About mediasmart
mediasmart is a Media & Entertainment company based in Madrid (Spain) founded in 2012, and was acquired by Affle in February 2020. Mobile ad demand-side platform is utilized for advertisers RTB optimization. mediasmart has raised $3.46 million across 2 funding rounds from investors including Affle, Kibo Ventures and Mobile Dreams. Its website mediasmart.io draws about 17 thousand monthly visits. mediasmart offers products and services including Connected TV Sync, Impactful Mobile Ads, Drive to Store, DOOH with Audience Sync, and Scalable Omnichannel Targeting. Its focus areas include Enterprise Applications, Mobile Advertising, Demand Side Platform and Display. Its legal entity is Affle Iberia, S.L.
Company details
Mediasmart was founded in 2012 in Madrid, Spain, as a mobile advertising demand-side platform. Media buying on real-time bidding exchanges is optimized through audience tagging and predictive targeting. Campaigns are directed toward specific audiences via display, video, and native ad formats. Audience segmentation is performed using mobile-specific variables and a proprietary mathematical model. Campaign performance is tracked with visual reports and alerts.
- Headquarters Madrid, Spain
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website mediasmart.io
- Social LinkedIn X Facebook YouTube
- Acquired by Affle (Feb 2020)
- Legal Name Affle Iberia, S.L.
Products & Services of mediasmart
mediasmart offers a comprehensive portfolio of products and services, including Connected TV Sync, Impactful Mobile Ads, Drive to Store, DOOH with Audience Sync, and Scalable Omnichannel Targeting.
Synchronizes ads across CTV and devices for enhanced reach.
Delivers targeted mobile ads using programmatic buying methods.
Uses location insights for privacy-compliant audience targeting.
Connects digital out-of-home ads with mobile and CTV.
Integrates ads across channels for measurable and interactive campaigns.
Apps and channels of mediasmart
its YouTube channel mediasmart has 272 subscribers and 30 videos.
Videos from mediasmart
The most watched videos on mediasmart's YouTube channel, mediasmart (272 subscribers). Click a video to play it here.
More on mediasmart.
Funding Insights of mediasmart
mediasmart has successfully raised a total of $3.46M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.82 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.46M
- Total Rounds 2
- Last Round Series A — $2.82M
- First Round $640,805
(Jul 2013)
- Investors Count 5
All 2 funding rounds of mediasmart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | $2.82M | Series A | – | Kibo Ventures, Mobile Dreams | |
| Jul 2013 | $640,805 | Seed | – | Komm Investment, Kibo Ventures | – |
6 investors in total: 5 institutional and 1 angel.
Investors in mediasmart
mediasmart has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Affle, Kibo Ventures and Mobile Dreams.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology sectors are invested in by this venture capital firm. | 2012 | kiboventures.com | Madrid, Spain | |
Inveready is recognized as a leading Spanish financial services firm. | 2008 | inveready.com | San Sebastián, Spain | |
| komminvestment.de | ||||
Provides expert advertising services, including campaign planning and media placement solutions. | 2005 | mobiledreamsfactory.com | Madrid, Spain | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | affle.com | Singapore, Singapore | |
MK Michael Kleindl | unknown_fc2c64be8768462d9 |
Investor details for mediasmart
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of mediasmart
37 people are tracked at mediasmart (12 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Kelly Leonard | VP Of Europe & Global Operations | Leadership |
Guillermo Fernandez | CTO | Leadership |
Adrian Gigante | Head - Backend | Leadership |
Nikhil Kumar | Chief Growth Officer | Leadership |
Ramgopal Iyer | Director - Partnerships, Strategy & Rev Ops (asia) | Leadership |
Nishant Khurana | Associate Director - Sales (india) | Leadership |
Gema P. | Associate Director - Head Of Strategic Partnerships | Leadership |
Pankaj Lad | Director - Sales (sea) | Leadership |
Álvaro Martínez | Head - Supply Operations | Leadership |
Silvia Serrano Guerra | Head Of Finance | Leadership |
Björn Baumgärtner | Sales Director Southern Europe | Leadership |
Clare Ngeow | Associate Director - Sales | Leadership |
Shubham Nagpal | Senior Manager - Sales Strategy & Brand Solutions | Team |
Alba González | Designer - Ux/ui | Team |
Alejandro García | Junior Developer - Backend | Team |
José Enrique Núñez | Junior Developer - Backend | Team |
Mario Granda | Junior Developer - Backend | Team |
Arpit Bhardwaj | Assistant Manager - Client Services (india) | Team |
Julen Zabaleta | Manager - Client Services | Team |
Pallavi Singh | Manager – Sales (india) | Team |
17 more people are available in the full profile.
Complete people profiles for mediasmart
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of mediasmart
4 dated milestones of mediasmart across 8 years, from founding to its latest funding, stage changes and deals.
- Founded mediasmart is founded.
- Funding First funding round of $641K.
- Funding Latest funding round, Series A, of $2.8M.
- Exit Acquired by Affle.
Web traffic of mediasmart
The website of mediasmart (mediasmart.io) receives about 17.4K visits a month and ranks #882,765 among all websites worldwide, #1,935 in Online Marketing.
- Monthly visits17.4K
▼ 34.3% vs previous month
- Unique visitors10.8K
per month
- Global rank#882,765
among all websites
- Category rank#1,935
Business and Consumer Services · Online Marketing
- Bounce rate40%
- Pages per visit3.5
- Average visit1 min 22 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with mediasmart. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| airtory.com | 100% | 15.4K | #1,000,380 | View details | |
| theviewpoint.com | 100% | 2.3K | #7,349,453 | View details | |
| agencyreporter.com | 64% | #2,112,621 | View details | ||
| doubleverify.com | 60% | 111.2K | #350,419 | View details |
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Related news about Mediasmart
Complete news archive for mediasmart
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Frequently Asked Questions about mediasmart
mediasmart was founded in 2012 and raised its 1st funding round 1 year after it was founded.
mediasmart is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.
mediasmart is a funded company, having raised a total of $3.46M across 2 funding rounds to date. The company's 1st funding round was a Seed of $640.81K, raised on Jul 2013.
Mediasmart was founded in 2012 in Madrid, Spain, as a mobile advertising demand-side platform. Media buying on real-time bidding exchanges is optimized through audience tagging and predictive targeting. Campaigns are directed toward specific audiences via display, video, and native ad formats. Audience segmentation is performed using mobile-specific variables and a proprietary mathematical model. Campaign performance is tracked with visual reports and alerts.
mediasmart offers Connected TV Sync, Impactful Mobile Ads, Drive to Store, DOOH with Audience Sync, and Scalable Omnichannel Targeting.
mediasmart has 6 investors. Key investors include Affle, Kibo Ventures, Mobile Dreams, Inveready, and Michael Kleindl.
mediasmart operates through Affle Iberia, S.L..
Yes. mediasmart was acquired by Affle in February 2020.