About Choozle
Choozle is a Media & Entertainment company based in Denver (United States) founded in 2012 by Jeff Finch. Real-time insights are captured for targeted visual media campaigns. Choozle has raised $29.91 million across 6 funding rounds from investors including Gemini Group, Boathouse Capital and Great Oaks Venture Capital. Its chief executive, as recorded, is Adam Woods. Its website choozle.com draws about 16 thousand monthly visits. Choozle offers products and services including Choozle Platform and Media Planning Tools. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its competitors include mParticle, Zefr and Acxiom; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 and based in Denver, United States, Choozle operates as a marketing platform in the digital advertising sector. Consumer insights are gathered in real-time and modeled to form audiences for campaigns. Visual media experiences are created, distributed, and measured across display, mobile, social, and video channels. Operations focus on enabling marketers to reach online segments through data-driven strategies.
- Total Equity Funding$29.91M (USD)
in 6 rounds
- Latest Funding Round$15M (USD), Series C
May 2021
- InvestorsGemini Group
& 2 more
Products & Services of Choozle
Choozle offers a comprehensive portfolio of products and services, including Choozle Platform and Media Planning Tools.
Manages programmatic advertising campaigns across multiple channels
Facilitates ad buying and performance tracking for advertisers
Apps and channels of Choozle
its YouTube channel Choozle has 51 subscribers and 8 videos.
Videos from Choozle
The most watched videos on Choozle's YouTube channel, Choozle (51 subscribers). Click a video to play it here.
More on Choozle.
Funding Insights of Choozle
Choozle has successfully raised a total of $29.91M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $15 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.91M
- Total Rounds 6
- Last Round Series C — $15M
- First Round $527,500
(Jan 2013)
- Investors Count 3
All 6 funding rounds of Choozle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $15M | Series C | – | Boathouse Capital | – |
| Nov 2017 | $6M | Series B | – | – | – |
| Dec 2016 | $2.4M | Series A | – | – | |
| Jan 2015 | $4.11M | Series A | – | – | – |
| Mar 2014 | $1.87M | Seed | – | Great Oaks Venture Capital | – |
| Jan 2013 | $527,500 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Choozle
Choozle has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Gemini Group, Boathouse Capital and Great Oaks Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are focused on multiple sectors. | boathousecapital.com | Wayne, United States | ||
Tech focused early-stage micro VC firm investing in the US | greatoaksvc.com | New York, United States | ||
Engineered plastic and metal products are supplied to industrial clients. | 1972 | geminigroup.net | Auburn Hills, United States |
Investor details for Choozle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Choozle
15 people are tracked at Choozle (10 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Jeff Finch | Co-Founder & CPO | Leadership |
Adam Woods | CEO | Leadership |
Jeffrey Finch | Chief Product Officer & Co-Founder | Leadership |
Andrew Fischer | Co-Founder & CEO | Leadership |
Heather Kopp | Director Of Technical Operations | Leadership |
Katina Lundberg | VP, People Operations | Leadership |
Mike Baldassare III | Director, Product & Engineering Operations | Leadership |
Katina Lundberg - PHR, CSPS, Ethics Certified | Chief People Officer | Leadership |
Travis Davis | VP, Product | Leadership |
Chris Bunney | Director | Leadership |
Alfredo Estrada | Senior Quality Engineer | Team |
Ross Harrison | Advertising Operations Support Specialist | Team |
Joe Forrester | SVP, Engineering and Product | Team |
Patrick Biffle | Full Stack Engineer | Team |
Hannah Hoovler | Accounting Manager | Team |
Complete people profiles for Choozle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Choozle
3 dated milestones of Choozle across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Choozle is founded.
- Funding First funding round of $528K.
- Funding Latest funding round, Series C, of $15.0M.
Competitors of Choozle
Choozle has 3 listed competitors in our database, 2 of them funded. They include mParticle, Zefr and Acxiom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. |
Detailed competitors of Choozle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Choozle
The website of Choozle (choozle.com) receives about 15.9K visits a month and ranks #1,179,627 among all websites worldwide, #5,289 in Marketing and Advertising.
- Monthly visits15.9K
▲ 2.7% vs previous month
- Unique visitors5.1K
per month
- Global rank#1,179,627
among all websites
- Category rank#5,289
Business and Consumer Services · Marketing and Advertising
- Bounce rate34%
- Pages per visit4.4
- Average visit2 min 45 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Choozle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mrweb.com | 100% | 28.1K | #1,141,831 | View details | |
| nativo.com | 92% | 22.2K | #819,921 | View details | |
| groundtruth.com | 91% | 48.9K | #587,943 | View details | |
| integralads.com | 90% | 325K | #188,793 | View details | |
the-makegood.com | the-makegood.com | 89% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 38 similar websites and full traffic analytics for Choozle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 38 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Choozle (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Choozle
Complete news archive for Choozle
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Frequently Asked Questions about Choozle
Choozle was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Choozle is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Adam Woods is the CEO of Choozle, as recorded in our data.
Choozle is a funded company, having raised a total of $29.91M across 6 funding rounds to date. The company's 1st funding round was a Seed of $527.5K, raised on Jan 2013.
Founded in 2012 and based in Denver, United States, Choozle operates as a marketing platform in the digital advertising sector. Consumer insights are gathered in real-time and modeled to form audiences for campaigns. Visual media experiences are created, distributed, and measured across display, mobile, social, and video channels. Operations focus on enabling marketers to reach online segments through data-driven strategies.
Choozle offers Choozle Platform and Media Planning Tools.
Choozle has 3 investors. Key investors include Gemini Group, Boathouse Capital, and Great Oaks Venture Capital.