About Circana
Circana is a Retail company based in Chicago (United States) founded in 1979. Customer analytics solutions are provided for brands and retailers. It operates in the Retail and Technology sectors. Circana has completed 2 acquisitions, including Golf Datatech and NCSolutions. Its chief executive, as recorded, is Kirk Perry. Its website circana.com draws about 230 thousand monthly visits. Circana offers products and services including Liquid Data Platform and Analytics Services. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Consumer Insights. Its competitors include Earnest Analytics, Second Measure and Suzy; 3 of its 3 listed competitors have raised funding.
Company details
Circana was founded in 1979 and is based in Chicago, United States. Customer analytics solutions are delivered to brands and retailers within the data and insights sector. Product demand is managed, customer segments are identified, and opportunities are targeted through these services. Cross-industry data, consumer demand analytics, reports, and competitor insights are utilized to facilitate informed decisions and support business outcomes across operations.
- Latest Funding Round$100.32M (USD), Unspecified
Jun 2011
- Investments & AcquisitionsGolf Datatech
& 1 more
Products & Services of Circana
Circana offers a comprehensive portfolio of products and services, including Liquid Data Platform and Analytics Services.
Platform for analyzing consumer behavior and market trends.
Tools for diagnostic and predictive insights in various industries.
Apps and channels of Circana
its YouTube channel Wix Studio has 35K subscribers and 30 videos.
Videos from Circana
The most watched videos on Circana's YouTube channel, Wix Studio (35K subscribers). Click a video to play it here.
More on Wix Studio.
Funding Insights of Circana
- Total Rounds 1
- Last Round Unspecified — $100.32M
- First Round $100.32M
(Jun 2011)
All 1 funding rounds of Circana with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2011 | $100.32M | Unspecified | – | – | – |
People of Circana
551 people are tracked at Circana (303 in leadership, 8 in board & advisors, 240 in team).
| Name | Role | Group |
|---|---|---|
Misty Muscatel Davis | CMO | Leadership |
Kirk Perry | CEO | Leadership |
Deirdre McFarland | Chief Marketing And Communications Officer | Leadership |
Yuvaraj Dhamodharan | Senior Director Information Technology | Leadership |
Lucas Studach | Director, Global Revenue Reporting And Analytics | Leadership |
Jennifer Chhatlani | Senior Vice President, Communications | Leadership |
Serafeim Mavridis | Director (media Data Science) | Leadership |
Amy Jo Wimmer | VP, Product Design And User Experience | Leadership |
Brooks Berrodin | Director, Thought Leadership | Leadership |
Ben Arnold | Executive Director, Industry Analyst - Consumer Technology | Leadership |
Ailsa Wingfield | Managing Director | Leadership |
Grisell Larsen | Senior Director, Global Beauty Product | Leadership |
Lucille Toniolo | Vice President, Marketing Effectiveness | Leadership |
Jagjinder Singh | Director, AI & Machine Learning - Global Retail Analytics | Leadership |
Lucy Eksler | Vice President Research | Leadership |
Maria Fusaro | Vice President | Leadership |
Cheryl Stanton | Vice President Technical Support | Leadership |
Frédérique Tutt | VP Global Industry Advisor - Toys | Leadership |
Jason Stonestreet | Executive Director, Thought Leadership | Leadership |
Irene Chai | Executive Director, NAM Analytics Delivery | Leadership |
531 more people are available in the full profile.
Complete people profiles for Circana
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Circana
Circana has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Golf Datatech and NCSolutions.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Branding and advertising services are provided by NCS to clients. | ncsolutions.com | New York, United States | 2009 | Aug 2024 | •••• | |
Insights into golf retail sales and industry trends are provided. | golfdatatech.com | Kissimmee, United States | 1995 | Jan 2024 | •••• |
Complete acquisition details for Circana
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Circana
4 dated milestones of Circana across 45 years, from founding to its latest funding, stage changes and deals.
- Founded Circana is founded.
- Funding First funding round of $100.3M.
- Acquisition Acquires Golf Datatech.
- Acquisition Acquires NCSolutions.
Competitors of Circana
Circana has 3 listed competitors in our database, 3 of them funded. They include Earnest Analytics, Second Measure and Suzy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| earnestanalytics.com | 2012 | New York, United States | $33.5M | Consumer intelligence data is analyzed via an online research platform. | ||
| secondmeasure.com | 2015 | San Mateo, United States | $25.43M | 65 | Credit card transaction data is analyzed for real-time economic trends. | |
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. |
Detailed competitors of Circana
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Circana
The website of Circana (circana.com) receives about 229.8K visits a month and ranks #189,967 among all websites worldwide, #5,195 in Marketing and Advertising.
- Monthly visits229.8K
▲ 11.2% vs previous month
- Unique visitors102.6K
per month
- Global rank#189,967
among all websites
- Category rank#5,195
Business and Consumer Services · Marketing and Advertising
- Bounce rate40%
- Pages per visit3.0
- Average visit2 min 00 sec
- DevicesDesktop 56% · Mobile 44%
Websites whose visitors overlap most with Circana. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mutinex.co | 100% | 29.5K | #811,993 | View details | |
| nielseniq.com | 98% | 1.3M | #20,928 | View details | |
| thearf.org | 91% | 680.7K | #1,591,962 | View details | |
| bedrockanalytics.com | 91% | 4.8K | #3,859,104 | View details | |
| spins.com | 91% | 48.2K | #779,609 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Circana
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in E-Commerce Sellers & Service Providers
3 companies that operate in the same segment as Circana (E-Commerce Sellers & Service Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Omni-channel payments solutions are provided for businesses worldwide. | 1981 | Alpharetta, Georgia, United States | USD 1.87 B | 531 | ||
Apparel and accessories for men, women, and kids are retailed. | 1987 | New York, New York, United States | USD 596.6 M | 1,321 | ||
Marketing and sales services are delivered to retailers by SPAR. | 1967 | Auburn Hills, Michigan, United States | USD 163.63 M | 3,420 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Circana
Complete news archive for Circana
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Circana
Circana was founded in 1979 and raised its 1st funding round 32 years after it was founded.
Circana is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Kirk Perry is the CEO of Circana, as recorded in our data.
Circana was founded in 1979 and is based in Chicago, United States. Customer analytics solutions are delivered to brands and retailers within the data and insights sector. Product demand is managed, customer segments are identified, and opportunities are targeted through these services. Cross-industry data, consumer demand analytics, reports, and competitor insights are utilized to facilitate informed decisions and support business outcomes across operations.
Circana's top competitors include Earnest Analytics, Suzy and Second Measure.
Circana offers Liquid Data Platform and Analytics Services.
Circana has made 2 acquisitions, including Golf Datatech, and NCSolutions.
The website of Circana receives about 230 thousand visits a month and ranks #189,967 among all websites worldwide.