About Moz
Moz is a Technology company based in Seattle (United States) founded in 2004, and was acquired by iContact in June 2021. Search engine optimization analytics software is provided by Moz. Moz has raised $29.25 million across 3 funding rounds from investors including iContact, Foundry and Ignition Partners. Moz has completed 4 acquisitions, including AudienceWise, Followerwonk and GetListed. Moz was last valued at $120 million in January 2016. Its website moz.com draws about 905 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Search Engine Optimization. Its competitors include BrightEdge, Demandwell and Gushwork; 3 of its 3 listed competitors have raised funding.
Company details
Moz was founded in 2004 in Seattle, United States, within the digital marketing sector. Inbound marketing efforts for websites are tracked through its analytics software, which includes data visualizations, competitor insights, and recommendations for SEO, social media, and content marketing. Tools for assessing page relevance, website trustworthiness via MozTrust, search trend research, and an SEO audit toolbar are offered. A community platform called YOUmoz is also operated.
- Total Equity Funding$29.25M (USD)
in 3 rounds
- Latest Funding Round$10M (USD), Series C
Jan 2016
- InvestorsiContact
& 4 more
- Investments & AcquisitionsAudienceWise
& 3 more
- Acquired byiContact
(Jun 2021)
Apps and channels of Moz
its YouTube channel Moz has 97.7K subscribers and 30 videos.
Videos from Moz
The most watched videos on Moz's YouTube channel, Moz (97.7K subscribers). Click a video to play it here.
More on Moz.
Funding Insights of Moz
Moz has successfully raised a total of $29.25M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $10 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.25M
- Total Rounds 3
- Last Round Series C — $10M
- First Round $1.25M
(Sep 2007)
- Investors Count 4
All 3 funding rounds of Moz with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | $10M | Series C | $120M | – | |
| Apr 2012 | $18M | Series B | – | Brad Feld | |
| Sep 2007 | $1.25M | Series A | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2016 | $120M | •••••••• |
Last known valuation $120M (Jan 2016). 5 investors in total: 4 institutional and 1 angel.
Investors in Moz
Moz has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include iContact, Foundry and Ignition Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Investments in enterprise software sectors are made by Ignition Partners. | ignition.vc | Los Altos, United States | ||
Curious Office is engaged in building and investing in digital ventures. | 2007 | curiousoffice.com | United States | |
BF Brad Feld | Venture capitalist, angel investor, co-founder of Foundry Group and Techstars. | unknown_ef976c7c3bf74aeba | ||
Email Marketing Platfrom | 2003 | icontact.com | Morrisville, United States |
Investor details for Moz
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Moz
11 people are tracked at Moz (4 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Bryan Jok | Director, Partnerships (email Group) | Leadership |
Mandy Botha | General Manager | Leadership |
Cananda Francisco | CEO | Leadership |
Kevin H. Chen | Director Of Channel Development | Leadership |
Willow Mack | Svp, Enterprise Solutions & Strategic Initiatives | Team |
Fionn O' Donoghue | Growth Account Manager | Team |
Benedikt Hammer | Enterprise Account Manager | Team |
Alicia Feinstadt | Senior Enterprise Account Manager | Team |
Christopher Ang | Enterprise Account Executive | Team |
Peter "Dr. Pete" Meyers | Principal Innovation Architect | Team |
Stephanie Cheung | Senior Enterprise Account Executive | Team |
Complete people profiles for Moz
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Moz
Moz has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AudienceWise, Followerwonk and GetListed.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
SERP analytics solutions provider | getstat.com | Vancouver, Canada | 2009 | Oct 2018 | •••• | |
Provider of digital marketing, market research, content strategy, and SEO services | audiencewise.com | Portland, United States | 2011 | Jan 2013 | •••• | |
Platform offering SEO analytics and management solutions | getlisted.org | Portland, United States | 2019 | Dec 2012 | $3M | |
Twitter analytics solutions are provided through an online platform. | followerwonk.com | Seattle, United States | 2009 | Aug 2012 | •••• |
Complete acquisition details for Moz
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Moz
9 dated milestones of Moz across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Moz is founded.
- Funding First funding round of $1.2M.
- Acquisition Acquires Followerwonk.
- Acquisition Acquires GetListed.
- Acquisition Acquires AudienceWise.
- Funding Latest funding round, Series C, of $10.0M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires STAT Search Analytics.
- Exit Acquired by iContact.
Competitors of Moz
Moz has 3 listed competitors in our database, 3 of them funded. They include BrightEdge, Demandwell and Gushwork.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brightedge.com | 2007 | San Mateo, United States | $61.9M | 306 | Search engine optimization tools for enterprises are provided. | |
| demandwell.com | 2018 | Indianapolis, United States | $6.6M | 23 | SEO software platform is offered for B2B SaaS revenue growth. | |
| gushwork.ai | 2023 | Lewes, United States | $2.1M | AI-powered search engine optimization solutions are developed and deployed. |
Detailed competitors of Moz
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Moz
The website of Moz (moz.com) receives about 904.7K visits a month and ranks #54,544 among all websites worldwide, #1,397 in Online Marketing.
- Monthly visits904.7K
▲ 2% vs previous month
- Unique visitors364.5K
per month
- Global rank#54,544
among all websites
- Category rank#1,397
Business and Consumer Services · Online Marketing
- Bounce rate38%
- Pages per visit3.6
- Average visit3 min 14 sec
- DevicesDesktop 70% · Mobile 30%
Websites whose visitors overlap most with Moz. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| semrush.com | 100% | 11.5M | #4,220 | View details | |
| searchengineland.com | 76% | 845.4K | #78,815 | View details | |
| backlinko.com | 73% | 583K | #101,114 | View details | |
| ahrefs.com | 68% | 7.8M | #6,120 | View details | |
| searchenginejournal.com | 65% | #76,724 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Moz
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in SME & Vertical Software
3 companies that operate in the same segment as Moz (SME & Vertical Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Moz
Complete news archive for Moz
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Moz
Moz was founded in 2004 and raised its 1st funding round 3 years after it was founded.
Moz is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Moz is a funded company, having raised a total of $29.25M across 3 funding rounds to date. The company's 1st funding round was a Series A of $1.25M, raised on Sep 2007.
Moz was founded in 2004 in Seattle, United States, within the digital marketing sector. Inbound marketing efforts for websites are tracked through its analytics software, which includes data visualizations, competitor insights, and recommendations for SEO, social media, and content marketing. Tools for assessing page relevance, website trustworthiness via MozTrust, search trend research, and an SEO audit toolbar are offered. A community platform called YOUmoz is also operated.
Moz's top competitors include BrightEdge, Gushwork and Demandwell.
Moz has made 4 acquisitions, including AudienceWise, Followerwonk, and GetListed.
Moz has 5 investors. Key investors include iContact, Foundry, Ignition Partners, Brad Feld, and Curious Office.
The valuation of Moz is $120M as of Jan 2016.
Yes. Moz was acquired by iContact in June 2021.
The website of Moz receives about 905 thousand visits a month and ranks #54,544 among all websites worldwide.