About Marin Software
Marin Software is a publicly listed company based in San Francisco (United States) founded in 2006 by Wister Walcott and Christopher Lien. Campaign management software is provided for automating digital ad workflows. It operates in the Technology and Media & Entertainment sectors. Marin Software has raised $100.8 million across 8 funding rounds from investors including Temasek, Benchmark and Crosslink Capital. The company has 299 employees. Marin Software has completed 2 acquisitions, including Perfect Audience and SocialMoov. Its chief executive, as recorded, is Christopher Lien. Its website marinsoftware.com draws about 130 thousand monthly visits. Its Indian entity Marin Automation Private Limited reported revenue of ₹15.59 Cr. Marin Software offers products and services including MarinOne, Connect, Ascend, and Managed Services. Its focus areas include Enterprise Applications, Mobile Advertising, Campaign Management Platform and Suite. Its competitors include Liftoff, SharpSpring and Pixis; 2 of its 3 listed competitors have raised funding.
Company details
Marin Software was founded in 2006 and is headquartered in San Francisco, United States. The company operates in the digital advertising sector, where a platform is offered to manage campaigns across search, social, and app advertising. Workflows are automated in response to changes in bids, budgets, and statuses, allowing ad campaigns to be built from product feeds. Services are extended to advertisers seeking efficiency in multi-channel ad operations.
- Headquarters San Francisco, United States
- Employees 299
- Founders Wister Walcott, Christopher Lien
- Stage Public
- SectorsTechnologyMedia & Entertainment
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website marinsoftware.com
- Social LinkedIn X Facebook
- Legal Name Marin Automation Private Limited
- Date of Incorporation 25 Jul, 2005
- Indian entity revenue₹15.59 Cr
FY 2025 · -5% YoY
- Indian entity net profit₹9.9 Lakh
FY 2025 · 1% margin
- Indian entity EBITDA₹44.3 Lakh
FY 2025 · 3% margin
- Total Equity Funding$100.8M (USD)
in 8 rounds
- Latest Funding Round$20M (USD), Series F
Nov 2012
- InvestorsTemasek
& 8 more
- Employee Count299
- Investments & AcquisitionsPerfect Audience
& 1 more
Associated legal entities of Marin Software
Marin Software operates through Marin Automation Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Marin Automation Private Limited CIN U32109DL2005PTC139016 | Active | 25 Jul 2005 | New Delhi, Delhi | ₹15.6 Cr | 3 | View details |
Products & Services of Marin Software
Marin Software offers a comprehensive portfolio of products and services, including MarinOne, Connect, Ascend, and Managed Services.
Platform for optimizing paid search and social media campaigns.
Tool for collecting and analyzing marketing data across platforms.
Automates ad platform management and budget allocation.
Provides on-demand marketing expertise for campaign handling.
Funding Insights of Marin Software
Marin Software has successfully raised a total of $100.8M across 8 strategic funding rounds. The most recent funding activity was a Series F round of $20 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100.8M
- Total Rounds 8
- Last Round Series F — $20M
- First Round $2.5M
(Jun 2006)
- Investors Count 9
All 8 funding rounds of Marin Software with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2012 | $20M | Series F | – | – | – |
| Jun 2012 | $818,427 | Series F | – | – | – |
| Feb 2012 | $30M | Series F | – | Temasek | |
| Apr 2011 | $16.04M | Series E | – | Crosslink Capital | |
| Jun 2010 | $11.2M | Series D | – | Triangle Peak Partners | |
| Apr 2009 | $13M | Series C | – | DAG Ventures | |
| Apr 2008 | $7.25M | Series B | – | Benchmark | – |
| Jun 2006 | $2.5M | Series A | – | Amicus Capital | – |
9 investors in total: 9 institutional.
Investors in Marin Software
Marin Software has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Temasek, Benchmark and Crosslink Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Venture capital investments are offered to promising startups. | benchmark.com | San Francisco, United States | ||
Venture capital is invested in various sectors by Crosslink Capital. | crosslinkcapital.com | San Francisco, United States | ||
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Mid-stage venture capital investments and support for tech entrepreneurs. | dagventures.com | |||
Private equity and VC-based investment firm | trianglepeakpartners.com | Palo Alto, United States | ||
Expansion-stage investments in US tech and offline sectors are made. | focusventures.com | Palo Alto, United States | ||
Triangle Venture Capital Group is focused on research spin-off investments. | 1997 | triangle-venture.com | Bensheim-Auerbach, Germany | |
Seed stage VC firm investing in the US | amicuscapital.com | San Francisco, United States |
Investor details for Marin Software
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Marin Automation Private Limited (Marin Software)
Marin Automation Private Limited is the primary company behind Marin Software. The board of Marin Automation Private Limited currently have 3 directors; the longest-serving is Shruti Mital, appointed in 2005.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shruti Mital DIN 00531078 | Director | 25 Jul 2005 | 21 yrs 3 mo | Marin Automation Private Limited |
| Anup Mital DIN 00641140 | Director | 25 Jul 2005 | 21 yrs 3 mo | Marin Automation Private Limited |
| Arin Mittal DIN 10727646 | Director | 04 Aug 2025 | 1 yr 3 mo | Marin Automation Private Limited |
People of Marin Software
23 people are tracked at Marin Software (6 in leadership, 3 in board & advisors, 14 in team); the tracked headcount is 299.
| Name | Role | Group |
|---|---|---|
Wister Walcott | Co-Founder | Leadership |
Christopher Lien | Founder & CEO | Leadership |
Sean Coyne Fca | Finance Director International (emea & Apac) | Leadership |
Robert Bertz | Chief Financial Officer | Leadership |
Bob Bertz | Chief Financial Officer | Leadership |
Kimin Sun | Director Of Technical Operations (sre, Devops, And Application Support) | Leadership |
Gordan Crovitz | Director | Board & advisors |
Donald Hutchison | Director | Board & advisors |
Diena Lee Mann | Director | Board & advisors |
Hua Ji | Product/program/engineering Manager, PMP | Team |
Brandon Chen | Software Developer | Team |
Bruna Mooney | Collections Specialist | Team |
Matias Kennedy | C Developer | Team |
Amy Pentzien | Program Manager, Elearning | Team |
Tiffany Lin | Senior Product Manager | Team |
Vicki Ng | Sr. GL And Reporting Accountant | Team |
George-Manuel Gutau | Quality Assurance Automation Engineer | Team |
Aaron Cohen | Optimization Analyst | Team |
Maria Ciobîcă | Manager Global Billing Operations | Team |
Stacie McCalliog | International Finance Manager | Team |
3 more people are available in the full profile.
Complete people profiles for Marin Software
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Marin Software
Figures of Marin Automation Private Limited, the primary company behind Marin Software, for FY 2025. Revenue was ₹15.59 Cr (-5% year on year). Net profit was ₹9.9 Lakh (1% margin). EBITDA was ₹44.3 Lakh (3% margin). Revenue has grown at a compounded annual rate of +5% over three years and +6% over five years.
- ₹15.59 CrRevenue · FY 2025 · -5% YoY
- ₹9.9 LakhNet profit · 1% margin
- ₹44.3 LakhEBITDA · 3% margin
- ₹1 LakhPaid-up capital
- +5%Revenue CAGR, 3 years
- +6%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Marin Automation Private Limited are on its company page.
Detailed financial statements for Marin Software
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Marin Software
Marin Software has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Perfect Audience and SocialMoov.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Facebook and Twitter marketing campaigns are optimized by SocialMoov. | socialmoov.com | Paris, France | 2011 | Feb 2015 | $18.75M | |
Marketing solutions are provided via retargeting platforms for businesses. | perfectaudience.com | San Francisco, United States | 2010 | Jun 2014 | $22.8M |
Complete acquisition details for Marin Software
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Marin Software
6 dated milestones of Marin Software across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Marin Software is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series F, of $20.0M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Perfect Audience.
- Acquisition Acquires SocialMoov.
Competitors of Marin Software
Marin Software has 3 listed competitors in our database, 2 of them funded. They include Liftoff, SharpSpring and Pixis.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liftoff.io | 2012 | Redwood, United States | $5M | 354 | Mobile ad campaigns are managed and optimized via ML platform. | |
| sharpspring.com | 2011 | Gainesville, United States | 194 | Cloud-based sales and marketing automation is provided for SMBs. | ||
| pixis.ai | 2018 | Chicago, United States | $209M | Provider of an AI-powered platform for advertising campaign optimization and creative generation |
Detailed competitors of Marin Software
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Marin Software
The website of Marin Software (marinsoftware.com) receives about 129.8K visits a month and ranks #429,033 among all websites worldwide, #10,119 in Programming and Developer Software.
- Monthly visits129.8K
▲ 24.5% vs previous month
- Unique visitors46.7K
per month
- Global rank#429,033
among all websites
- Category rank#10,119
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate46%
- Pages per visit1.5
- Average visit23 sec
- DevicesDesktop 37% · Mobile 64%
Websites whose visitors overlap most with Marin Software. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| esper.io | 100% | 178.3K | #281,600 | View details | |
openx.org | openx.org | 99% | – | ||
| wordstream.com | 91% | 722.6K | #88,715 | View details | |
| whalesync.com | 91% | 76.9K | #437,318 | View details | |
| omniture.com | 89% | 10.2K | #2,379,524 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Marin Software
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- 40 similar websites
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Top companies in MarketingTech
3 companies that operate in the same segment as Marin Software (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Marin Software
Complete news archive for Marin Software
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Frequently Asked Questions about Marin Software
Marin Software was founded in 2006.
Marin Software is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Christopher Lien is the CEO of Marin Software, as recorded in our data. They have also founded this company.
Marin Software is a funded company, having raised a total of $100.8M across 8 funding rounds to date. The company's 1st funding round was a Series A of $2.5M, raised on Jun 2006.
Marin Software has 299 employees.
The primary company behind Marin Software, Marin Automation Private Limited, reported revenue of ₹15.59 Cr for FY 2025, down 5% year on year.
Marin Software was founded in 2006 and is headquartered in San Francisco, United States. The company operates in the digital advertising sector, where a platform is offered to manage campaigns across search, social, and app advertising. Workflows are automated in response to changes in bids, budgets, and statuses, allowing ad campaigns to be built from product feeds. Services are extended to advertisers seeking efficiency in multi-channel ad operations.
Marin Software's top competitors include Pixis, SharpSpring and Liftoff.
Marin Software offers MarinOne, Connect, Ascend, and Managed Services.
Marin Software has made 2 acquisitions, including Perfect Audience, and SocialMoov.
Marin Software has 9 investors. Key investors include Temasek, Benchmark, Crosslink Capital, Sapphire Ventures, and DAG Ventures.
Marin Software operates through Marin Automation Private Limited.