About TruSignal
TruSignal is a Technology company based in San Francisco (United States) founded in 2012, and was acquired by TransUnion in May 2019. Predictive scoring is utilized for customer analytics in marketing campaigns. It operates in the Technology and Media & Entertainment sectors. TruSignal has raised $5 million across 1 funding round from investors including TransUnion, Redpoint Ventures and Split Rock Partners. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and MarketingTech. Its legal entity is TRUSIGNAL, INC. Its competitors include IgnitionOne, Amplitude and LiveRamp; 2 of its 3 listed competitors have raised funding.
Company details
TruSignal was founded in 2012 in San Francisco, United States, as a spin-off from eBureau. Operations focus on the customer analytics sector, where offline data points and predictive factors are analyzed from public and private sources, including demographics, purchase history, and household information. Profiles are evaluated for brand fit and conversion likelihood, with insights generated for marketing and programmatic advertising campaigns.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website tru-signal.com
- Social LinkedIn X Facebook
- Acquired by TransUnion (May 2019)
- Legal Name Trusignal, Inc.
- Total Equity Funding$5M (USD)
in 1 rounds
- Latest Funding Round$5M (USD), Series A
Oct 2017
- InvestorsTransUnion
& 4 more
- Acquired byTransUnion
(May 2019)
Funding Insights of TruSignal
TruSignal has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 1
- Last Round Series A — $5M
- First Round $5M
(Oct 2017)
- Investors Count 4
All 1 funding rounds of TruSignal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $5M | Series A | – | Redpoint Ventures, Split Rock Partners | – |
5 investors in total: 5 institutional.
Investors in TruSignal
TruSignal has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include TransUnion, Redpoint Ventures and Split Rock Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
US venture capital investments are made across all stages. | splitrock.com | Eden Prairie, United States | ||
Investment and partnership services for entrepreneurs in finance and growth support. | tenayacapital.com | |||
Investments are made in early-stage startups by family office-backed VC. | coffincapitalandventures.com | Park City, United States | ||
Provider of credit scoring data for consumers and businesses | 1968 | transunion.com | Chicago, United States |
Investor details for TruSignal
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Timeline of TruSignal
3 dated milestones of TruSignal across 7 years, from founding to its latest funding, stage changes and deals.
- Founded TruSignal is founded.
- Funding First funding round of $5.0M.
- Exit Acquired by TransUnion.
Competitors of TruSignal
TruSignal has 3 listed competitors in our database, 2 of them funded. They include IgnitionOne, Amplitude and LiveRamp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ignitionone.com | 2004 | Atlanta, United States | $72.19M | 326 | Digital marketing platform is offered for media optimization across channels. | |
| amplitude.com | 2012 | San Francisco, United States | $336.1M | 492 | Amplitude is recognized as a leading digital analytics platform. | |
| liveramp.com | 2011 | San Francisco, United States | 95 | Offline customer data is connected and activated for online advertising. |
Detailed competitors of TruSignal
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- Full competitor set
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Web traffic of TruSignal
Websites that share an audience with TruSignal (tru-signal.com).
Websites whose visitors overlap most with TruSignal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| i-behavior.com | 100% | View details | |||
info.quintainmarketing.com | info.quintainmarketing.com | 100% | – | ||
| bluekai.com | 99% | 1.1K | #14,859,027 | View details | |
| agilone.com | 99% | View details | |||
marketeer.kapost.com | marketeer.kapost.com | 99% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for TruSignal
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as TruSignal (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Trusignal
Complete news archive for TruSignal
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- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about TruSignal
TruSignal was founded in 2012 and raised its 1st funding round 5 years after it was founded.
TruSignal is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
TruSignal is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Oct 2017.
TruSignal was founded in 2012 in San Francisco, United States, as a spin-off from eBureau. Operations focus on the customer analytics sector, where offline data points and predictive factors are analyzed from public and private sources, including demographics, purchase history, and household information. Profiles are evaluated for brand fit and conversion likelihood, with insights generated for marketing and programmatic advertising campaigns.
TruSignal's top competitors include Amplitude, LiveRamp and IgnitionOne.
TruSignal has 5 investors. Key investors include TransUnion, Redpoint Ventures, Split Rock Partners, Tenaya Capital, and Coffin Capital & Ventures.
TruSignal operates through Trusignal, Inc..
Yes. TruSignal was acquired by TransUnion in May 2019.