About Second Measure
Second Measure is a Technology company based in San Mateo (United States) founded in 2015, and was acquired by Bloomberg in December 2020. Credit card transaction data is analyzed for real-time economic trends. Second Measure has raised $25.43 million across 4 funding rounds from investors including Goldman Sachs, Bloomberg and Bessemer Venture Partners. The company has 65 employees. Its website secondmeasure.com draws about 15 thousand monthly visits. Second Measure offers products and services including Transaction Data Analytics Feeds. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Attitudinal Data. Its legal entity is SECOND MEASURE, INC. Its competitors include Circana, Tegus and Aumni; 2 of its 3 listed competitors have raised funding.
Company details
Second Measure uses the data of billions of credit card transactions to analyze macroeconomics trends in real-time. Their dataset covers more than 1 of all U.S. consumer spending to monitor the live performance of public and private companies. Second Measure has two products: a web application that they are targeting more towards analysts and a data feed that they make available to researchers. Through Second Measure, investors can dig through operational metrics like revenue and customer growth, retention and cohort analysis, while also benchmarking companies against their competitors to track overall market penetration. Currently, the company is focusing its offering towards VCs and hedge funds.
- Headquarters San Mateo, United States
- Employees 65
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website secondmeasure.com
- Social LinkedIn X Facebook
- Acquired by Bloomberg (Dec 2020)
- Legal Name Second Measure, Inc.
- Total Equity Funding$25.43M (USD)
in 4 rounds
- Latest Funding Round$20M (USD), Series A
Feb 2019
- InvestorsGoldman Sachs
& 5 more
- Employee Count65
- Acquired byBloomberg
(Dec 2020)
Products & Services of Second Measure
Second Measure offers a comprehensive portfolio of products and services, including Transaction Data Analytics Feeds.
Provides insights from consumer purchases for investment performance tracking
Funding Insights of Second Measure
Second Measure has successfully raised a total of $25.43M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.43M
- Total Rounds 4
- Last Round Series A — $20M
- Investors Count 5
All 4 funding rounds of Second Measure with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $20M | Series A | – | Bessemer Venture Partners, Goldman Sachs | |
| Apr 2016 | $5.3M | Seed | – | – | – |
| Jun 2015 | Seed | – | FundersClub | – | |
| Jun 2015 | $125,001 | Seed | – | Y Combinator | – |
6 investors in total: 6 institutional.
Investors in Second Measure
Second Measure has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, Bloomberg and Bessemer Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Corporate venture capital firm backed by Citi | citi.com/ventures | San Francisco, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Fundraising platform connects startups with investors for capital and support. | 2012 | fundersclub.com | San Francisco, United States | |
Provider of financial data to enterprises | 1981 | bloomberg.com | New York, United States |
Investor details for Second Measure
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Second Measure
488 people are tracked at Second Measure (168 in leadership, 9 in board & advisors, 311 in team); the tracked headcount is 65.
| Name | Role | Group |
|---|---|---|
Pam Snook | Head of Communications, LATAM | Leadership |
Amin Kassam | Head of Legal, APAC | Leadership |
John Peden | Recruitment Sourcing Partner - Corporate Functions | Leadership |
Anthony C. | Cryptographic Services & Data Protection - CTO Office | Leadership |
Ayturk Markowitz | Head Of CTO And Engineering Finance | Leadership |
Gizem Kullukcu | Leadership & Talent Partner, EMEA | Leadership |
Arijit Ghosh | Managing Editor - Africa | Leadership |
Gary Kazantsev | Head of Quant Technology Strategy | Leadership |
Jason Schechter | Chief Communications Officer | Leadership |
Matthew C. Meade | Head Of Fixed Income Exchange & Contributed Pricing Product Management | Leadership |
Tino Contino | Quantitative Researcher - CTO Office | Leadership |
Justin Ng | Global Head Of Tech And Innovation Marketing | Leadership |
Lei Zhang | Head Of Technology Infrastructure | Leadership |
Stefania L. | Head Of Tax Accounting / Tax Controller | Leadership |
Rachel Nadler | Recruitment Coordinator - Product & CTO | Leadership |
Shawn Edwards | CTO | Leadership |
Vlad Kliatchko | Chief Executive Officer | Leadership |
Jordan Fleary | EMEA HR Business Partner - Editorial And Research | Leadership |
Amit Nayak | Managing Director, Middle East & Africa - Bloomberg Media | Leadership |
Caprice Henry | Senior Recruitment Partner | Leadership |
468 more people are available in the full profile.
Complete people profiles for Second Measure
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Second Measure
4 dated milestones of Second Measure across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Second Measure is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $20.0M.
- Exit Acquired by Bloomberg.
Competitors of Second Measure
Second Measure has 3 listed competitors in our database, 2 of them funded. They include Circana, Tegus and Aumni.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| circana.com | 1979 | Chicago, United States | 6,400 | Customer analytics solutions are provided for brands and retailers. | ||
| tegus.com | 2017 | Chicago, United States | $112.1M | 1 | Intelligence platform is offered to institutional investors and companies. | |
| aumni.fund | 2018 | San Francisco, United States | $66.7M | 136 | Data and analytics solutions for deal documents are provided online. |
Detailed competitors of Second Measure
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Second Measure
The website of Second Measure (secondmeasure.com) receives about 14.7K visits a month.
- Monthly visits14.7K
▲ 25.5% vs previous month
Websites whose visitors overlap most with Second Measure. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yodlee.com | 100% | 1.5M | #40,063 | View details | |
mastercardservices.com | mastercardservices.com | 96% | #146,081 | – | |
| alpha-sense.com | 89% | 760.8K | #63,049 | View details | |
| transunion.com | 87% | 7.9M | #4,081 | View details | |
autoinsurance.com | autoinsurance.com | 86% | #401,037 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Second Measure
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as Second Measure (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Related news about Second Measure
Complete news archive for Second Measure
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Frequently Asked Questions about Second Measure
Second Measure was founded in 2015.
Second Measure is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Second Measure is a funded company, having raised a total of $25.43M across 4 funding rounds to date.
Second Measure has 65 employees.
Second Measure uses the data of billions of credit card transactions to analyze macroeconomics trends in real-time. Their dataset covers more than 1 of all U.S. consumer spending to monitor the live performance of public and private companies. Second Measure has two products: a web application that they are targeting more towards analysts and a data feed that they make available to researchers. Through Second Measure, investors can dig through operational metrics like revenue and customer growth, retention and cohort analysis, while also benchmarking companies against their competitors to track overall market penetration. Currently, the company is focusing its offering towards VCs and hedge funds.
Second Measure offers Transaction Data Analytics Feeds.
Second Measure has 6 investors. Key investors include Goldman Sachs, Bloomberg, Bessemer Venture Partners, FundersClub, and Citi Ventures.
Second Measure operates through Second Measure, Inc..
Yes. Second Measure was acquired by Bloomberg in December 2020.