Medialets

New York, United States Founded: 2008 • Age: 18 yrs Acquired By WPP
Ad serving and rich media advertising platform
Annual revenue - Latest available
Total funding $33.4M 5 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Medialets

Medialets is a company based in New York (United States) founded in 2008 was acquired by WPP in April 2015. Medialets has raised $33.42 million across 5 funding rounds from investors including WPP, Greenspring Associates and Foundry. Medialets operates in a competitive market with competitors including Affle, Buzzvil, Aquto, Cashslide and Locket, among others.

  • Headquarter New York, United States
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $33.42 M (USD)

    in 5 rounds

  • Latest Funding Round
    $5 M (USD), Series C

    Jan 02, 2014

  • Investors
    WPP

    & 6 more

  • Employee Count
    Not available
  • Acquired by
    WPP

    (Apr 15, 2015)

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Funding Insights of Medialets

Medialets has successfully raised a total of $33.42M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $5 million completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Medialets

Medialets has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include WPP, Greenspring Associates and Foundry.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Diversified investment management firm
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Venture capital is invested in early-stage tech startups.
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Venture capital investments are made in early-stage technology startups.
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Investor details for Medialets

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  • Investor locations
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Investments & Acquisitions by Medialets

Investments
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Investment portfolio details for Medialets

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Financial Statements - Medialets

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Detailed financials for Medialets

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Medialets Comparisons

Medialets Primary company
Description
Ad serving and rich media advertising platform
Location
New York, United States
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Medialets

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Competitors of Medialets

Medialets operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Affle, Buzzvil, Aquto, Cashslide and Locket, among others.

Company Name Domain Founded year HQ Location Description
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Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
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Targeted ads and content are delivered via lock screen platforms.
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Mobile Data For Engagement
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Advertisements and content are displayed on smartphone lock screens.
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Lock-screen ads are utilized to reengage mobile app users.
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Content deployment is enabled for kiosk and mobile advertising platforms.
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Detailed competitors of Medialets

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Latest news on Medialets

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Complete news archive for Medialets

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Frequently Asked Questions about Medialets

Medialets was founded in 2008 and raised its 1st funding round 1 year after it was founded.

Medialets is headquartered in New York, United States. It is registered at New York, New York, United States.

Irwin Gotlieb is the current CEO of Medialets.

Medialets is a funded company, having raised a total of $33.42M across 5 funding rounds to date.

Medialets is a third-party ad serving and rich media ad platform that enables brands, agencies and publishers to more effectively create, deliver and measure mobile and tablet campaigns. Servo, Medialets core product, is an ad server developed for device-based campaigns and is the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks. Global agencies like Publicis Groupe, Omnicom Media Group, Interpublic Group, Horizon Media, and more use Medialets and Servo to support their clientele.

Medialets's top competitors include Affle, Buzzvil and Aquto.

Medialets has 7 investors. Key investors include WPP, Greenspring Associates, Foundry, Gotham Ventures, and 500 Global.

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