About AdJug
AdJug is a company based in London (United Kingdom) founded in 2007 was acquired by IgnitionOne in August 2011.. AdJug has raised $2 million across 2 funding rounds from investors including IgnitionOne, Balderton Capital and Holiday Check Group. The company has 28 employees as of January 31, 2013. AdJug operates in a competitive market with competitors including Rubicon Project, OpenX, 33Across, Geniee and DoubleClick By Google, among others.
- Headquarter London, United Kingdom
- Employees 28 as on 31 Jan, 2013
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Adjug Ltd
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Annual Revenue
$4.08 M (USD)-28as on Dec 31, 2014
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Net Profit
$-1.57 M (USD)15as on Dec 31, 2014
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EBITDA
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Total Equity Funding
$2 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
IgnitionOne
& 3 more
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Employee Count
28
as on Jan 31, 2013
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Acquired by
IgnitionOne
(Aug 16, 2011)
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Funding Insights of AdJug
AdJug has successfully raised a total of $2M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(27 Jun 2007)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2008 | Amount | Series B - AdJug | Valuation | Holiday Check Group |
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| Jun, 2007 | Amount | Seed - AdJug | Valuation | Balderton Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AdJug
AdJug has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include IgnitionOne, Balderton Capital and Holiday Check Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multistage venture capital investments are focused on technology sectors.
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Founded Year | Domain | Location | |
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Online travel review and booking platforms are operated.
|
Founded Year | Domain | Location | |
|
SB
Seb Bishop |
Angel investor, ex-GoCardless COO, active in Indian startups
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by AdJug
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - AdJug
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adjug Comparisons
Competitors of AdJug
AdJug operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rubicon Project, OpenX, 33Across, Geniee and DoubleClick By Google, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides a platform for buying and selling ad inventory
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| domain | founded_year | HQ Location |
Programmatic ad exchange connects publishers with advertisers via RTB platform.
|
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| domain | founded_year | HQ Location |
Publisher monetization and revenue platform
|
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| domain | founded_year | HQ Location |
SSP and ad exchange services for targeted advertising are provided.
|
|
| domain | founded_year | HQ Location |
Premium ad exchange and ad server
|
|
| domain | founded_year | HQ Location |
Platform offering TV ad exchange software
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adjug
Frequently Asked Questions about AdJug
When was AdJug founded?
AdJug was founded in 2007.
Where is AdJug located?
AdJug is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is AdJug a funded company?
AdJug is a funded company, having raised a total of $2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jun 27, 2007.
How many employees does AdJug have?
As of Jan 31, 2013, the latest employee count at AdJug is 28.
What is the annual revenue of AdJug?
Annual revenue of AdJug is $4.08M as on Dec 31, 2014.
What does AdJug do?
AdJug was founded in 2007 in London, United Kingdom. An online advertising marketplace is operated by the company within the digital media sector. Buyers and sellers of advertising space are linked through the platform. Transparency, control, and choice are offered to participants. Publishers are enabled to manage their inventory for improved earnings, while advertisers are provided with insights into traffic sources and conversions to support campaign execution.
Who are the top competitors of AdJug?
AdJug's top competitors include Rubicon Project, OpenX and 33Across.
Who are AdJug's investors?
AdJug has 4 investors. Key investors include IgnitionOne, Balderton Capital, Holiday Check Group, and Seb Bishop.
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