About GroundTruth
GroundTruth is a company based in New York (United States) founded in 2003. GroundTruth has raised $157.84 million across 14 funding rounds from investors including Microsoft, SVB and W Capital Partners. The company has 131 employees as of April 04, 2024. GroundTruth has completed 3 acquisitions, including Addy, OnFleet and WeatherBug. GroundTruth offers products and services including Ads Manager, Managed Service, and Blueprint Technology. GroundTruth operates in a competitive market with competitors including Foursquare, CARTO, Blis, Geoblink and Cuebiq, among others.
- Headquarter New York, United States
- Employees 131 as on 04 Apr, 2024
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Sectors
TechnologyMedia & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Groundtruth India Private Limited
- Date of Incorporation 01 Sep, 2018
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$4.09 M (USD)38.2as on Mar 31, 2023
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Net Profit
$398.86 K (USD)67.76as on Mar 31, 2023
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EBITDA
$717.52 K (USD)69.15as on Mar 31, 2023
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Total Equity Funding
$157.84 M (USD)
in 14 rounds
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Latest Funding Round
$18 M (USD), Series F
Jul 11, 2018
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Investors
Microsoft
& 12 more
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Employee Count
131
as on Apr 04, 2024
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Investments & Acquisitions
Addy
& 2 more
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Acquired by
(Mar 25, 2026)
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Products & Services of GroundTruth
GroundTruth offers a comprehensive portfolio of products and services, including Ads Manager, Managed Service, and Blueprint Technology.
Platform for setting up and optimizing media campaigns independently.
End-to-end service for running targeted advertising campaigns.
Technology for mapping real-world behaviors to build and measure audiences.
People of GroundTruth
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Leadership Team
27 people
Sales and Marketing
13 people
Data Analysis and Operations Team
12 people
Software Development Team
8 people
Finance and Accounting
6 people
Operations Team
5 people
Human Resources and Administration
5 people
Senior Team
4 people
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Funding Insights of GroundTruth
GroundTruth has successfully raised a total of $157.84M across 14 strategic funding rounds. The most recent funding activity was a Series F round of $18 million completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in GroundTruth
GroundTruth has secured backing from 13 investors, including institutional and venture fund investors. Prominent investors backing the company include Microsoft, SVB and W Capital Partners.
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Venture capital investments in technology startups are facilitated by M12.
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Tech focused Early and growth stage VC firm investing in the US
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Growth in technology companies is supported through venture capital.
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Investor details for GroundTruth
Investor domains, locations, round participation, and complete history require an active premium plan.
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by GroundTruth
GroundTruth has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Addy, OnFleet and WeatherBug.
Investment portfolio details for GroundTruth
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cloud-based software is utilized for last-mile delivery management.
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Provider of self service ad marketplace
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Provider of weather solutions and information
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Complete acquisition details for GroundTruth
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- Transaction dates
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- Domains and locations
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Financial Statements - GroundTruth
Detailed financials for GroundTruth
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Groundtruth Comparisons
Peer comparison for GroundTruth
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Competitors of GroundTruth
GroundTruth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foursquare, CARTO, Blis, Geoblink and Cuebiq, among others.
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Foursquare is recognized as a leader in geospatial technology.
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Cloud based integrated solutons for software development
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Location-based data is analyzed for advertising and consumer insights.
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Location intelligence is delivered via a SaaS geospatial BI platform.
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AI-based business intelligence solutions are delivered for retail analytics.
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Detailed competitors of GroundTruth
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Groundtruth
Complete news archive for GroundTruth
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about GroundTruth
GroundTruth was founded in 2003.
GroundTruth is headquartered in New York, United States. It is registered at New York, New York, United States.
Stephen McCarthy is the current CEO of GroundTruth.
GroundTruth is a funded company, having raised a total of $157.84M across 14 funding rounds to date.
As of Apr 04, 2024, the latest employee count at GroundTruth is 131.
Annual revenue of GroundTruth is $4.09M as on Mar 31, 2023.
GroundTruth was founded in 2003 in New York, United States, within the marketing technology sector. A platform for location analytics is operated to support marketing efforts. Services encompass audience targeting, location targeting, weather targeting, location display SDK integration, and advertisement management tools. Operations focus on driving in-store traffic and sales through location-based solutions. Marketers, publishers, and channel partners are served across the United States.
GroundTruth's top competitors include Foursquare, Blis and Data Sutram.
GroundTruth offers Ads Manager, Managed Service, and Blueprint Technology.
GroundTruth has made 3 acquisitions, including Addy, OnFleet, and WeatherBug.
GroundTruth has 13 investors. Key investors include Microsoft, SVB, W Capital Partners, SoftBank, and M12.