About Cinarra
Cinarra is a company based in Cupertino (United States) founded in 2012 was acquired by SoftBank in June 2020.. Cinarra has raised $24.5 million across 2 funding rounds from investors including SoftBank, Cisco Investments and Almaz Capital. The company has 15 employees as of December 31, 2022. Cinarra offers products and services including Measurement & Analytics, Location Intelligence, Ad Delivery, Research & Surveys, and RealPeople. Cinarra operates in a competitive market with competitors including Foursquare, Trimble, Integral Ad Science, Orbital Insight and GroundTruth, among others.
- Headquarter Cupertino, United States
- Employees 15 as on 31 Dec, 2022
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Cinarra Systems, Inc.
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Products & Services of Cinarra
Cinarra offers a comprehensive portfolio of products and services, including Measurement & Analytics, Location Intelligence, Ad Delivery, Research & Surveys, and RealPeople. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for customer journey analysis and ad effectiveness measurement.
Uses real-world signals to build and activate audience segments.
Unified system for location-based ad campaigns and performance tracking.
Conducts location-intelligent surveys for customer behavior insights.
Provides anonymized data for personalized marketing applications.
Offers vital sight data for venue and user interaction analysis.
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Leadership Team
2 people
CTO Team
1 people
Finance and Accounting
1 people
Human Resources and Administration
1 people
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Funding Insights of Cinarra
Cinarra has successfully raised a total of $24.5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in July 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $20.0M
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First Round
First Round
(10 Oct 2013)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2015 | Amount | Series B - Cinarra | Valuation | SoftBank Capital | |
| Oct, 2013 | Amount | Series A - Cinarra | Valuation | Almaz Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Cinarra
Cinarra has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SoftBank, Cisco Investments and Almaz Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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VC firm investing in early stage tech companies in the US & Europe
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Private equity firm focused on buyouts
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Technology investments and expertise in networking, cloud, and security services.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Cinarra
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cinarra
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cinarra Comparisons
Competitors of Cinarra
Cinarra operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foursquare, Trimble, Integral Ad Science, Orbital Insight and GroundTruth, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Foursquare is recognized as a leader in geospatial technology.
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Cloud-based positioning solutions are offered for industrial sectors.
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AI powered ad fraud detection software
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Geospatial data is analyzed from satellite imagery for enterprise insights.
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A location analytics platform for marketing applications is provided.
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Marketing data is unified and ROI is analyzed across channels.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cinarra
Frequently Asked Questions about Cinarra
When was Cinarra founded?
Cinarra was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Cinarra located?
Cinarra is headquartered in Cupertino, United States. It is registered at Cupertino, California, United States.
Is Cinarra a funded company?
Cinarra is a funded company, having raised a total of $24.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.5M, raised on Oct 10, 2013.
How many employees does Cinarra have?
As of Dec 31, 2022, the latest employee count at Cinarra is 15.
What does Cinarra do?
Cinarra was founded in 2012 and is based in Cupertino, United States, with operations spanning the mobile telecommunications sector. Large-scale operator data is processed through specialized analytics software to generate real-time insights. These insights are monetized via a dedicated mediation platform. Additional locations are maintained in Singapore, California, and Russia to support international activities.
Who are the top competitors of Cinarra?
Cinarra's top competitors include Trimble, Foursquare and Orbital Insight.
What products or services does Cinarra offer?
Cinarra offers Measurement & Analytics, Location Intelligence, Ad Delivery, Research & Surveys, and 2 more products and services.
Who are Cinarra's investors?
Cinarra has 5 investors. Key investors include SoftBank, Cisco Investments, Almaz Capital, Siguler Guff, and SoftBank.
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