AdMobius

San Mateo, United States Founded: 2011 • Age: 15 yrs Acquired By Lotame
Mobile audiences are discovered and targeted at scale for advertisers.
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About AdMobius

AdMobius is a company based in San Mateo (United States) founded in 2011 was acquired by Lotame in March 2014.. AdMobius has raised $5 million across 1 funding round from investors including Lotame, Storm Ventures and Opus Capital. AdMobius operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Zefr and Permutive, among others.

  • Headquarter San Mateo, United States
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Admobius Inc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    Sep 30, 2012

  • Investors
    Lotame

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    Lotame

    (Mar 18, 2014)

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Funding Insights of AdMobius

AdMobius has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in September 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $5.0M
  • First Round

    (30 Sep 2012)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2012 Amount Series A - AdMobius Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in AdMobius

AdMobius has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Lotame, Storm Ventures and Opus Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital fund focused on multiple sectors
Founded Year Domain Location
Early-stage funding is offered by Opus Capital for technology companies.
Founded Year Domain Location
Audience data is collected and managed via a specialized platform.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by AdMobius

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - AdMobius

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Admobius Comparisons

Employees
+
Add Comparison
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Competitors of AdMobius

AdMobius operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Zefr and Permutive, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
domain founded_year HQ Location
Data-driven marketing, loyalty, and credit solutions are provided.
domain founded_year HQ Location
Real-time insights are captured for targeted visual media campaigns.
domain founded_year HQ Location
Cloud based video right management solution provider
domain founded_year HQ Location
Ad data management platform is provided to advertisers and publishers.
domain founded_year HQ Location
Cross-screen mobile audiences are targeted using location and social signals.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Admobius

Frequently Asked Questions about AdMobius

When was AdMobius founded?

AdMobius was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is AdMobius located?

AdMobius is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.

Is AdMobius a funded company?

AdMobius is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Sep 30, 2012.

What does AdMobius do?

AdMobius was established in 2011 in San Mateo, United States, as a platform focused on mobile audience management within the advertising sector. Demographic and interest-based data are organized and analyzed to enable publishers and advertisers to identify relevant audiences. Partnerships with mobile advertising technology firms are maintained to enhance campaign performance and reach. The company was acquired by Lotame in March 2014 for an undisclosed amount.

Who are the top competitors of AdMobius?

AdMobius's top competitors include mParticle, Choozle and Zefr.

Who are AdMobius's investors?

AdMobius has 3 investors. Key investors include Lotame, Storm Ventures, and Opus Capital.

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