About Earnest Analytics
Earnest Analytics is a Technology company based in New York (United States) founded in 2012 by Kevin Carson, and was acquired by Consumer Edge Holdings in April 2025. Consumer intelligence data is analyzed via an online research platform. Earnest Analytics has raised $33.5 million across 3 funding rounds from investors including Consumer Edge Holdings, Pivot Investment Partners and Greycroft. Earnest Analytics has completed 1 acquisition, including Alpha Hat. Its chief executive, as recorded, is Kevin Carson. Its website earnestanalytics.com draws about 21 thousand monthly visits. Earnest Analytics offers products and services including Dash Platform and Data Insights Services. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Consumer Purchase Data. Its competitors include Suzy, Numerator and QualSights; 3 of its 3 listed competitors have raised funding.
Company details
Earnest Analytics was founded in 2012 in New York, United States, as an online platform focused on market research for consumer intelligence. Key performance indicators are tracked, consumer behavior is examined, and insights are delivered to support decisions in business and investment. Services encompass real-time earnings predictions, sales growth analysis, customer retention metrics, market share evaluations, and macroeconomic overviews. Coverage extends to sectors including retail, hospitality, healthcare, and technology.
- Headquarters New York, United States
- Founders Kevin Carson
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website earnestanalytics.com
- Social LinkedIn X
- Acquired by Consumer Edge Holdings (Apr 2025)
- Total Equity Funding$33.5M (USD)
in 3 rounds
- Latest Funding Round$15M (USD), Series B
Sep 2022
- InvestorsConsumer Edge Holdings
& 7 more
- Investments & Acquisitions
- Acquired byConsumer Edge Holdings
(Apr 2025)
Products & Services of Earnest Analytics
Earnest Analytics offers a comprehensive portfolio of products and services, including Dash Platform and Data Insights Services.
Tool for accessing curated data insights and benchmarking.
Services for revenue forecasting and market trend analysis.
Funding Insights of Earnest Analytics
Earnest Analytics has successfully raised a total of $33.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.5M
- Total Rounds 3
- Last Round Series B — $15M
- First Round $3.5M
(Aug 2014)
- Investors Count 7
All 3 funding rounds of Earnest Analytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $15M | Series B | – | Pivot Investment Partners | |
| Sep 2019 | $15M | Series B | – | – | |
| Aug 2014 | $3.5M | Series A | – | Greycroft |
8 investors in total: 8 institutional.
Investors in Earnest Analytics
Earnest Analytics has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include Consumer Edge Holdings, Pivot Investment Partners and Greycroft.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in FinTech sectors by the firm. | pivotinvestment.com | New York, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Investments are directed toward early-stage companies by Bonfire Ventures. | bonfirevc.com | Santa Monica, United States | ||
Early-stage venture capital fund investing in B2B software startups | osageventurepartners.com | Bala Cynwyd, United States | ||
Early-stage technology-enabled companies are invested in by ff Venture Capital. | ffvc.com | New York, United States | ||
Early-stage venture capital is provided to US technology firms. | rinconvp.com | Santa Barbara, United States | ||
Multiple sectors are invested in by Peak Opportunity Partners. | peak.partners | Los Angeles, United States | ||
Provider of insights through consumer transaction data and spending behavior analysis | 2009 | consumeredge.com | New York, United States |
Investor details for Earnest Analytics
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People of Earnest Analytics
23 people are tracked at Earnest Analytics (8 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Kevin Carson | Founder & CEO | Leadership |
Warton Du | Director, Data Analytics | Leadership |
Chris Bethel | VP, Data Science | Leadership |
Zachary Aryeh Amsel | Senior Director, Data Analytics & Insights | Leadership |
Brian Ballantine | Engineering Director | Leadership |
Ben Coleman | Business Development Director | Leadership |
Mark France | Director Of Business Development | Leadership |
Neil Seldomridge | Corporate Director | Leadership |
Kelly Ryan | Business Development Associate | Team |
Rebecca Richards | Principal Frontend Software Engineer | Team |
Michal Kowaliszyn | Principal Software Engineer | Team |
Gavin Lue | Full Stack Developer | Team |
Ethan Nguyen | Senior IT Manager | Team |
Andrey Kartashov | Principal Software Engineer | Team |
Will Chiong | Principal Software Engineer | Team |
C K | Staff Software Engineer | Team |
Kristen Bales | Senior Software Engineer | Team |
Lukáš Kroupa | Staff Software Engineer | Team |
Robert Duff | Corporate Counsel | Team |
Eoin Gillen | Senior Data Engineer | Team |
3 more people are available in the full profile.
Complete people profiles for Earnest Analytics
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Investments & Acquisitions by Earnest Analytics
Earnest Analytics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Alpha Hat.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
An interactive research platform for institutional investors | alphahat.com | New York, United States | 2014 | Jan 2020 | •••• |
Complete acquisition details for Earnest Analytics
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Timeline of Earnest Analytics
5 dated milestones of Earnest Analytics across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Earnest Analytics is founded.
- Funding First funding round of $3.5M.
- Acquisition Acquires Alpha Hat.
- Funding Latest funding round, Series B, of $15.0M.
- Exit Acquired by Consumer Edge Holdings.
Competitors of Earnest Analytics
Earnest Analytics has 3 listed competitors in our database, 3 of them funded. They include Suzy, Numerator and QualSights.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| numerator.com | 1990 | Chicago, United States | $33M | Consumer purchasing behavior is analyzed via market research and insights. | ||
| qualsights.com | 2017 | Chicago, United States | $7.73M | 34 | Consumer insights are generated through AI-driven visual research tools. |
Detailed competitors of Earnest Analytics
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Web traffic of Earnest Analytics
The website of Earnest Analytics (earnestanalytics.com) receives about 21K visits a month.
- Monthly visits21K
▲ 19.2% vs previous month
Websites whose visitors overlap most with Earnest Analytics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| visiblealpha.com | 100% | 126.4K | #317,112 | View details | |
| csimarket.com | 100% | 106.4K | #378,046 | View details | |
| neudata.co | 100% | 15.9K | #1,596,988 | View details | |
| yipitdata.com | 100% | 90K | #403,062 | View details | |
| secondmeasure.com | 72% | 14.7K | #1,839,405 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Earnest Analytics
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- 9 similar websites
- Audience overlap
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Top companies in MarketingTech
3 companies that operate in the same segment as Earnest Analytics (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Earnest Analytics
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Frequently Asked Questions about Earnest Analytics
Earnest Analytics was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Earnest Analytics is headquartered in New York, United States. It is registered at New York, New York, United States.
Kevin Carson is the CEO of Earnest Analytics, as recorded in our data. They have also founded this company.
Earnest Analytics is a funded company, having raised a total of $33.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Aug 2014.
Earnest Analytics was founded in 2012 in New York, United States, as an online platform focused on market research for consumer intelligence. Key performance indicators are tracked, consumer behavior is examined, and insights are delivered to support decisions in business and investment. Services encompass real-time earnings predictions, sales growth analysis, customer retention metrics, market share evaluations, and macroeconomic overviews. Coverage extends to sectors including retail, hospitality, healthcare, and technology.
Earnest Analytics's top competitors include Suzy, Numerator and QualSights.
Earnest Analytics offers Dash Platform and Data Insights Services.
Earnest Analytics has made 1 acquisition, including Alpha Hat.
Earnest Analytics has 8 investors. Key investors include Consumer Edge Holdings, Pivot Investment Partners, Greycroft, Bonfire Ventures, and Osage Venture Partners.
Yes. Earnest Analytics was acquired by Consumer Edge Holdings in April 2025.