TruSignal

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By TransUnion
Predictive scoring is utilized for customer analytics in marketing campaigns.
Request Access

About TruSignal

TruSignal is a company based in San Francisco (United States) founded in 2012 was acquired by TransUnion in May 2019.. TruSignal has raised $5 million across 1 funding round from investors including TransUnion, Redpoint Ventures and Split Rock Partners. TruSignal operates in a competitive market with competitors including IgnitionOne, Contentsquare, Amplitude, LiveRamp and mParticle, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Trusignal, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    Oct 02, 2017

  • Investors
    TransUnion

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    TransUnion

    (May 15, 2019)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Funding Insights of TruSignal

TruSignal has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $5.0M
  • First Round

    (02 Oct 2017)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2017 Amount Series A - TruSignal Valuation Redpoint Ventures , Split Rock Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in TruSignal

TruSignal has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include TransUnion, Redpoint Ventures and Split Rock Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Redpoint Ventures is engaged in venture capital investments.
Founded Year Domain Location
US venture capital investments are made across all stages.
Founded Year Domain Location
Investment and partnership services for entrepreneurs in finance and growth support.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by TruSignal

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - TruSignal

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Trusignal Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of TruSignal

TruSignal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IgnitionOne, Contentsquare, Amplitude, LiveRamp and mParticle, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Digital marketing platform is offered for media optimization across channels.
domain founded_year HQ Location
AI interfaced customer digital experience analytics software
domain founded_year HQ Location
Amplitude is recognized as a leading digital analytics platform.
domain founded_year HQ Location
Offline customer data is connected and activated for online advertising.
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
domain founded_year HQ Location
Cloud-based platform for digital experience management and content marketing
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Trusignal

Frequently Asked Questions about TruSignal

When was TruSignal founded?

TruSignal was founded in 2012 and raised its 1st funding round 5 years after it was founded.

Where is TruSignal located?

TruSignal is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is TruSignal a funded company?

TruSignal is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Oct 02, 2017.

What does TruSignal do?

TruSignal was founded in 2012 in San Francisco, United States, as a spin-off from eBureau. Operations focus on the customer analytics sector, where offline data points and predictive factors are analyzed from public and private sources, including demographics, purchase history, and household information. Profiles are evaluated for brand fit and conversion likelihood, with insights generated for marketing and programmatic advertising campaigns.

Who are the top competitors of TruSignal?

TruSignal's top competitors include Amplitude, Contentsquare and mParticle.

Who are TruSignal's investors?

TruSignal has 5 investors. Key investors include TransUnion, Redpoint Ventures, Split Rock Partners, Tenaya Capital, and Coffin Capital & Ventures.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available