Affle

Singapore, Singapore Founded: 2005 • Age: 21 yrs
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
Annual revenue $265.2M Latest available
Total funding $10.0M 4 rounds
Employees 618 Tracked headcount
Investors 3 Known backers
Products 5 Services tracked
Competitors 10 Brand Intelligence

About Affle

Affle is a company based in Singapore (Singapore) founded in 2005 by Anuj Khanna Sohum, Anuj Kumar, Amit Gupta, and Viraj Sinh. Affle has raised $10 million across 4 funding rounds from investors including Microsoft, ITOCHU and D2C. The company has 618 employees as of March 31, 2024. Affle has completed 8 acquisitions, including APPNext, AppStudioz and Jampp. Affle offers products and services including Consumer Intelligence Platform, Discover & Identify, Acquire & Engage, Re-Engage & Transact, and Digital Transformation. Affle operates in a competitive market with competitors including data.ai, Optimove, WebEngage, NGDATA and TalkingData, among others.

  • Headquarter Singapore, Singapore
  • Employees 618 as on 31 Mar, 2024
  • Founders Anuj Khanna Sohum, Anuj Kumar, Amit Gupta, Viraj Sinh
  • Stage Public
  • Sectors
    Technology
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Affle 3I Limited
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $265.24 M (USD)
    22.98
    as on Mar 31, 2025
  • Net Profit
    $44.71 M (USD)
    28.46
    as on Mar 31, 2025
  • EBITDA
    $56.89 M (USD)
    34.44
    as on Mar 31, 2025
  • Total Equity Funding
    $10 M (USD)

    in 4 rounds

  • Latest Funding Round
    $10 M (USD), Series B

    Oct 04, 2011

  • Investors
    Microsoft

    & 2 more

  • Employee Count
    618

    as on Mar 31, 2024

  • Investments & Acquisitions
    APPNext

    & 7 more

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IPO & Listings of Affle

Affle is a publicly listed company on the NSE with ticker symbol AFFLE in India, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NSE · Ticker: AFFLE · Sector: Technology services · India

Products & Services of Affle

Affle offers a comprehensive portfolio of products and services, including Consumer Intelligence Platform, Discover & Identify, Acquire & Engage, Re-Engage & Transact, and Digital Transformation.

Product name locked
Category locked
Primary

Platform for AI-driven user discovery and engagement in marketing.

Product name locked
Category locked
Locked

Service to find potential users for targeted advertising campaigns.

Product name locked
Category locked
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Tools for acquiring and interacting with consumers via ads.

Product name locked
Category locked
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Solutions for re-engaging users to drive transactions and conversions.

Product name locked
Category locked
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Platform aiding digital strategies through AI and data insights.

People of Affle

Headcount 50-200
Employee Profiles 63
Board Members and Advisors 6
Employee Profiles
People
Anuj Khanna Sohum
Founder, Chairman & CEO
People
Danny Tuttnauer
COO, Appnext
People
Eran Kariti
CTO, Appnext
People
Sarit Kayuraphan
Senior Business Manager, MAAS

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Board Members and Advisors
people
Bijay Nawal
Independent Non Executive Director, Affle India & Affle Holdings
people
Vivek N Gour
Independent Non Executive Director, Affle India
people
Takayuki Hoshuyama
Honorary Advisor, Affle Holdings
people
Jay Snyder
Independent Observer, Affle Holdings

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Funding Insights of Affle

Affle has successfully raised a total of $10M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in October 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Affle

Affle has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Microsoft, ITOCHU and D2C.

All
Institutional
Investor Description Founded Year Domain Location
Digital marketing and advertising services are provided by D2C.
Locked Locked Locked
Diversified trading and procurement solutions are offered across multiple sectors.
Locked Locked Locked
Microsoft is recognized for software, hardware, and gaming solutions.
Locked Locked Locked
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Investor details for Affle

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Affle

Affle has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include APPNext, AppStudioz and Jampp.

Investments
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Investment portfolio details for Affle

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  • Portfolio identities
  • Transaction dates
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  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Personalized mobile ads are retargeted using app behavior insights.
Locked Locked 2015 Locked
A self-serve platform for app distribution and monetization is operated.
Locked Locked 2012 Locked
Vizury is recognized as a revenue growth partner for digital-first companies.
Locked Locked 2012 Locked
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Complete acquisition details for Affle

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Affle

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Detailed financials for Affle

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Affle Comparisons

Affle Primary company
Description
Consumer intelligence-driven mobile marketing platform is pr...
Location
Singapore, Singapore
Founded Year
2005
Annual Revenue
$265.24 M (USD)
Net Profit
$44.71 M (USD)
EBITDA
$56.89 M (USD)
Employees
618
As of 2024
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Peer comparison for Affle

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Affle

Affle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as data.ai, Optimove, WebEngage, NGDATA and TalkingData, among others.

Company Name Domain Founded year HQ Location Description
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Market data is analyzed by AI to generate consumer insights.
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Predictive customer engagement platform is delivered for business retention automation.
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Provider of customer engagement and retention platform
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AI based customer data platform
Locked Locked Locked
User behavior is analyzed for businesses through a data platform.
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Detailed competitors of Affle

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Affle

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Complete news archive for Affle

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Affle

Affle was founded in 2005 and raised its 1st funding round 4 years after it was founded.

Affle is headquartered in Singapore, Singapore.

Anuj Khanna Sohum is the current CEO of Affle. They have also founded this company.

Affle is a funded company, having raised a total of $10M across 4 funding rounds to date.

As of Mar 31, 2024, the latest employee count at Affle is 618.

Annual revenue of Affle is $265.24M as on Mar 31, 2025.

Affle was founded in 2005 in Singapore as a provider of a mobile marketing platform powered by consumer intelligence and AI algorithms. Operations focus on connecting marketers with users through personalized ad experiences, user discovery, acquisition, re-engagement, and transaction facilitation. Services include vernacular strategies and support for devices like smartphones and smart appliances, serving the digital advertising sector globally.

Affle's top competitors include WebEngage, Optimove and data.ai.

Affle offers Consumer Intelligence Platform, Discover & Identify, Acquire & Engage, Re-Engage & Transact, and Digital Transformation.

Yes, Affle is publicly traded on NSE under the ticker symbol AFFLE.

Affle has made 8 acquisitions, including APPNext, AppStudioz, and Jampp.

Affle has 3 investors. Key investors include Microsoft, ITOCHU, and D2C.

The ticker symbol of Affle is AFFLE on NSE.

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