About AdJug
AdJug is a Media & Entertainment company based in London (United Kingdom) founded in 2007, and was acquired by IgnitionOne in August 2011. Online advertising buyers and sellers are connected by AdJugs marketplace. AdJug has raised $2 million across 2 funding rounds from investors including IgnitionOne, Balderton Capital and Holiday Check Group. The company has 28 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Ad Exchange and Cross-Device. Its legal entity is ADJUG LTD.
Company details
AdJug was founded in 2007 in London, United Kingdom. An online advertising marketplace is operated by the company within the digital media sector. Buyers and sellers of advertising space are linked through the platform. Transparency, control, and choice are offered to participants. Publishers are enabled to manage their inventory for improved earnings, while advertisers are provided with insights into traffic sources and conversions to support campaign execution.
- Headquarters London, United Kingdom
- Employees 28
- Stage Acquired
- SectorsMedia & Entertainment
- Website adjug.com
- Social LinkedIn X
- Acquired by IgnitionOne (Aug 2011)
- Legal Name Adjug Ltd
- Annual Revenue$4.08 M (USD)-28as on Dec 31, 2014
- Net Profit-$1.57 M (USD)15as on Dec 31, 2014
- Total Equity Funding$2M (USD)
in 2 rounds
- InvestorsIgnitionOne
& 3 more
- Employee Count28
- Acquired byIgnitionOne
(Aug 2011)
Funding Insights of AdJug
AdJug has successfully raised a total of $2M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 2
- First Round $2M
(Jun 2007)
- Investors Count 3
All 2 funding rounds of AdJug with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2008 | Series B | – | Holiday Check Group | – | |
| Jun 2007 | $2M | Seed | – | Balderton Capital |
4 investors in total: 3 institutional and 1 angel.
Investors in AdJug
AdJug has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include IgnitionOne, Balderton Capital and Holiday Check Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Online travel review and booking platforms are operated. | 2000 | holidaycheckgroup.com | Munich, Germany | |
SB Seb Bishop | Angel investor, ex-GoCardless COO, active in Indian startups | unknown_85fcc180cefc4bf39 | ||
Digital marketing platform is offered for media optimization across channels. | 2004 | ignitionone.com | Atlanta, United States |
Investor details for AdJug
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of AdJug
4 dated milestones of AdJug across 4 years, from founding to its latest funding, stage changes and deals.
- Founded AdJug is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series B,.
- Exit Acquired by IgnitionOne.
Web traffic of AdJug
Websites that share an audience with AdJug (adjug.com).
Websites whose visitors overlap most with AdJug. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
en.wikipedia.org | en.wikipedia.org | 100% | – | ||
| adready.com | 99% | View details | |||
aditall.com | aditall.com | 99% | – | ||
| pubmatic.com | 99% | 1.2M | #33,781 | View details | |
| google.com | 96% | 85.8B | #1 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for AdJug
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Adjug
Complete news archive for AdJug
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- Older coverage
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Frequently Asked Questions about AdJug
AdJug was founded in 2007.
AdJug is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
AdJug is a funded company, having raised a total of $2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jun 2007.
AdJug has 28 employees.
Annual revenue of AdJug is $4.08M as on Dec 31, 2014.
AdJug was founded in 2007 in London, United Kingdom. An online advertising marketplace is operated by the company within the digital media sector. Buyers and sellers of advertising space are linked through the platform. Transparency, control, and choice are offered to participants. Publishers are enabled to manage their inventory for improved earnings, while advertisers are provided with insights into traffic sources and conversions to support campaign execution.
AdJug has 4 investors. Key investors include IgnitionOne, Balderton Capital, Holiday Check Group, and Seb Bishop.
AdJug operates through Adjug Ltd.
Yes. AdJug was acquired by IgnitionOne in August 2011.