About CiValue
CiValue is a Technology company based in Tel Aviv (Israel) founded in 2014, and was acquired by NielsenIQ in March 2022. Customer Analytics and Personalized Recommendation platform. It operates in the Technology and Retail sectors. CiValue has raised $8.4 million across 3 funding rounds from investors including Nielsen, Deutsche Telekom and NielsenIQ. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and In Store Retail Tech.
Company details
ciValue was founded in 2014 in Tel Aviv, Israel, as a provider of cloud-based customer analytics and recommendation solutions for grocery, drug, health, and beauty retailers. Proprietary predictive algorithms are applied to purchase and online behavior data, generating actionable insights and tailored offer suggestions. Operations focus on self-service tools that support omni-channel retail strategies, customer loyalty, and profitability enhancements.
- Headquarters Tel Aviv, Israel
- Stage Acquired
- SectorsTechnologyRetail
- Email••••••••
- Website civalue.com
- Social LinkedIn X
- Acquired by NielsenIQ (Mar 2022)
Funding Insights of CiValue
CiValue has successfully raised a total of $8.4M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.4M
- Total Rounds 3
- Last Round Series A — $6M
- Investors Count 7
All 3 funding rounds of CiValue with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $6M | Series A | – | Nielsen, Bright Pixel Capital | |
| Mar 2016 | $2.4M | Seed | – | Mac Fund, Deutsche Telekom | – |
| Nov 2015 | Seed | – | Hubraum | – |
8 investors in total: 8 institutional.
Investors in CiValue
CiValue has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Nielsen, Deutsche Telekom and NielsenIQ.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in cybersecurity, retail technologies, and emerging sectors through venture capital. | brpx.com | |||
| mac-vc.com | ||||
Early-stage incubator and investment fund for technology startups. | nif.vc | Caesarea, Israel | ||
Tech incubation, startup support, and API services through Deutsche Telekom. | hubraum.com | |||
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States | |
Develops innovative technologies for commercial properties. | 1955 | emeryinvestments.com | Toronto, Canada | |
Deutsche Telekom is recognized as a leading integrated telecommunications provider. | 1995 | telekom.com | Bonn, Germany | |
Consumer insights and analytics are delivered to enterprises worldwide. | 2020 | nielseniq.com | Chicago, United States |
Investor details for CiValue
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of CiValue
1 people are tracked at CiValue (1 in leadership).
| Name | Role | Group |
|---|---|---|
Beni Basel | Chief Executive Officer | Leadership |
Complete people profiles for CiValue
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of CiValue
4 dated milestones of CiValue across 8 years, from founding to its latest funding, stage changes and deals.
- Founded CiValue is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $6.0M.
- Exit Acquired by NielsenIQ.
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Related news about Civalue
Complete news archive for CiValue
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Frequently Asked Questions about CiValue
CiValue was founded in 2014 and raised its 1st funding round 1 year after it was founded.
CiValue is headquartered in Tel Aviv, Israel.
CiValue is a funded company, having raised a total of $8.4M across 3 funding rounds to date.
ciValue was founded in 2014 in Tel Aviv, Israel, as a provider of cloud-based customer analytics and recommendation solutions for grocery, drug, health, and beauty retailers. Proprietary predictive algorithms are applied to purchase and online behavior data, generating actionable insights and tailored offer suggestions. Operations focus on self-service tools that support omni-channel retail strategies, customer loyalty, and profitability enhancements.
CiValue has 8 investors. Key investors include Nielsen, Deutsche Telekom, NielsenIQ, Emery Investments, and Bright Pixel Capital.
Yes. CiValue was acquired by NielsenIQ in March 2022.