About AudienceScience
AudienceScience is a company based in Bellevue (United States) founded in 2000. It operates as a B2B and SaaS. AudienceScience has raised $76.41 million across 4 funding rounds from investors including Mohr Davidow Ventures, Mayfield and Meritech Capital. The company has 49 employees. AudienceScience has completed 1 acquisition, including Wunderloop. AudienceScience offers products and services including Behavioral Targeting Product, DMP Solution, Header Bidding Solution, and Integrated DMP-DSP. AudienceScience operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
- Headquarter Bellevue, United States
- Employees 49
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Website audiencescience.com
- Social X Facebook
- Legal Name Audience Science India Private Limited
- Date of Incorporation 14 May, 2009
- Jurisdiction Pune, Maharashtra, India
- Annual Revenue₹13.35 Cr
FY 2017 · -26% YoY
- Net Profit₹54.7 Lakh
FY 2017 · 4% margin
- EBITDA₹2.32 Cr
FY 2017 · 17% margin
- Total Equity Funding$76.41M (USD)
in 4 rounds
- Latest Funding Round$16.73M (USD), Series C
Nov 2013
- InvestorsMohr Davidow Ventures
& 3 more
- Employee Count49
- Investments & Acquisitions
Associated legal entities of AudienceScience
AudienceScience operates through Audience Science India Private Limited (under liquidation). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2017) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Audience Science India Private Limited CIN U72900PN2009FTC133956 | Under Liquidation | 14 May 2009 | Pune, Maharashtra | ₹13.4 Cr | 49 | 3 | View details |
Products & Services of AudienceScience
AudienceScience offers a comprehensive portfolio of products and services, including Behavioral Targeting Product, DMP Solution, Header Bidding Solution, and Integrated DMP-DSP.
Enables audience-based ad targeting for publishers
Platform for advertisers to manage customer data
Facilitates real-time bidding for digital media
Combines data management and demand-side tools
Funding Insights of AudienceScience
AudienceScience has successfully raised a total of $76.41M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $16.73 million completed in November 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $76.41M
- Total Rounds 4
- Last Round Series C — $16.73M
- First Round $12.5M
(Sep 2004)
- Investors Count 4
All 4 funding rounds of AudienceScience with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2013 | $16.73M | Series C | – | – | – |
| May 2010 | $23M | Series C | – | Mohr Davidow Ventures, Mayfield | – |
| Nov 2005 | $24.18M | Series B | – | – | – |
| Sep 2004 | $12.5M | Series A | – | – | – |
4 investors in total: 4 institutional.
Investors in AudienceScience
AudienceScience has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Mohr Davidow Ventures, Mayfield and Meritech Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are managed in technology and healthcare sectors by this firm. | – | mdv.com | - | |
Mayfield is focused on AI innovation and venture capital investments. | – | mayfield.com | Menlo Park, United States | |
Private equity investments are directed toward US-based companies. | – | meritechcapital.com | Palo Alto, United States | |
Growth stage tech & life sciences focused VC firm funding companies in the US | – | icp.com | Menlo Park, United States |
Investor details for AudienceScience
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Board of directors of Audience Science India Private Limited (AudienceScience)
Audience Science India Private Limited is the primary company behind AudienceScience. The board of Audience Science India Private Limited currently have 3 directors; the longest-serving is Basem Adnan Nayfeh, appointed in 2009. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Basem Adnan Nayfeh DIN 02533715 | Director | 14 May 2009 | 17 yrs 4 mo | Audience Science India Private Limited |
| Pawankumar Manohar Sadarangani DIN 03642971 | Managing Director | 13 Sep 2011 | 15 yrs | Audience Science India Private Limited |
| Michael Llamas Peralta DIN 06579657 | Director | 01 Aug 2014 | 12 yrs 2 mo | Audience Science India Private Limited |
People of AudienceScience
2 people are tracked at AudienceScience (2 in leadership); the tracked headcount is 49.
| Name | Role | Group |
|---|---|---|
Mike Peralta | CEO, MD | Leadership |
Jim Lear | Director of Sales Engineering | Leadership |
Complete people profiles for AudienceScience
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Financials of AudienceScience
Figures of Audience Science India Private Limited, the primary company behind AudienceScience, for FY 2017. Revenue was ₹13.35 Cr (-26% year on year). Net profit was ₹54.7 Lakh (4% margin). EBITDA was ₹2.32 Cr (17% margin).
- ₹13.35 CrRevenue · FY 2017 · -26% YoY
- ₹54.7 LakhNet profit · 4% margin
- ₹2.32 CrEBITDA · 17% margin
- ₹1 LakhPaid-up capital
- 49Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Audience Science India Private Limited are on its company page.
Detailed financial statements for AudienceScience
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by AudienceScience
AudienceScience has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Wunderloop.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Specific demographics are targeted online for advertising and content. | wunderloop.com | Hamburg, Germany | 1999 | Jul 2010 | •••• |
Complete acquisition details for AudienceScience
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Timeline of AudienceScience
4 dated milestones of AudienceScience across 13 years, from founding to its latest funding, stage changes and deals.
- Founded AudienceScience is founded.
- Funding First funding round of $12.5M.
- Acquisition Acquires Wunderloop.
- Funding Latest funding round, Series C, of $16.7M.
Competitors of AudienceScience
AudienceScience operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| centerfield.com | 2011 | El Segundo, United States | – | 286 | RTB enabled click and call traffic buying platform | |
| wearemiq.com | 2010 | London, United Kingdom | – | 245 | Marketing intelligence platform | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| yoyi.com.cn | 2007 | Beijing, China | $60M | – | Targeted online advertising solutions are delivered via a DSP platform. |
Detailed competitors of AudienceScience
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of AudienceScience
The website of AudienceScience (audiencescience.com) receives about 31.3K visits a month and ranks #1,044,404 among all websites worldwide, #4,658 in Marketing and Advertising.
- Monthly visits31.3K
▲ 8.8% vs previous month
- Unique visitors12.4K
per month
- Global rank#1,044,404
among all websites
- Category rank#4,658
Business and Consumer Services · Marketing and Advertising
- Bounce rate41%
- Pages per visit1.7
- Average visit32 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with AudienceScience. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| collective.com | 100% | 149.6K | #278,960 | View details | |
| krux.com | 100% | – | – | View details | |
| adsquare.com | 100% | 18.4K | #1,634,897 | View details | |
| semcasting.com | 100% | 2.6K | #6,729,881 | View details | |
| almondnet.com | 100% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for AudienceScience
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Audiencescience
Complete news archive for AudienceScience
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to AudienceScience
10 companies that operate in the same segment as AudienceScience (AI in Marketing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI solutions for pharmaceuticals, hospitals, and data analytics. | 2011 | Hyderabad, Telangana, India | – | USD 1.86 M | 64 | |
Provides AI news, conferences, and research for tech enthusiasts. | 2012 | Bengaluru, Karnataka, India | – | USD 2.09 M | 55 | |
Provides programmatic advertising tools using AI and tech for brands and publishers. | 2012 | Noida, Uttar Pradesh, India | – | USD 16.37 M | 68 | |
eCommerce shipping, fulfillment, and AI-driven logistics services. | 2012 | Delhi, Delhi, India | – | – | – | |
AI platform enhances e-commerce sites with personalized responses and sales optimization. | 2016 | Vadodara, Gujarat, India | USD 2.23 M | USD 69.93 K | – | |
Provides AI-based omni-channel marketing solutions. | 2016 | Mumbai, Maharashtra, India | – | USD 32.04 B | 499 | |
Offers public relations, influencer marketing, and digital creative services for brands. | 2003 | Delhi, Delhi, India | – | USD 7.35 M | 219 | |
AI-powered platform for programmatic media buying and optimization. | 2013 | Bengaluru, Karnataka, India | – | USD 5.68 M | 27 | |
Provides AI-driven marketing automation, segmentation, and personalization for businesses. | 2010 | Hyderabad, Telangana, India | – | USD 3.05 M | 19 | |
Offers data science consulting, training, hackathons, and products for business insights. | 2012 | Gurugram, Haryana, India | – | USD 635.16 K | 30 |
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Frequently Asked Questions about AudienceScience
AudienceScience was founded in 2000 and raised its 1st funding round 4 years after it was founded.
AudienceScience is headquartered in Bellevue, United States. It is registered at Bellevue, Washington, United States.
Mike Peralta is the current CEO of AudienceScience.
AudienceScience is a funded company, having raised a total of $76.41M across 4 funding rounds to date. The company's 1st funding round was a Series A of $12.5M, raised on Sep 2004.
AudienceScience has 49 employees.
The primary company behind AudienceScience, Audience Science India Private Limited, reported revenue of ₹13.35 Cr for FY 2017, down 26% year on year.
AudienceScience is a leader in digital advertising technology, holding 31 patents for innovations like behavioral targeting, DMP solutions, and header bidding. They enable advertisers and agencies to manage and buy media effectively through integrated platforms. The company has expanded globally, including to China, serving publishers and advertisers in the US, Europe, and beyond. Their focus includes customer-centric automation and data-driven strategies to enhance advertising efficiency.
AudienceScience's top competitors include The Trade Desk, Beeswax and Viant.
AudienceScience offers Behavioral Targeting Product, DMP Solution, Header Bidding Solution, and Integrated DMP-DSP.
AudienceScience has made 1 acquisition, including Wunderloop.
AudienceScience has 4 investors. Key investors include Mohr Davidow Ventures, Mayfield, Meritech Capital, and Integral Capital Partners.
AudienceScience operates through Audience Science India Private Limited.