WordStream

Boston, United States Founded: 2007 • Age: 19 yrs Acquired By Gannett
PPC and social ads are managed via specialized software.
Annual revenue - Latest available
Total funding $25.6M 8 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About WordStream

WordStream is a company based in Boston (United States) founded in 2007 was acquired by Gannett in May 2018. WordStream has raised $25.57 million across 8 funding rounds from investors including City National Bank, Gannett and Baird Capital. WordStream has completed 1 acquisition, including Algorithmic Ads. WordStream offers products and services including Google Ads Performance Grader, Free Keyword Tool, Facebook Ads Performance Grader, and Website Grader. WordStream operates in a competitive market with competitors including Moz, BrightEdge, Coc Coc, Storelink and Hike, among others.

  • Headquarter Boston, United States
  • Sectors
    Technology
    Media & Entertainment
  • Phone
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  • Website
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  • Social
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  • Legal Name Wordstream, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $25.57 M (USD)

    in 8 rounds

  • Latest Funding Round
    $71.46 K (USD), Series C

    Apr 24, 2015

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Gannett

    (May 10, 2018)

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Products & Services of WordStream

WordStream offers a comprehensive portfolio of products and services, including Google Ads Performance Grader, Free Keyword Tool, Facebook Ads Performance Grader, and Website Grader.

Product name locked
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Primary

Audits Google Ads accounts for optimization and cost savings.

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Generates keywords for PPC and SEO to drive traffic.

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Evaluates Facebook Ads for better reach and ROI.

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Assesses website performance against competitors.

Funding Insights of WordStream

WordStream has successfully raised a total of $25.57M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $71.46 thousand completed in April 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in WordStream

WordStream has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include City National Bank, Gannett and Baird Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Global private equity and venture capital investments in B2B Tech & Services companies.
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Early-stage VC investments are made in US, Canada, and Asia.
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Family office investing in early-stage startups
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Investor details for WordStream

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by WordStream

WordStream has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Algorithmic Ads.

Investments
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Investment portfolio details for WordStream

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Ad creatives are generated automatically for advertisers using user content.
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Complete acquisition details for WordStream

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - WordStream

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Detailed financials for WordStream

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  • Profit trends
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Wordstream Comparisons

WordStream Primary company
Description
PPC and social ads are managed via specialized software.
Location
Boston, United States
Founded Year
2007
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for WordStream

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of WordStream

WordStream operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Moz, BrightEdge, Coc Coc, Storelink and Hike, among others.

Company Name Domain Founded year HQ Location Description
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Search engine optimization analytics software is provided by Moz.
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Search engine optimization tools for enterprises are provided.
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AI driven key-word based search engine
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AI-based keyword research is provided for business marketing optimization.
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Hike is recognized for providing AI-driven SEO tools and services tailored for small businesses.
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Detailed competitors of WordStream

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  • Domains and locations
  • Full company profiles
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Latest news on Wordstream

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Complete news archive for WordStream

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  • Source and publication date
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  • Brand-specific news history

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Frequently Asked Questions about WordStream

WordStream was founded in 2007 and raised its 1st funding round 2 years after it was founded.

WordStream is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

WordStream is a funded company, having raised a total of $25.57M across 8 funding rounds to date.

WordStream provides search marketing software and PPC services that help marketers create, optimize, manage, and measure PPC and social advertising campaigns. Provides tools for keyword research and organization, AdWords management, and Quality Score optimization in addition to Landing Page management, Call Tracking, cross-platform publishing and reporting. Also offers tools to manage social ads in addition to managed services. Guardair Corporation, New Fire Media, and Echo Creative Marketing are part of its clientele.

WordStream's top competitors include BrightEdge, Moz and Coc Coc.

WordStream offers Google Ads Performance Grader, Free Keyword Tool, Facebook Ads Performance Grader, and Website Grader.

WordStream has made 1 acquisition, including Algorithmic Ads.

WordStream has 5 investors. Key investors include City National Bank, Gannett, Baird Capital, Sigma Partners, and Egan-Managed Capital.

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