (2 in leadership).
| Name | Role | Group |
|---|---|---|
Rocco Pellegrinelli | Founder & CEO | Leadership |
Nicola Ghezzi | CEO | Leadership |
Complete people profiles for Monetizer101
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Timeline of Monetizer101
2 dated milestones of Monetizer101 across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Monetizer101 is founded.
- Exit Acquired by Sovrn.
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Related news about Monetizer101
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Frequently Asked Questions about Monetizer101
Monetizer101 was founded in 2013.
Monetizer101 is headquartered in Lugano, Switzerland. It is registered at Lugano, Ticino, Switzerland.
Rocco Pellegrinelli is the CEO of Monetizer101, as recorded in our data. They have also founded this company.
Monetizer101 was founded in 2013 in Lugano, Switzerland, within the affiliate marketing sector. Monetization services are offered to content publishers, allowing product selection and integration into their materials. Links direct readers to shoppable ads, with features for price comparisons and multiple buying options across retailers. Operations focus on enabling revenue generation through targeted product affiliations.
Monetizer101 has 1 investor. Key investors include Sovrn.
Yes. Monetizer101 was acquired by Sovrn in July 2021.

