TruSignal

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By TransUnion
Predictive scoring is utilized for customer analytics in marketing campaigns.
Annual revenue - Latest available
Total funding $5.0M 1 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About TruSignal

TruSignal is a company based in San Francisco (United States) founded in 2012 was acquired by TransUnion in May 2019. TruSignal has raised $5 million across 1 funding round from investors including TransUnion, Redpoint Ventures and Split Rock Partners. TruSignal operates in a competitive market with competitors including IgnitionOne, Contentsquare, Amplitude, LiveRamp and mParticle, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Trusignal, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    Oct 02, 2017

  • Investors
    TransUnion

    & 4 more

  • Employee Count
    Not available
  • Acquired by
    TransUnion

    (May 15, 2019)

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Funding Insights of TruSignal

TruSignal has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in TruSignal

TruSignal has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include TransUnion, Redpoint Ventures and Split Rock Partners.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Redpoint Ventures is engaged in venture capital investments.
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US venture capital investments are made across all stages.
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Investment and partnership services for entrepreneurs in finance and growth support.
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Investor details for TruSignal

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  • Investor locations
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Investments & Acquisitions by TruSignal

Investments
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Investment portfolio details for TruSignal

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  • Transaction dates
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Financial Statements - TruSignal

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Detailed financials for TruSignal

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  • Profit trends
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Trusignal Comparisons

TruSignal Primary company
Description
Predictive scoring is utilized for customer analytics in mar...
Location
San Francisco, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for TruSignal

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Competitors of TruSignal

TruSignal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IgnitionOne, Contentsquare, Amplitude, LiveRamp and mParticle, among others.

Company Name Domain Founded year HQ Location Description
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Digital marketing platform is offered for media optimization across channels.
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AI interfaced customer digital experience analytics software
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Amplitude is recognized as a leading digital analytics platform.
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Offline customer data is connected and activated for online advertising.
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Customer data is collected and connected via API-based platform.
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Cloud-based platform for digital experience management and content marketing
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Detailed competitors of TruSignal

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Latest news on Trusignal

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Complete news archive for TruSignal

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Frequently Asked Questions about TruSignal

TruSignal was founded in 2012 and raised its 1st funding round 5 years after it was founded.

TruSignal is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

TruSignal is a funded company, having raised a total of $5M across 1 funding round to date.

TruSignal was founded in 2012 in San Francisco, United States, as a spin-off from eBureau. Operations focus on the customer analytics sector, where offline data points and predictive factors are analyzed from public and private sources, including demographics, purchase history, and household information. Profiles are evaluated for brand fit and conversion likelihood, with insights generated for marketing and programmatic advertising campaigns.

TruSignal's top competitors include Amplitude, Contentsquare and mParticle.

TruSignal has 5 investors. Key investors include TransUnion, Redpoint Ventures, Split Rock Partners, Tenaya Capital, and Coffin Capital & Ventures.

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