About mediasmart
mediasmart is a company based in Madrid (Spain) founded in 2012 was acquired by Affle in February 2020.. mediasmart has raised $3.46 million across 2 funding rounds from investors including Affle, Kibo Ventures and Mobile Dreams. mediasmart offers products and services including Connected TV Sync, Impactful Mobile Ads, Drive to Store, DOOH with Audience Sync, and Scalable Omnichannel Targeting. mediasmart operates in a competitive market with competitors including LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others.
- Headquarter Madrid, Spain
-
Sectors
Media & Entertainment
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Affle Iberia, S.L.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of mediasmart
mediasmart offers a comprehensive portfolio of products and services, including Connected TV Sync, Impactful Mobile Ads, Drive to Store, DOOH with Audience Sync, and Scalable Omnichannel Targeting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Synchronizes ads across CTV and devices for enhanced reach.
Delivers targeted mobile ads using programmatic buying methods.
Uses location insights for privacy-compliant audience targeting.
Connects digital out-of-home ads with mobile and CTV.
Integrates ads across channels for measurable and interactive campaigns.
Unlock access to complete
Funding Insights of mediasmart
mediasmart has successfully raised a total of $3.46M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.82 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $2.8M
-
First Round
First Round
(11 Jul 2013)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2015 | Amount | Series A - mediasmart | Valuation | Kibo Ventures , Mobile Dreams | |
| Jul, 2013 | Amount | Seed - mediasmart | Valuation | Komm Investment , Kibo Ventures |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in mediasmart
mediasmart has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Affle, Kibo Ventures and Mobile Dreams. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Technology sectors are invested in by this venture capital firm.
|
Founded Year | Domain | Location | |
|
Inveready is recognized as a leading Spanish financial services firm.
|
Founded Year | Domain | Location | |
|
-
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by mediasmart
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - mediasmart
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mediasmart Comparisons
Competitors of mediasmart
mediasmart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiquidM, Adelphic, The Mobile Majority, Adikteev and PapayaMobile, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile ad campaigns are managed via a SaaS-based demand-side platform.
|
|
| domain | founded_year | HQ Location |
Mobile demand-side platform is utilized for targeted audience engagement.
|
|
| domain | founded_year | HQ Location |
Mobile advertising platform delivering ad frameworks and fraud protection.
|
|
| domain | founded_year | HQ Location |
Moments-based advertising is targeted for desktop and mobile users.
|
|
| domain | founded_year | HQ Location |
Mobile advertising tools are offered for campaign testing and automation.
|
|
| domain | founded_year | HQ Location |
Cloud based in app advertising platform
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Mediasmart
Frequently Asked Questions about mediasmart
When was mediasmart founded?
mediasmart was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is mediasmart located?
mediasmart is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.
Is mediasmart a funded company?
mediasmart is a funded company, having raised a total of $3.46M across 2 funding rounds to date. The company's 1st funding round was a Seed of $640.81K, raised on Jul 11, 2013.
What does mediasmart do?
Mediasmart was founded in 2012 in Madrid, Spain, as a mobile advertising demand-side platform. Media buying on real-time bidding exchanges is optimized through audience tagging and predictive targeting. Campaigns are directed toward specific audiences via display, video, and native ad formats. Audience segmentation is performed using mobile-specific variables and a proprietary mathematical model. Campaign performance is tracked with visual reports and alerts.
Who are the top competitors of mediasmart?
mediasmart's top competitors include LifeStreet Media, SMADEX and Ad4Screen.
What products or services does mediasmart offer?
mediasmart offers Connected TV Sync, Impactful Mobile Ads, Drive to Store, DOOH with Audience Sync, and Scalable Omnichannel Targeting.
Who are mediasmart's investors?
mediasmart has 6 investors. Key investors include Affle, Kibo Ventures, Mobile Dreams, Inveready, and Michael Kleindl.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.