About GroundTruth
GroundTruth is a Technology company based in New York (United States) founded in 2003. A location analytics platform for marketing applications is provided. It operates in the Technology and Media & Entertainment sectors. GroundTruth has raised $157.84 million across 14 funding rounds from investors including Microsoft, SVB and W Capital Partners. The company has 379 employees. GroundTruth has completed 3 acquisitions, including Addy, OnFleet and WeatherBug. Its chief executive, as recorded, is Stephen McCarthy. Its website groundtruth.com draws about 49 thousand monthly visits. Its Indian entity Groundtruth India Private Limited reported revenue of ₹51.47 Cr. GroundTruth offers products and services including Ads Manager, Managed Service, and Blueprint Technology. Its focus areas include Enterprise Applications, AdTech, Analytics and Location. Its competitors include Foursquare, CARTO and Cuebiq; 3 of its 3 listed competitors have raised funding.
Company details
GroundTruth was founded in 2003 in New York, United States, within the marketing technology sector. A platform for location analytics is operated to support marketing efforts. Services encompass audience targeting, location targeting, weather targeting, location display SDK integration, and advertisement management tools. Operations focus on driving in-store traffic and sales through location-based solutions. Marketers, publishers, and channel partners are served across the United States.
- Headquarters New York, United States
- Employees 379
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website groundtruth.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Groundtruth India Private Limited
- Date of Incorporation 01 Sep, 2018
- Jurisdiction New Delhi, Delhi, India
- Indian entity revenue₹51.47 Cr
FY 2026 · +20% YoY
- Indian entity net profit₹5.04 Cr
FY 2026 · 10% margin
- Indian entity EBITDA₹7.47 Cr
FY 2026 · 15% margin
- Total Equity Funding$157.84M (USD)
in 14 rounds
- Latest Funding Round$18M (USD), Series F
Jul 2018
- InvestorsMicrosoft
& 12 more
- Employee Count379
- Investments & AcquisitionsAddy
& 2 more
Associated legal entities of GroundTruth
GroundTruth operates through Groundtruth India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Groundtruth India Private Limited CIN U72900DL2018FTC338141 | Active | 01 Sep 2018 | New Delhi, Delhi | ₹51.5 Cr | 131 | 2 | View details |
Products & Services of GroundTruth
GroundTruth offers a comprehensive portfolio of products and services, including Ads Manager, Managed Service, and Blueprint Technology.
Platform for setting up and optimizing media campaigns independently.
End-to-end service for running targeted advertising campaigns.
Technology for mapping real-world behaviors to build and measure audiences.
Apps and channels of GroundTruth
its YouTube channel GroundTruth has 775 subscribers and 30 videos.
Videos from GroundTruth
The most watched videos on GroundTruth's YouTube channel, GroundTruth (775 subscribers). Click a video to play it here.
More on GroundTruth.
Funding Insights of GroundTruth
GroundTruth has successfully raised a total of $157.84M across 14 strategic funding rounds. The most recent funding activity was a Series F round of $18 million completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $157.84M
- Total Rounds 14
- Last Round Series F — $18M
- First Round $1.37M
(May 2003)
- Investors Count 13
Latest 10 of 14 funding rounds of GroundTruth with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | $18M | Series F | – | SoftBank Capital, Microsoft | – |
| Dec 2016 | Series E | – | – | ||
| Nov 2016 | $42.5M | Series E | – | Eminence Capital | |
| Sep 2014 | $50M | Series D | – | IVP | |
| Jun 2014 | Series D | – | – | ||
| Dec 2011 | $9M | Series C | – | Emergence Capital | |
| Oct 2010 | $15M | Series C | – | Emergence Capital | – |
| Aug 2010 | $4.28M | Series B | – | – | – |
| Apr 2010 | $7M | Series B | – | Emergence Capital, OpenAir Ventures | |
| Jun 2009 | $2.63M | Series A | – | – | – |
13 investors in total: 13 institutional.
Investors in GroundTruth
GroundTruth has secured backing from 13 investors, including institutional and venture fund investors. Prominent investors backing the company include Microsoft, SVB and W Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology startups are facilitated by M12. | m12.vc | San Francisco, United States | ||
Tech focused Early and growth stage VC firm investing in the US | emcap.com | San Francisco, United States | ||
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Investment management firm which invests in direct secondary market | 2001 | wcapgroup.com | New York, United States | |
Early-stage investments in tech companies are made globally. | softbankvc.com | New York, United States | ||
| palisadesgrowth.com | ||||
| openairventures.com | ||||
Early-stage venture capital is invested in US and China. | steamboatvc.com | Glendale, United States | ||
Early-stage US tech investments are managed by Voyager Capital. | voyagercapital.com | Seattle, United States | ||
PE and VC fund focused on fintech, Adtech, gaming, eCommerce, and multiple sectors | softbank.com | Newton, United States |
Investor details for GroundTruth
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Groundtruth India Private Limited (GroundTruth)
Groundtruth India Private Limited is the primary company behind GroundTruth. The board of Groundtruth India Private Limited currently have 2 directors; the longest-serving is Manoj Kumar Misra, appointed in 2022. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Manoj Kumar Misra DIN 00060392 | Managing Director | 18 Jan 2022 | 4 yrs 9 mo | Groundtruth India Private Limited |
| Matthew Raymond Roberts DIN 09455677 | Director | 18 Jan 2022 | 4 yrs 9 mo | Groundtruth India Private Limited |
People of GroundTruth
98 people are tracked at GroundTruth (42 in leadership, 4 in board & advisors, 52 in team); the tracked headcount is 379.
| Name | Role | Group |
|---|---|---|
Rosie OMeara | CRO | Leadership |
Brandon Rhoten | CMO | Leadership |
| CEO | Leadership | |
Elizabeth Powers | Director Of Communications & Marketing | Leadership |
Toby Carter | Vice President Of Partnerships | Leadership |
Danielle Kramer | Senior Vice President Of Sales | Leadership |
Ca Mehul Mittal | Associate Director Of Finance | Leadership |
Molly Trimble Lindahl | Director, Partnerships | Leadership |
Jeff Porell | Managing Director, West | Leadership |
Hilary Love | Partner Manager | Leadership |
Caroline Aimetti | Chief Of Staff | Leadership |
Devon Napper | Partner Manager | Leadership |
Matthew Knight | Chief Technology Officer | Leadership |
Ryan Klorman | Associate Director, Business Intelligence | Leadership |
Christina Bentz | Associate Director, People Operations | Leadership |
Allison Hampton | Sales Director | Leadership |
Whitney James | Managing Director | Leadership |
Alyssa Hook | Sales Director | Leadership |
Luana Psaros | Talent Acquisition Partner | Leadership |
Sandra Lin | Creative Director | Leadership |
78 more people are available in the full profile.
Complete people profiles for GroundTruth
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of GroundTruth
Figures of Groundtruth India Private Limited, the primary company behind GroundTruth, for FY 2026. Revenue was ₹51.47 Cr (+20% year on year). Net profit was ₹5.04 Cr (10% margin). EBITDA was ₹7.47 Cr (15% margin). Revenue has grown at a compounded annual rate of +15% over three years and +23% over five years.
- ₹51.47 CrRevenue · FY 2026 · +20% YoY
- ₹5.04 CrNet profit · 10% margin
- ₹7.47 CrEBITDA · 15% margin
- ₹50,000Paid-up capital
- 131Employees (provident fund records)
- +15%Revenue CAGR, 3 years
- +23%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Groundtruth India Private Limited are on its company page.
Detailed financial statements for GroundTruth
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by GroundTruth
GroundTruth has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Addy, OnFleet and WeatherBug.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based software is utilized for last-mile delivery management. | onfleet.com | San Francisco, United States | 2012 | Mar 2021 | •••• | |
Provider of self service ad marketplace | addy.co | New York, United States | 2010 | Mar 2021 | •••• | |
Provider of weather solutions and information | weatherbug.com | New York, United States | 1993 | Nov 2016 | •••• |
Complete acquisition details for GroundTruth
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of GroundTruth
6 dated milestones of GroundTruth across 18 years, from founding to its latest funding, stage changes and deals.
- Founded GroundTruth is founded.
- Funding First funding round of $1.4M.
- Acquisition Acquires WeatherBug.
- Funding Latest funding round, Series F, of $18.0M.
- Acquisition Acquires OnFleet.
- Acquisition Acquires Addy.
Competitors of GroundTruth
GroundTruth has 3 listed competitors in our database, 3 of them funded. They include Foursquare, CARTO and Cuebiq.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| foursquare.com | 2009 | New York, United States | $448.21M | 381 | Foursquare is recognized as a leader in geospatial technology. | |
| carto.com | 2012 | New York, United States | $123M | Cloud based integrated solutons for software development | ||
| cuebiq.com | 2016 | New York, United States | $36.33M | AI-based business intelligence solutions are delivered for retail analytics. |
Detailed competitors of GroundTruth
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of GroundTruth
The website of GroundTruth (groundtruth.com) receives about 48.9K visits a month and ranks #587,943 among all websites worldwide, #2,607 in Marketing and Advertising.
- Monthly visits48.9K
▲ 24.6% vs previous month
- Unique visitors18.5K
per month
- Global rank#587,943
among all websites
- Category rank#2,607
Business and Consumer Services · Marketing and Advertising
- Bounce rate46%
- Pages per visit4.2
- Average visit1 min 17 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with GroundTruth. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| simpli.fi | 100% | 378.1K | #139,792 | View details | |
| geniusmonkey.com | 97% | 7.4K | #2,098,482 | View details | |
| choozle.com | 97% | 15.9K | #1,179,627 | View details | |
| adcellerant.com | 96% | 22.5K | #1,051,184 | View details | |
| vibe.co | 94% | 178.9K | #332,930 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for GroundTruth
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Geospatial & GIS Platforms
3 companies that operate in the same segment as GroundTruth (Geospatial & GIS Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 | |
Cloud-based positioning solutions are offered for industrial sectors. | 1978 | Sunnyvale, California, United States | USD 3.59 B | 12,100 | ||
Foursquare is recognized as a leader in geospatial technology. | 2009 | New York, New York, United States | USD 448.21 M | 381 |
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Related news about Groundtruth
Complete news archive for GroundTruth
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about GroundTruth
GroundTruth was founded in 2003.
GroundTruth is headquartered in New York, United States. It is registered at New York, New York, United States.
Stephen McCarthy is the CEO of GroundTruth, as recorded in our data.
GroundTruth is a funded company, having raised a total of $157.84M across 14 funding rounds to date. The company's 1st funding round was a Series A of $2.63M, raised on May 2003.
GroundTruth has 379 employees.
The primary company behind GroundTruth, Groundtruth India Private Limited, reported revenue of ₹51.47 Cr for FY 2026, up 20% year on year.
GroundTruth was founded in 2003 in New York, United States, within the marketing technology sector. A platform for location analytics is operated to support marketing efforts. Services encompass audience targeting, location targeting, weather targeting, location display SDK integration, and advertisement management tools. Operations focus on driving in-store traffic and sales through location-based solutions. Marketers, publishers, and channel partners are served across the United States.
GroundTruth's top competitors include Foursquare, CARTO and Cuebiq.
GroundTruth offers Ads Manager, Managed Service, and Blueprint Technology.
GroundTruth has made 3 acquisitions, including Addy, OnFleet, and WeatherBug.
GroundTruth has 13 investors. Key investors include Microsoft, SVB, W Capital Partners, SoftBank, and M12.
GroundTruth operates through Groundtruth India Private Limited.