About Nielsen
Nielsen is a Technology company based in New York (United States) founded in 1923, and was acquired by Brookfield Asset Management in March 2022. Nielsen is recognized as a global leader in audience measurement and media analytics. It operates on a Data-as-a-Service and Professional Services model. Nielsen has completed 33 acquisitions, including Affinnova, Arbitron and Brandbank. Its chief executive, as recorded, is Karthik Rao. Its website nielsen.com draws about 2.5 million monthly visits. Nielsen offers products and services including Nielsen ONE, Gracenote Content Metadata, Media Planning, and Marketing Optimization. Its focus areas include Media, Audience Measurement, Cross-Media Analytics and Data Analytics. Its legal entity is The Nielsen Company (US), LLC. Its competitors include Townsquare Media, Tinuiti and Prophet; 3 of its 3 listed competitors have raised funding.
Company details
Nielsen is established as a global leader in audience measurement, data, and analytics within the media industry. Comprehensive solutions are provided for cross-media measurement, media planning, marketing optimization, and content metadata through platforms like Nielsen ONE and Gracenote. Services are extended across various sectors including television, digital, audio, and sports, enabling clients to connect with audiences effectively. Data-driven insights are delivered to empower decision-making and engagement strategies for media companies and advertisers worldwide.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website nielsen.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Brookfield Asset Management (Mar 2022)
- Legal Name The Nielsen Company (Us), Llc
- InvestorsBrookfield Asset Management
& 2 more
- Investments & AcquisitionsAffinnova
& 32 more
- Acquired byBrookfield Asset Management
(Mar 2022)
Associated legal entities of Nielsen
Nielsen is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Nielseniq (India) Private Limited CIN U74999MH1983PTC029651 | Active | 26 Mar 1983 | Mumbai, Maharashtra | ₹1,591 Cr | 8,514 | 9 | View details |
| Nielsen Media India Private Limited CIN U73100MH2007PTC255805 | Active | 13 Nov 2007 | Mumbai, Maharashtra | ₹618 Cr | 627 | 5 | View details |
Products & Services of Nielsen
Nielsen offers a comprehensive portfolio of products and services, including Nielsen ONE, Gracenote Content Metadata, Media Planning, and Marketing Optimization.
Cross-media measurement platform for unified audience insights provided.
Metadata services for connecting audiences to relevant content.
Data-driven solutions for effective audience targeting are offered.
Tools to maximize advertising ROI through audience impact.
Apps and channels of Nielsen
Nielsen publishes 1 mobile app with over 1M+ downloads; its YouTube channel Nielsen has 16K subscribers and 30 videos.
Videos from Nielsen
The most watched videos on Nielsen's YouTube channel, Nielsen (16K subscribers). Click a video to play it here.
More on Nielsen.
Funding Insights of Nielsen
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Nielsen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2006 | Private Equity Round | – | Ardian | – | |
| Jun 2006 | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Nielsen
Nielsen has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Brookfield Asset Management, Thomas H Lee Partners and Ardian.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment firm specializing in markets and partnerships. | ardian.com | |||
Private equity investments are directed toward traditional industries. | 1974 | thl.com | Boston, United States | |
Focus is placed on real estate and renewable energy investments. | 1899 | brookfield.com | Toronto, Canada |
Investor details for Nielsen
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Board of directors of Nielsen
The boards of the 2 registered companies of Nielsen currently have 12 directors; the longest-serving is Anant Keshav Pawale, appointed in 2020. 40 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anant Keshav Pawale DIN 08796461 | Director | 01 Dec 2020 | 5 yrs 11 mo | Nielsen Media India Private Limited |
| Sagar Parikh DIN 07957784 | Director | 03 Oct 2022 | 4 yrs 1 mo | Nielseniq (India) Private Limited |
| Su Yng Loh DIN 10302630 | Director | 11 Sep 2023 | 3 yrs 1 mo | Nielseniq (India) Private Limited |
| Sanjay Shriram Parik DIN 08988187 | Director | 31 Oct 2023 | 3 yrs | Nielsen Media India Private Limited |
| Hemant Kewalya DIN 10373329 | Director | 31 Oct 2023 | 3 yrs | Nielsen Media India Private Limited |
| Vijay Hemraj Udasi DIN 02764481 | Director | 30 Sep 2024 | 2 yrs 1 mo | Nielseniq (India) Private Limited |
| Arjun Chaturvedi DIN 11000179 | Director | 13 Mar 2025 | 1 yr 7 mo | Nielsen Media India Private Limited |
| Joseph A Ellis DIN 10909416 | Additional Director | 17 Jun 2025 | 1 yr 4 mo | Nielseniq (India) Private Limited |
| Biswajit Panda DIN 11142754 | Director | 17 Jun 2025 | 1 yr 4 mo | Nielseniq (India) Private Limited |
| Amit Kumar Jain DIN 11232713 | Director | 21 Aug 2025 | 1 yr 2 mo | Nielseniq (India) Private Limited |
| Nagarajan Sethuraman DIN 10346110 | Additional Director | 27 Oct 2025 | 1 yr | Nielseniq (India) Private Limited |
| Akash Arvind Mody DIN 10909406 | Additional Director | 27 Oct 2025 | 1 yr | Nielseniq (India) Private Limited |
People of Nielsen
453 people are tracked at Nielsen (189 in leadership, 8 in board & advisors, 256 in team).
| Name | Role | Group |
|---|---|---|
Jamie Moldafsky | CMO | Leadership |
Karthik Rao | CEO | Leadership |
Nicolina Marzicola | Chief People Officer | Leadership |
Sarah Jane Smith | Vp, Global Client Solutions | Leadership |
Nitish Bhardwaj | Director, Research & Analytics | Leadership |
Sharon Turlington | Senior Vice President, Data Science | Leadership |
Beate Sissenich | Data Science Vice President, Identity Graph, Analytics, And Data Integration | Leadership |
Lisa Hamilton | Senior Vice President, Data Science | Leadership |
Natalie E. Coser | Vice President, Data Science / Data Integrity | Leadership |
Mark Abbacchi | Director Of Panel Integrity And Special Panels Operations | Leadership |
Caitlin Cahalan | Vp, Assistant Treasurer - Capital Markets & Treasury Operations | Leadership |
Ben Reiling | Senior Director, Nielsen Sports | Leadership |
Alastair Pitfield | Head Of Client Strategy, Nielsen Sports & Entertainment | Leadership |
Kai Leisen | Director Product Enablement | Leadership |
Ramkumar Durgam | VP Of Engineering (international) | Leadership |
Laura Brittan | Vp, Fp&a Transformation & Audience Measurement Finance | Leadership |
| Head Of Legal (gcc) India | Leadership | |
Prasanjit Mohapatra | Director Technology | Leadership |
Nikki Chen | Director, Billing | Leadership |
Elena Tyler | Director, Investor Relations | Leadership |
433 more people are available in the full profile.
Complete people profiles for Nielsen
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Financials of Nielsen
Figures of Nielseniq (India) Private Limited, the primary company behind Nielsen, for FY 2025. Revenue was ₹1,591 Cr (+20% year on year). Net profit was ₹108 Cr (7% margin). EBITDA was ₹265 Cr (17% margin). Revenue has grown at a compounded annual rate of +37% over three years and +13% over five years.
- ₹1,591 CrRevenue · FY 2025 · +20% YoY
- ₹108 CrNet profit · 7% margin
- ₹265 CrEBITDA · 17% margin
- ₹23.26 CrPaid-up capital
- 8,514Employees (provident fund records)
- +37%Revenue CAGR, 3 years
- +13%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Nielseniq (India) Private Limited are on its company page.
Detailed financial statements for Nielsen
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Nielsen
Nielsen has strategically engaged in corporate development activities, having acquired 33 companies. Notable acquisitions include Affinnova, Arbitron and Brandbank.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ad verification solutions are delivered for digital media campaigns. | doubleverify.com | New York, United States | 2008 | Aug 2026 | $2.15B | |
Platform for advertisers to synchronize their digital advertisement campaigns with offline moments | tvty.tv | New York, United States | 2009 | Jul 2021 | •••• | |
Data-driven customer analytics solutions are provided to retailers and brands. | precima.com | Toronto, Canada | 1991 | Jan 2020 | •••• | |
Video delivery network and encoding solutions provider | sorensonmedia.com | Carlsbad, United States | 1995 | Feb 2019 | $11.25M | |
Market intelligence for digital games is provided by SuperData. | superdataresearch.com | New York, United States | 2009 | Sep 2018 | •••• | |
Cloud-based analytics suite for multi-channel ad campaign insights is provided. | lj-oz.com | Sydney, Australia | 1997 | Jun 2018 | •••• | |
Cross-channel marketing intelligence software is developed for performance insights. | visualiq.com | Needham, United States | 2006 | Sep 2017 | •••• | |
AI data platform for sports marketing solutions is provided. | vbrandsports.com | Tel Aviv, Israel | 2013 | Aug 2017 | •••• | |
Audience intelligence platform | rhiza.com | Pittsburgh, United States | 2008 | Feb 2017 | •••• | |
Audience insights are derived from psychometric quizzes for marketing. | visualdna.com | London, United Kingdom | 2006 | Dec 2016 | •••• |
Complete acquisition details for Nielsen
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Timeline of Nielsen
15 dated milestones of Nielsen across 103 years, from founding to its latest funding, stage changes and deals.
- Founded Nielsen is founded.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round,.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires VisualDNA.
- Acquisition Acquires Rhiza.
- Acquisition Acquires vBrand.
- Acquisition Acquires Visual IQ.
- Acquisition Acquires Landsberry & James.
- Acquisition Acquires SuperData.
- Acquisition Acquires Sorenson Media.
- Acquisition Acquires Precima.
- Acquisition Acquires TVTY.
- Exit Acquired by Brookfield Asset Management.
- Acquisition Acquires DoubleVerify.
Competitors of Nielsen
Nielsen has 3 listed competitors in our database, 3 of them funded. They include Townsquare Media, Tinuiti and Prophet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider |
Detailed competitors of Nielsen
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Web traffic of Nielsen
The website of Nielsen (nielsen.com) receives about 2.5M visits a month and ranks #16,852 among all websites worldwide, #445 in Marketing and Advertising.
- Monthly visits2.5M
▼ 5.2% vs previous month
- Unique visitors1.2M
per month
- Global rank#16,852
among all websites
- Category rank#445
Business and Consumer Services · Marketing and Advertising
- Bounce rate31%
- Pages per visit5.5
- Average visit3 min 17 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Nielsen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nielsen-online.com | nielsen-online.com | 100% | – | ||
nielsenmedia.com | nielsenmedia.com | 100% | – | ||
samplicio.us | samplicio.us | 100% | #3,693 | – | |
| nielseniq.com | 88% | 1.3M | #20,928 | View details | |
| arbitron.com | 86% | 6.8K | #3,369,934 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Nielsen
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Top companies in MarketingTech
3 companies that operate in the same segment as Nielsen (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Nielsen
Complete news archive for Nielsen
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Frequently Asked Questions about Nielsen
Nielsen was founded in 1923 and raised its 1st funding round 83 years after it was founded.
Nielsen is headquartered in New York, United States. It is registered at New York, New York, United States.
Karthik Rao is the CEO of Nielsen, as recorded in our data.
Nielsen is established as a global leader in audience measurement, data, and analytics within the media industry. Comprehensive solutions are provided for cross-media measurement, media planning, marketing optimization, and content metadata through platforms like Nielsen ONE and Gracenote. Services are extended across various sectors including television, digital, audio, and sports, enabling clients to connect with audiences effectively. Data-driven insights are delivered to empower decision-making and engagement strategies for media companies and advertisers worldwide.
Nielsen's top competitors include Townsquare Media, Tinuiti and Prophet.
Nielsen offers Nielsen ONE, Gracenote Content Metadata, Media Planning, and Marketing Optimization.
Nielsen has 3 investors. Key investors include Brookfield Asset Management, Thomas H Lee Partners, and Ardian.
Nielsen is associated with 2 legal entities: Nielseniq (India) Private Limited, Nielsen Media India Private Limited.
Yes. Nielsen was acquired by Brookfield Asset Management in March 2022.
The legal entities of Nielsen currently have 14 directors, including Su Yng Loh, Nagarajan Sethuraman, Poonam Kotwani and others.
Yes. Nielsen publishes NielsenIQ Consumer Panel, with over 1 million downloads.