About Celtra
Celtra is a Technology company based in Mansfield (United States) founded in 2006 by Mihael Mikek, and was acquired by STG in November 2021. Creative content automation solutions are provided for digital advertising. It operates in the Technology and Media & Entertainment sectors. Celtra has raised $25.2 million across 4 funding rounds from investors including STG, WPP and Unilever Ventures. Its chief executive, as recorded, is Mihael Mikek. Its website celtra.com draws about 7.8 million monthly visits. Celtra offers products and services including Creative Automation, Dynamic Product Ads, Creative Enablement, and Fast-Loading Ads. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device. Its legal entity is Celtra Inc. Its competitors include Runway, Adwerx and Omneky; 3 of its 3 listed competitors have raised funding.
Company details
Celtra was founded in 2006 and is headquartered in Mansfield, United States. A web-based self-service platform is offered for ad creation, trafficking, tracking, and optimization of rich media mobile display ads. Solutions are provided for the production, analytics, and management of ad experiences in the digital advertising sector. Users are enabled to produce content across multiple channels and devices for brands and media companies.
Products & Services of Celtra
Celtra offers a comprehensive portfolio of products and services, including Creative Automation, Dynamic Product Ads, Creative Enablement, and Fast-Loading Ads.
Platform for automating digital ad creation and optimization processes.
Tools for generating personalized product advertisements dynamically.
Solutions for serving rich media ads with interactive features.
Technology for quick-loading ads to improve user engagement.
Funding Insights of Celtra
Celtra has successfully raised a total of $25.2M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $15 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.2M
- Total Rounds 4
- Last Round Series C — $15M
- First Round $1.2M
(May 2009)
- Investors Count 6
All 4 funding rounds of Celtra with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $15M | Series C | – | Unilever Ventures | |
| Jan 2013 | $4M | Series B | – | SoftBank Capital | |
| Jan 2011 | $5M | Series A | – | – | |
| May 2009 | $1.2M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Celtra
Celtra has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include STG, WPP and Unilever Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
GrandBanks Capital is engaged in venture capital investments. | grandbankscapital.com | Needham, United States | ||
Early-stage US tech investments are made by Fairhaven Capital. | fairhavencapital.com | Cambridge, United States | ||
Early-stage investments in tech companies are made globally. | softbankvc.com | New York, United States | ||
| rsg-capital.si | ||||
A private equity firm focused on mid-market software leaders. | 1990 | stg.com | Menlo Park, United States | |
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom |
Investor details for Celtra
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Celtra
52 people are tracked at Celtra (33 in leadership, 19 in team).
| Name | Role | Group |
|---|---|---|
Mihael Mikek | Co-Founder & CEO | Leadership |
Uroš Cvetko | COO | Leadership |
Natalie Stamoulatos | VP, Global Customer Success | Leadership |
Naz Ali | Account Director, Strategic Accounts | Leadership |
John Goodhead | Sr. Director, Enterprise Solutions (emea & Apac) | Leadership |
J.t. Treadwell | Director | Leadership |
Miha Mikek | CEO, Founder | Leadership |
Maja Mikek | CFO & Co-Founder | Leadership |
Hojka Drozg | Sr. Director, Customer Success | Leadership |
Matic Tribušon | Chief Product Officer | Leadership |
Maria I. Newell | Customer Success Director - Enterprise | Leadership |
Jurij Vidmar | Senior Director Of Product Management | Leadership |
Mike Adamson | Director, Talent Development & Operations | Leadership |
Uroš P. | VP Product | Leadership |
Erin Donahue | Sr. Director, Customer Success | Leadership |
Kelly Carmody | Sr. Director, Customer Success - Enterprise | Leadership |
Tanja Užmah Mosquera | Sr. Director, Marketing | Leadership |
Jennifer Q. | Customer Success Director | Leadership |
Emma Guilloux | Sr. Director, Customer Success - Enterprise | Leadership |
Živa Cotman | Senior Director, Creative Production | Leadership |
32 more people are available in the full profile.
Complete people profiles for Celtra
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Celtra
4 dated milestones of Celtra across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Celtra is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series C, of $15.0M.
- Exit Acquired by STG.
Competitors of Celtra
Celtra has 3 listed competitors in our database, 3 of them funded. They include Runway, Adwerx and Omneky.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| runwayml.com | 2018 | New York, United States | $544.5M | 30 | AI tools for multimodal world simulations are developed. | |
| adwerx.com | 2013 | Durham, United States | $27.7M | 138 | Ad creative automation and customer relationship advertising platform | |
| omneky.com | 2018 | San Francisco, United States | $9.5M | AI-driven website personalization and ad generation are utilized. |
Detailed competitors of Celtra
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Celtra
The website of Celtra (celtra.com) receives about 7.8M visits a month and ranks #4,994 among all websites worldwide, #125 in Business and Consumer Services.
- Monthly visits7.8M
▼ 53.1% vs previous month
- Unique visitors12.5M
per month
- Global rank#4,994
among all websites
- Category rank#125
Business and Consumer Services
- Bounce rate81%
- Pages per visit1.4
- Average visit41 sec
- DevicesDesktop 2% · Mobile 98%
Websites whose visitors overlap most with Celtra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| medialets.com | 100% | View details | |||
| millennialmedia.com | 97% | View details | |||
| mmaglobal.com | 93% | 159.9K | #287,715 | View details | |
| smaato.com | 89% | 26.1K | #886,209 | View details | |
| moceanmobile.com | 79% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 38 similar websites and full traffic analytics for Celtra
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 38 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Celtra (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Celtra
Complete news archive for Celtra
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Frequently Asked Questions about Celtra
Celtra was founded in 2006 and raised its 1st funding round 3 years after it was founded.
Celtra is headquartered in Mansfield, United States. It is registered at Mansfield, Ohio, United States.
Mihael Mikek is the CEO of Celtra, as recorded in our data. They have also founded this company.
Celtra is a funded company, having raised a total of $25.2M across 4 funding rounds to date. The company's 1st funding round was a Series A of $1.2M, raised on May 2009.
Celtra was founded in 2006 and is headquartered in Mansfield, United States. A web-based self-service platform is offered for ad creation, trafficking, tracking, and optimization of rich media mobile display ads. Solutions are provided for the production, analytics, and management of ad experiences in the digital advertising sector. Users are enabled to produce content across multiple channels and devices for brands and media companies.
Celtra offers Creative Automation, Dynamic Product Ads, Creative Enablement, and Fast-Loading Ads.
Celtra has 7 investors. Key investors include STG, WPP, Unilever Ventures, GrandBanks Capital, and Fairhaven Capital.
Celtra operates through Celtra Inc.
Yes. Celtra was acquired by STG in November 2021.
The website of Celtra receives about 7.8 million visits a month and ranks #4,994 among all websites worldwide.