About The Mobile Majority
The Mobile Majority is a Media & Entertainment company based in Santa Monica (United States) founded in 2012. Mobile advertising platform delivering ad frameworks and fraud protection. The Mobile Majority has raised $45.5 million across 5 funding rounds from investors including SVB and 3G Capital. The company has 58 employees. The Mobile Majority has completed 1 acquisition, including Gimbal. The Mobile Majority offers products and services including MediaMath, TrueX, NeXt, InStadium, and Gimbal. Its focus areas include Enterprise Applications, Mobile Advertising, Demand Side Platform and Display. Its legal entity is GIMBAL, INC. Its competitors include Specific Media, LifeStreet Media and Adelphic; 3 of its 3 listed competitors have raised funding.
Company details
Mobile Majority, formerly known as PaeDae, is a mobile advertising platform offering two products: AdKit and Adscore. Adkit acts as a container and ad framework that allows for universal and validated ad delivery across different networks and SDKs. AdScore proactively protects brands from mobile fraud, off-brand association and partial ad visibility. The other offering helps to target the right prospects using the combination of proprietary and external data pinpoints the target audience based on demographic, device, and location. The customers include Paramount, PG, Amazon and Unilever to name a few. Its based in Santa Monica with offices in New York City and San Francisco.
- Headquarters Santa Monica, United States
- Employees 58
- SectorsMedia & Entertainment
- Website majority.co
- Social LinkedIn X
- Legal Name Gimbal, Inc.
Products & Services of The Mobile Majority
The Mobile Majority offers a comprehensive portfolio of products and services, including MediaMath, TrueX, NeXt, InStadium, and Gimbal.
Omnichannel demand-side platform for managing ad campaigns efficiently.
Opt-in platform for guaranteed consumer attention in digital ads.
End-to-end solution for boosting ad reach and results through identity-driven targeting.
Platform for high-impact brand experiences during live events.
Geofencing tool for real-world marketing and attribution insights.
Funding Insights of The Mobile Majority
The Mobile Majority has successfully raised a total of $45.5M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $45.5M
- Total Rounds 5
- Last Round Series C — $25M
- First Round $320,000
(Jan 2012)
- Investors Count 2
All 5 funding rounds of The Mobile Majority with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $25M | Series C | – | – | – |
| Feb 2015 | $575,000 | Series B | – | – | – |
| May 2014 | $8M | Series B | – | 3G Capital | – |
| Dec 2013 | $11.6M | Series A | – | – | |
| Jan 2012 | $320,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in The Mobile Majority
The Mobile Majority has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB and 3G Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global investment firm focused on long-term business ownership. | 2004 | 3g-capital.com | New York, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States |
Investor details for The Mobile Majority
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People of The Mobile Majority
5 people are tracked at The Mobile Majority (5 in leadership); the tracked headcount is 58.
| Name | Role | Group |
|---|---|---|
Michael Danahy | Chief Of Staff To The Executive Chairman | Leadership |
Rob Emrich | Executive Chairman & Founder | Leadership |
Brian Cullen | Vice President Of Strategy | Leadership |
Troy Kehoe | Managing Director | Leadership |
Matt Liebhaber | Managing Director | Leadership |
Complete people profiles for The Mobile Majority
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by The Mobile Majority
The Mobile Majority has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Gimbal.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Context-aware proximity platform for mobile customer engagement is provided. | gimbal.com | San Diego, United States | 2014 | Dec 2016 | •••• |
Complete acquisition details for The Mobile Majority
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of The Mobile Majority
4 dated milestones of The Mobile Majority across 5 years, from founding to its latest funding, stage changes and deals.
- Founded The Mobile Majority is founded.
- Funding First funding round of $320K.
- Acquisition Acquires Gimbal.
- Funding Latest funding round, Series C, of $25.0M.
Competitors of The Mobile Majority
The Mobile Majority has 3 listed competitors in our database, 3 of them funded. They include Specific Media, LifeStreet Media and Adelphic.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| specificmedia.com | 1999 | Irvine, United States | $100M | 734 | AI-powered programmatic advertising is delivered across digital channels. | |
| lifestreet.com | 2004 | San Carlos, United States | $69.6M | 19 | Cloud based in app advertising platform | |
| adelphic.com | 2010 | Waltham, United States | $23.31M | 61 | Mobile demand-side platform is utilized for targeted audience engagement. |
Detailed competitors of The Mobile Majority
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Web traffic of The Mobile Majority
Websites that share an audience with The Mobile Majority (majority.co).
Websites whose visitors overlap most with The Mobile Majority. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kargo.com | 100% | #181,641 | View details | ||
| nativex.com | 99% | 36.5K | #926,421 | View details | |
app.breeze.pm | app.breeze.pm | 60% | – | ||
| adcolony.com | 60% | View details | |||
ryanbattles.com | ryanbattles.com | 60% | #5,376,931 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for The Mobile Majority
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- 10 similar websites
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Top companies in Mobile Advertising
3 companies that operate in the same segment as The Mobile Majority (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about The Mobile Majority
Complete news archive for The Mobile Majority
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Frequently Asked Questions about The Mobile Majority
The Mobile Majority was founded in 2012.
The Mobile Majority is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
The Mobile Majority is a funded company, having raised a total of $45.5M across 5 funding rounds to date. The company's 1st funding round was a Seed of $320K, raised on Jan 2012.
The Mobile Majority has 58 employees.
Mobile Majority, formerly known as PaeDae, is a mobile advertising platform offering two products: AdKit and Adscore. Adkit acts as a container and ad framework that allows for universal and validated ad delivery across different networks and SDKs. AdScore proactively protects brands from mobile fraud, off-brand association and partial ad visibility. The other offering helps to target the right prospects using the combination of proprietary and external data pinpoints the target audience based on demographic, device, and location. The customers include Paramount, PG, Amazon and Unilever to name a few. Its based in Santa Monica with offices in New York City and San Francisco.
The Mobile Majority's top competitors include LifeStreet Media, Specific Media and Adelphic.
The Mobile Majority offers MediaMath, TrueX, NeXt, InStadium, and Gimbal.
The Mobile Majority has made 1 acquisition, including Gimbal.
The Mobile Majority has 2 investors. Key investors include SVB, and 3G Capital.
The Mobile Majority operates through Gimbal, Inc..