About eDealya
eDealya is a Media & Entertainment company based in Omer (Israel) founded in 2010, and was acquired by HumanDemand in May 2014. Mobile ads are targeted using social signals for audience segmentation. eDealya has raised $950 thousand across 3 funding rounds from investors including Nielsen, HumanDemand and myv.co.il. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and Mobile Advertising.
Company details
eDealya was founded in 2010 in Omer, Israel, as a mobile data company. Social signals are utilized to segment audiences and deliver contextually relevant mobile advertisements. The platform was launched in April 2013 and adopted by over 3,000 publishers, with more than 30 million devices profiled. Acquisition by Human Demand occurred in May 2014, integrating operations into broader marketing technologies.
- Headquarters Omer, Israel
- Stage Acquired
- SectorsMedia & Entertainment
- Website e-dealya.com
- Social LinkedIn X Facebook
- Acquired by HumanDemand (May 2014)
- Total Equity Funding$950K (USD)
in 3 rounds
- InvestorsNielsen
& 2 more
- Acquired byHumanDemand
(May 2014)
Funding Insights of eDealya
eDealya has successfully raised a total of $950K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $950,000
- Total Rounds 3
- First Round $250,000
(Jan 2011)
- Investors Count 2
All 3 funding rounds of eDealya with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2013 | Seed | – | – | ||
| May 2011 | $700,000 | Seed | – | – | |
| Jan 2011 | $250,000 | Angel Round | – | – | – |
3 investors in total: 3 institutional.
Investors in eDealya
eDealya has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Nielsen, HumanDemand and myv.co.il.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A platform offering consulting services in construction, legal, and financial sectors. | myv.co.il | |||
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States | |
Mobile DSP and DMP solutions are provided for advertisers. | 2012 | humandemand.com | Norwalk, United States |
Investor details for eDealya
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of eDealya
4 dated milestones of eDealya across 4 years, from founding to its latest funding, stage changes and deals.
- Founded eDealya is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Seed,.
- Exit Acquired by HumanDemand.
Top companies in Mobile Advertising
2 companies that operate in the same segment as eDealya (Mobile Advertising) in Israel, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | |||
Marketing data is unified and ROI is analyzed across channels. | 2014 | Tel Aviv, Israel | USD 50 M |
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Frequently Asked Questions about eDealya
eDealya was founded in 2010 and raised its 1st funding round 1 year after it was founded.
eDealya is headquartered in Omer, Israel. It is registered at Omer, Southern District, Israel.
eDealya is a funded company, having raised a total of $950K across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $250K, raised on Jan 2011.
eDealya was founded in 2010 in Omer, Israel, as a mobile data company. Social signals are utilized to segment audiences and deliver contextually relevant mobile advertisements. The platform was launched in April 2013 and adopted by over 3,000 publishers, with more than 30 million devices profiled. Acquisition by Human Demand occurred in May 2014, integrating operations into broader marketing technologies.
eDealya has 3 investors. Key investors include Nielsen, HumanDemand, and myv.co.il.
Yes. eDealya was acquired by HumanDemand in May 2014.