About Circana
Circana is a company based in Chicago (United States) founded in 1979.. Circana has raised $100.32 million across 1 funding round. Circana has completed 2 acquisitions, including Golf Datatech and NCSolutions. Circana offers products and services including Liquid Data Platform and Analytics Services. Circana operates in a competitive market with competitors including Cint, Earnest Analytics, Second Measure, Suzy and Numerator, among others.
- Headquarter Chicago, United States
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$100.32 M (USD)
in 1 rounds
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Latest Funding Round
$100.32 M (USD), Unspecified
Jun 01, 2011
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Investors
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Employee Count
Employee Count
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Investments & Acquisitions
Golf Datatech
& 1 more
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Products & Services of Circana
Circana offers a comprehensive portfolio of products and services, including Liquid Data Platform and Analytics Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for analyzing consumer behavior and market trends.
Tools for diagnostic and predictive insights in various industries.
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Leadership Team
178 people
Sales and Marketing
69 people
Software Development Team
66 people
Finance and Accounting
32 people
Data Analysis and Operations Team
29 people
Operations Team
28 people
Senior Team
20 people
Product Management Team
16 people
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Funding Insights of Circana
Circana has successfully raised a total of $100.32M through 1 strategic funding round. The most recent funding activity was a Unspecified round of $100.32 million completed in June 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Unspecified — $100.3M
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First Round
First Round
(01 Jun 2011)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2011 | Amount | Unspecified - Circana | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Circana
Circana has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Golf Datatech and NCSolutions. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Branding and advertising services are provided by NCS to clients.
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2009 | ||||
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Insights into golf retail sales and industry trends are provided.
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1995 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Circana
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Circana Comparisons
Competitors of Circana
Circana operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, Earnest Analytics, Second Measure, Suzy and Numerator, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Market research platform linking buyers and suppliers of online samples.
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| domain | founded_year | HQ Location |
Consumer intelligence data is analyzed via an online research platform.
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| domain | founded_year | HQ Location |
Credit card transaction data is analyzed for real-time economic trends.
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| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
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| domain | founded_year | HQ Location |
Consumer purchasing behavior is analyzed via market research and insights.
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| domain | founded_year | HQ Location |
Consumer insights are generated through AI-driven visual research tools.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Circana
Frequently Asked Questions about Circana
When was Circana founded?
Circana was founded in 1979 and raised its 1st funding round 32 years after it was founded.
Where is Circana located?
Circana is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Who is the current CEO of Circana?
Kirk Perry is the current CEO of Circana.
Is Circana a funded company?
Circana is a funded company, having raised a total of $100.32M across 1 funding round to date. The company's 1st funding round was a Unspecified of $100.32M, raised on Jun 01, 2011.
What does Circana do?
Circana was founded in 1979 and is based in Chicago, United States. Customer analytics solutions are delivered to brands and retailers within the data and insights sector. Product demand is managed, customer segments are identified, and opportunities are targeted through these services. Cross-industry data, consumer demand analytics, reports, and competitor insights are utilized to facilitate informed decisions and support business outcomes across operations.
Who are the top competitors of Circana?
Circana's top competitors include Earnest Analytics, Cint and Suzy.
What products or services does Circana offer?
Circana offers Liquid Data Platform and Analytics Services.
How many acquisitions has Circana made?
Circana has made 2 acquisitions, including Golf Datatech, and NCSolutions.
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