About Nielsen
Nielsen is a company based in New York (United States) founded in 1923 was acquired by Brookfield Asset Management in March 2022. It operates as a Data-as-a-Service, and Professional Services. Nielsen has completed 32 acquisitions, including Affinnova, Arbitron and Brandbank. Nielsen offers products and services including Nielsen ONE, Gracenote Content Metadata, Media Planning, and Marketing Optimization. Nielsen operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
- Headquarter New York, United States
- Stage Public
-
Sectors
Technology
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name The Nielsen Company (Us), Llc
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Latest Funding Round
-
Investors
Brookfield Asset Management
& 2 more
-
Employee Count
Employee Count
-
Investments & Acquisitions
Affinnova
& 31 more
-
Acquired by
Brookfield Asset Management
(Mar 29, 2022)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Nielsen
Nielsen offers a comprehensive portfolio of products and services, including Nielsen ONE, Gracenote Content Metadata, Media Planning, and Marketing Optimization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Cross-media measurement platform for unified audience insights provided.
Metadata services for connecting audiences to relevant content.
Data-driven solutions for effective audience targeting are offered.
Tools to maximize advertising ROI through audience impact.
Unlock access to complete
Unlock access to complete
Leadership Team
92 people
Software Development Team
80 people
Data Analysis and Operations Team
60 people
Product Management Team
42 people
Senior Team
34 people
Sales and Marketing
23 people
Finance and Accounting
13 people
Legal and Compliance
13 people
Unlock access to complete
Funding Insights of Nielsen
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2006 | Amount | Private Equity Round - Nielsen | Valuation | Ardian |
|
| Jun, 2006 | Amount | Private Equity Round - Nielsen | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Nielsen
Nielsen has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Brookfield Asset Management, Thomas H Lee Partners and Ardian. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Private investment firm specializing in markets and partnerships.
|
Founded Year | Domain | Location | |
|
Private equity investments are directed toward traditional industries.
|
Founded Year | Domain | Location | |
|
Focus is placed on real estate and renewable energy investments.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Nielsen
Nielsen has strategically engaged in corporate development activities, having acquired 32 companies. Notable acquisitions include Affinnova, Arbitron and Brandbank. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
AI data platform for sports marketing solutions is provided.
|
2013 | ||||
|
Market intelligence for digital games is provided by SuperData.
|
2009 | ||||
|
Platform for advertisers to synchronize their digital advertisement campaigns with offline moments
|
2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Nielsen
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Nielsen Comparisons
Competitors of Nielsen
Nielsen operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Media Company focused on radio broadcasting, live events, marketing solutions
|
|
| domain | founded_year | HQ Location |
Digital marketing services including paid search and e-commerce are provided.
|
|
| domain | founded_year | HQ Location |
Integrated digital marketing campaigns are developed and executed across channels.
|
|
| domain | founded_year | HQ Location |
Brand and marketing consulting solutions provider
|
|
| domain | founded_year | HQ Location |
Consumer packaged goods sales and digital marketing services are provided.
|
|
| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Nielsen
Frequently Asked Questions about Nielsen
When was Nielsen founded?
Nielsen was founded in 1923 and raised its 1st funding round 83 years after it was founded.
Where is Nielsen located?
Nielsen is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Nielsen?
Karthik Rao is the current CEO of Nielsen.
What does Nielsen do?
Nielsen is established as a global leader in audience measurement, data, and analytics within the media industry. Comprehensive solutions are provided for cross-media measurement, media planning, marketing optimization, and content metadata through platforms like Nielsen ONE and Gracenote. Services are extended across various sectors including television, digital, audio, and sports, enabling clients to connect with audiences effectively. Data-driven insights are delivered to empower decision-making and engagement strategies for media companies and advertisers worldwide.
Who are the top competitors of Nielsen?
Nielsen's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Nielsen offer?
Nielsen offers Nielsen ONE, Gracenote Content Metadata, Media Planning, and Marketing Optimization.
How many acquisitions has Nielsen made?
Who are Nielsen's investors?
Nielsen has 3 investors. Key investors include Brookfield Asset Management, Thomas H Lee Partners, and Ardian.