About Experiment Engine
Experiment Engine is a Technology company based in Austin (United States) founded in 2014, and was acquired by Optimizely in April 2017. Cloud based AB testing platform. Experiment Engine has raised $1.18 million across 2 funding rounds from investors including Optimizely, Techstars and Founder Collective. The company was acqui-hired. Its focus areas include Enterprise Applications, Product Management Tools, Product Feedback and AB Testing. Its legal entity is Experiment Engine, Inc. Its competitors include User Testing, dscout and AB Tasty; 3 of its 3 listed competitors have raised funding.
Company details
Experiment Engine was founded in 2014 in Austin, United States, within the software-as-a-service sector. A cloud-based platform is provided for AB testing of web page versions, supported by a marketplace of conversion experts. Real-time viewing and export of experiment results are enabled for brands and agencies. Ongoing projects are tracked via an integrated dashboard, facilitating team collaboration in marketing optimization efforts.
- Headquarters Austin, United States
- Stage Acquired
- SectorsTechnology
- Website experimentengine.com
- Social LinkedIn X Facebook
- Acquired by Optimizely (Apr 2017)
- Legal Name Experiment Engine, Inc
- Total Equity Funding$1.18M (USD)
in 2 rounds
- Latest Funding Round$1.06M (USD), Seed
Nov 2014
- InvestorsOptimizely
& 3 more
- Acquired byOptimizely
(Apr 2017)
Funding Insights of Experiment Engine
Experiment Engine has successfully raised a total of $1.18M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.06 million completed in November 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.18M
- Total Rounds 2
- Last Round Seed — $1.06M
- First Round $118,000
(Jun 2014)
- Investors Count 3
All 2 funding rounds of Experiment Engine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2014 | $1.06M | Seed | – | – | |
| Jun 2014 | $118,000 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Experiment Engine
Experiment Engine has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Optimizely, Techstars and Founder Collective.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Early-stage investments are directed toward US, India, and Canada firms. | mercuryfund.com | Houston, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Cloud-based platform for digital experience management and content marketing | 2009 | optimizely.com | San Francisco, United States |
Investor details for Experiment Engine
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Experiment Engine
4 dated milestones of Experiment Engine across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Experiment Engine is founded.
- Funding First funding round of $118K.
- Funding Latest funding round, Seed, of $1.1M.
- Exit Acquired by Optimizely.
Competitors of Experiment Engine
Experiment Engine has 3 listed competitors in our database, 3 of them funded. They include User Testing, dscout and AB Tasty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| usertesting.com | 2007 | San Francisco, United States | $148.5M | 557 | Automated usability testing and feedback for mobile experiences is provided. | |
| dscout.com | 2011 | Chicago, United States | $81.05M | 127 | User feedback is gathered via cloud-based web and mobile platforms. | |
| abtasty.com | 2009 | New York, United States | $63.87M | Website content is optimized via A/B testing and multivariate analysis. |
Detailed competitors of Experiment Engine
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Experiment Engine
Websites that share an audience with Experiment Engine (experimentengine.com).
Websites whose visitors overlap most with Experiment Engine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
connect.techstars.com | connect.techstars.com | 100% | – | ||
akelite.com | akelite.com | 100% | – | ||
| moz.com | 100% | 904.7K | #54,544 | View details | |
| usertesting.com | 100% | 3.1M | #15,684 | View details | |
app.unbounce.com | app.unbounce.com | 100% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Experiment Engine
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Experiment Engine (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Frequently Asked Questions about Experiment Engine
Experiment Engine was founded in 2014.
Experiment Engine is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Experiment Engine is a funded company, having raised a total of $1.18M across 2 funding rounds to date. The company's 1st funding round was a Seed of $118K, raised on Jun 2014.
Experiment Engine was founded in 2014 in Austin, United States, within the software-as-a-service sector. A cloud-based platform is provided for AB testing of web page versions, supported by a marketplace of conversion experts. Real-time viewing and export of experiment results are enabled for brands and agencies. Ongoing projects are tracked via an integrated dashboard, facilitating team collaboration in marketing optimization efforts.
Experiment Engine's top competitors include User Testing, dscout and AB Tasty.
Experiment Engine has 4 investors. Key investors include Optimizely, Techstars, Founder Collective, and Mercury Fund.
Experiment Engine operates through Experiment Engine, Inc.
Yes. Experiment Engine was acquired by Optimizely in April 2017.