About Experiment Engine
Experiment Engine is a company based in Austin (United States) founded in 2014 was acquired by Optimizely in April 2017.. Experiment Engine has raised $1.18 million across 2 funding rounds from investors including Optimizely, Techstars and Founder Collective. Experiment Engine operates in a competitive market with competitors including User Testing, dscout, AB Tasty, Wingify and Suzy, among others.
- Headquarter Austin, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Experiment Engine, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.18 M (USD)
in 2 rounds
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Latest Funding Round
$1.06 M (USD), Seed
Nov 25, 2014
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Investors
Optimizely
& 3 more
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Employee Count
Employee Count
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Acquired by
Optimizely
(Apr 19, 2017)
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Funding Insights of Experiment Engine
Experiment Engine has successfully raised a total of $1.18M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.06 million completed in November 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.1M
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First Round
First Round
(10 Jun 2014)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2014 | Amount | Seed - Experiment Engine | Valuation |
investors |
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| Jun, 2014 | Amount | Seed - Experiment Engine | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Experiment Engine
Experiment Engine has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Optimizely, Techstars and Founder Collective. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm focused on tech sectors
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Founded Year | Domain | Location | |
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Early-stage investments are directed toward US, India, and Canada firms.
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Founded Year | Domain | Location | |
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Startups are accelerated globally without sector restrictions through structured programs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Experiment Engine
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Experiment Engine
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Experiment Engine Comparisons
Competitors of Experiment Engine
Experiment Engine operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as User Testing, dscout, AB Tasty, Wingify and Suzy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Automated usability testing and feedback for mobile experiences is provided.
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| domain | founded_year | HQ Location |
User feedback is gathered via cloud-based web and mobile platforms.
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| domain | founded_year | HQ Location |
Website content is optimized via A/B testing and multivariate analysis.
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| domain | founded_year | HQ Location |
Provider of software products for digital experience management
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| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
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| domain | founded_year | HQ Location |
ERP change analytics and enterprise testing are delivered through SaaS.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Experiment Engine
When was Experiment Engine founded?
Experiment Engine was founded in 2014.
Where is Experiment Engine located?
Experiment Engine is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is Experiment Engine a funded company?
Experiment Engine is a funded company, having raised a total of $1.18M across 2 funding rounds to date. The company's 1st funding round was a Seed of $118K, raised on Jun 10, 2014.
What does Experiment Engine do?
Experiment Engine was founded in 2014 in Austin, United States, within the software-as-a-service sector. A cloud-based platform is provided for AB testing of web page versions, supported by a marketplace of conversion experts. Real-time viewing and export of experiment results are enabled for brands and agencies. Ongoing projects are tracked via an integrated dashboard, facilitating team collaboration in marketing optimization efforts.
Who are the top competitors of Experiment Engine?
Experiment Engine's top competitors include User Testing, dscout and Wingify.
Who are Experiment Engine's investors?
Experiment Engine has 4 investors. Key investors include Optimizely, Techstars, Founder Collective, and Mercury Fund.
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