Second Measure

San Mateo, United States Founded: 2015 • Age: 11 yrs Acquired By Bloomberg
Credit card transaction data is analyzed for real-time economic trends.
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About Second Measure

Second Measure is a company based in San Mateo (United States) founded in 2015 was acquired by Bloomberg in December 2020.. Second Measure has raised $25.43 million across 4 funding rounds from investors including Goldman Sachs, Bloomberg and Bessemer Venture Partners. The company has 65 employees as of December 31, 2022. Second Measure offers products and services including Transaction Data Analytics Feeds. Second Measure operates in a competitive market with competitors including Circana, Tegus, Aumni, Visible Alpha and Fraym, among others.

  • Headquarter San Mateo, United States
  • Employees 65 as on 31 Dec, 2022
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Second Measure, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $25.43 M (USD)

    in 4 rounds

  • Latest Funding Round
    $20 M (USD), Series A

    Feb 11, 2019

  • Investors
  • Employee Count
    65

    as on Dec 31, 2022

  • Acquired by
    Bloomberg

    (Dec 24, 2020)

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Products & Services of Second Measure

Second Measure offers a comprehensive portfolio of products and services, including Transaction Data Analytics Feeds. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Provides insights from consumer purchases for investment performance tracking

People of Second Measure
Headcount 10000+
Employee Profiles 479
Board Members and Advisors 9
Employee Profiles
People
Brett Parker
Engineering Recruiter
People
Alan Doran
Team Lead - HR Business Partnering
People
Cyrus Fitzgerald
Recruiting Coordinator - Financial Solutions
People
Pam Snook
Head of Communications, LATAM

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Board Members and Advisors
people
Thomas Secunda
Co-Founder
people
Michael Bloomberg
Founder
people
Charles Phillips
Board Member
people
Joshua L. Steiner
Board Member

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Funding Insights of Second Measure

Second Measure has successfully raised a total of $25.43M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $20.0M
  • First Round
  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2019 Amount Series A - Second Measure Valuation Bessemer Venture Partners , Goldman Sachs
Apr, 2016 Amount Seed - Second Measure Valuation

investors

Jun, 2015 Amount Seed - Second Measure Valuation FundersClub
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Second Measure

Second Measure has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, Bloomberg and Bessemer Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
Founded Year Domain Location
Investment banking services are delivered across multiple financial sectors.
Founded Year Domain Location
Corporate venture capital firm backed by Citi
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Second Measure

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Second Measure

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Second Measure Comparisons

Employees
+
Add Comparison
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Competitors of Second Measure

Second Measure operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Circana, Tegus, Aumni, Visible Alpha and Fraym, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer analytics solutions are provided for brands and retailers.
domain founded_year HQ Location
Intelligence platform is offered to institutional investors and companies.
domain founded_year HQ Location
Data and analytics solutions for deal documents are provided online.
domain founded_year HQ Location
Financial datasets and insights are supplied to institutional investors.
domain founded_year HQ Location
AI and satellite imagery are analyzed online for industry applications.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Second Measure

Frequently Asked Questions about Second Measure

When was Second Measure founded?

Second Measure was founded in 2015.

Where is Second Measure located?

Second Measure is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.

Is Second Measure a funded company?

Second Measure is a funded company, having raised a total of $25.43M across 4 funding rounds to date.

How many employees does Second Measure have?

As of Dec 31, 2022, the latest employee count at Second Measure is 65.

What does Second Measure do?

Second Measure uses the data of billions of credit card transactions to analyze macroeconomics trends in real-time. Their dataset covers more than 1 of all U.S. consumer spending to monitor the live performance of public and private companies. Second Measure has two products: a web application that they are targeting more towards analysts and a data feed that they make available to researchers. Through Second Measure, investors can dig through operational metrics like revenue and customer growth, retention and cohort analysis, while also benchmarking companies against their competitors to track overall market penetration. Currently, the company is focusing its offering towards VCs and hedge funds.

Who are the top competitors of Second Measure?

Second Measure's top competitors include Aumni, Fraym and Circana.

What products or services does Second Measure offer?

Second Measure offers Transaction Data Analytics Feeds.

Who are Second Measure's investors?

Second Measure has 6 investors. Key investors include Goldman Sachs, Bloomberg, Bessemer Venture Partners, FundersClub, and Citi Ventures.

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