About The ARF
The ARF is a Media & Entertainment company based in New York (United States) founded in 1936. It delivers comprehensive advertising and marketing services to support business growth. It operates on a B2B model. The ARF has completed 1 acquisition, including CIMM. Its website thearf.org draws about 681 thousand monthly visits. Its focus areas include Services, Marketing, Advertising and Digital Services. Its legal entity is ARF INC. Its competitors include Cadent, Digital Domain, Omnicom Group, The Meet Group and Primedia Group and 5 more; 4 of its 10 listed competitors have raised funding.
Company details
The ARF operates with a B2B model, focusing on providing essential services, handling marketing campaigns, handling advertising, and digital services. Delivers comprehensive advertising and marketing services to support business growth. It emphasizes efficiency, client-focused solutions, and growth, fostering partnerships and innovation in its operations.
- Headquarters New York, United States
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website thearf.org
- Social LinkedIn X Facebook YouTube
- Legal Name Arf Inc.
- Investments & Acquisitions
Apps and channels of The ARF
its YouTube channel Advertising Research Foundation has 2.13K subscribers and 30 videos.
Videos from The ARF
The most watched videos on The ARF's YouTube channel, Advertising Research Foundation (2.13K subscribers). Click a video to play it here.
More on Advertising Research Foundation.
People of The ARF
10 people are tracked at The ARF (5 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Michael Heitner | Chief Growth Officer | Leadership |
Mi Hui Pak | Vp, Content | Leadership |
Barocci Robert | CEO | Leadership |
Elyssa H Rubin | Chief Financial Officer | Leadership |
Sherry Blass Pincus | Director Of Marketing And Digital Operations | Leadership |
Ken Roberts | Creative Council - Councilor | Team |
Samantha Kong | Staff Accountant | Team |
Patris J. | Marketing Associate | Team |
Zena M Pagán | Marketing Project Manager | Team |
Rachael Mark Feigenbaum | Svp, Events | Team |
Complete people profiles for The ARF
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by The ARF
The ARF has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CIMM.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of television content providers, media agencies, and advertisers services | cimm-us.org | New York, United States | 2009 | Oct 2018 | •••• |
Complete acquisition details for The ARF
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Deal sources
- Complete history
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Timeline of The ARF
2 dated milestones of The ARF across 82 years, from founding to its latest funding, stage changes and deals.
- Founded The ARF is founded.
- Acquisition Acquires CIMM.
Competitors of The ARF
The ARF has 10 listed competitors in our database, 4 of them funded. They include Cadent, Digital Domain, Omnicom Group, The Meet Group and Primedia Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| digitaldomain.com | 1992 | Los Angeles, United States | $18.22M | 191 | Visual effects studio for feature film and advertising production | |
| omnicomgroup.com | 1944 | New York, United States | – | 74,900 | Marketing & communications company | |
| themeetgroup.com | 2005 | New Hope, United States | – | 231 | Provider of advertising services | |
| primedia.co.za | 1994 | Sandton, South Africa | – | – | Advertising and media services are provided across Africa. | |
| mcsaatchi.com | 1995 | London, United Kingdom | – | 2,706 | Creative solutions are provided for brand building and business challenges. | |
| cumulusmedia.com | 1997 | Atlanta, United States | – | – | Audio-first media and entertainment company | |
| sandbox.com | 2014 | Chicago, United States | $28M | – | Service agency for marketing and promoting solutions | |
| intersection.com | 2001 | New York, United States | $150M | 433 | Intersection is engaged in out-of-home advertising and public space communications. | |
| groupm.com | 2003 | New York, United States | – | 3,723 | Provider of advertising services |
Detailed competitors of The ARF
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of The ARF
The website of The ARF (thearf.org) receives about 680.7K visits a month and ranks #1,591,962 among all websites worldwide, #7,127 in Marketing and Advertising.
- Monthly visits680.7K
▼ 6.7% vs previous month
- Unique visitors6.9K
per month
- Global rank#1,591,962
among all websites
- Category rank#7,127
Business and Consumer Services · Marketing and Advertising
- Bounce rate42%
- Pages per visit1.8
- Average visit22 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with The ARF. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The ARF
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as The ARF (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about The Arf
Complete news archive for The ARF
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about The ARF
The ARF was founded in 1936.
The ARF is headquartered in New York, United States. It is registered at New York, New York, United States.
The ARF operates with a B2B model, focusing on providing essential services, handling marketing campaigns, handling advertising, and digital services. Delivers comprehensive advertising and marketing services to support business growth. It emphasizes efficiency, client-focused solutions, and growth, fostering partnerships and innovation in its operations.
The ARF's top competitors include GroupM, Cadent and Digital Domain.
The ARF has made 1 acquisition, including CIMM.
The ARF operates through Arf Inc..
The website of The ARF receives about 681 thousand visits a month and ranks #1,591,962 among all websites worldwide.