About Medialets
Medialets is a company based in New York (United States) founded in 2008 was acquired by WPP in April 2015.. Medialets has raised $33.42 million across 5 funding rounds from investors including WPP, Greenspring Associates and Foundry. Medialets operates in a competitive market with competitors including Affle, Buzzvil, Aquto, Cashslide and Locket, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Funding Insights of Medialets
Medialets has successfully raised a total of $33.42M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $5 million completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $5.0M
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First Round
First Round
(12 May 2009)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2014 | Amount | Series C - Medialets | Valuation |
investors |
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| Nov, 2012 | Amount | Series C - Medialets | Valuation |
investors |
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| Nov, 2011 | Amount | Series B - Medialets | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Medialets
Medialets has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include WPP, Greenspring Associates and Foundry. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Diversified investment management firm
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Founded Year | Domain | Location | |
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Venture capital is invested in early-stage tech startups.
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Founded Year | Domain | Location | |
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Venture capital investments are made in early-stage technology startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Medialets
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Medialets
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Medialets Comparisons
Competitors of Medialets
Medialets operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Affle, Buzzvil, Aquto, Cashslide and Locket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
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| domain | founded_year | HQ Location |
Targeted ads and content are delivered via lock screen platforms.
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| domain | founded_year | HQ Location |
Mobile Data For Engagement
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| domain | founded_year | HQ Location |
Advertisements and content are displayed on smartphone lock screens.
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| domain | founded_year | HQ Location |
Lock-screen ads are utilized to reengage mobile app users.
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| domain | founded_year | HQ Location |
Content deployment is enabled for kiosk and mobile advertising platforms.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Medialets
When was Medialets founded?
Medialets was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Where is Medialets located?
Medialets is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Medialets?
Irwin Gotlieb is the current CEO of Medialets.
Is Medialets a funded company?
Medialets is a funded company, having raised a total of $33.42M across 5 funding rounds to date. The company's 1st funding round was a Series B of $8.42M, raised on May 12, 2009.
What does Medialets do?
Medialets is a third-party ad serving and rich media ad platform that enables brands, agencies and publishers to more effectively create, deliver and measure mobile and tablet campaigns. Servo, Medialets core product, is an ad server developed for device-based campaigns and is the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks. Global agencies like Publicis Groupe, Omnicom Media Group, Interpublic Group, Horizon Media, and more use Medialets and Servo to support their clientele.
Who are the top competitors of Medialets?
Who are Medialets's investors?
Medialets has 7 investors. Key investors include WPP, Greenspring Associates, Foundry, Gotham Ventures, and 500 Global.