IgnitionOne

Atlanta, United States Founded: 2004 • Age: 22 yrs Acquired By Persimmon Capital Partners
Digital marketing platform is offered for media optimization across channels.
Annual revenue - Latest available
Total funding $72.2M 8 rounds
Employees 326 Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About IgnitionOne

IgnitionOne is a company based in Atlanta (United States) founded in 2004 was acquired by Persimmon Capital Partners in July 2013. IgnitionOne has raised $72.19 million across 8 funding rounds from investors including Horizon Tech Finance, ABS Capital and SoftBank Ventures. The company has 326 employees as of December 31, 2018. IgnitionOne has completed 3 acquisitions, including AdJug, HumanDemand and Knotice. IgnitionOne operates in a competitive market with competitors including Amplitude, Contentsquare, Phunware, LiveRamp and Optimizely, among others.

  • Headquarter Atlanta, United States
  • Employees 326 as on 31 Dec, 2018
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Ignitionone, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $72.19 M (USD)

    in 8 rounds

  • Latest Funding Round
    $5 M (USD), Debt – Conventional

    Mar 08, 2019

  • Investors
  • Employee Count
    326

    as on Dec 31, 2018

  • Investments & Acquisitions
    AdJug

    & 2 more

  • Acquired by
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People of IgnitionOne

Headcount 200-500
Employee Profiles 9
Employee Profiles
People
Ashley Follas
Office Manager
People
Hanee Hasan
Jr QA Engineer
People
Vanessa Frison
Head Of Finance And Administration

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Funding Insights of IgnitionOne

IgnitionOne has successfully raised a total of $72.19M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $5 million completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in IgnitionOne

IgnitionOne has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Horizon Tech Finance, ABS Capital and SoftBank Ventures.

All
Venture Fund
Investor Description Founded Year Domain Location
Structured debt is provided to life sciences and technology firms.
Locked Locked Locked
-
Locked Locked Locked
Early-stage investments in tech companies are made globally.
Locked Locked Locked
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Investor details for IgnitionOne

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  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by IgnitionOne

IgnitionOne has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AdJug, HumanDemand and Knotice.

Investments
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Investment portfolio details for IgnitionOne

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Mobile DSP and DMP solutions are provided for advertisers.
Locked Locked 2012 Locked
Online advertising buyers and sellers are connected by AdJug's marketplace.
Locked Locked 2007 Locked
Cloud-based customer data management and targeted marketing are provided.
Locked Locked 2003 Locked
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Complete acquisition details for IgnitionOne

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  • Acquired stakes
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  • Domains and locations

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Financial Statements - IgnitionOne

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Detailed financials for IgnitionOne

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  • Profit trends
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Ignitionone Comparisons

IgnitionOne Primary company
Description
Digital marketing platform is offered for media optimization...
Location
Atlanta, United States
Founded Year
2004
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
326
As of 2018
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Peer comparison for IgnitionOne

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Competitors of IgnitionOne

IgnitionOne operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amplitude, Contentsquare, Phunware, LiveRamp and Optimizely, among others.

Company Name Domain Founded year HQ Location Description
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Amplitude is recognized as a leading digital analytics platform.
Locked Locked Locked
AI interfaced customer digital experience analytics software
Locked Locked Locked
Analytics and data management software for mobile marketing are provided.
Locked Locked Locked
Offline customer data is connected and activated for online advertising.
Locked Locked Locked
Cloud-based platform for digital experience management and content marketing
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Detailed competitors of IgnitionOne

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Latest news on Ignitionone

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Complete news archive for IgnitionOne

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Frequently Asked Questions about IgnitionOne

IgnitionOne was founded in 2004 and raised its 1st funding round 9 years after it was founded.

IgnitionOne is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.

IgnitionOne is a funded company, having raised a total of $72.19M across 8 funding rounds to date.

As of Dec 31, 2018, the latest employee count at IgnitionOne is 326.

IgnitionOne, a cloud-based digital marketing technology provider, offers a proprietary platform and services to improve digital marketing performance. IgnitionOnes integrated Digital Marketing Suite (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross-channel attribution, while helping to optimize conversions on a marketers website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketers users on and off their website. IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than 30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.

IgnitionOne's top competitors include Amplitude, Contentsquare and LiveRamp.

IgnitionOne has made 3 acquisitions, including AdJug, HumanDemand, and Knotice.

IgnitionOne has 6 investors. Key investors include Horizon Tech Finance, ABS Capital, SoftBank Ventures, Savano Capital Partners, and Strike4.

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