About HumanDemand
HumanDemand is a Media & Entertainment company based in Norwalk (United States) founded in 2012, and was acquired by IgnitionOne in August 2014. Mobile DSP and DMP solutions are provided for advertisers. HumanDemand has raised $900 thousand across 1 funding round from investors including IgnitionOne, ARC Angel Fund and Empire Angels. HumanDemand has completed 1 acquisition, including eDealya. Its focus areas include Enterprise Applications, Mobile Advertising, Demand Side Platform and Display. Its competitors include Adelphic, The Mobile Majority and LifeStreet Media; 3 of its 3 listed competitors have raised funding.
Company details
Human Demand is a mobile Demand Side Platform (DSP) Data Management Platform (DMP) company providing mobile audience solutions to advertisers. It utilizes real-time bidding (RTB) programmatic exchange buying and layers in unique data targeting sets including hyper local geo-targeting,.Human Demand executes rich media and video mobile ad campaigns in addition to standard mobile display banners. In addition to user insights through its product - Appaudiencedata, Human Demand offers publishers the ability to generate advertising revenue for their apps fueled by our audience insights. It also offers data, location insights, campaign optimization, and visual analytics. It has recently partnered with Vungle, PubMatic, Inneractive, LiveRail, TapSense, Opera Mediaworks, AerServ.
- Headquarters Norwalk, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website humandemand.com
- Social LinkedIn X
- Acquired by IgnitionOne (Aug 2014)
- Total Equity Funding$900K (USD)
in 1 rounds
- Latest Funding Round$900K (USD), Series A
Mar 2013
- InvestorsIgnitionOne
& 5 more
- Investments & Acquisitions
- Acquired byIgnitionOne
(Aug 2014)
Funding Insights of HumanDemand
HumanDemand has successfully raised a total of $900K through 1 strategic funding round. The most recent funding activity was a Series A round of $900 thousand completed in March 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $900,000
- Total Rounds 1
- Last Round Series A — $900,000
- First Round $900,000
(Mar 2013)
- Investors Count 5
All 1 funding rounds of HumanDemand with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2013 | $900,000 | Series A | – | – |
6 investors in total: 6 institutional.
Investors in HumanDemand
HumanDemand has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include IgnitionOne, ARC Angel Fund and Empire Angels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are made in tech businesses. | arcangelfund.com | New York, United States | ||
Angel Network for New York City-based companies | empireangels.com | New York, United States | ||
Access Electric is recognized as a premier industrial electrical contractor in Central Valley, California. | devny.vc | Modesto, United States | ||
| blackgateventures.com | ||||
Early-stage US technology startups are invested in by TJNS Capital. | tjnscapital.com | New York, United States | ||
Digital marketing platform is offered for media optimization across channels. | 2004 | ignitionone.com | Atlanta, United States |
Investor details for HumanDemand
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Investments & Acquisitions by HumanDemand
HumanDemand has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include eDealya.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Mobile ads are targeted using social signals for audience segmentation. | e-dealya.com | Omer, Israel | 2010 | May 2014 | •••• |
Complete acquisition details for HumanDemand
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Timeline of HumanDemand
4 dated milestones of HumanDemand across 2 years, from founding to its latest funding, stage changes and deals.
- Founded HumanDemand is founded.
- Funding First funding round of $900K.
- Acquisition Acquires eDealya.
- Exit Acquired by IgnitionOne.
Competitors of HumanDemand
HumanDemand has 3 listed competitors in our database, 3 of them funded. They include Adelphic, The Mobile Majority and LifeStreet Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adelphic.com | 2010 | Waltham, United States | $23.31M | 61 | Mobile demand-side platform is utilized for targeted audience engagement. | |
| majority.co | 2012 | Santa Monica, United States | $45.5M | 58 | Mobile advertising platform delivering ad frameworks and fraud protection. | |
| lifestreet.com | 2004 | San Carlos, United States | $69.6M | 19 | Cloud based in app advertising platform |
Detailed competitors of HumanDemand
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Web traffic of HumanDemand
Websites that share an audience with HumanDemand (humandemand.com).
Websites whose visitors overlap most with HumanDemand. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bidstalk.com | 100% | View details | |||
| adexchanger.com | 96% | 210K | #245,743 | View details |
Top companies in Mobile Advertising
3 companies that operate in the same segment as HumanDemand (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Humandemand
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Frequently Asked Questions about HumanDemand
HumanDemand was founded in 2012 and raised its 1st funding round 1 year after it was founded.
HumanDemand is headquartered in Norwalk, United States.
HumanDemand is a funded company, having raised a total of $900K across 1 funding round to date. The company's 1st funding round was a Series A of $900K, raised on Mar 2013.
Human Demand is a mobile Demand Side Platform (DSP) Data Management Platform (DMP) company providing mobile audience solutions to advertisers. It utilizes real-time bidding (RTB) programmatic exchange buying and layers in unique data targeting sets including hyper local geo-targeting,.Human Demand executes rich media and video mobile ad campaigns in addition to standard mobile display banners. In addition to user insights through its product - Appaudiencedata, Human Demand offers publishers the ability to generate advertising revenue for their apps fueled by our audience insights. It also offers data, location insights, campaign optimization, and visual analytics. It has recently partnered with Vungle, PubMatic, Inneractive, LiveRail, TapSense, Opera Mediaworks, AerServ.
HumanDemand's top competitors include LifeStreet Media, Adelphic and The Mobile Majority.
HumanDemand has made 1 acquisition, including eDealya.
HumanDemand has 6 investors. Key investors include IgnitionOne, ARC Angel Fund, Empire Angels, Access Electric, and Blackgate Ventures.
Yes. HumanDemand was acquired by IgnitionOne in August 2014.