NielsenIQ

Chicago, United States Founded: 2020 • Age: 6 yrs Acquired By Advent International
Consumer insights and analytics are delivered to enterprises worldwide.
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About NielsenIQ

NielsenIQ is a company based in Chicago (United States) founded in 2020 was acquired by Advent International in January 2021.. The company has 38,630 employees as of December 31, 2024. NielsenIQ has completed 8 acquisitions, including CGA, CiValue and Cornerstone Capabilities. NielsenIQ operates in a competitive market with competitors including Cint, Earnest Analytics, Connectbase, Suzy and Numerator, among others.

  • Headquarter Chicago, United States
  • Employees 38630 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Niq Global Intelligence Plc
Operational Areas
Retail → Retail Technology & Automation
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $4.3 B
    18.96
    as on Dec 31, 2024
  • Net Profit
    $-795.26 M
    -57.45
    as on Dec 31, 2024
  • EBITDA
    $865.03 M
    34.52
    as on Dec 31, 2024
  • Latest Funding Round
  • Investors
  • Employee Count
    38630

    as on Dec 31, 2024

  • Investments & Acquisitions
    CGA

    & 7 more

  • Acquired by
    Advent International

    (Jan 04, 2021)

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IPO & Listings of NielsenIQ

NielsenIQ is a publicly listed company on the NYSE with ticker symbol NIQ in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NYSE · Ticker: NIQ . Sector: Technology services · USA
People of NielsenIQ
Headcount 10000+
Employee Profiles 449
Employee Profiles
People
Paula Baquero
Price And Promotion Associate Manager/analytic Lead | NA Manufacturers | Advanced Analytics
People
Amanda Rook
Vice President, Strategic Analytics & Insights Beval Leader, Business Partner
People
Kenneth James
Support Specialist
People
Andres Herrera
Associate Client Director

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Funding Insights of NielsenIQ

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in NielsenIQ

NielsenIQ has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Advent International. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity firm focused on multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by NielsenIQ

NielsenIQ has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include CGA, CiValue and Cornerstone Capabilities. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud based marketing intelligence platform
2016
Customer Analytics and Personalized Recommendation platform
2014
Predictive pricing analytics and tools are provided for consumer goods.
2014
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - NielsenIQ

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Nielseniq Comparisons

Employees
+
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Competitors of NielsenIQ

NielsenIQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, Earnest Analytics, Connectbase, Suzy and Numerator, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Market research platform linking buyers and suppliers of online samples.
domain founded_year HQ Location
Consumer intelligence data is analyzed via an online research platform.
domain founded_year HQ Location
SaaS-based platform offering networking solutions for buyers and sellers
domain founded_year HQ Location
Customer targeting and feedback management platform is utilized for insights.
domain founded_year HQ Location
Consumer purchasing behavior is analyzed via market research and insights.
domain founded_year HQ Location
Consumer insights are generated through AI-driven visual research tools.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Nielseniq

Frequently Asked Questions about NielsenIQ

When was NielsenIQ founded?

NielsenIQ was founded in 2020.

Where is NielsenIQ located?

NielsenIQ is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

How many employees does NielsenIQ have?

As of Dec 31, 2024, the latest employee count at NielsenIQ is 38,630.

What is the annual revenue of NielsenIQ?

Annual revenue of NielsenIQ is $4.3B as on Dec 31, 2024.

What does NielsenIQ do?

NielsenIQ was founded in 2020 and is headquartered in Chicago, United States. The company operates as a consumer insights platform within the data analytics sector. Insights, data, and analytics on consumer buying behavior are provided to businesses. Audience measurement data and analytics are offered to assess reach, engagement, and demographics across various media channels, supporting informed decision-making processes.

Who are the top competitors of NielsenIQ?

NielsenIQ's top competitors include Earnest Analytics, Cint and Connectbase.

Is NielsenIQ publicly traded?

Yes, NielsenIQ is publicly traded on NYSE under the ticker symbol NIQ.

How many acquisitions has NielsenIQ made?

NielsenIQ has made 8 acquisitions, including CGA, CiValue, and Cornerstone Capabilities.

Who are NielsenIQ's investors?

NielsenIQ has 1 investor. Key investors include Advent International.

What is NielsenIQ's ticker symbol?

The ticker symbol of NielsenIQ is NIQ on NYSE.

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