About AdMobius
AdMobius is a Media & Entertainment company based in San Mateo (United States) founded in 2011, and was acquired by Lotame in March 2014. It operates as a mobile audiences are discovered and targeted at scale for advertisers. AdMobius has raised $5 million across 1 funding round from investors including Lotame, Storm Ventures and Opus Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, Mobile Advertising, Data Management Platform and Multi-Sourced Data. Its legal entity is ADMOBIUS INC. Its competitors include mParticle, Alliance Data, Choozle, Zefr and Permutive and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
AdMobius was established in 2011 in San Mateo, United States, as a platform focused on mobile audience management within the advertising sector. Demographic and interest-based data are organized and analyzed to enable publishers and advertisers to identify relevant audiences. Partnerships with mobile advertising technology firms are maintained to enhance campaign performance and reach. The company was acquired by Lotame in March 2014 for an undisclosed amount.
- Headquarters San Mateo, United States
- SectorsMedia & Entertainment
- Website admobius.com
- Social LinkedIn X Facebook
- Acquired by Lotame (Mar 2014)
- Legal Name Admobius Inc
Funding Insights of AdMobius
AdMobius has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in September 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 1
- Last Round Series A — $5M
- First Round $5M
(Sep 2012)
- Investors Count 2
All 1 funding rounds of AdMobius with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2012 | $5M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in AdMobius
AdMobius has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Lotame, Storm Ventures and Opus Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on multiple sectors | – | stormventures.com | Menlo Park, United States | |
Early-stage funding is offered by Opus Capital for technology companies. | – | opuscapitalventures.com | San Mateo, United States | |
Audience data is collected and managed via a specialized platform. | 2006 | lotame.com | Columbia, United States |
Investor details for AdMobius
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of AdMobius
3 dated milestones of AdMobius across 3 years, from founding to its latest funding, stage changes and deals.
- Founded AdMobius is founded.
- Funding First funding round of $5.0M.
- Exit Acquired by Lotame.
Competitors of AdMobius
AdMobius has 10 listed competitors in our database, 8 of them funded. They include mParticle, Alliance Data, Choozle, Zefr and Permutive, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | – | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | |
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| permutive.com | 2013 | London, United Kingdom | $116.46M | 89 | Ad data management platform is provided to advertisers and publishers. | |
| ubermedia.com | 2010 | Pasadena, United States | $38.1M | – | Cross-screen mobile audiences are targeted using location and social signals. | |
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| dstillery.com | 2008 | New York, United States | $64.45M | – | Targeted DSP and DMP services are delivered using data science. | |
| bluekai.com | 2008 | Cupertino, United States | $41.89M | – | Cloud-based data management platform and third-party marketplace are operated. |
Detailed competitors of AdMobius
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
10 companies that operate in the same segment as AdMobius (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Frequently Asked Questions about AdMobius
AdMobius was founded in 2011 and raised its 1st funding round 1 year after it was founded.
AdMobius is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
AdMobius is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Sep 2012.
AdMobius was established in 2011 in San Mateo, United States, as a platform focused on mobile audience management within the advertising sector. Demographic and interest-based data are organized and analyzed to enable publishers and advertisers to identify relevant audiences. Partnerships with mobile advertising technology firms are maintained to enhance campaign performance and reach. The company was acquired by Lotame in March 2014 for an undisclosed amount.
AdMobius has 3 investors. Key investors include Lotame, Storm Ventures, and Opus Capital.
AdMobius operates through Admobius Inc.
Yes. AdMobius was acquired by Lotame in March 2014.