Circana

Chicago, United States Founded: 1979 • Age: 47 yrs
Customer analytics solutions are provided for brands and retailers.
Annual revenue - Latest available
Total funding $100.3M 1 rounds
Employees - Tracked headcount
Investors - Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Circana

Circana is a company based in Chicago (United States) founded in 1979. Circana has raised $100.32 million across 1 funding round. Circana has completed 2 acquisitions, including Golf Datatech and NCSolutions. Circana offers products and services including Liquid Data Platform and Analytics Services. Circana operates in a competitive market with competitors including Cint, Earnest Analytics, Second Measure, Suzy and Numerator, among others.

  • Headquarter Chicago, United States
  • Sectors
    Retail
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $100.32 M (USD)

    in 1 rounds

  • Latest Funding Round
    $100.32 M (USD), Unspecified

    Jun 01, 2011

  • Investors
    Not available
  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Circana

Circana offers a comprehensive portfolio of products and services, including Liquid Data Platform and Analytics Services.

Product name locked
Category locked
Primary

Platform for analyzing consumer behavior and market trends.

Product name locked
Category locked
Locked

Tools for diagnostic and predictive insights in various industries.

People of Circana

Headcount 5000-10000
Employee Profiles 542
Board Members and Advisors 9
Employee Profiles
People
Melissa Chung
Consultant | Retail & CPG
People
Riley Dowd
Senior Financial Analyst
People
Deirdre McFarland
Chief Marketing And Communications Officer
People
Linda Horton
Senior Production Manager

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Board Members and Advisors
people
Blake Kleinman
Board Member
people
Philip Hammarskjold
Board Member
people
Tod Johnson
Board Chair
people
Peter Masucci
Board Member

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Funding Insights of Circana

Circana has successfully raised a total of $100.32M through 1 strategic funding round. The most recent funding activity was a Unspecified round of $100.32 million completed in June 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investments & Acquisitions by Circana

Circana has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Golf Datatech and NCSolutions.

Investments
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Investment portfolio details for Circana

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Branding and advertising services are provided by NCS to clients.
Locked Locked 2009 Locked
Insights into golf retail sales and industry trends are provided.
Locked Locked 1995 Locked
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Complete acquisition details for Circana

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Circana

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Detailed financials for Circana

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Circana Comparisons

Circana Primary company
Description
Customer analytics solutions are provided for brands and ret...
Location
Chicago, United States
Founded Year
1979
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Circana

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Circana

Circana operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, Earnest Analytics, Second Measure, Suzy and Numerator, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Market research platform linking buyers and suppliers of online samples.
Locked Locked Locked
Consumer intelligence data is analyzed via an online research platform.
Locked Locked Locked
Credit card transaction data is analyzed for real-time economic trends.
Locked Locked Locked
Customer targeting and feedback management platform is utilized for insights.
Locked Locked Locked
Consumer purchasing behavior is analyzed via market research and insights.
Locked Locked Locked
Consumer insights are generated through AI-driven visual research tools.
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Detailed competitors of Circana

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  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Circana

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Complete news archive for Circana

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Circana

Circana was founded in 1979 and raised its 1st funding round 32 years after it was founded.

Circana is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

Kirk Perry is the current CEO of Circana.

Circana is a funded company, having raised a total of $100.32M across 1 funding round to date.

Circana was founded in 1979 and is based in Chicago, United States. Customer analytics solutions are delivered to brands and retailers within the data and insights sector. Product demand is managed, customer segments are identified, and opportunities are targeted through these services. Cross-industry data, consumer demand analytics, reports, and competitor insights are utilized to facilitate informed decisions and support business outcomes across operations.

Circana's top competitors include Earnest Analytics, Cint and Suzy.

Circana offers Liquid Data Platform and Analytics Services.

Circana has made 2 acquisitions, including Golf Datatech, and NCSolutions.

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