Marin Software

San Francisco, United States Founded: 2006 • Age: 20 yrs
Campaign management software is provided for automating digital ad workflows.
Annual revenue $17.7M Latest available
Total funding $100.8M 8 rounds
Employees 299 Tracked headcount
Investors 9 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Marin Software

Marin Software is a company based in San Francisco (United States) founded in 2006 by Wister Walcott and Christopher Lien. Marin Software has raised $100.8 million across 8 funding rounds from investors including Temasek, Benchmark and Crosslink Capital. The company has 299 employees as of December 31, 2022. Marin Software has completed 2 acquisitions, including Perfect Audience and SocialMoov. Marin Software offers products and services including MarinOne, Connect, Ascend, and Managed Services. Marin Software operates in a competitive market with competitors including Brevo, Liftoff, SharpSpring, Pixis and Zocket, among others.

  • Headquarter San Francisco, United States
  • Employees 299 as on 31 Dec, 2022
  • Founders Wister Walcott, Christopher Lien
  • Stage Public
  • Sectors
    Technology
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $17.73 M (USD)
    -11
    as on Dec 31, 2023
  • Net Profit
    -$21.92 M (USD)
    -20
    as on Dec 31, 2023
  • EBITDA
    -$22.81 M (USD)
    -4
    as on Dec 31, 2023
  • Total Equity Funding
    $100.8 M (USD)

    in 8 rounds

  • Latest Funding Round
    $20 M (USD), Series F

    Nov 27, 2012

  • Investors
    Temasek

    & 8 more

  • Employee Count
    299

    as on Dec 31, 2022

  • Investments & Acquisitions
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Products & Services of Marin Software

Marin Software offers a comprehensive portfolio of products and services, including MarinOne, Connect, Ascend, and Managed Services.

Product name locked
Category locked
Primary

Platform for optimizing paid search and social media campaigns.

Product name locked
Category locked
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Tool for collecting and analyzing marketing data across platforms.

Product name locked
Category locked
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Automates ad platform management and budget allocation.

Product name locked
Category locked
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Provides on-demand marketing expertise for campaign handling.

People of Marin Software

Headcount 500-1000
Employee Profiles 19
Board Members and Advisors 3
Employee Profiles
People
Wister Walcott
Co-founder and EVP, Product and Technology
People
Hua Ji
Product/program/engineering Manager, PMP
People
Brandon Chen
Software Developer
People
Bruna Mooney
Collections Specialist

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Board Members and Advisors
people
Donald Hutchison
Director

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Funding Insights of Marin Software

Marin Software has successfully raised a total of $100.8M across 8 strategic funding rounds. The most recent funding activity was a Series F round of $20 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Marin Software

Marin Software has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Temasek, Benchmark and Crosslink Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
An investment platform is provided for diverse sectors and geographies.
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Venture capital investments are offered to promising startups.
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Venture capital is invested in various sectors by Crosslink Capital.
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Investor details for Marin Software

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Marin Software

Marin Software has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Perfect Audience and SocialMoov.

Investments
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Investment portfolio details for Marin Software

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Facebook and Twitter marketing campaigns are optimized by SocialMoov.
Locked Locked 2011 Locked
Marketing solutions are provided via retargeting platforms for businesses.
Locked Locked 2010 Locked
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Complete acquisition details for Marin Software

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Marin Software

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Detailed financials for Marin Software

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  • Profit trends
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  • Financial ratios

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Marin Software Comparisons

Marin Software Primary company
Description
Campaign management software is provided for automating digi...
Location
San Francisco, United States
Founded Year
2006
Annual Revenue
$17.73 M (USD)
Net Profit
-$21.92 M (USD)
EBITDA
-$22.81 M (USD)
Employees
299
As of 2022
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Peer comparison for Marin Software

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Competitors of Marin Software

Marin Software operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brevo, Liftoff, SharpSpring, Pixis and Zocket, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud-based campaign management solutions are delivered for enterprises.
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Mobile ad campaigns are managed and optimized via ML platform.
Locked Locked Locked
Cloud-based sales and marketing automation is provided for SMBs.
Locked Locked Locked
Provider of an AI-powered platform for advertising campaign optimization and creative generation
Locked Locked Locked
An AI-powered platform for managing enterprise advertising campaigns is provided.
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Detailed competitors of Marin Software

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Marin Software

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Complete news archive for Marin Software

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Marin Software

Marin Software was founded in 2006.

Marin Software is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Christopher Lien is the current CEO of Marin Software. They have also founded this company.

Marin Software is a funded company, having raised a total of $100.8M across 8 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Marin Software is 299.

Annual revenue of Marin Software is $17.73M as on Dec 31, 2023.

Marin Software was founded in 2006 and is headquartered in San Francisco, United States. The company operates in the digital advertising sector, where a platform is offered to manage campaigns across search, social, and app advertising. Workflows are automated in response to changes in bids, budgets, and statuses, allowing ad campaigns to be built from product feeds. Services are extended to advertisers seeking efficiency in multi-channel ad operations.

Marin Software's top competitors include Brevo, Pixis and Zocket.

Marin Software offers MarinOne, Connect, Ascend, and Managed Services.

Marin Software has made 2 acquisitions, including Perfect Audience, and SocialMoov.

Marin Software has 9 investors. Key investors include Temasek, Benchmark, Crosslink Capital, Sapphire Ventures, and DAG Ventures.

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