About Medialets
Medialets is a Media & Entertainment company based in New York (United States) founded in 2008, and was acquired by WPP in April 2015. Ad serving and rich media advertising platform. Medialets has raised $33.42 million across 5 funding rounds from investors including WPP, Greenspring Associates and Foundry. Its chief executive, as recorded, is Irwin Gotlieb. The company was acqui-hired. Its focus areas include Enterprise Applications, Mobile Advertising, Ad Serving Platform and Display. Its competitors include Aquto, Locket and Moblty; 3 of its 3 listed competitors have raised funding.
Company details
Medialets is a third-party ad serving and rich media ad platform that enables brands, agencies and publishers to more effectively create, deliver and measure mobile and tablet campaigns. Servo, Medialets core product, is an ad server developed for device-based campaigns and is the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks. Global agencies like Publicis Groupe, Omnicom Media Group, Interpublic Group, Horizon Media, and more use Medialets and Servo to support their clientele.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website medialets.com
- Social LinkedIn X Facebook
- Acquired by WPP (Apr 2015)
Funding Insights of Medialets
Medialets has successfully raised a total of $33.42M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $5 million completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.42M
- Total Rounds 5
- Last Round Series C — $5M
- First Round $4M
(May 2009)
- Investors Count 6
All 5 funding rounds of Medialets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2014 | $5M | Series C | – | – | – |
| Nov 2012 | $10M | Series C | – | – | |
| Nov 2011 | $8.42M | Series B | – | – | |
| May 2010 | $6M | Series B | – | 500 Global | |
| May 2009 | $4M | Series A | – | Foundry, Gotham Ventures |
7 investors in total: 6 institutional and 1 angel.
Investors in Medialets
Medialets has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include WPP, Greenspring Associates and Foundry.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified investment management firm | 2000 | greenspringassociates.com | Owings Mills, United States | |
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Venture capital investments are made in early-stage technology startups. | gothamvc.com | White Plains, United States | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Early-stage investments in US tech and life sciences are targeted. | signaturescapital.com | San Francisco, United States | ||
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom | |
BY Bobby Yazdani | Founder of Cota Capital, veteran angel investor, tech entrepreneur | unknown_f39302a03bf049408 |
Investor details for Medialets
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Medialets
1 people are tracked at Medialets (1 in leadership).
| Name | Role | Group |
|---|---|---|
Irwin Gotlieb | ex-CEO | Leadership |
Complete people profiles for Medialets
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Medialets
4 dated milestones of Medialets across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Medialets is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series C, of $5.0M.
- Exit Acquired by WPP.
Competitors of Medialets
Medialets has 3 listed competitors in our database, 3 of them funded. They include Aquto, Locket and Moblty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aquto.com | 2012 | Boston, United States | $16M | Mobile Data For Engagement | ||
| getlocket.com | 2013 | San Francisco, United States | $3.7M | Lock-screen ads are utilized to reengage mobile app users. | ||
| moblty.com | 2012 | New York, United States | $34.3M | Content deployment is enabled for kiosk and mobile advertising platforms. |
Detailed competitors of Medialets
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- Full competitor set
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Web traffic of Medialets
Websites that share an audience with Medialets (medialets.com).
Websites whose visitors overlap most with Medialets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
decisionmarketing.co.uk | decisionmarketing.co.uk | 100% | #1,516,391 | – | |
| jumptap.com | 97% | View details | |||
| mmaglobal.com | 87% | 159.9K | #287,715 | View details | |
| smaato.com | 85% | 26.1K | #886,209 | View details | |
| celtra.com | 85% | 7.8M | #4,994 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Medialets
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as Medialets (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Medialets
Complete news archive for Medialets
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Frequently Asked Questions about Medialets
Medialets was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Medialets is headquartered in New York, United States. It is registered at New York, New York, United States.
Irwin Gotlieb is the CEO of Medialets, as recorded in our data.
Medialets is a funded company, having raised a total of $33.42M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on May 2009.
Medialets is a third-party ad serving and rich media ad platform that enables brands, agencies and publishers to more effectively create, deliver and measure mobile and tablet campaigns. Servo, Medialets core product, is an ad server developed for device-based campaigns and is the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks. Global agencies like Publicis Groupe, Omnicom Media Group, Interpublic Group, Horizon Media, and more use Medialets and Servo to support their clientele.
Medialets has 7 investors. Key investors include WPP, Greenspring Associates, Foundry, Gotham Ventures, and 500 Global.
Yes. Medialets was acquired by WPP in April 2015.