About mediasmart
mediasmart is a company based in Madrid (Spain) founded in 2012 was acquired by Affle in February 2020. mediasmart has raised $3.46 million across 2 funding rounds from investors including Affle, Kibo Ventures and Mobile Dreams. mediasmart offers products and services including Connected TV Sync, Impactful Mobile Ads, Drive to Store, DOOH with Audience Sync, and Scalable Omnichannel Targeting. mediasmart operates in a competitive market with competitors including LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others.
- Headquarter Madrid, Spain
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Media & Entertainment
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- Legal Name Affle Iberia, S.L.
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Products & Services of mediasmart
mediasmart offers a comprehensive portfolio of products and services, including Connected TV Sync, Impactful Mobile Ads, Drive to Store, DOOH with Audience Sync, and Scalable Omnichannel Targeting.
Synchronizes ads across CTV and devices for enhanced reach.
Delivers targeted mobile ads using programmatic buying methods.
Uses location insights for privacy-compliant audience targeting.
Connects digital out-of-home ads with mobile and CTV.
Integrates ads across channels for measurable and interactive campaigns.
People of mediasmart
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Funding Insights of mediasmart
mediasmart has successfully raised a total of $3.46M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.82 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in mediasmart
mediasmart has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Affle, Kibo Ventures and Mobile Dreams.
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Inveready is recognized as a leading Spanish financial services firm.
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Investor details for mediasmart
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Investments & Acquisitions by mediasmart
Investment portfolio details for mediasmart
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Financial Statements - mediasmart
Detailed financials for mediasmart
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Mediasmart Comparisons
Peer comparison for mediasmart
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Competitors of mediasmart
mediasmart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others.
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Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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Mobile demand-side platform is utilized for targeted audience engagement.
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Mobile advertising platform delivering ad frameworks and fraud protection.
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Moments-based advertising is targeted for desktop and mobile users.
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Mobile advertising tools are offered for campaign testing and automation.
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Cloud based in app advertising platform
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Detailed competitors of mediasmart
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Latest news on Mediasmart
Complete news archive for mediasmart
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Frequently Asked Questions about mediasmart
mediasmart was founded in 2012 and raised its 1st funding round 1 year after it was founded.
mediasmart is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.
mediasmart is a funded company, having raised a total of $3.46M across 2 funding rounds to date.
Mediasmart was founded in 2012 in Madrid, Spain, as a mobile advertising demand-side platform. Media buying on real-time bidding exchanges is optimized through audience tagging and predictive targeting. Campaigns are directed toward specific audiences via display, video, and native ad formats. Audience segmentation is performed using mobile-specific variables and a proprietary mathematical model. Campaign performance is tracked with visual reports and alerts.
mediasmart's top competitors include LifeStreet Media, SMADEX and Ad4Screen.
mediasmart offers Connected TV Sync, Impactful Mobile Ads, Drive to Store, DOOH with Audience Sync, and Scalable Omnichannel Targeting.
mediasmart has 6 investors. Key investors include Affle, Kibo Ventures, Mobile Dreams, Inveready, and Michael Kleindl.