About The Mobile Majority
The Mobile Majority is a company based in Santa Monica (United States) founded in 2012. The Mobile Majority has raised $45.5 million across 5 funding rounds from investors including SVB and 3G Capital. The company has 58 employees as of December 31, 2022. The Mobile Majority has completed 1 acquisition, including Gimbal. The Mobile Majority offers products and services including MediaMath, TrueX, NeXt, InStadium, and Gimbal. The Mobile Majority operates in a competitive market with competitors including LiquidM, Specific Media, LifeStreet Media, mediasmart and SMADEX, among others.
- Headquarter Santa Monica, United States
- Employees 58 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Gimbal, Inc.
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Products & Services of The Mobile Majority
The Mobile Majority offers a comprehensive portfolio of products and services, including MediaMath, TrueX, NeXt, InStadium, and Gimbal.
Omnichannel demand-side platform for managing ad campaigns efficiently.
Opt-in platform for guaranteed consumer attention in digital ads.
End-to-end solution for boosting ad reach and results through identity-driven targeting.
Platform for high-impact brand experiences during live events.
Geofencing tool for real-world marketing and attribution insights.
People of The Mobile Majority
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Funding Insights of The Mobile Majority
The Mobile Majority has successfully raised a total of $45.5M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in The Mobile Majority
The Mobile Majority has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB and 3G Capital.
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A global investment firm focused on long-term business ownership.
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Banking services are provided to innovative companies, investors, and individuals.
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Investor details for The Mobile Majority
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Investments & Acquisitions by The Mobile Majority
The Mobile Majority has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Gimbal.
Investment portfolio details for The Mobile Majority
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- Transaction dates
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Context-aware proximity platform for mobile customer engagement is provided.
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Complete acquisition details for The Mobile Majority
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- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - The Mobile Majority
Detailed financials for The Mobile Majority
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The Mobile Majority Comparisons
Peer comparison for The Mobile Majority
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Competitors of The Mobile Majority
The Mobile Majority operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, Specific Media, LifeStreet Media, mediasmart and SMADEX, among others.
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Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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AI-powered programmatic advertising is delivered across digital channels.
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Cloud based in app advertising platform
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Mobile ad demand-side platform is utilized for advertisers' RTB optimization.
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Mobile Demand Side Platform
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Mobile demand-side platform is utilized for targeted audience engagement.
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Detailed competitors of The Mobile Majority
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Latest news on The Mobile Majority
Complete news archive for The Mobile Majority
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- Full article archive
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Frequently Asked Questions about The Mobile Majority
The Mobile Majority was founded in 2012.
The Mobile Majority is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
The Mobile Majority is a funded company, having raised a total of $45.5M across 5 funding rounds to date.
As of Dec 31, 2022, the latest employee count at The Mobile Majority is 58.
Mobile Majority, formerly known as PaeDae, is a mobile advertising platform offering two products: AdKit and Adscore. Adkit acts as a container and ad framework that allows for universal and validated ad delivery across different networks and SDKs. AdScore proactively protects brands from mobile fraud, off-brand association and partial ad visibility. The other offering helps to target the right prospects using the combination of proprietary and external data pinpoints the target audience based on demographic, device, and location. The customers include Paramount, PG, Amazon and Unilever to name a few. Its based in Santa Monica with offices in New York City and San Francisco.
The Mobile Majority's top competitors include LifeStreet Media, SMADEX and Specific Media.
The Mobile Majority offers MediaMath, TrueX, NeXt, InStadium, and Gimbal.
The Mobile Majority has made 1 acquisition, including Gimbal.
The Mobile Majority has 2 investors. Key investors include SVB, and 3G Capital.