About The Mobile Majority
The Mobile Majority is a company based in Santa Monica (United States) founded in 2012.. The Mobile Majority has raised $45.5 million across 5 funding rounds from investors including SVB and 3G Capital. The company has 58 employees as of December 31, 2022. The Mobile Majority has completed 1 acquisition, including Gimbal. The Mobile Majority offers products and services including MediaMath, TrueX, NeXt, InStadium, and Gimbal. The Mobile Majority operates in a competitive market with competitors including LiquidM, Specific Media, LifeStreet Media, mediasmart and SMADEX, among others.
- Headquarter Santa Monica, United States
- Employees 58 as on 31 Dec, 2022
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Sectors
Media & Entertainment
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Phone
*********
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Website
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Social
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- Legal Name Gimbal, Inc.
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Products & Services of The Mobile Majority
The Mobile Majority offers a comprehensive portfolio of products and services, including MediaMath, TrueX, NeXt, InStadium, and Gimbal. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Omnichannel demand-side platform for managing ad campaigns efficiently.
Opt-in platform for guaranteed consumer attention in digital ads.
End-to-end solution for boosting ad reach and results through identity-driven targeting.
Platform for high-impact brand experiences during live events.
Geofencing tool for real-world marketing and attribution insights.
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Funding Insights of The Mobile Majority
The Mobile Majority has successfully raised a total of $45.5M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $25.0M
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First Round
First Round
(24 Jan 2012)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2017 | Amount | Series C - The Mobile Majority | Valuation |
investors |
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| Feb, 2015 | Amount | Series B - The Mobile Majority | Valuation |
investors |
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| May, 2014 | Amount | Series B - The Mobile Majority | Valuation | 3G Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in The Mobile Majority
The Mobile Majority has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB and 3G Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A global investment firm focused on long-term business ownership.
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Founded Year | Domain | Location | |
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Banking services are provided to innovative companies, investors, and individuals.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by The Mobile Majority
The Mobile Majority has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Gimbal. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Context-aware proximity platform for mobile customer engagement is provided.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - The Mobile Majority
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Mobile Majority Comparisons
Competitors of The Mobile Majority
The Mobile Majority operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, Specific Media, LifeStreet Media, mediasmart and SMADEX, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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| domain | founded_year | HQ Location |
AI-powered programmatic advertising is delivered across digital channels.
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| domain | founded_year | HQ Location |
Cloud based in app advertising platform
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| domain | founded_year | HQ Location |
Mobile ad demand-side platform is utilized for advertisers' RTB optimization.
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| domain | founded_year | HQ Location |
Mobile Demand Side Platform
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| domain | founded_year | HQ Location |
Mobile demand-side platform is utilized for targeted audience engagement.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on The Mobile Majority
Frequently Asked Questions about The Mobile Majority
When was The Mobile Majority founded?
The Mobile Majority was founded in 2012.
Where is The Mobile Majority located?
The Mobile Majority is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Is The Mobile Majority a funded company?
The Mobile Majority is a funded company, having raised a total of $45.5M across 5 funding rounds to date. The company's 1st funding round was a Series B of $8M, raised on Jan 24, 2012.
How many employees does The Mobile Majority have?
As of Dec 31, 2022, the latest employee count at The Mobile Majority is 58.
What does The Mobile Majority do?
Mobile Majority, formerly known as PaeDae, is a mobile advertising platform offering two products: AdKit and Adscore. Adkit acts as a container and ad framework that allows for universal and validated ad delivery across different networks and SDKs. AdScore proactively protects brands from mobile fraud, off-brand association and partial ad visibility. The other offering helps to target the right prospects using the combination of proprietary and external data pinpoints the target audience based on demographic, device, and location. The customers include Paramount, PG, Amazon and Unilever to name a few. Its based in Santa Monica with offices in New York City and San Francisco.
Who are the top competitors of The Mobile Majority?
The Mobile Majority's top competitors include LifeStreet Media, SMADEX and Specific Media.
What products or services does The Mobile Majority offer?
The Mobile Majority offers MediaMath, TrueX, NeXt, InStadium, and Gimbal.
How many acquisitions has The Mobile Majority made?
The Mobile Majority has made 1 acquisition, including Gimbal.
Who are The Mobile Majority's investors?
The Mobile Majority has 2 investors. Key investors include SVB, and 3G Capital.
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