About Rhiza
Rhiza is a Technology company based in Pittsburgh (United States) founded in 2008, and was acquired by Nielsen in February 2017. Audience intelligence platform. Rhiza has raised $6.45 million across 7 funding rounds from investors including Nielsen, Draper Triangle and Arthur Ventures. The company has 20 employees. Its focus areas include Enterprise Applications, MarketingTech and Marketing Intelligence. Its legal entity is Rhiza, Inc. Its competitors include data.ai, TapClicks and 4C Insights; 3 of its 3 listed competitors have raised funding.
Company details
Rhiza was founded in 2008 and is headquartered in Pittsburgh, United States. The company operates in the marketing technology sector, where an audience intelligence platform is utilized to segment customers based on data aggregated from public sources. Additional services include marketing automation tools for content creation, distribution, and collaborative editing by multiple teams to support campaign development.
Funding Insights of Rhiza
Rhiza has successfully raised a total of $6.45M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $150 thousand completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.45M
- Total Rounds 7
- Last Round Series A — $150,000
- First Round $3M
(Jun 2014)
- Investors Count 3
All 7 funding rounds of Rhiza with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $150,000 | Series A | – | – | – |
| Oct 2016 | $600,000 | Debt – Conventional | – | – | – |
| Jun 2016 | $600,000 | Debt – Conventional | – | – | – |
| May 2016 | $300,000 | Series A | – | – | – |
| Nov 2015 | $1.5M | Series A | – | – | – |
| Jul 2015 | $1.5M | Series A | – | – | – |
| Jun 2014 | $3M | Series A | – | Draper Triangle, Arthur Ventures | – |
4 investors in total: 4 institutional.
Investors in Rhiza
Rhiza has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen, Draper Triangle and Arthur Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused early stage VC investments company | 1999 | drapertriangle.com | Pittsburgh, United States | |
US focused seed & early stage VC firm | arthurventures.com | Minneapolis, United States | ||
Early-stage consumer, financial, SaaS, and blockchain companies are invested in. | camponeventures.com | Palo Alto, United States | ||
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for Rhiza
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Rhiza
4 dated milestones of Rhiza across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Rhiza is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series A, of $150K.
- Exit Acquired by Nielsen.
Competitors of Rhiza
Rhiza has 3 listed competitors in our database, 3 of them funded. They include data.ai, TapClicks and 4C Insights.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. |
Detailed competitors of Rhiza
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rhiza
Websites that share an audience with Rhiza (rhiza.com).
Websites whose visitors overlap most with Rhiza. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jess3.com | 100% | 680.7K | #5,556,114 | View details | |
datainsight.ru | datainsight.ru | 100% | #966,607 | – | |
flowingdata.com | flowingdata.com | 67% | #165,984 | – | |
groupvisual.io | groupvisual.io | 64% | #14,269,148 | – | |
boostlabs.com | boostlabs.com | 47% | #4,394,367 | – |
Top companies in MarketingTech
3 companies that operate in the same segment as Rhiza (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Rhiza
Rhiza was founded in 2008 and raised its 1st funding round 6 years after it was founded.
Rhiza is headquartered in Pittsburgh, United States. It is registered at Pittsburgh, Pennsylvania, United States.
Rhiza is a funded company, having raised a total of $6.45M across 7 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Jun 2014.
Rhiza has 20 employees.
Rhiza was founded in 2008 and is headquartered in Pittsburgh, United States. The company operates in the marketing technology sector, where an audience intelligence platform is utilized to segment customers based on data aggregated from public sources. Additional services include marketing automation tools for content creation, distribution, and collaborative editing by multiple teams to support campaign development.
Rhiza's top competitors include 4C Insights, TapClicks and data.ai.
Rhiza has 4 investors. Key investors include Nielsen, Draper Triangle, Arthur Ventures, and Camp One Ventures.
Rhiza operates through Rhiza, Inc.
Yes. Rhiza was acquired by Nielsen in February 2017.