About Optimizely
Optimizely is a Technology company based in New York (United States) founded in 2016, and was acquired by Optimizely in December 2021. Cloud-based solutions for marketing campaign management are provided. It operates on a SaaS (Software-as-a-Service) model. Optimizely offers products and services including Content Marketing Platform (CMP), Digital Asset Management, and Content Management System. Its focus areas include Software and Marketing Technology. Its competitors include Marin Software, Pixis and Swiftpage; 3 of its 3 listed competitors have raised funding.
Company details
Optimizely is focused on providing an AI-powered Content Marketing Platform (CMP) designed for marketers to plan, create, and collaborate on content and campaigns. The platform integrates digital asset management, content management systems, and performance analytics to streamline marketing workflows. It serves various sectors by offering tools for content creation, asset reuse, and data-driven insights. Solutions are built to enhance visibility, alignment, and efficiency within marketing teams, ensuring impactful content delivery across multiple channels.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnology
- Phone•••• ••••
- Website welcomesoftware.com
- Acquired by Optimizely (Dec 2021)
- Investors
- Acquired byOptimizely
(Dec 2021)
Products & Services of Optimizely
Optimizely offers a comprehensive portfolio of products and services, including Content Marketing Platform (CMP), Digital Asset Management, and Content Management System.
AI-driven platform for content planning and collaboration.
Centralized repository for managing brand-approved content assets.
System for creating and publishing web content.
Investors in Optimizely
Optimizely has secured backing from 1 investor. Prominent investors backing the company include Optimizely.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based platform for digital experience management and content marketing | 2009 | optimizely.com | San Francisco, United States |
Investor details for Optimizely
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People of Optimizely
2 people are tracked at Optimizely (2 in team).
| Name | Role | Group |
|---|---|---|
David Marsili | Engagement Manager | Team |
Neil Mullarkey | Principal Product Manager | Team |
Complete people profiles for Optimizely
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Timeline of Optimizely
2 dated milestones of Optimizely across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Optimizely is founded.
- Exit Acquired by Optimizely.
Competitors of Optimizely
Optimizely has 3 listed competitors in our database, 3 of them funded. They include Marin Software, Pixis and Swiftpage.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. | |
| pixis.ai | 2018 | Chicago, United States | $209M | Provider of an AI-powered platform for advertising campaign optimization and creative generation | ||
| swiftpage.com | 2001 | Denver, United States | $2.5M | 88 | Integrated marketing and CRM solutions are provided to businesses. |
Detailed competitors of Optimizely
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Web traffic of Optimizely
The website of Optimizely (welcomesoftware.com) receives about 4.6K visits a month.
- Monthly visits4.6K
▲ 21.5% vs previous month
Websites whose visitors overlap most with Optimizely. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| preapprovemeapp.com | 100% | #1,213,864 | View details | ||
| omnisend.com | 100% | 1M | #35,862 | View details | |
wordlayouts.com | wordlayouts.com | 100% | #255,846 | – | |
| facebook.com | 71% | 12.1B | #3 | View details | |
cablepackagedeals.com | cablepackagedeals.com | 56% | #4,074,392 | – |
Top companies in MarketingTech
3 companies that operate in the same segment as Optimizely (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Optimizely
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Frequently Asked Questions about Optimizely
Optimizely was founded in 2016.
Optimizely is headquartered in New York, United States. It is registered at New York, New York, United States.
Optimizely is focused on providing an AI-powered Content Marketing Platform (CMP) designed for marketers to plan, create, and collaborate on content and campaigns. The platform integrates digital asset management, content management systems, and performance analytics to streamline marketing workflows. It serves various sectors by offering tools for content creation, asset reuse, and data-driven insights. Solutions are built to enhance visibility, alignment, and efficiency within marketing teams, ensuring impactful content delivery across multiple channels.
Optimizely's top competitors include Marin Software, Pixis and Swiftpage.
Optimizely offers Content Marketing Platform (CMP), Digital Asset Management, and Content Management System.
Optimizely has 1 investor. Key investors include Optimizely.
Yes. Optimizely was acquired by Optimizely in December 2021.