About IgnitionOne
IgnitionOne is a Technology company based in Atlanta (United States) founded in 2004, and was acquired by Persimmon Capital Partners in July 2013. Digital marketing platform is offered for media optimization across channels. IgnitionOne has raised $72.19 million across 8 funding rounds from investors including Horizon Tech Finance, ABS Capital and SoftBank Ventures. The company has 326 employees. IgnitionOne has completed 3 acquisitions, including AdJug, HumanDemand and Knotice. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its legal entity is IGNITIONONE, INC. Its competitors include Amplitude, Phunware and LiveRamp; 2 of its 3 listed competitors have raised funding.
Company details
IgnitionOne, a cloud-based digital marketing technology provider, offers a proprietary platform and services to improve digital marketing performance. IgnitionOnes integrated Digital Marketing Suite (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross-channel attribution, while helping to optimize conversions on a marketers website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketers users on and off their website. IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than 30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
- Headquarters Atlanta, United States
- Employees 326
- Stage Acquired
- SectorsTechnology
- Website ignitionone.com
- Social LinkedIn X Facebook
- Acquired by Persimmon Capital Partners (Jul 2013)
- Legal Name Ignitionone, Inc.
- Total Equity Funding$72.19M (USD)
in 8 rounds
- Latest Funding Round$5M (USD), Debt – Conventional
Mar 2019
- InvestorsHorizon Tech Finance
& 5 more
- Employee Count326
- Investments & AcquisitionsAdJug
& 2 more
- Acquired byPersimmon Capital Partners
(Jul 2013)
Funding Insights of IgnitionOne
IgnitionOne has successfully raised a total of $72.19M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $5 million completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $72.19M
- Total Rounds 8
- Last Round Debt – Conventional — $5M
- Investors Count 5
All 8 funding rounds of IgnitionOne with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2019 | $5M | Debt – Conventional | – | – | – |
| Apr 2017 | $12M | Debt – Venture | – | – | |
| May 2015 | $135,444 | Series B | – | – | – |
| Aug 2014 | $2.5M | Series B | – | – | – |
| Jul 2014 | $21.47M | Series B | – | SoftBank Capital | |
| Apr 2014 | $14.08M | Series B | – | – | – |
| Jul 2013 | $33.99M | Series B | – | – | – |
| Jun 2013 | Series A | – | – |
6 investors in total: 6 institutional.
Investors in IgnitionOne
IgnitionOne has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Horizon Tech Finance, ABS Capital and SoftBank Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Structured debt is provided to life sciences and technology firms. | 2004 | horizontechfinance.com | Farmington, United States | |
| abscapital.com | ||||
Early-stage investments in tech companies are made globally. | softbankvc.com | New York, United States | ||
Liquidity solutions are provided to private shareholders and companies. | savanocapital.com | Baltimore, United States | ||
| strike4.com | ||||
| persimmoncap.com |
Investor details for IgnitionOne
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of IgnitionOne
9 people are tracked at IgnitionOne (5 in leadership, 4 in team); the tracked headcount is 326.
| Name | Role | Group |
|---|---|---|
Will Margiloff | CEO | Leadership |
Stephen Dauwalter | VP Media | Leadership |
Ann Soriano | Director Of Office Management | Leadership |
Vanessa Frison | Head Of Finance And Administration | Leadership |
Megan McCrink - Hanley | Media Director | Leadership |
Ashley Follas | Office Manager | Team |
B.eng. Elan Ram | QA Analyst | Team |
Maggie Yan Fu | QA Manager | Team |
Hanee Hasan | Jr QA Engineer | Team |
Complete people profiles for IgnitionOne
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Investments & Acquisitions by IgnitionOne
IgnitionOne has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AdJug, HumanDemand and Knotice.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile DSP and DMP solutions are provided for advertisers. | humandemand.com | Norwalk, United States | 2012 | Aug 2014 | •••• | |
Cloud-based customer data management and targeted marketing are provided. | knotice.com | Akron, United States | 2003 | Mar 2014 | •••• | |
Online advertising buyers and sellers are connected by AdJug's marketplace. | adjug.com | London, United Kingdom | 2007 | Aug 2011 | •••• |
Complete acquisition details for IgnitionOne
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
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Timeline of IgnitionOne
7 dated milestones of IgnitionOne across 15 years, from founding to its latest funding, stage changes and deals.
- Founded IgnitionOne is founded.
- Acquisition Acquires AdJug.
- Funding First funding round.
- Exit Acquired by Persimmon Capital Partners.
- Acquisition Acquires Knotice.
- Acquisition Acquires HumanDemand.
- Funding Latest funding round, Debt – Conventional, of $5.0M.
Competitors of IgnitionOne
IgnitionOne has 3 listed competitors in our database, 2 of them funded. They include Amplitude, Phunware and LiveRamp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| amplitude.com | 2012 | San Francisco, United States | $336.1M | 492 | Amplitude is recognized as a leading digital analytics platform. | |
| phunware.com | 2009 | Austin, United States | $50.06M | 25 | Analytics and data management software for mobile marketing are provided. | |
| liveramp.com | 2011 | San Francisco, United States | 95 | Offline customer data is connected and activated for online advertising. |
Detailed competitors of IgnitionOne
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- Full competitor set
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Web traffic of IgnitionOne
Websites that share an audience with IgnitionOne (ignitionone.com).
Websites whose visitors overlap most with IgnitionOne. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adage.com | 100% | #100,285 | View details | ||
attribution.jp | attribution.jp | 98% | #9,224,932 | – | |
| 360i.com | 95% | 1.7K | #9,621,017 | View details | |
| knotice.com | 88% | View details | |||
| harvestdigital.com | 87% | #14,146,153 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for IgnitionOne
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in MarketingTech
3 companies that operate in the same segment as IgnitionOne (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Ignitionone
Complete news archive for IgnitionOne
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Frequently Asked Questions about IgnitionOne
IgnitionOne was founded in 2004 and raised its 1st funding round 9 years after it was founded.
IgnitionOne is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
IgnitionOne is a funded company, having raised a total of $72.19M across 8 funding rounds to date.
IgnitionOne has 326 employees.
IgnitionOne, a cloud-based digital marketing technology provider, offers a proprietary platform and services to improve digital marketing performance. IgnitionOnes integrated Digital Marketing Suite (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross-channel attribution, while helping to optimize conversions on a marketers website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketers users on and off their website. IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than 30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
IgnitionOne has made 3 acquisitions, including AdJug, HumanDemand, and Knotice.
IgnitionOne has 6 investors. Key investors include Horizon Tech Finance, ABS Capital, SoftBank Ventures, Savano Capital Partners, and Strike4.
IgnitionOne operates through Ignitionone, Inc..
Yes. IgnitionOne was acquired by Persimmon Capital Partners in July 2013.