About GroundTruth
GroundTruth is a company based in New York (United States) founded in 2003.. GroundTruth has raised $157.84 million across 14 funding rounds from investors including Microsoft, SVB and W Capital Partners. The company has 131 employees as of April 04, 2024. GroundTruth has completed 3 acquisitions, including Addy, OnFleet and WeatherBug. GroundTruth offers products and services including Ads Manager, Managed Service, and Blueprint Technology. GroundTruth operates in a competitive market with competitors including Foursquare, CARTO, Blis, Geoblink and Cuebiq, among others.
- Headquarter New York, United States
- Employees 131 as on 04 Apr, 2024
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Sectors
TechnologyMedia & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Groundtruth India Private Limited
- Date of Incorporation 01 Sep, 2018
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$4.09 M (USD)38.2as on Mar 31, 2023
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Net Profit
$398.86 K (USD)67.76as on Mar 31, 2023
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EBITDA
$717.52 K (USD)69.15as on Mar 31, 2023
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Total Equity Funding
$157.84 M (USD)
in 14 rounds
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Latest Funding Round
$18 M (USD), Series F
Jul 11, 2018
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Investors
Microsoft
& 12 more
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Employee Count
131
as on Apr 04, 2024
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Investments & Acquisitions
Addy
& 2 more
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Products & Services of GroundTruth
GroundTruth offers a comprehensive portfolio of products and services, including Ads Manager, Managed Service, and Blueprint Technology. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for setting up and optimizing media campaigns independently.
End-to-end service for running targeted advertising campaigns.
Technology for mapping real-world behaviors to build and measure audiences.
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Leadership Team
27 people
Sales and Marketing
13 people
Data Analysis and Operations Team
12 people
Software Development Team
8 people
Finance and Accounting
6 people
Operations Team
5 people
Human Resources and Administration
5 people
Senior Team
4 people
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Funding Insights of GroundTruth
GroundTruth has successfully raised a total of $157.84M across 14 strategic funding rounds. The most recent funding activity was a Series F round of $18 million completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 14
- Last Round Series F — $18.0M
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First Round
First Round
(01 May 2003)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2018 | Amount | Series F - GroundTruth | Valuation | SoftBank Capital , Microsoft |
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| Dec, 2016 | Amount | Series E - GroundTruth | Valuation |
investors |
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| Nov, 2016 | Amount | Series E - GroundTruth | Valuation | Eminence Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in GroundTruth
GroundTruth has secured backing from 13 investors, including institutional and venture fund investors. Prominent investors backing the company include Microsoft, SVB and W Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology startups are facilitated by M12.
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Founded Year | Domain | Location | |
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Tech focused Early and growth stage VC firm investing in the US
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Founded Year | Domain | Location | |
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Growth in technology companies is supported through venture capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by GroundTruth
GroundTruth has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Addy, OnFleet and WeatherBug. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cloud-based software is utilized for last-mile delivery management.
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2012 | ||||
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Provider of self service ad marketplace
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2010 | ||||
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Provider of weather solutions and information
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - GroundTruth
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Groundtruth Comparisons
Competitors of GroundTruth
GroundTruth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Foursquare, CARTO, Blis, Geoblink and Cuebiq, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Foursquare is recognized as a leader in geospatial technology.
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| domain | founded_year | HQ Location |
Cloud based integrated solutons for software development
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| domain | founded_year | HQ Location |
Location-based data is analyzed for advertising and consumer insights.
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| domain | founded_year | HQ Location |
Location intelligence is delivered via a SaaS geospatial BI platform.
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| domain | founded_year | HQ Location |
AI-based business intelligence solutions are delivered for retail analytics.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Groundtruth
Frequently Asked Questions about GroundTruth
When was GroundTruth founded?
GroundTruth was founded in 2003.
Where is GroundTruth located?
GroundTruth is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of GroundTruth?
Stephen McCarthy is the current CEO of GroundTruth.
Is GroundTruth a funded company?
GroundTruth is a funded company, having raised a total of $157.84M across 14 funding rounds to date. The company's 1st funding round was a Series E of $42.5M, raised on May 01, 2003.
How many employees does GroundTruth have?
As of Apr 04, 2024, the latest employee count at GroundTruth is 131.
What is the annual revenue of GroundTruth?
Annual revenue of GroundTruth is $4.09M as on Mar 31, 2023.
What does GroundTruth do?
GroundTruth was founded in 2003 in New York, United States, within the marketing technology sector. A platform for location analytics is operated to support marketing efforts. Services encompass audience targeting, location targeting, weather targeting, location display SDK integration, and advertisement management tools. Operations focus on driving in-store traffic and sales through location-based solutions. Marketers, publishers, and channel partners are served across the United States.
Who are the top competitors of GroundTruth?
GroundTruth's top competitors include Foursquare, Blis and Data Sutram.
What products or services does GroundTruth offer?
GroundTruth offers Ads Manager, Managed Service, and Blueprint Technology.
How many acquisitions has GroundTruth made?
GroundTruth has made 3 acquisitions, including Addy, OnFleet, and WeatherBug.
Who are GroundTruth's investors?
GroundTruth has 13 investors. Key investors include Microsoft, SVB, W Capital Partners, SoftBank, and M12.
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