About HumanDemand
HumanDemand is a company based in Norwalk (United States) founded in 2012 was acquired by IgnitionOne in August 2014.. HumanDemand has raised $900 thousand across 1 funding round from investors including IgnitionOne, ARC Angel Fund and Empire Angels. HumanDemand has completed 1 acquisition, including eDealya. HumanDemand operates in a competitive market with competitors including LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others.
- Headquarter Norwalk, United States
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$900 K (USD)
in 1 rounds
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Latest Funding Round
$900 K (USD), Series A
Mar 01, 2013
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Investors
IgnitionOne
& 5 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
IgnitionOne
(Aug 13, 2014)
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Funding Insights of HumanDemand
HumanDemand has successfully raised a total of $900K through 1 strategic funding round. The most recent funding activity was a Series A round of $900 thousand completed in March 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $900,000
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First Round
First Round
(01 Mar 2013)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2013 | Amount | Series A - HumanDemand | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in HumanDemand
HumanDemand has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include IgnitionOne, ARC Angel Fund and Empire Angels. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage venture capital investments are made in tech businesses.
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Founded Year | Domain | Location | |
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Angel Network for New York City-based companies
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Founded Year | Domain | Location | |
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Access Electric is recognized as a premier industrial electrical contractor in Central Valley, California.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by HumanDemand
HumanDemand has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include eDealya. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Mobile ads are targeted using social signals for audience segmentation.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - HumanDemand
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Humandemand Comparisons
Competitors of HumanDemand
HumanDemand operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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| domain | founded_year | HQ Location |
Mobile demand-side platform is utilized for targeted audience engagement.
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| domain | founded_year | HQ Location |
Mobile advertising platform delivering ad frameworks and fraud protection.
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| domain | founded_year | HQ Location |
Moments-based advertising is targeted for desktop and mobile users.
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| domain | founded_year | HQ Location |
Mobile advertising tools are offered for campaign testing and automation.
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| domain | founded_year | HQ Location |
Cloud based in app advertising platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about HumanDemand
When was HumanDemand founded?
HumanDemand was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is HumanDemand located?
HumanDemand is headquartered in Norwalk, United States.
Is HumanDemand a funded company?
HumanDemand is a funded company, having raised a total of $900K across 1 funding round to date. The company's 1st funding round was a Series A of $900K, raised on Mar 01, 2013.
What does HumanDemand do?
Human Demand is a mobile Demand Side Platform (DSP) Data Management Platform (DMP) company providing mobile audience solutions to advertisers. It utilizes real-time bidding (RTB) programmatic exchange buying and layers in unique data targeting sets including hyper local geo-targeting,.Human Demand executes rich media and video mobile ad campaigns in addition to standard mobile display banners. In addition to user insights through its product - Appaudiencedata, Human Demand offers publishers the ability to generate advertising revenue for their apps fueled by our audience insights. It also offers data, location insights, campaign optimization, and visual analytics. It has recently partnered with Vungle, PubMatic, Inneractive, LiveRail, TapSense, Opera Mediaworks, AerServ.
Who are the top competitors of HumanDemand?
HumanDemand's top competitors include LifeStreet Media, SMADEX and Ad4Screen.
How many acquisitions has HumanDemand made?
HumanDemand has made 1 acquisition, including eDealya.
Who are HumanDemand's investors?
HumanDemand has 6 investors. Key investors include IgnitionOne, ARC Angel Fund, Empire Angels, Access Electric, and Blackgate Ventures.
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