About Optimizely
Optimizely is a Technology company based in San Francisco (United States) founded in 2009, and was acquired by Episerver in September 2020. Cloud-based platform for digital experience management and content marketing. Optimizely has raised $200.39 million across 8 funding rounds from investors including Goldman Sachs, Accenture and Bridge Bank. The company has 62 employees. Optimizely has completed 5 acquisitions, including Experiment Engine, NetSpring and Optimizely. Its website optimizely.com draws about 648 thousand monthly visits. Optimizely offers products and services including Content Orchestration, Digital Optimization, and Experience-led Commerce. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Management System (CMS). Its competitors include Amplitude, BloomReach and Acquia; 3 of its 3 listed competitors have raised funding.
Company details
Optimizely was founded in 2009 and is headquartered in San Francisco, United States. The company operates in the digital experience management sector, offering a cloud-based software platform. Digital content, assets, workflows, and approvals are managed through its tools. Features for experimenting with new elements, conducting AB testing, running campaigns, and handling tasks, plugins, and themes are provided to support operations.
- Headquarters San Francisco, United States
- Employees 62
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Website optimizely.com
- Social LinkedIn X Facebook
- Acquired by Episerver (Sep 2020)
- Total Equity Funding$200.39M (USD)
in 8 rounds
- Latest Funding Round$55M (USD), Debt – Conventional
Jun 2019
- InvestorsGoldman Sachs
& 38 more
- Employee Count62
- Investments & AcquisitionsExperiment Engine
& 4 more
- Acquired byEpiserver
(Sep 2020)
Products & Services of Optimizely
Optimizely offers a comprehensive portfolio of products and services, including Content Orchestration, Digital Optimization, and Experience-led Commerce.
Tools for planning and launching marketing experiences efficiently
Platform for testing and personalizing customer interactions
Solutions for creating revenue-driving buying experiences
Funding Insights of Optimizely
Optimizely has successfully raised a total of $200.39M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $55 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $200.39M
- Total Rounds 8
- Last Round Debt – Conventional — $55M
- Investors Count 38
All 8 funding rounds of Optimizely with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $55M | Debt – Conventional | – | – | |
| Jun 2019 | $50M | Series D | – | Goldman Sachs | |
| Sep 2015 | $58.5M | Series C | – | Index Ventures | |
| Apr 2014 | $57M | Series B | – | a16z | |
| Apr 2013 | $33.69M | Series A | – | Benchmark | |
| May 2012 | Seed | – | Battery Ventures, Google Ventures | – | |
| Nov 2010 | $1.2M | Angel Round | – | Founder Collective | |
| Dec 2009 | Seed | – | – |
39 investors in total: 20 institutional and 19 angel.
Investors in Optimizely
Optimizely has secured backing from 39 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Goldman Sachs, Accenture and Bridge Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Venture capital investments are offered to promising startups. | benchmark.com | San Francisco, United States | ||
Venture capital firm focused on aerospace, biopharma, consumer, and multiple sectors | correlationvc.com | San Francisco, United States | ||
Investment and partnership services for entrepreneurs in finance and growth support. | tenayacapital.com | |||
Luxury vacation rental services are offered in Manuel Antonio, Costa Rica. | pacviewam.com | Manuel Antonio, Costa Rica | ||
| danhuacap.com |
Investor details for Optimizely
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Optimizely
451 people are tracked at Optimizely (133 in leadership, 318 in team); the tracked headcount is 62.
| Name | Role | Group |
|---|---|---|
Sebastiaan De Jong | Chief Revenue Officer | Leadership |
Laura Thiele | Chief People Officer | Leadership |
Rakibul Alam | Director, Global Accounts Payable | Leadership |
Anika Nayeer Rahman | Senior Financial Business Partner | Leadership |
Jhon Conge | Art Director | Leadership |
Matt Gay | Director, Strategic Partnerships & Alliances | Leadership |
Joost de Stigter | Director, Sales Development | Leadership |
Craig W. | Director, Product Design | Leadership |
Eric Hubert | Director Of Engineering | Leadership |
Alex Atzberger | CEO | Leadership |
Jean Carroll | Programme Director - Quote To Revenue (recognition) | Leadership |
Jamie Laing | Director, Global Technology And Strategic Partnerships | Leadership |
Peter Yeung | Chief Information Officer & Global Data Protection Officer | Leadership |
Allison Skidmore | Chief Customer Officer, Optimizely | Leadership |
Brett Samuels | Partner Development Manager | Leadership |
Shafqat Islam | General Manager | Leadership |
Jackie Steele | Director, Talent Acquisition | Leadership |
Maddie Stein | Senior Human Resources Business Partner | Leadership |
Suzanne Kavanagh | Director, Customer Onboarding Strategy | Leadership |
Joanna Hoheisel | Director Business Consulting & Technical Support Services | Leadership |
431 more people are available in the full profile.
Complete people profiles for Optimizely
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Optimizely
Optimizely has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Experiment Engine, NetSpring and Optimizely.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-based operational intelligence platform | netspring.io | Mountain View, United States | 2019 | Sep 2024 | •••• | |
Cloud-based solutions for marketing campaign management are provided. | welcomesoftware.com | New York, United States | 2016 | Dec 2021 | •••• | |
Audience segmentation and contextual targeting are enabled through behavioral analysis. | zaius.com | Leesburg, United States | 2012 | Mar 2021 | •••• | |
Cloud based AB testing platform | experimentengine.com | Austin, United States | 2014 | Apr 2017 | •••• | |
Patterns in consumer behavior are identified using machine learning analytics. | synference.com | Dublin, Ireland | 2013 | Jun 2014 | •••• |
Complete acquisition details for Optimizely
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Optimizely
9 dated milestones of Optimizely across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Optimizely is founded.
- Funding First funding round.
- Acquisition Acquires Synference.
- Acquisition Acquires Experiment Engine.
- Funding Latest funding round, Debt – Conventional, of $55.0M.
- Exit Acquired by Episerver.
- Acquisition Acquires Zaius.
- Acquisition Acquires Optimizely.
- Acquisition Acquires NetSpring.
Competitors of Optimizely
Optimizely has 3 listed competitors in our database, 3 of them funded. They include Amplitude, BloomReach and Acquia.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| amplitude.com | 2012 | San Francisco, United States | $336.1M | 492 | Amplitude is recognized as a leading digital analytics platform. | |
| bloomreach.com | 2009 | Mountain View, United States | $422M | SaaS-based product discovery and personalization for e-commerce are provided. | ||
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform |
Detailed competitors of Optimizely
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Optimizely
The website of Optimizely (optimizely.com) receives about 648.4K visits a month and ranks #68,531 among all websites worldwide, #8,126 in Programming and Developer Software.
- Monthly visits648.4K
▲ 5.3% vs previous month
- Unique visitors238.7K
per month
- Global rank#68,531
among all websites
- Category rank#8,126
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate46%
- Pages per visit4.4
- Average visit3 min 16 sec
- DevicesDesktop 54% · Mobile 46%
Websites whose visitors overlap most with Optimizely. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| unbounce.com | 100% | 555.4K | #85,754 | View details | |
| github.com | 90% | 542.6M | #65 | View details | |
| stackoverflow.com | 78% | 45.7M | #1,565 | View details | |
kissmetrics.com | kissmetrics.com | 76% | #3,995,793 | – | |
| statsig.com | 76% | 346.8K | #135,081 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Optimizely
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in CMS & Web Content Platforms
3 companies that operate in the same segment as Optimizely (CMS & Web Content Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based website development platform | 2012 | San Francisco, California, United States | USD 336.41 M | 4,930 | ||
AI powered digital experience and customer data management platform | 2007 | Boston, Massachusetts, United States | USD 173.5 M | USD 14.84 M | 341 | |
SaaS-based product discovery and personalization for e-commerce are provided. | 2009 | Mountain View, California, United States | USD 422 M | USD 9.96 M | 1,181 |
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Related news about Optimizely
Complete news archive for Optimizely
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Frequently Asked Questions about Optimizely
Optimizely was founded in 2009.
Optimizely is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Optimizely is a funded company, having raised a total of $200.39M across 8 funding rounds to date.
Optimizely has 62 employees.
Optimizely was founded in 2009 and is headquartered in San Francisco, United States. The company operates in the digital experience management sector, offering a cloud-based software platform. Digital content, assets, workflows, and approvals are managed through its tools. Features for experimenting with new elements, conducting AB testing, running campaigns, and handling tasks, plugins, and themes are provided to support operations.
Optimizely's top competitors include Amplitude, Acquia and BloomReach.
Optimizely offers Content Orchestration, Digital Optimization, and Experience-led Commerce.
Optimizely has made 5 acquisitions, including Experiment Engine, NetSpring, and Optimizely.
Optimizely has 39 investors. Key investors include Goldman Sachs, Accenture, Bridge Bank, Episerver, and Index Ventures.
Yes. Optimizely was acquired by Episerver in September 2020.
The website of Optimizely receives about 648 thousand visits a month and ranks #68,531 among all websites worldwide.