About Liftoff
Liftoff is a company based in Redwood City (United States) founded in 2012 by Harry Robertson was acquired by Blackstone in December 2020.. Liftoff has raised $5 million across 2 funding rounds from investors including Blackstone, General Atlantic and Baseline Ventures. Liftoff offers products and services including Accelerate, Direct, Monetize, and Vungle Exchange. Liftoff operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Marin Software and Chartboost, among others.
- Headquarter Redwood City, United States
- Founders Harry Robertson
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Liftoff, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$5 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
Blackstone
& 7 more
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Employee Count
Employee Count
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Acquired by
Blackstone
(Dec 22, 2020)
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Products & Services of Liftoff
Liftoff offers a comprehensive portfolio of products and services, including Accelerate, Direct, Monetize, and Vungle Exchange. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for acquiring quality app users using machine learning.
Tool to engage high-quality audiences through premium ad placements.
Service to maximize earnings from app impressions and ads.
Platform for programmatic reach in mobile advertising networks.
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Software Development Team
88 people
Product Management Team
37 people
Sales and Marketing
37 people
Leadership Team
35 people
Creative and Marketing Team
23 people
Finance and Accounting
17 people
Senior Team
17 people
Data Analysis and Operations Team
9 people
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Funding Insights of Liftoff
Liftoff has successfully raised a total of $5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(03 Feb 2015)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2025 | Amount | Series A - Liftoff | Valuation |
investors |
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| Feb, 2015 | Amount | Series A - Liftoff | Valuation | Baseline Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Liftoff
Liftoff has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Blackstone, General Atlantic and Baseline Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity fund focused on global markets
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Founded Year | Domain | Location | |
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Seed and early-stage investments are focused on US tech companies.
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Founded Year | Domain | Location | |
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Diversified investment management is provided across multiple asset classes.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Liftoff
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Liftoff
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Liftoff Comparisons
Competitors of Liftoff
Liftoff operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Marin Software and Chartboost, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform offering mobile ad network software
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| domain | founded_year | HQ Location |
Mobile advertising & monetization
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| domain | founded_year | HQ Location |
Mobile apps are promoted and monetized via in-app video trailers.
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| domain | founded_year | HQ Location |
Campaign management software is provided for automating digital ad workflows.
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| domain | founded_year | HQ Location |
Ads monetization platform based on mobile games
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Liftoff
Frequently Asked Questions about Liftoff
When was Liftoff founded?
Liftoff was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is Liftoff located?
Liftoff is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Who is the current CEO of Liftoff?
Jeremy Bondy is the current CEO of Liftoff.
Is Liftoff a funded company?
Liftoff is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Feb 03, 2015.
What does Liftoff do?
Liftoff was founded in 2012 in Redwood City, United States, as a machine learning-powered platform for mobile advertising. Campaigns for monetization and performance are managed and optimized in real time. Mobile ad creatives are built by users, and audience engagement is facilitated through apps and social platforms. Operations focus on the ad tech sector, serving businesses in digital marketing.
Who are the top competitors of Liftoff?
What products or services does Liftoff offer?
Liftoff offers Accelerate, Direct, Monetize, and Vungle Exchange.
Who are Liftoff's investors?
Liftoff has 8 investors. Key investors include Blackstone, General Atlantic, Baseline Ventures, Michael Dearing, and Fred Warren.
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