About Liftoff
Liftoff is a publicly listed company based in Redwood City (United States) founded in 2012 by Harry Robertson, and was acquired by Blackstone in December 2020. Mobile ad campaigns are managed and optimized via ML platform. Liftoff has raised $5 million across 2 funding rounds from investors including Blackstone, General Atlantic and Baseline Ventures. Its chief executive, as recorded, is Jeremy Bondy. Its website liftoff.io draws about 256.8 million monthly visits. Liftoff offers products and services including Accelerate, Direct, Monetize, and Vungle Exchange. Its focus areas include Enterprise Applications, Mobile Advertising, Campaign Management Platform and Suite. Its legal entity is Liftoff, Inc. Its competitors include Tapjoy, Vungle and Marin Software; 3 of its 3 listed competitors have raised funding.
Company details
Liftoff was founded in 2012 in Redwood City, United States, as a machine learning-powered platform for mobile advertising. Campaigns for monetization and performance are managed and optimized in real time. Mobile ad creatives are built by users, and audience engagement is facilitated through apps and social platforms. Operations focus on the ad tech sector, serving businesses in digital marketing.
- Headquarters Redwood City, United States
- Founders Harry Robertson
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services
- Email••••••••
- Website liftoff.io
- Social LinkedIn X Facebook YouTube
- Acquired by Blackstone (Dec 2020)
- Legal Name Liftoff Mobile, Inc.
- Total Equity Funding$5M (USD)
in 2 rounds
- InvestorsBlackstone
& 7 more
- Acquired byBlackstone
(Dec 2020)
Products & Services of Liftoff
Liftoff offers a comprehensive portfolio of products and services, including Accelerate, Direct, Monetize, and Vungle Exchange.
Platform for acquiring quality app users using machine learning.
Tool to engage high-quality audiences through premium ad placements.
Service to maximize earnings from app impressions and ads.
Platform for programmatic reach in mobile advertising networks.
Apps and channels of Liftoff
its YouTube channel Liftoff Mobile has 750 subscribers and 30 videos.
Videos from Liftoff
The most watched videos on Liftoff's YouTube channel, Liftoff Mobile (750 subscribers). Click a video to play it here.
More on Liftoff Mobile.
Funding Insights of Liftoff
Liftoff has successfully raised a total of $5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- First Round $5M
(Feb 2015)
- Investors Count 7
All 2 funding rounds of Liftoff with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | Series A | – | – | ||
| Feb 2015 | $5M | Series A | – | Baseline Ventures |
8 investors in total: 3 institutional and 5 angel.
Investors in Liftoff
Liftoff has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Blackstone, General Atlantic and Baseline Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Seed and early-stage investments are focused on US tech companies. | baselinev.com | San Francisco, United States | ||
Diversified investment management is provided across multiple asset classes. | 1985 | blackstone.com | New York, United States | |
MD Michael Dearing | Angel investor, founder of Harrison Metal, focused on early-stage tech startups. | unknown_42b206f9bea54cd9b | ||
FW Fred Warren | Indian angel investor focusing on early-stage startups in tech and innovation. | unknown_2c1295c3921448409 | ||
SA Shinya Akamine | unknown_eb0ee21d99e94641a | |||
TK Tim Koogle | unknown_ca236c3834de49b39 | |||
IS Ilya Sukhar | Angel investor, ex-Facebook, co-founder of Parse, active in Indian startups | unknown_01af425c528e4d8a8 |
Investor details for Liftoff
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Liftoff
328 people are tracked at Liftoff (97 in leadership, 231 in team).
| Name | Role | Group |
|---|---|---|
Harry Robertson | Co-Founder | Leadership |
Jeremy Bondy | CEO | Leadership |
Kevin Ahnert | Senior Director, Financial Reporting And Treasury | Leadership |
Meshall Khurshid | Senior Account Director | Leadership |
Kristina Jansson | Senior Account Director | Leadership |
Michael Dietz | Senior Director Of Security | Leadership |
Claire Conner | Director, Commercial Fp&a | Leadership |
Jackie Cooper | Director, Revenue Platforms | Leadership |
Han Zhang | Senior Account Director | Leadership |
Rob Murray | Head Of Acct Strat, AMER | Leadership |
Hannah Gilmartin | VP Of Strategy | Leadership |
Gauri Joshi | Director, International Tax | Leadership |
Pat Clayton | Deputy CFO | Leadership |
Benita Wold | VP Of Tax | Leadership |
Colin Roussil | VP - Strategy, Corporate Development, Investor Relations | Leadership |
Alexandra Vornle | Global Strategy Director, Creative | Leadership |
Ronan Lyall | Director, Fp&a & Systems | Leadership |
Tarek Kutrieh | President And Chief Financial Officer | Leadership |
Erin Morita | Director Of US Tax | Leadership |
Nadine Slezak | Sr. Director, Strategic Finance | Leadership |
308 more people are available in the full profile.
Complete people profiles for Liftoff
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Liftoff
Liftoff is a publicly listed company on the NASDAQ with ticker symbol LFTO in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date04 Jun 2026
- Listed onNASDAQ: LFTO
- Listed entityLiftoff Mobile, Inc.
- Exchange sectorTechnology services
- ISINUS53229X1019
- Share price$16.42 (+3.4% on the day) · 2026-10-13
- Market capitalisation$2.78B
- Price to earnings65.2
- EPS (diluted, trailing year)$0.25
- Volume (last session)822,083
Timeline of Liftoff
5 dated milestones of Liftoff across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Liftoff is founded.
- Funding First funding round of $5.0M.
- Exit Acquired by Blackstone.
- Funding Latest funding round, Series A,.
- IPO Lists on the stock exchange (IPO).
Competitors of Liftoff
Liftoff has 3 listed competitors in our database, 3 of them funded. They include Tapjoy, Vungle and Marin Software.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. |
Detailed competitors of Liftoff
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Liftoff
The website of Liftoff (liftoff.io) receives about 256.8M visits a month and ranks #243 among all websites worldwide, #8 in Business and Consumer Services.
- Monthly visits256.8M
▲ 7.7% vs previous month
- Unique visitors101.8M
per month
- Global rank#243
among all websites
- Category rank#8
Business and Consumer Services · Business and Consumer Services
- Bounce rate71%
- Pages per visit1.5
- Average visit1 min 17 sec
- DevicesDesktop 0% · Mobile 100%
Websites whose visitors overlap most with Liftoff. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| smartyads.com | 100% | #572,052 | View details | ||
ntttp-db.com | ntttp-db.com | 82% | #2,338,594 | – | |
| tapsense.com | 70% | View details | |||
| liniad.com | 69% | View details | |||
| yieldmo.com | 68% | 138.2K | #323,378 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Liftoff
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as Liftoff (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Liftoff
Complete news archive for Liftoff
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Frequently Asked Questions about Liftoff
Liftoff was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Liftoff is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Jeremy Bondy is the CEO of Liftoff, as recorded in our data.
Liftoff is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Feb 2015.
Liftoff was founded in 2012 in Redwood City, United States, as a machine learning-powered platform for mobile advertising. Campaigns for monetization and performance are managed and optimized in real time. Mobile ad creatives are built by users, and audience engagement is facilitated through apps and social platforms. Operations focus on the ad tech sector, serving businesses in digital marketing.
Liftoff's top competitors include Tapjoy, Vungle and Marin Software.
Liftoff offers Accelerate, Direct, Monetize, and Vungle Exchange.
Yes, Liftoff is publicly traded on NASDAQ under the ticker symbol LFTO.
Liftoff has 8 investors. Key investors include Blackstone, General Atlantic, Baseline Ventures, Michael Dearing, and Fred Warren.
Liftoff operates through Liftoff, Inc.
Yes. Liftoff was acquired by Blackstone in December 2020.
The website of Liftoff receives about 256.8 million visits a month and ranks #243 among all websites worldwide.