About Nielsen
Nielsen is a company based in New York (United States) founded in 1923 was acquired by Brookfield Asset Management in March 2022. It operates as a Data-as-a-Service and Professional Services. Nielsen has completed 32 acquisitions, including Affinnova, Arbitron and Brandbank. Nielsen offers products and services including Nielsen ONE, Gracenote Content Metadata, Media Planning, and Marketing Optimization. Nielsen operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
- Headquarter New York, United States
- Stage Public
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name The Nielsen Company (Us), Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Brookfield Asset Management
& 2 more
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Employee Count
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Investments & Acquisitions
Affinnova
& 31 more
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Acquired by
Brookfield Asset Management
(Mar 29, 2022)
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Products & Services of Nielsen
Nielsen offers a comprehensive portfolio of products and services, including Nielsen ONE, Gracenote Content Metadata, Media Planning, and Marketing Optimization.
Cross-media measurement platform for unified audience insights provided.
Metadata services for connecting audiences to relevant content.
Data-driven solutions for effective audience targeting are offered.
Tools to maximize advertising ROI through audience impact.
People of Nielsen
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Leadership Team
92 people
Software Development Team
80 people
Data Analysis and Operations Team
60 people
Product Management Team
42 people
Senior Team
34 people
Sales and Marketing
23 people
Finance and Accounting
13 people
Legal and Compliance
13 people
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Funding Insights of Nielsen
Investors in Nielsen
Nielsen has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Brookfield Asset Management, Thomas H Lee Partners and Ardian.
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Private equity investments are directed toward traditional industries.
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Focus is placed on real estate and renewable energy investments.
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Investor details for Nielsen
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- Investor domains
- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Nielsen
Nielsen has strategically engaged in corporate development activities, having acquired 32 companies. Notable acquisitions include Affinnova, Arbitron and Brandbank.
Investment portfolio details for Nielsen
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
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AI data platform for sports marketing solutions is provided.
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Market intelligence for digital games is provided by SuperData.
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Platform for advertisers to synchronize their digital advertisement campaigns with offline moments
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Complete acquisition details for Nielsen
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Nielsen
Detailed financials for Nielsen
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- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Nielsen Comparisons
Peer comparison for Nielsen
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Nielsen
Nielsen operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Digital marketing services including paid search and e-commerce are provided.
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Integrated digital marketing campaigns are developed and executed across channels.
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Brand and marketing consulting solutions provider
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Consumer packaged goods sales and digital marketing services are provided.
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Digital advertising and content marketing services are provided globally.
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Detailed competitors of Nielsen
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Latest news on Nielsen
Complete news archive for Nielsen
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Nielsen
Nielsen was founded in 1923 and raised its 1st funding round 83 years after it was founded.
Nielsen is headquartered in New York, United States. It is registered at New York, New York, United States.
Karthik Rao is the current CEO of Nielsen.
Nielsen is established as a global leader in audience measurement, data, and analytics within the media industry. Comprehensive solutions are provided for cross-media measurement, media planning, marketing optimization, and content metadata through platforms like Nielsen ONE and Gracenote. Services are extended across various sectors including television, digital, audio, and sports, enabling clients to connect with audiences effectively. Data-driven insights are delivered to empower decision-making and engagement strategies for media companies and advertisers worldwide.
Nielsen's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Nielsen offers Nielsen ONE, Gracenote Content Metadata, Media Planning, and Marketing Optimization.
Nielsen has 3 investors. Key investors include Brookfield Asset Management, Thomas H Lee Partners, and Ardian.