About Celtra
Celtra is a company based in Mansfield (United States) founded in 2006 by Mihael Mikek was acquired by STG in November 2021.. Celtra has raised $25.2 million across 4 funding rounds from investors including STG, WPP and Unilever Ventures. Celtra offers products and services including Creative Automation, Dynamic Product Ads, Creative Enablement, and Fast-Loading Ads. Celtra operates in a competitive market with competitors including Runway, Adwerx, Pencil, Omneky and Adludio, among others.
- Headquarter Mansfield, United States
- Founders Mihael Mikek
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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- Legal Name Celtra Inc
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Products & Services of Celtra
Celtra offers a comprehensive portfolio of products and services, including Creative Automation, Dynamic Product Ads, Creative Enablement, and Fast-Loading Ads. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for automating digital ad creation and optimization processes.
Tools for generating personalized product advertisements dynamically.
Solutions for serving rich media ads with interactive features.
Technology for quick-loading ads to improve user engagement.
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Funding Insights of Celtra
Celtra has successfully raised a total of $25.2M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $15 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $15.0M
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First Round
First Round
(26 May 2009)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2017 | Amount | Series C - Celtra | Valuation | Unilever Ventures | |
| Jan, 2013 | Amount | Series B - Celtra | Valuation | SoftBank Capital | |
| Jan, 2011 | Amount | Series A - Celtra | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Celtra
Celtra has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include STG, WPP and Unilever Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Founded Year | Domain | Location | |
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GrandBanks Capital is engaged in venture capital investments.
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Early-stage US tech investments are made by Fairhaven Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Celtra
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Celtra
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Celtra Comparisons
Competitors of Celtra
Celtra operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Runway, Adwerx, Pencil, Omneky and Adludio, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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AI tools for multimodal world simulations are developed.
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Ad creative automation and customer relationship advertising platform
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AI-based tool for managing and generating ad creatives is provided.
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AI-driven website personalization and ad generation are utilized.
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Mobile ad creatives and management are powered by AI technology.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Celtra
Frequently Asked Questions about Celtra
When was Celtra founded?
Celtra was founded in 2006 and raised its 1st funding round 3 years after it was founded.
Where is Celtra located?
Celtra is headquartered in Mansfield, United States. It is registered at Mansfield, Ohio, United States.
Who is the current CEO of Celtra?
Mihael Mikek is the current CEO of Celtra. They have also founded this company.
Is Celtra a funded company?
Celtra is a funded company, having raised a total of $25.2M across 4 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on May 26, 2009.
What does Celtra do?
Celtra was founded in 2006 and is headquartered in Mansfield, United States. A web-based self-service platform is offered for ad creation, trafficking, tracking, and optimization of rich media mobile display ads. Solutions are provided for the production, analytics, and management of ad experiences in the digital advertising sector. Users are enabled to produce content across multiple channels and devices for brands and media companies.
What products or services does Celtra offer?
Celtra offers Creative Automation, Dynamic Product Ads, Creative Enablement, and Fast-Loading Ads.
Who are Celtra's investors?
Celtra has 7 investors. Key investors include STG, WPP, Unilever Ventures, GrandBanks Capital, and Fairhaven Capital.