Marin Software

San Francisco, United States Founded: 2006 • Age: 20 yrs
Campaign management software is provided for automating digital ad workflows.
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About Marin Software

Marin Software is a company based in San Francisco (United States) founded in 2006 by Wister Walcott and Christopher Lien.. Marin Software has raised $100.8 million across 8 funding rounds from investors including Temasek, Benchmark and Crosslink Capital. The company has 299 employees as of December 31, 2022. Marin Software has completed 2 acquisitions, including Perfect Audience and SocialMoov. Marin Software offers products and services including MarinOne, Connect, Ascend, and Managed Services. Marin Software operates in a competitive market with competitors including Brevo, Liftoff, SharpSpring, Pixis and Zocket, among others.

  • Headquarter San Francisco, United States
  • Employees 299 as on 31 Dec, 2022
  • Founders Wister Walcott, Christopher Lien
  • Stage Public
  • Sectors
    Technology
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $17.73 M
    -11
    as on Dec 31, 2023
  • Net Profit
    $-21.92 M
    -20
    as on Dec 31, 2023
  • EBITDA
    $-22.81 M
    -4
    as on Dec 31, 2023
  • Total Equity Funding
    $100.8 M (USD)

    in 8 rounds

  • Latest Funding Round
    $20 M (USD), Series F

    Nov 27, 2012

  • Investors
    Temasek

    & 8 more

  • Employee Count
    299

    as on Dec 31, 2022

  • Investments & Acquisitions
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Products & Services of Marin Software

Marin Software offers a comprehensive portfolio of products and services, including MarinOne, Connect, Ascend, and Managed Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for optimizing paid search and social media campaigns.

Tool for collecting and analyzing marketing data across platforms.

Automates ad platform management and budget allocation.

Provides on-demand marketing expertise for campaign handling.

People of Marin Software
Headcount 500-1000
Employee Profiles 19
Board Members and Advisors 3
Employee Profiles
People
Wister Walcott
Co-founder and EVP, Product and Technology
People
Hua Ji
Product/program/engineering Manager, PMP
People
Brandon Chen
Software Developer
People
Bruna Mooney
Collections Specialist

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Board Members and Advisors
people
Donald Hutchison
Director

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Funding Insights of Marin Software

Marin Software has successfully raised a total of $100.8M across 8 strategic funding rounds. The most recent funding activity was a Series F round of $20 million completed in November 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Series F — $20.0M
  • First Round

    (01 Jun 2006)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2012 Amount Series F - Marin Software Valuation

investors

Jun, 2012 Amount Series F - Marin Software Valuation

investors

Feb, 2012 Amount Series F - Marin Software Valuation Temasek
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Marin Software

Marin Software has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Temasek, Benchmark and Crosslink Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
An investment platform is provided for diverse sectors and geographies.
Founded Year Domain Location
Venture capital investments are offered to promising startups.
Founded Year Domain Location
Venture capital is invested in various sectors by Crosslink Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Marin Software

Marin Software has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Perfect Audience and SocialMoov. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Facebook and Twitter marketing campaigns are optimized by SocialMoov.
2011
Marketing solutions are provided via retargeting platforms for businesses.
2010
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Marin Software

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Marin Software Comparisons

Employees
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Competitors of Marin Software

Marin Software operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brevo, Liftoff, SharpSpring, Pixis and Zocket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based campaign management solutions are delivered for enterprises.
domain founded_year HQ Location
Mobile ad campaigns are managed and optimized via ML platform.
domain founded_year HQ Location
Cloud-based sales and marketing automation is provided for SMBs.
domain founded_year HQ Location
Provider of an AI-powered platform for advertising campaign optimization and creative generation
domain founded_year HQ Location
An AI-powered platform for managing enterprise advertising campaigns is provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Marin Software

Frequently Asked Questions about Marin Software

When was Marin Software founded?

Marin Software was founded in 2006.

Where is Marin Software located?

Marin Software is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Marin Software?

Christopher Lien is the current CEO of Marin Software. They have also founded this company.

Is Marin Software a funded company?

Marin Software is a funded company, having raised a total of $100.8M across 8 funding rounds to date. The company's 1st funding round was a Series F of $30M, raised on Jun 01, 2006.

How many employees does Marin Software have?

As of Dec 31, 2022, the latest employee count at Marin Software is 299.

What is the annual revenue of Marin Software?

Annual revenue of Marin Software is $17.73M as on Dec 31, 2023.

What does Marin Software do?

Marin Software was founded in 2006 and is headquartered in San Francisco, United States. The company operates in the digital advertising sector, where a platform is offered to manage campaigns across search, social, and app advertising. Workflows are automated in response to changes in bids, budgets, and statuses, allowing ad campaigns to be built from product feeds. Services are extended to advertisers seeking efficiency in multi-channel ad operations.

Who are the top competitors of Marin Software?

Marin Software's top competitors include Brevo, Pixis and Zocket.

What products or services does Marin Software offer?

Marin Software offers MarinOne, Connect, Ascend, and Managed Services.

How many acquisitions has Marin Software made?

Marin Software has made 2 acquisitions, including Perfect Audience, and SocialMoov.

Who are Marin Software's investors?

Marin Software has 9 investors. Key investors include Temasek, Benchmark, Crosslink Capital, Sapphire Ventures, and DAG Ventures.

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