About Optimizely
Optimizely is a company based in New York (United States) founded in 2016 was acquired by Optimizely in December 2021. It operates as a SaaS (Software-as-a-Service). Optimizely offers products and services including Content Marketing Platform (CMP), Digital Asset Management, and Content Management System. Optimizely operates in a competitive market with competitors including Marin Software, Brevo, SleekFlow, Pixis and Swiftpage, among others.
- Headquarter New York, United States
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Technology
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Acquired by
Optimizely
(Dec 01, 2021)
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Products & Services of Optimizely
Optimizely offers a comprehensive portfolio of products and services, including Content Marketing Platform (CMP), Digital Asset Management, and Content Management System. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI-driven platform for content planning and collaboration.
Centralized repository for managing brand-approved content assets.
System for creating and publishing web content.
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Funding Insights of Optimizely
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Optimizely
Optimizely has secured backing from 1 investor. Prominent investors backing the company include Optimizely. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Cloud-based platform for digital experience management and content marketing
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Optimizely
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Optimizely
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Optimizely Comparisons
Competitors of Optimizely
Optimizely operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Marin Software, Brevo, SleekFlow, Pixis and Swiftpage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Campaign management software is provided for automating digital ad workflows.
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Cloud-based campaign management solutions are delivered for enterprises.
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Omnichannel conversational AI suite for customer engagement
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Provider of an AI-powered platform for advertising campaign optimization and creative generation
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| domain | founded_year | HQ Location |
Integrated marketing and CRM solutions are provided to businesses.
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| domain | founded_year | HQ Location |
Cloud-based sales and marketing automation is provided for SMBs.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Optimizely
Frequently Asked Questions about Optimizely
When was Optimizely founded?
Optimizely was founded in 2016.
Where is Optimizely located?
Optimizely is headquartered in New York, United States. It is registered at New York, New York, United States.
What does Optimizely do?
Optimizely is focused on providing an AI-powered Content Marketing Platform (CMP) designed for marketers to plan, create, and collaborate on content and campaigns. The platform integrates digital asset management, content management systems, and performance analytics to streamline marketing workflows. It serves various sectors by offering tools for content creation, asset reuse, and data-driven insights. Solutions are built to enhance visibility, alignment, and efficiency within marketing teams, ensuring impactful content delivery across multiple channels.
Who are the top competitors of Optimizely?
Optimizely's top competitors include Marin Software, Brevo and Pixis.
What products or services does Optimizely offer?
Optimizely offers Content Marketing Platform (CMP), Digital Asset Management, and Content Management System.
Who are Optimizely's investors?
Optimizely has 1 investor. Key investors include Optimizely.
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