About Lotame
Lotame is a Technology company based in Columbia (United States) founded in 2006 by Andy Monfried, and was acquired by Publicis Groupe in March 2025. It operates as an audience data is collected and managed via a specialized platform. It operates in the Technology and Media & Entertainment sectors. Lotame has raised $63.69 million across 8 funding rounds from investors including Publicis Groupe, Horizon Tech Finance and Pinnacle Ventures. Lotame has completed 1 acquisition, including AdMobius. Its chief executive is Andy Monfried. Its website lotame.com draws about 83 thousand monthly visits. Lotame offers products and services including Spherical Platform, Data Marketplace, and Panorama Identity. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Audience Profiles. Its legal entity is Lotame Solutions, Inc. Its competitors include Twilio, Capillary Technologies, Acquia, Segment and Hightouch and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Lotame was founded in 2006 and is headquartered in Columbia, United States, within the data management sector. A platform is operated to gather audience information based on behaviors, interests, and demographics. This data supports audience analysis, RFP preparation, integration of third-party sources for enrichment, and extension of reach to meet campaign needs. Measurement of audiences is performed across multiple browsers and platforms.
- Headquarters Columbia, United States
- Founders Andy Monfried
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Website lotame.com
- Social LinkedIn X Facebook YouTube
- Acquired by Publicis Groupe (Mar 2025)
- Legal Name Lotame Solutions, Inc.
- Total Equity Funding$63.69M (USD)
in 8 rounds
- Latest Funding Round$10.7M (USD), Series D
Mar 2015
- InvestorsPublicis Groupe
& 9 more
- Investments & Acquisitions
- Acquired byPublicis Groupe
(Mar 2025)
Products & Services of Lotame
Lotame offers a comprehensive portfolio of products and services, including Spherical Platform, Data Marketplace, and Panorama Identity.
Platform for onboarding and activating data for marketing purposes.
Marketplace for buying and selling audience data segments.
Solution for identity-powered data connectivity across screens.
Apps and channels of Lotame
its YouTube channel Lotame Solutions, Inc has 522 subscribers and 30 videos.
Videos from Lotame
The most watched videos on Lotame's YouTube channel, Lotame Solutions, Inc (522 subscribers). Click a video to play it here.
More on Lotame Solutions, Inc.
Funding Insights of Lotame
Lotame has successfully raised a total of $63.69M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $10.7 million completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $63.69M
- Total Rounds 8
- Last Round Series D — $10.7M
- First Round $2M
(Nov 2006)
- Investors Count 9
All 8 funding rounds of Lotame with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $10.7M | Series D | – | – | – |
| Mar 2014 | $1.99M | Series D | – | – | – |
| Mar 2014 | $15M | Series D | – | TrueBridge, Sozo Ventures | |
| Mar 2013 | $5.5M | Debt – Venture | – | – | |
| Dec 2010 | $11M | Series C | – | Pinnacle Ventures | |
| Aug 2008 | $13M | Series B | – | – | |
| Feb 2008 | $10M | Series A | – | – | |
| Nov 2006 | $2M | Angel Round | – | – | – |
10 investors in total: 10 institutional.
Investors in Lotame
Lotame has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Publicis Groupe, Horizon Tech Finance and Pinnacle Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing, partnership services, and innovation funding in the US. | – | truebridgecapital.com | - | |
Investments in technology companies are conducted globally by Battery Ventures. | – | battery.com | - | |
Tech focused Early and growth stage VC firm investing in the US | – | emcap.com | San Francisco, United States | |
Venture capital firm focused on multiple sectors | – | sozoventures.com | Redwood City, United States | |
Structured debt is provided to life sciences and technology firms. | 2004 | horizontechfinance.com | Farmington, United States | |
- | – | hillcm.com | - | |
Venture debt and equity financing are provided across US sectors. | 2002 | pinnacleventures.com | Palo Alto, United States | |
Investing in creators, organizing AI events, and building community in New York. | – | betaworks.com | - | |
- | – | rjfinlayco.com | - | |
Advertising, PR, branding, and strategy services are provided. | 1926 | publicisgroupe.com | Paris, France |
Investor details for Lotame
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Lotame
35 people are tracked at Lotame (23 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Andy Monfried | Founder & CEO | Leadership |
Nishanth Raju | Managing Director, SEA | Leadership |
Jeremy Pinkham | CTO | Leadership |
Chris Johnson | Chief Operating Officer | Leadership |
Fred Marthoz | VP, Revenue & Global Partnerships | Leadership |
Sebastian Yoffe | Managing Director Latin America | Leadership |
Omar Abdala | Chief Scientist | Leadership |
Alexandra Theriault | Chief Growth Officer | Leadership |
Brian O'Connor | General Manager | Lotame Data Exchange | Leadership |
Ken Han | Sr. Director, Security And Operations | Leadership |
Cathy Hlubb | Global Head Of HR | Leadership |
Nainesh Poojary | Customer Success Director - APAC | Leadership |
Kristen Whitmore | Vp, Consumer Intelligence & Analytics | Leadership |
Pratik Singh | Senior Director, Global Operations | Leadership |
Ryan Madigan | Senior Director, Data Marketplace Supply | Leadership |
Vishy Nagalingam | Director, Customer Success EMEA | Leadership |
Lana Warner | Senior Director, Partnerships & Strategic Solutions | Leadership |
Nick Martin | VP - Global Customer Operations | Leadership |
Chris Hogg | Chief Revenue Officer | Leadership |
Jamie McConville | Senior Director Sales Operations | Leadership |
15 more people are available in the full profile.
Complete people profiles for Lotame
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Lotame
Lotame has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include AdMobius.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile audiences are discovered and targeted at scale for advertisers. | admobius.com | San Mateo, United States | 2011 | Mar 2014 | •••• |
Complete acquisition details for Lotame
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Timeline of Lotame
5 dated milestones of Lotame across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Lotame is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires AdMobius.
- Funding Latest funding round, Series D, of $10.7M.
- Exit Acquired by Publicis Groupe.
Competitors of Lotame
Lotame has 10 listed competitors in our database, 10 of them funded. They include Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | – | AI-powered loyalty management software is offered for enterprises. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. | |
| hightouch.com | 2019 | San Francisco, United States | $322.2M | 79 | Cloud based data integration and customer data platform | |
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| treasuredata.com | 2011 | Mountain View, United States | $300.74M | 116 | Cloud-based customer data platform is used for personalized experiences. | |
| getcensus.com | 2018 | San Francisco, United States | $80.3M | – | Cloud based customer data management platform | |
| sitecore.com | 1999 | Sausalito, United States | $1.23B | – | Cloud-based platform enables digital experience management for marketers. | |
| tealium.com | 2008 | San Diego, United States | $277.45M | 353 | Customer data is managed and orchestrated via a specialized platform. |
Detailed competitors of Lotame
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Lotame
The website of Lotame (lotame.com) receives about 82.5K visits a month and ranks #330,897 among all websites worldwide, #1,361 in Marketing and Advertising.
- Monthly visits82.5K
▼ 6% vs previous month
- Unique visitors29.2K
per month
- Global rank#330,897
among all websites
- Category rank#1,361
Business and Consumer Services · Marketing and Advertising
- Bounce rate33%
- Pages per visit4.5
- Average visit3 min 55 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Lotame. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bluekai.com | 100% | 1.1K | #14,859,027 | View details | |
| krux.com | 99% | – | – | View details | |
| audiencescience.com | 91% | 31.3K | #1,044,404 | View details | |
| dataxu.com | 82% | – | – | View details | |
| collective.com | 78% | 149.6K | #278,960 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lotame
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
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Top companies in MarketingTech
10 companies that operate in the same segment as Lotame (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Lotame
Complete news archive for Lotame
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Frequently Asked Questions about Lotame
Lotame was founded in 2006.
Lotame is headquartered in Columbia, United States.
Andy Monfried is the current CEO of Lotame. They have also founded this company.
Lotame is a funded company, having raised a total of $63.69M across 8 funding rounds to date. The company's 1st funding round was a Angel Round of $2M, raised on Nov 2006.
Lotame was founded in 2006 and is headquartered in Columbia, United States, within the data management sector. A platform is operated to gather audience information based on behaviors, interests, and demographics. This data supports audience analysis, RFP preparation, integration of third-party sources for enrichment, and extension of reach to meet campaign needs. Measurement of audiences is performed across multiple browsers and platforms.
Lotame's top competitors include Twilio, Capillary Technologies and Segment.
Lotame offers Spherical Platform, Data Marketplace, and Panorama Identity.
Lotame has made 1 acquisition, including AdMobius.
Lotame has 10 investors. Key investors include Publicis Groupe, Horizon Tech Finance, Pinnacle Ventures, TrueBridge Capital Partners, and Battery Ventures.
Lotame operates through Lotame Solutions, Inc..
Yes. Lotame was acquired by Publicis Groupe in March 2025.