About WordStream
WordStream is a company based in Boston (United States) founded in 2007 was acquired by Gannett in May 2018. WordStream has raised $25.57 million across 8 funding rounds from investors including City National Bank, Gannett and Baird Capital. WordStream has completed 1 acquisition, including Algorithmic Ads. WordStream offers products and services including Google Ads Performance Grader, Free Keyword Tool, Facebook Ads Performance Grader, and Website Grader. WordStream operates in a competitive market with competitors including Moz, BrightEdge, Coc Coc, Storelink and Hike, among others.
- Total Equity Funding$25.57M (USD)
in 8 rounds
- Latest Funding Round$71.46K (USD), Series C
Apr 2015
- InvestorsCity National Bank
& 4 more
- Investments & Acquisitions
- Acquired byGannett
(May 2018)
Products & Services of WordStream
WordStream offers a comprehensive portfolio of products and services, including Google Ads Performance Grader, Free Keyword Tool, Facebook Ads Performance Grader, and Website Grader.
Audits Google Ads accounts for optimization and cost savings.
Generates keywords for PPC and SEO to drive traffic.
Evaluates Facebook Ads for better reach and ROI.
Assesses website performance against competitors.
Apps and channels of WordStream
its YouTube channel WordStream has 9.45K subscribers and 30 videos.
Videos from WordStream
The most watched videos on WordStream's YouTube channel, WordStream (9.45K subscribers). Click a video to play it here.
More on WordStream.
Funding Insights of WordStream
WordStream has successfully raised a total of $25.57M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $71.46 thousand completed in April 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.57M
- Total Rounds 8
- Last Round Series C — $71,456
- First Round $4M
(Jan 2009)
- Investors Count 4
All 8 funding rounds of WordStream with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | $71,456 | Series C | – | – | – |
| Jul 2014 | $9M | Series C | – | Baird Capital | |
| Jul 2014 | $3M | Debt – Venture | – | – | |
| Apr 2014 | $40,000 | Debt – Conventional | – | – | – |
| Sep 2013 | $315,000 | Series C | – | – | – |
| Jul 2012 | $6.18M | Series C | – | Sigma Partners, Egan-Managed Capital | – |
| May 2010 | $6M | Series B | – | Egan-Managed Capital | |
| Jan 2009 | $4M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in WordStream
WordStream has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include City National Bank, Gannett and Baird Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global private equity and venture capital investments in B2B Tech & Services companies. | – | bairdcapital.com | - | |
Early-stage VC investments are made in US, Canada, and Asia. | – | sigmapartners.com | Danville, United States | |
Family office investing in early-stage startups | – | egancapital.com | Boston, United States | |
City National Bank is recognized for providing comprehensive banking and wealth management services. | 1954 | cnb.com | Los Angeles, United States | |
News and information are published internationally by Gannett. | 1906 | gannett.com | United States |
Investor details for WordStream
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by WordStream
WordStream has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Algorithmic Ads.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ad creatives are generated automatically for advertisers using user content. | algorithmicads.com | Boston, United States | 2013 | May 2017 | •••• |
Complete acquisition details for WordStream
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of WordStream
5 dated milestones of WordStream across 11 years, from founding to its latest funding, stage changes and deals.
- Founded WordStream is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series C, of $71K.
- Acquisition Acquires Algorithmic Ads.
- Exit Acquired by Gannett.
Competitors of WordStream
WordStream operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Moz, BrightEdge, Coc Coc, Storelink and Hike, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| moz.com | 2004 | Seattle, United States | $29.25M | 33 | Search engine optimization analytics software is provided by Moz. | |
| brightedge.com | 2007 | San Mateo, United States | $61.9M | 306 | Search engine optimization tools for enterprises are provided. | |
| coccoc.com | 2008 | Hanoi, Vietnam | $14M | – | AI driven key-word based search engine | |
| storelink.io | 2018 | Seoul, South Korea | $14.8M | – | AI-based keyword research is provided for business marketing optimization. | |
| hikeseo.co | 2018 | Lutterworth, United Kingdom | $824,654 | 12 | Hike is recognized for providing AI-driven SEO tools and services tailored for small businesses. | |
| demandwell.com | 2018 | Indianapolis, United States | $6.6M | 23 | SEO software platform is offered for B2B SaaS revenue growth. | |
| curatedforyou.io | 2022 | Houston, United States | $11.83M | 27 | Customer intelligence is delivered to online businesses via AI-driven analytics. | |
| nexmind.ai | 2019 | Puchong, Malaysia | $2.5M | – | AI tools for search engine optimization are developed. | |
| gushwork.ai | 2023 | Lewes, United States | $2.1M | – | AI-powered search engine optimization solutions are developed and deployed. |
Detailed competitors of WordStream
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of WordStream
The website of WordStream (wordstream.com) receives about 722.6K visits a month and ranks #88,715 among all websites worldwide, #10,403 in Programming and Developer Software.
- Monthly visits722.6K
▲ 8.3% vs previous month
- Unique visitors337.6K
per month
- Global rank#88,715
among all websites
- Category rank#10,403
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate52%
- Pages per visit1.9
- Average visit52 sec
- DevicesDesktop 59% · Mobile 41%
Websites whose visitors overlap most with WordStream. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wordtracker.com | 100% | 125.4K | #307,154 | View details | |
| zapier.com | 70% | 6.8M | #5,382 | View details | |
goodkeywords.com | goodkeywords.com | 64% | – | – | – |
| keywordtool.io | 64% | 818.4K | #65,813 | View details | |
| github.com | 63% | 542.6M | #65 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for WordStream
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Wordstream
Complete news archive for WordStream
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to WordStream
10 companies that operate in the same segment as WordStream (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about WordStream
WordStream was founded in 2007 and raised its 1st funding round 2 years after it was founded.
WordStream is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
WordStream is a funded company, having raised a total of $25.57M across 8 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Jan 2009.
WordStream provides search marketing software and PPC services that help marketers create, optimize, manage, and measure PPC and social advertising campaigns. Provides tools for keyword research and organization, AdWords management, and Quality Score optimization in addition to Landing Page management, Call Tracking, cross-platform publishing and reporting. Also offers tools to manage social ads in addition to managed services. Guardair Corporation, New Fire Media, and Echo Creative Marketing are part of its clientele.
WordStream's top competitors include BrightEdge, Moz and Coc Coc.
WordStream offers Google Ads Performance Grader, Free Keyword Tool, Facebook Ads Performance Grader, and Website Grader.
WordStream has made 1 acquisition, including Algorithmic Ads.
WordStream has 5 investors. Key investors include City National Bank, Gannett, Baird Capital, Sigma Partners, and Egan-Managed Capital.
WordStream operates through Wordstream, Inc..
Yes. WordStream was acquired by Gannett in May 2018.
The website of WordStream receives about 723 thousand visits a month and ranks #88,715 among all websites worldwide.