Cinarra

Cupertino, United States Founded: 2012 • Age: 14 yrs Acquired By SoftBank
Mobile operator data is analyzed for advertising insights.
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About Cinarra

Cinarra is a company based in Cupertino (United States) founded in 2012 was acquired by SoftBank in June 2020.. Cinarra has raised $24.5 million across 2 funding rounds from investors including SoftBank, Cisco Investments and Almaz Capital. The company has 15 employees as of December 31, 2022. Cinarra offers products and services including Measurement & Analytics, Location Intelligence, Ad Delivery, Research & Surveys, and RealPeople. Cinarra operates in a competitive market with competitors including Foursquare, Trimble, Integral Ad Science, Orbital Insight and GroundTruth, among others.

  • Headquarter Cupertino, United States
  • Employees 15 as on 31 Dec, 2022
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Cinarra Systems, Inc.
Operational Areas
Technology → Geospatial, Imaging & Sensing Technology
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $24.5 M (USD)

    in 2 rounds

  • Latest Funding Round
    $20 M (USD), Series B

    Jul 16, 2015

  • Investors
    SoftBank

    & 4 more

  • Employee Count
    15

    as on Dec 31, 2022

  • Acquired by
    SoftBank

    (Jun 01, 2020)

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Products & Services of Cinarra

Cinarra offers a comprehensive portfolio of products and services, including Measurement & Analytics, Location Intelligence, Ad Delivery, Research & Surveys, and RealPeople. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for customer journey analysis and ad effectiveness measurement.

Uses real-world signals to build and activate audience segments.

Unified system for location-based ad campaigns and performance tracking.

Conducts location-intelligent surveys for customer behavior insights.

Provides anonymized data for personalized marketing applications.

Offers vital sight data for venue and user interaction analysis.

People of Cinarra
Headcount 50-200
Employee Profiles 5
Employee Profiles
People
Takenori Kobayashi
CTO
People
Masanori Tsunemoto
CFO
People
Daichi Nozaki
President & CEO
People
Masato Hosotani
CEO, Cinarra Japan

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Funding Insights of Cinarra

Cinarra has successfully raised a total of $24.5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in July 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $20.0M
  • First Round

    (10 Oct 2013)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2015 Amount Series B - Cinarra Valuation SoftBank Capital
Oct, 2013 Amount Series A - Cinarra Valuation Almaz Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Cinarra

Cinarra has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SoftBank, Cisco Investments and Almaz Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
VC firm investing in early stage tech companies in the US & Europe
Founded Year Domain Location
Private equity firm focused on buyouts
Founded Year Domain Location
Technology investments and expertise in networking, cloud, and security services.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Cinarra

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Cinarra

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Cinarra Comparisons

Employees
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Competitors of Cinarra

Cinarra operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foursquare, Trimble, Integral Ad Science, Orbital Insight and GroundTruth, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Foursquare is recognized as a leader in geospatial technology.
domain founded_year HQ Location
Cloud-based positioning solutions are offered for industrial sectors.
domain founded_year HQ Location
AI powered ad fraud detection software
domain founded_year HQ Location
Geospatial data is analyzed from satellite imagery for enterprise insights.
domain founded_year HQ Location
A location analytics platform for marketing applications is provided.
domain founded_year HQ Location
Marketing data is unified and ROI is analyzed across channels.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Cinarra

Cinarra Named to the GSMA 100
Businesswire6 years ago
Cinarra Launches Attribution Platform VitalSight
Martechadvisor7 years ago

Frequently Asked Questions about Cinarra

When was Cinarra founded?

Cinarra was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Cinarra located?

Cinarra is headquartered in Cupertino, United States. It is registered at Cupertino, California, United States.

Is Cinarra a funded company?

Cinarra is a funded company, having raised a total of $24.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.5M, raised on Oct 10, 2013.

How many employees does Cinarra have?

As of Dec 31, 2022, the latest employee count at Cinarra is 15.

What does Cinarra do?

Cinarra was founded in 2012 and is based in Cupertino, United States, with operations spanning the mobile telecommunications sector. Large-scale operator data is processed through specialized analytics software to generate real-time insights. These insights are monetized via a dedicated mediation platform. Additional locations are maintained in Singapore, California, and Russia to support international activities.

Who are the top competitors of Cinarra?

Cinarra's top competitors include Trimble, Foursquare and Orbital Insight.

What products or services does Cinarra offer?

Cinarra offers Measurement & Analytics, Location Intelligence, Ad Delivery, Research & Surveys, and 2 more products and services.

Who are Cinarra's investors?

Cinarra has 5 investors. Key investors include SoftBank, Cisco Investments, Almaz Capital, Siguler Guff, and SoftBank.

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