AdJug

London, United Kingdom Founded: 2007 • Age: 19 yrs Acquired By IgnitionOne
Online advertising buyers and sellers are connected by AdJugs marketplace.
Annual revenue $4.1M Latest available
Total funding $2.0M 2 rounds
Employees 28 Tracked headcount
Investors 4 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About AdJug

AdJug is a company based in London (United Kingdom) founded in 2007 was acquired by IgnitionOne in August 2011. AdJug has raised $2 million across 2 funding rounds from investors including IgnitionOne, Balderton Capital and Holiday Check Group. The company has 28 employees as of January 31, 2013. AdJug operates in a competitive market with competitors including Rubicon Project, OpenX, 33Across, Geniee and DoubleClick By Google, among others.

  • Headquarter London, United Kingdom
  • Employees 28 as on 31 Jan, 2013
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Adjug Ltd
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $4.08 M (USD)
    -28
    as on Dec 31, 2014
  • Net Profit
    -$1.57 M (USD)
    15
    as on Dec 31, 2014
  • EBITDA
    Not available
  • Total Equity Funding
    $2 M (USD)

    in 2 rounds

  • Latest Funding Round
    Not available
  • Investors
    IgnitionOne

    & 3 more

  • Employee Count
    28

    as on Jan 31, 2013

  • Acquired by
    IgnitionOne

    (Aug 16, 2011)

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Funding Insights of AdJug

AdJug has successfully raised a total of $2M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in AdJug

AdJug has secured backing from 4 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include IgnitionOne, Balderton Capital and Holiday Check Group.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Multistage venture capital investments are focused on technology sectors.
Locked Locked Locked
Online travel review and booking platforms are operated.
Locked Locked Locked

Seb Bishop

Angel investor, ex-GoCardless COO, active in Indian startups
Locked Locked Locked
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Investor details for AdJug

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by AdJug

Investments
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Investment portfolio details for AdJug

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  • Transaction dates
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Financial Statements - AdJug

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Detailed financials for AdJug

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  • Historical revenue
  • Profit trends
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Adjug Comparisons

AdJug Primary company
Description
Online advertising buyers and sellers are connected by AdJug...
Location
London, United Kingdom
Founded Year
2007
Annual Revenue
$4.08 M (USD)
Net Profit
-$1.57 M (USD)
EBITDA
Not available
Employees
28
As of 2013
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Peer comparison for AdJug

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of AdJug

AdJug operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rubicon Project, OpenX, 33Across, Geniee and DoubleClick By Google, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Provides a platform for buying and selling ad inventory
Locked Locked Locked
Programmatic ad exchange connects publishers with advertisers via RTB platform.
Locked Locked Locked
Publisher monetization and revenue platform
Locked Locked Locked
SSP and ad exchange services for targeted advertising are provided.
Locked Locked Locked
Premium ad exchange and ad server
Locked Locked Locked
Platform offering TV ad exchange software
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Detailed competitors of AdJug

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  • Domains and locations
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Latest news on Adjug

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Complete news archive for AdJug

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about AdJug

AdJug was founded in 2007.

AdJug is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

AdJug is a funded company, having raised a total of $2M across 2 funding rounds to date.

As of Jan 31, 2013, the latest employee count at AdJug is 28.

Annual revenue of AdJug is $4.08M as on Dec 31, 2014.

AdJug was founded in 2007 in London, United Kingdom. An online advertising marketplace is operated by the company within the digital media sector. Buyers and sellers of advertising space are linked through the platform. Transparency, control, and choice are offered to participants. Publishers are enabled to manage their inventory for improved earnings, while advertisers are provided with insights into traffic sources and conversions to support campaign execution.

AdJug's top competitors include Rubicon Project, OpenX and 33Across.

AdJug has 4 investors. Key investors include IgnitionOne, Balderton Capital, Holiday Check Group, and Seb Bishop.

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