About Suzy
Suzy is a Technology company based in New York (United States) founded in 2009 by Matt Britton. Customer targeting and feedback management platform is utilized for insights. Suzy has raised $136.68 million across 12 funding rounds from investors including North Atlantic Capital, H.I.G. Capital and Rho Capital Partners. Suzy has completed 2 acquisitions, including Lucky Analytics and The Beauty Lucky. Its chief executive, as recorded, is Matt Britton. Its website suzy.com draws about 37 thousand monthly visits. Suzy offers products and services including Suzy Insights, Suzy Live, Suzy Audiences, Suzy Speaks, and Suzy Signals. Its focus areas include Enterprise Applications, Customer Success Management, Product Feedback and MarketingTech. Its legal entity is CROWDTAP, INC. Its competitors include User Testing, dscout and Earnest Analytics; 3 of its 3 listed competitors have raised funding.
Company details
Suzy was founded in 2009 and is headquartered in New York, United States. A platform is operated within the market research and consumer insights sector. Real-time connections between brands and audiences are facilitated. Feedback management, custom targeting, and market research activities are supported. Insights and trends are captured to guide business strategies. Customer retention efforts are aided, while branding and marketing solutions are administered across operations.
- Total Equity Funding$136.68M (USD)
in 12 rounds
- Latest Funding Round$4.71M (USD), Series D
Apr 2024
- InvestorsNorth Atlantic Capital
& 11 more
- Investments & AcquisitionsLucky Analytics
& 1 more
Products & Services of Suzy
Suzy offers a comprehensive portfolio of products and services, including Suzy Insights, Suzy Live, Suzy Audiences, Suzy Speaks, and Suzy Signals.
Platform for complex research projects and quick insights.
Connects quantitative and qualitative research logistics.
Provides iterative insights from targeted consumer groups.
AI-powered tool for authentic consumer responses at scale.
Curates trends and data for brand strategy expansion.
Apps and channels of Suzy
its YouTube channel Suzy has 466 subscribers and 30 videos.
Videos from Suzy
The most watched videos on Suzy's YouTube channel, Suzy (466 subscribers). Click a video to play it here.
More on Suzy.
Funding Insights of Suzy
Suzy has successfully raised a total of $136.68M across 12 strategic funding rounds. The most recent funding activity was a Series D round of $4.71 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $136.68M
- Total Rounds 12
- Last Round Series D — $4.71M
- First Round $3M
(Jun 2009)
- Investors Count 12
Latest 10 of 12 funding rounds of Suzy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $4.71M | Series D | – | – | – |
| Jul 2021 | $50M | Series D | – | H.I.G. Capital | |
| Sep 2020 | $34M | Series C | – | Rho Capital Partners | |
| Feb 2020 | $12M | Series C | – | BDMI | |
| Jan 2019 | $9.02M | Series B | – | – | – |
| Nov 2017 | $5M | Series B | – | – | – |
| Jun 2015 | Debt – Venture | – | – | – | |
| Mar 2014 | $5M | Series B | – | Foundry | |
| Mar 2013 | $10,000 | Series A | – | – | – |
| Aug 2011 | $6.94M | Series A | – | – | – |
12 investors in total: 12 institutional.
Investors in Suzy
Suzy has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include North Atlantic Capital, H.I.G. Capital and Rho Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech startups are invested in by Rho Capital Partners. | rho.com | New York, United States | ||
Private equity and VC-based investment firm | trianglepeakpartners.com | Palo Alto, United States | ||
Venture capital investments are provided by BDMI to technology companies. | bdmifund.com | New York, United States | ||
Tech-focused Venture debt firm providing debt finacing in the US and Europe | 1986 | northatlanticcapital.com | Portland, United States | |
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Early-stage VC firm investing in the US | tribecavp.com | New York, United States | ||
A Boston-based private equity firm is operated for investments. | mustanggroup.com | |||
| altaequitypartners.com | ||||
| gsavp.com | ||||
Private equity capital is invested in small and mid-sized businesses. | higcapital.com | Miami, United States |
Investor details for Suzy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Suzy
103 people are tracked at Suzy (49 in leadership, 6 in board & advisors, 48 in team).
| Name | Role | Group |
|---|---|---|
Matt Britton | Founder & CEO | Leadership |
Kelley Nulton | VP of Business Development, Enterprise Sales | Leadership |
Katie Gross | President | Leadership |
Kathy Lubner | Senior Director, Research Center Of Excellence | Head Of Enterprise Incubator Team | Leadership |
Silvia V. | Senior Director, Market Research | Leadership |
Nick Teckman | Director Of Sales, Key Accounts | Leadership |
Brian Erickson | Chief Financial Officer | Leadership |
Wayne Goodreau | Senior Director, Market Research | Leadership |
Jessica Corbett | Director Of Product Marketing | Leadership |
Tracie (Sexton) Dempsey | VP, Customer Success | Leadership |
Jaya Gopalan | Director, Research Design And Strategy | Leadership |
Laima Widmer | VP, Market Research | Leadership |
Carly Skinder | VP, Enterprise Customer Success | Leadership |
Natalie Robuck | Senior Director Of Customer Success | Leadership |
Georgina Pinou | Associate Director, Integrated Marketing + Operations | Leadership |
Elizabeth Hogan | Director, Customer Success | Leadership |
Kevin Gammariello | Vice President, Product Analytics & Engagement | Leadership |
Bryan Silverman | COO | Leadership |
Phil Winkelman | VP, Enterprise Customer Success | Leadership |
Lauren Lanzi | VP, Customer Success | Leadership |
83 more people are available in the full profile.
Complete people profiles for Suzy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Suzy
Suzy has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Lucky Analytics and The Beauty Lucky.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category beauty sample products are retailed online. | thebeautylucky.com | United States | 2020 | Dec 2021 | •••• | |
Provider of data analytics and brand launching support services for cosmetic retailers | luckyanalytics.com | New York, United States | 2011 | Dec 2021 | •••• |
Complete acquisition details for Suzy
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Suzy
5 dated milestones of Suzy across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Suzy is founded.
- Funding First funding round of $3.0M.
- Acquisition Acquires The Beauty Lucky.
- Acquisition Acquires Lucky Analytics.
- Funding Latest funding round, Series D, of $4.7M.
Competitors of Suzy
Suzy has 3 listed competitors in our database, 3 of them funded. They include User Testing, dscout and Earnest Analytics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| usertesting.com | 2007 | San Francisco, United States | $148.5M | 557 | Automated usability testing and feedback for mobile experiences is provided. | |
| dscout.com | 2011 | Chicago, United States | $81.05M | 127 | User feedback is gathered via cloud-based web and mobile platforms. | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | Consumer intelligence data is analyzed via an online research platform. |
Detailed competitors of Suzy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Suzy
The website of Suzy (suzy.com) receives about 37K visits a month and ranks #573,039 among all websites worldwide, #2,537 in Marketing and Advertising.
- Monthly visits37K
▼ 35.8% vs previous month
- Unique visitors30.2K
per month
- Global rank#573,039
among all websites
- Category rank#2,537
Business and Consumer Services · Marketing and Advertising
- Bounce rate45%
- Pages per visit2.0
- Average visit50 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Suzy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| insightplatforms.com | 100% | #334,410 | View details | ||
| remesh.ai | 100% | 31.8K | #1,049,703 | View details | |
| crowdtap.com | 100% | 1.2M | #45,034 | View details | |
| brand-innovators.com | 100% | 77.3K | #621,178 | View details | |
| gwi.com | 100% | 321.8K | #171,373 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Suzy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Suzy (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Suzy
Complete news archive for Suzy
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Suzy
Suzy was founded in 2009.
Suzy is headquartered in New York, United States. It is registered at New York, New York, United States.
Matt Britton is the CEO of Suzy, as recorded in our data. They have also founded this company.
Suzy is a funded company, having raised a total of $136.68M across 12 funding rounds to date. The company's 1st funding round was a Series A of $6.94M, raised on Jun 2009.
Suzy was founded in 2009 and is headquartered in New York, United States. A platform is operated within the market research and consumer insights sector. Real-time connections between brands and audiences are facilitated. Feedback management, custom targeting, and market research activities are supported. Insights and trends are captured to guide business strategies. Customer retention efforts are aided, while branding and marketing solutions are administered across operations.
Suzy's top competitors include User Testing, Earnest Analytics and dscout.
Suzy offers Suzy Insights, Suzy Live, Suzy Audiences, Suzy Speaks, and Suzy Signals.
Suzy has made 2 acquisitions, including Lucky Analytics, and The Beauty Lucky.
Suzy has 12 investors. Key investors include North Atlantic Capital, H.I.G. Capital, Rho Capital Partners, Triangle Peak Partners, and BDMI.
Suzy operates through Crowdtap, Inc..