About WordStream
WordStream is a company based in Boston (United States) founded in 2007 was acquired by Gannett in May 2018.. WordStream has raised $25.57 million across 8 funding rounds from investors including City National Bank, Gannett and Baird Capital. WordStream has completed 1 acquisition, including Algorithmic Ads. WordStream offers products and services including Google Ads Performance Grader, Free Keyword Tool, Facebook Ads Performance Grader, and Website Grader. WordStream operates in a competitive market with competitors including Moz, BrightEdge, Coc Coc, Storelink and Hike, among others.
- Headquarter Boston, United States
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Wordstream, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$25.57 M (USD)
in 8 rounds
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Latest Funding Round
$71.46 K (USD), Series C
Apr 24, 2015
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Investors
City National Bank
& 4 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Gannett
(May 10, 2018)
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Products & Services of WordStream
WordStream offers a comprehensive portfolio of products and services, including Google Ads Performance Grader, Free Keyword Tool, Facebook Ads Performance Grader, and Website Grader. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Audits Google Ads accounts for optimization and cost savings.
Generates keywords for PPC and SEO to drive traffic.
Evaluates Facebook Ads for better reach and ROI.
Assesses website performance against competitors.
Funding Insights of WordStream
WordStream has successfully raised a total of $25.57M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $71.46 thousand completed in April 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series C — $71,456
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First Round
First Round
(28 Jan 2009)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2015 | Amount | Series C - WordStream | Valuation |
investors |
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| Jul, 2014 | Amount | Series C - WordStream | Valuation | Baird Capital | |
| Jul, 2014 | Amount | Debt – Venture - WordStream | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in WordStream
WordStream has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include City National Bank, Gannett and Baird Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Global private equity and venture capital investments in B2B Tech & Services companies.
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Founded Year | Domain | Location | |
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Early-stage VC investments are made in US, Canada, and Asia.
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Founded Year | Domain | Location | |
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Family office investing in early-stage startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by WordStream
WordStream has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Algorithmic Ads. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Ad creatives are generated automatically for advertisers using user content.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - WordStream
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wordstream Comparisons
Competitors of WordStream
WordStream operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Moz, BrightEdge, Coc Coc, Storelink and Hike, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Search engine optimization analytics software is provided by Moz.
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| domain | founded_year | HQ Location |
Search engine optimization tools for enterprises are provided.
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| domain | founded_year | HQ Location |
AI driven key-word based search engine
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| domain | founded_year | HQ Location |
AI-based keyword research is provided for business marketing optimization.
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| domain | founded_year | HQ Location |
Hike is recognized for providing AI-driven SEO tools and services tailored for small businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wordstream
Frequently Asked Questions about WordStream
When was WordStream founded?
WordStream was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Where is WordStream located?
WordStream is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is WordStream a funded company?
WordStream is a funded company, having raised a total of $25.57M across 8 funding rounds to date. The company's 1st funding round was a Debt – Venture of $3M, raised on Jan 28, 2009.
What does WordStream do?
WordStream provides search marketing software and PPC services that help marketers create, optimize, manage, and measure PPC and social advertising campaigns. Provides tools for keyword research and organization, AdWords management, and Quality Score optimization in addition to Landing Page management, Call Tracking, cross-platform publishing and reporting. Also offers tools to manage social ads in addition to managed services. Guardair Corporation, New Fire Media, and Echo Creative Marketing are part of its clientele.
Who are the top competitors of WordStream?
WordStream's top competitors include BrightEdge, Moz and Coc Coc.
What products or services does WordStream offer?
WordStream offers Google Ads Performance Grader, Free Keyword Tool, Facebook Ads Performance Grader, and Website Grader.
How many acquisitions has WordStream made?
WordStream has made 1 acquisition, including Algorithmic Ads.
Who are WordStream's investors?
WordStream has 5 investors. Key investors include City National Bank, Gannett, Baird Capital, Sigma Partners, and Egan-Managed Capital.
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