About Liftoff
Liftoff is a company based in Redwood City (United States) founded in 2012 by Harry Robertson was acquired by Blackstone in December 2020. Liftoff has raised $5 million across 2 funding rounds from investors including Blackstone, General Atlantic and Baseline Ventures. Liftoff offers products and services including Accelerate, Direct, Monetize, and Vungle Exchange. Liftoff operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Marin Software and Chartboost, among others.
- Headquarter Redwood City, United States
- Founders Harry Robertson
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Sectors
Media & Entertainment
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
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- Legal Name Liftoff, Inc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$5 M (USD)
in 2 rounds
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Latest Funding Round
Not available
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Investors
Blackstone
& 7 more
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Employee Count
Not available
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Acquired by
Blackstone
(Dec 22, 2020)
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Products & Services of Liftoff
Liftoff offers a comprehensive portfolio of products and services, including Accelerate, Direct, Monetize, and Vungle Exchange.
Platform for acquiring quality app users using machine learning.
Tool to engage high-quality audiences through premium ad placements.
Service to maximize earnings from app impressions and ads.
Platform for programmatic reach in mobile advertising networks.
People of Liftoff
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Software Development Team
88 people
Product Management Team
37 people
Sales and Marketing
37 people
Leadership Team
35 people
Creative and Marketing Team
23 people
Finance and Accounting
17 people
Senior Team
17 people
Data Analysis and Operations Team
9 people
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Funding Insights of Liftoff
Liftoff has successfully raised a total of $5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Liftoff
Liftoff has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Blackstone, General Atlantic and Baseline Ventures.
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Private equity fund focused on global markets
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Seed and early-stage investments are focused on US tech companies.
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Diversified investment management is provided across multiple asset classes.
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Investor details for Liftoff
Investor domains, locations, round participation, and complete history require an active premium plan.
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- Investor locations
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Liftoff
Investment portfolio details for Liftoff
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- Transaction dates
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Financial Statements - Liftoff
Detailed financials for Liftoff
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- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Liftoff Comparisons
Peer comparison for Liftoff
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Competitors of Liftoff
Liftoff operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Marin Software and Chartboost, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Platform offering mobile ad network software
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Mobile advertising & monetization
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Mobile apps are promoted and monetized via in-app video trailers.
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Campaign management software is provided for automating digital ad workflows.
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Ads monetization platform based on mobile games
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Detailed competitors of Liftoff
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Liftoff
Complete news archive for Liftoff
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Frequently Asked Questions about Liftoff
Liftoff was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Liftoff is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Jeremy Bondy is the current CEO of Liftoff.
Liftoff is a funded company, having raised a total of $5M across 2 funding rounds to date.
Liftoff was founded in 2012 in Redwood City, United States, as a machine learning-powered platform for mobile advertising. Campaigns for monetization and performance are managed and optimized in real time. Mobile ad creatives are built by users, and audience engagement is facilitated through apps and social platforms. Operations focus on the ad tech sector, serving businesses in digital marketing.
Liftoff offers Accelerate, Direct, Monetize, and Vungle Exchange.
Liftoff has 8 investors. Key investors include Blackstone, General Atlantic, Baseline Ventures, Michael Dearing, and Fred Warren.