About Affle
Affle is a company based in Singapore (Singapore) founded in 2005 by Anuj Khanna Sohum, Anuj Kumar, Amit Gupta, and Viraj Sinh.. Affle has raised $10 million across 4 funding rounds from investors including Microsoft, ITOCHU and D2C. The company has 618 employees as of March 31, 2024. Affle has completed 8 acquisitions, including APPNext, AppStudioz and Jampp. Affle offers products and services including Consumer Intelligence Platform, Discover & Identify, Acquire & Engage, Re-Engage & Transact, and Digital Transformation. Affle operates in a competitive market with competitors including data.ai, Optimove, WebEngage, NGDATA and TalkingData, among others.
- Headquarter Singapore, Singapore
- Employees 618 as on 31 Mar, 2024
- Founders Anuj Khanna Sohum, Anuj Kumar, Amit Gupta, Viraj Sinh
- Stage Public
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Sectors
TechnologyMedia & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Affle 3I Limited
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Annual Revenue
$264.72 M (USD)22.98as on Mar 31, 2024
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Net Profit
$44.63 M (USD)28.46as on Mar 31, 2024
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EBITDA
$56.78 M (USD)34.44as on Mar 31, 2024
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Total Equity Funding
$10 M (USD)
in 4 rounds
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Latest Funding Round
$10 M (USD), Series B
Oct 04, 2011
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Investors
Microsoft
& 2 more
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Employee Count
618
as on Mar 31, 2024
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Investments & Acquisitions
APPNext
& 7 more
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IPO & Listings of Affle
Affle is a publicly listed company on the NSE with ticker symbol AFFLE in India, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Affle
Affle offers a comprehensive portfolio of products and services, including Consumer Intelligence Platform, Discover & Identify, Acquire & Engage, Re-Engage & Transact, and Digital Transformation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for AI-driven user discovery and engagement in marketing.
Service to find potential users for targeted advertising campaigns.
Tools for acquiring and interacting with consumers via ads.
Solutions for re-engaging users to drive transactions and conversions.
Platform aiding digital strategies through AI and data insights.
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Leadership Team
13 people
Software Development Team
9 people
Human Resources and Administration
7 people
Sales and Marketing
7 people
Finance and Accounting
6 people
Product Management Team
6 people
Operations Team
3 people
Creative and Marketing Team
3 people
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Funding Insights of Affle
Affle has successfully raised a total of $10M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in October 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $10.0M
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2011 | Amount | Series B - Affle | Valuation | D2C |
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| Feb, 2011 | Amount | Series B - Affle | Valuation |
investors |
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| Feb, 2010 | Amount | Series B - Affle | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Affle
Affle has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Microsoft, ITOCHU and D2C. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Digital marketing and advertising services are provided by D2C.
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Founded Year | Domain | Location | |
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Diversified trading and procurement solutions are offered across multiple sectors.
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Founded Year | Domain | Location | |
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Microsoft is recognized for software, hardware, and gaming solutions.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Affle
Affle has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include APPNext, AppStudioz and Jampp. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Personalized mobile ads are retargeted using app behavior insights.
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2015 | ||||
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A self-serve platform for app distribution and monetization is operated.
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2012 | ||||
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Vizury is recognized as a revenue growth partner for digital-first companies.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Affle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affle Comparisons
Competitors of Affle
Affle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as data.ai, Optimove, WebEngage, NGDATA and TalkingData, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Predictive customer engagement platform is delivered for business retention automation.
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| domain | founded_year | HQ Location |
Provider of customer engagement and retention platform
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| domain | founded_year | HQ Location |
AI based customer data platform
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| domain | founded_year | HQ Location |
User behavior is analyzed for businesses through a data platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Affle
Frequently Asked Questions about Affle
When was Affle founded?
Affle was founded in 2005 and raised its 1st funding round 4 years after it was founded.
Where is Affle located?
Affle is headquartered in Singapore, Singapore.
Who is the current CEO of Affle?
Anuj Khanna Sohum is the current CEO of Affle. They have also founded this company.
Is Affle a funded company?
Affle is a funded company, having raised a total of $10M across 4 funding rounds to date.
How many employees does Affle have?
As of Mar 31, 2024, the latest employee count at Affle is 618.
What is the annual revenue of Affle?
Annual revenue of Affle is $264.72M as on Mar 31, 2024.
What does Affle do?
Affle was founded in 2005 in Singapore as a provider of a mobile marketing platform powered by consumer intelligence and AI algorithms. Operations focus on connecting marketers with users through personalized ad experiences, user discovery, acquisition, re-engagement, and transaction facilitation. Services include vernacular strategies and support for devices like smartphones and smart appliances, serving the digital advertising sector globally.
Who are the top competitors of Affle?
What products or services does Affle offer?
Affle offers Consumer Intelligence Platform, Discover & Identify, Acquire & Engage, Re-Engage & Transact, and Digital Transformation.
Is Affle publicly traded?
Yes, Affle is publicly traded on NSE under the ticker symbol AFFLE.
How many acquisitions has Affle made?
Affle has made 8 acquisitions, including APPNext, AppStudioz, and Jampp.
What is Affle's ticker symbol?
The ticker symbol of Affle is AFFLE on NSE.
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