About Optimizely
Optimizely is a company based in San Francisco (United States) founded in 2009 was acquired by Episerver in September 2020.. Optimizely has raised $200.39 million across 8 funding rounds from investors including Goldman Sachs, Accenture and Bridge Bank. The company has 62 employees as of December 31, 2022. Optimizely has completed 5 acquisitions, including Experiment Engine, NetSpring and Optimizely. Optimizely offers products and services including Content Orchestration, Digital Optimization, and Experience-led Commerce. Optimizely operates in a competitive market with competitors including Amplitude, BloomReach, Acquia, CrownPeak and Contentsquare, among others.
- Headquarter San Francisco, United States
- Employees 62 as on 31 Dec, 2022
-
Sectors
Technology
-
Phone
*********
-
Website
*********
-
Social
*********
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$200.39 M (USD)
in 8 rounds
-
Latest Funding Round
$55 M (USD), Debt – Conventional
Jun 18, 2019
-
Investors
Goldman Sachs
& 38 more
-
Employee Count
62
as on Dec 31, 2022
-
Investments & Acquisitions
Experiment Engine
& 4 more
-
Acquired by
Episerver
(Sep 03, 2020)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Optimizely
Optimizely offers a comprehensive portfolio of products and services, including Content Orchestration, Digital Optimization, and Experience-led Commerce. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tools for planning and launching marketing experiences efficiently
Platform for testing and personalizing customer interactions
Solutions for creating revenue-driving buying experiences
Unlock access to complete
Software Development Team
90 people
Leadership Team
69 people
Product Management Team
51 people
Senior Team
40 people
Sales and Marketing
34 people
Human Resources and Administration
22 people
Finance and Accounting
20 people
Data Analysis and Operations Team
20 people
Unlock access to complete
Funding Insights of Optimizely
Optimizely has successfully raised a total of $200.39M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $55 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Debt – Conventional — $55.0M
- First Round First Round
- Investors Count 38
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2019 | Amount | Debt – Conventional - Optimizely | Valuation |
investors |
|
| Jun, 2019 | Amount | Series D - Optimizely | Valuation | Goldman Sachs | |
| Sep, 2015 | Amount | Series C - Optimizely | Valuation | Index Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Optimizely
Optimizely has secured backing from 39 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Goldman Sachs, Accenture and Bridge Bank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Investment banking services are delivered across multiple financial sectors.
|
Founded Year | Domain | Location | |
|
Venture capital investments in technology startups and entrepreneurs.
|
Founded Year | Domain | Location | |
|
Venture capital investments in technology sectors are handled by Andreessen Horowitz.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Optimizely
Optimizely has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Experiment Engine, NetSpring and Optimizely. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
AI-based operational intelligence platform
|
2019 | ||||
|
Cloud-based solutions for marketing campaign management are provided.
|
2016 | ||||
|
Cloud based AB testing platform
|
2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Optimizely
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Optimizely Comparisons
Competitors of Optimizely
Optimizely operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amplitude, BloomReach, Acquia, CrownPeak and Contentsquare, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Amplitude is recognized as a leading digital analytics platform.
|
|
| domain | founded_year | HQ Location |
SaaS-based product discovery and personalization for e-commerce are provided.
|
|
| domain | founded_year | HQ Location |
AI powered digital experience and customer data management platform
|
|
| domain | founded_year | HQ Location |
Cloud-based digital experience management & website personalization platform
|
|
| domain | founded_year | HQ Location |
AI interfaced customer digital experience analytics software
|
|
| domain | founded_year | HQ Location |
Analytics and data management software for mobile marketing are provided.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Optimizely
Frequently Asked Questions about Optimizely
When was Optimizely founded?
Optimizely was founded in 2009.
Where is Optimizely located?
Optimizely is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Optimizely a funded company?
Optimizely is a funded company, having raised a total of $200.39M across 8 funding rounds to date. The company's 1st funding round was a Series C of $58.5M, raised on Dec 15, 2009.
How many employees does Optimizely have?
As of Dec 31, 2022, the latest employee count at Optimizely is 62.
What does Optimizely do?
Optimizely was founded in 2009 and is headquartered in San Francisco, United States. The company operates in the digital experience management sector, offering a cloud-based software platform. Digital content, assets, workflows, and approvals are managed through its tools. Features for experimenting with new elements, conducting AB testing, running campaigns, and handling tasks, plugins, and themes are provided to support operations.
Who are the top competitors of Optimizely?
Optimizely's top competitors include Amplitude, Acquia and BloomReach.
What products or services does Optimizely offer?
Optimizely offers Content Orchestration, Digital Optimization, and Experience-led Commerce.
How many acquisitions has Optimizely made?
Optimizely has made 5 acquisitions, including Experiment Engine, NetSpring, and Optimizely.
Who are Optimizely's investors?
Optimizely has 39 investors. Key investors include Goldman Sachs, Accenture, Bridge Bank, Episerver, and Index Ventures.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.