Second Measure

San Mateo, United States Founded: 2015 • Age: 11 yrs Acquired By Bloomberg
Credit card transaction data is analyzed for real-time economic trends.
Annual revenue - Latest available
Total funding $25.4M 4 rounds
Employees 65 Tracked headcount
Investors 6 Known backers
Products 1 Services tracked
Competitors 9 Brand Intelligence

About Second Measure

Second Measure is a company based in San Mateo (United States) founded in 2015 was acquired by Bloomberg in December 2020. Second Measure has raised $25.43 million across 4 funding rounds from investors including Goldman Sachs, Bloomberg and Bessemer Venture Partners. The company has 65 employees as of December 31, 2022. Second Measure offers products and services including Transaction Data Analytics Feeds. Second Measure operates in a competitive market with competitors including Circana, Tegus, Aumni, Visible Alpha and Fraym, among others.

  • Headquarter San Mateo, United States
  • Employees 65 as on 31 Dec, 2022
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Second Measure, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $25.43 M (USD)

    in 4 rounds

  • Latest Funding Round
    $20 M (USD), Series A

    Feb 11, 2019

  • Investors
  • Employee Count
    65

    as on Dec 31, 2022

  • Acquired by
    Bloomberg

    (Dec 24, 2020)

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Products & Services of Second Measure

Second Measure offers a comprehensive portfolio of products and services, including Transaction Data Analytics Feeds.

Product name locked
Category locked
Primary

Provides insights from consumer purchases for investment performance tracking

People of Second Measure

Headcount 10000+
Employee Profiles 479
Board Members and Advisors 9
Employee Profiles
People
Brett Parker
Engineering Recruiter
People
Alan Doran
Team Lead - HR Business Partnering
People
Cyrus Fitzgerald
Recruiting Coordinator - Financial Solutions
People
Pam Snook
Head of Communications, LATAM

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Board Members and Advisors
people
Thomas Secunda
Co-Founder
people
Michael Bloomberg
Founder
people
Charles Phillips
Board Member
people
Joshua L. Steiner
Board Member

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Funding Insights of Second Measure

Second Measure has successfully raised a total of $25.43M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Second Measure

Second Measure has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, Bloomberg and Bessemer Venture Partners.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
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Investment banking services are delivered across multiple financial sectors.
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Corporate venture capital firm backed by Citi
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Investor details for Second Measure

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Investments & Acquisitions by Second Measure

Investments
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Investment portfolio details for Second Measure

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Second Measure

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Detailed financials for Second Measure

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Second Measure Comparisons

Second Measure Primary company
Description
Credit card transaction data is analyzed for real-time econo...
Location
San Mateo, United States
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
65
As of 2022
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Peer comparison for Second Measure

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Second Measure

Second Measure operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Circana, Tegus, Aumni, Visible Alpha and Fraym, among others.

Company Name Domain Founded year HQ Location Description
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Customer analytics solutions are provided for brands and retailers.
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Intelligence platform is offered to institutional investors and companies.
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Data and analytics solutions for deal documents are provided online.
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Financial datasets and insights are supplied to institutional investors.
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AI and satellite imagery are analyzed online for industry applications.
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Detailed competitors of Second Measure

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Latest news on Second Measure

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Complete news archive for Second Measure

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Frequently Asked Questions about Second Measure

Second Measure was founded in 2015.

Second Measure is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.

Second Measure is a funded company, having raised a total of $25.43M across 4 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Second Measure is 65.

Second Measure uses the data of billions of credit card transactions to analyze macroeconomics trends in real-time. Their dataset covers more than 1 of all U.S. consumer spending to monitor the live performance of public and private companies. Second Measure has two products: a web application that they are targeting more towards analysts and a data feed that they make available to researchers. Through Second Measure, investors can dig through operational metrics like revenue and customer growth, retention and cohort analysis, while also benchmarking companies against their competitors to track overall market penetration. Currently, the company is focusing its offering towards VCs and hedge funds.

Second Measure's top competitors include Aumni, Fraym and Circana.

Second Measure offers Transaction Data Analytics Feeds.

Second Measure has 6 investors. Key investors include Goldman Sachs, Bloomberg, Bessemer Venture Partners, FundersClub, and Citi Ventures.

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