Adsquare

Hennigsdorf, Germany Founded: 2012 • Age: 14 yrs
Privacy-first location-based advertising for mobile audience targeting is provided.

About Adsquare

Adsquare is a company based in Hennigsdorf (Germany) founded in 2012 by Sebastian Doerfel and Tom Laband. Adsquare has raised $5.7 million across 2 funding rounds from investors including Target Partners, Berlin Ventures and bmp Ventures. Adsquare offers products and services including Analytics, Activation, Measurement, and Attribution. Adsquare operates in a competitive market with competitors including Acxiom, Eyeota, Semasio, Cxense and Disy, among others.

  • Headquarter Hennigsdorf, Germany
  • Founders Sebastian Doerfel, Tom Laband
  • Sectors
    Technology
    Media & Entertainment
  • Website category Business and Consumer Services · Marketing and Advertising
  • Website adsquare.com
  • Social LinkedIn X Facebook Instagram YouTube
Key Metrics
  • Total Equity Funding
    $5.7M (USD)

    in 2 rounds

  • Latest Funding Round
    $4.3M (USD), Series A

    Oct 2014

  • Investors

Products & Services of Adsquare

Adsquare offers a comprehensive portfolio of products and services, including Analytics, Activation, Measurement, and Attribution.

Analytics
Data Analysis

Tools for monitoring customer visits and behavior patterns.

Activation
Campaign Management

Platform for targeted audience engagement in advertising.

Measurement
Performance Tracking

System to assess ad impact on offline conversions.

Attribution
Analytics

Features to credit strategies across marketing channels.

Apps and channels of Adsquare

Adsquare publishes 1 mobile app; its YouTube channel Adsquare has 70 subscribers and 16 videos.

The Identifiers
App Store Reference 4+
Developer: Shundor Apps
View on App Store
Adsquare
YouTube 70 subscribers 16 videos Science & Technology
Open channel

Videos from Adsquare

The most watched videos on Adsquare's YouTube channel, Adsquare (70 subscribers). Click a video to play it here.

Adsquare | An Introduction to Proximity Targeting
1.2K views
Adsquare | Footfall Measurement Case Study
854 views
Adsquare | An Introduction to Data-Driven Out-of-Home Solutions
639 views
Adsquare | Company Offsite in Nice
624 views

More on Adsquare.

Funding Insights of Adsquare

Adsquare has successfully raised a total of $5.7M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.3 million completed in October 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $5.7M
  • Total Rounds 2
  • Last Round Series A β€” $4.3M
  • First Round $1.4M

    (May 2013)

  • Investors Count 3

All 2 funding rounds of Adsquare with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2014$4.3MSeries A––
May 2013$1.4MSeed––
Valuation history

3 investors in total: 3 institutional.

Investors in Adsquare

Adsquare has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Target Partners, Berlin Ventures and bmp Ventures.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Tech investments in Germany are made by Target Partners.
–targetpartners.deMunich, Germany
-
–berlinventures.com-
Venture capital is provided to early-stage and growth startups.
1997bmp.comBerlin, Germany
Premium access

Investor details for Adsquare

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Adsquare

54 people are tracked at Adsquare (20 in leadership, 34 in team).

NameRoleGroup
Sebastian Doerfel
Co-Founder & COOLeadership
Tom Laband
Co-Founder & CEOLeadership
Sara Rodrigues
Sales DirectorLeadership
Maxence Bayle
VP Of ProductsLeadership
Kevan Abdoli
General Manager, France & SpainLeadership
Anaëlle Benassaia
Head Of Account Management France, Benelux & SpainLeadership
Antoine Rueche
Head Of Sales France & BeneluxLeadership
Suzanne Barrozzi
Sales Director, AmericasLeadership
Maria Botelho
VP Global PartnershipsLeadership
Beatrice Fabiano
General Manager Italy&spainLeadership
Nicolas Mear
General Manager, APACLeadership
Fritz Richter
Co-Founder & CTOLeadership
Manuel Messner
VP Global EngineeringLeadership
Luise Weiss
VP Global RevenueLeadership
Irene Bellodi
VP Global - PeopleLeadership
Katharina Wodischeck
VP Global FinanceLeadership
Henry Marment
COOLeadership
Dominick Banks
Head Of MarketingLeadership
Laura Quach
Regional Vice President Of SalesLeadership
Alexander Genauck
Director Data Analytics Engineering And Data ScienceLeadership

34 more people are available in the full profile.

Premium access

Complete people profiles for Adsquare

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Adsquare

3 dated milestones of Adsquare across 2 years, from founding to its latest funding, stage changes and deals.

  1. Founded Adsquare is founded.
  2. Funding First funding round of $1.4M.
  3. Funding Latest funding round, Series A, of $4.3M.

Competitors of Adsquare

Adsquare operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Acxiom, Eyeota, Semasio, Cxense and Disy, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
acxiom.com1969Little Rock, United States––
Acxiom is engaged in providing data-driven marketing solutions.
eyeota.com2010Sydney, Australia$19.5M34
Audience targeting data is aggregated from global publishers.
semasio.com2010Hamburg, Germany$714,21516
Semantic analysis is utilized for online advertising user profiling.
cxense.com2010Oslo, Norway–4
SaaS Data Management Platform
disy.net1997Karlsruhe, Germany–133
Web and desktop platforms for GIS data integration are offered.
geovista.in2009Hyderabad, India–66
Offers GIS data collection, mapping, and software services for various sectors.
digpro.com1989Stockholm, Sweden––
Grid network management and visualization solutions are provided for utilities.
realitymaps.de2009Munich, Germany––
Offers 3D mapping, geodata collection, and virtual reality for urban and tourism sectors.
Premium access

Detailed competitors of Adsquare

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Adsquare

The website of Adsquare (adsquare.com) receives about 18.4K visits a month and ranks #1,634,897 among all websites worldwide, #7,315 in Marketing and Advertising.

  • Monthly visits
    18.4K

    ▲ 19.6% vs previous month

  • Unique visitors
    6.3K

    per month

  • Global rank
    #1,634,897

    among all websites

  • Category rank
    #7,315

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with Adsquare. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
audiencescience.com
100%
31.3K#1,044,404View details
ad-exchange.fr
ad-exchange.fr
76%
–#6,646,229–
tru-signal.com
74%
––View details
mediamath.com
71%
33.6K–View details
adzine.de
70%
–#977,627View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 14 similar websites and full traffic analytics for Adsquare

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 14 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Adsquare

Premium access

Complete news archive for Adsquare

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Adsquare

10 companies that operate in the same segment as Adsquare (Geospatial & GIS Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cloud-based satellite imagery data and analytics solutions are provided.
2010San Francisco, California, United StatesUSD 666.69 MUSD 307.73 M970
Cloud-based positioning solutions are offered for industrial sectors.
1978Sunnyvale, California, United States–USD 3.59 B12,100
Navigation and carpooling services are provided via a mobile app.
2007Tel Aviv, IsraelUSD 67 M––
Locations are identified and shared via unique three-word addresses.
2013London, England, United KingdomUSD 231.46 M––
Foursquare is recognized as a leader in geospatial technology.
2009New York, New York, United StatesUSD 448.21 M–381
Indoor positioning solutions for enterprises are provided.
2008Sunnyvale, California, United StatesUSD 284.08 MUSD 4.57 M96
Hover is recognized for providing construction and renovation software solutions.
2011San Francisco, California, United StatesUSD 142.3 M––
Satellite-based imaging solutions are provided using synthetic aperture radar.
2016Palo Alto, California, United StatesUSD 233.99 M–191
Cloud-based spatial analysis and location mapping software is provided.
1969Redlands, California, United States–USD 2.57 M35
AI and microsatellite-based imaging solutions are developed for data monitoring.
2014Espoo, FinlandUSD 1.16 B––
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track β€” from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • βœ“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • βœ“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • βœ“
    Always-on access from your team account Single premium plan for everything you see on the portal

Frequently Asked Questions about Adsquare

Adsquare was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Adsquare is headquartered in Hennigsdorf, Germany. It is registered at Hennigsdorf, Brandenburg, Germany.

Tom Laband is the current CEO of Adsquare. They have also founded this company.

Adsquare is a funded company, having raised a total of $5.7M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on May 2013.

Adsquare was founded in 2012 in Hennigsdorf, Germany, within the advertising technology sector. A mobile audience targeting platform is operated, utilizing location data from various sources to build dynamic audience profiles. Ad networks and publishers are supported in enhancing ad performance through real-time, privacy-compliant processing. Brands and agencies are assisted in reaching specific audiences and analyzing user behavior and intent across mobile environments.

Adsquare's top competitors include Acxiom, Eyeota and Semasio.

Adsquare offers Analytics, Activation, Measurement, and Attribution.

Adsquare has 3 investors. Key investors include Target Partners, Berlin Ventures, and bmp Ventures.

Yes. Adsquare publishes The Identifiers.

Explore millions of companies β€” effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals β€” all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available