About VisualDNA
VisualDNA is a Technology company based in London (United Kingdom) founded in 2006, and was acquired by Nielsen in December 2016. Audience insights are derived from psychometric quizzes for marketing. VisualDNA has raised $13.5 million across 1 funding round from investors including Nielsen, Atomico and Northzone. Its website visualdna.com draws about 579 thousand monthly visits. VisualDNA offers products and services including Computer and Mobile Panel and Visual DNA. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Audience Profiles. Its legal entity is IMAGINI EUROPE LIMITED.
Company details
VisualDNA was founded in 2006 in London, United Kingdom, as an audience insights firm. Patented technology is employed to convert personality quiz data into scalable profiles for businesses. In the credit and risk sector, potential customers are assessed accurately, even without credit histories, to expand market reach. First-party data is collected via quizzes, segmented through algorithms, and integrated with media platforms for targeted advertising.
Products & Services of VisualDNA
VisualDNA offers a comprehensive portfolio of products and services, including Computer and Mobile Panel and Visual DNA.
Tracks online activities and media consumption for research insights.
Offers quizzes to analyze user personality and interests for market data.
Apps and channels of VisualDNA
its YouTube channel Nielsen has 16K subscribers and 30 videos.
Videos from VisualDNA
The most watched videos on VisualDNA's YouTube channel, Nielsen (16K subscribers). Click a video to play it here.
More on Nielsen.
Funding Insights of VisualDNA
VisualDNA has successfully raised a total of $13.5M through 1 strategic funding round. The most recent funding activity was a Series B round of $13.5 million completed in February 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.5M
- Total Rounds 1
- Last Round Series B — $13.5M
- First Round $13.5M
(Feb 2009)
- Investors Count 3
All 1 funding rounds of VisualDNA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
4 investors in total: 4 institutional.
Investors in VisualDNA
VisualDNA has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Nielsen, Atomico and Northzone.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are funded by Northzone venture capital. | northzone.com | London, United Kingdom | ||
Tech-based companies are invested in by Atomico venture capital fund. | 2006 | atomico.com | London, United Kingdom | |
Horizons Ventures is focused on investing in deep science and technology. | horizonsventures.com | Hong Kong, China | ||
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for VisualDNA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of VisualDNA
3 dated milestones of VisualDNA across 10 years, from founding to its latest funding, stage changes and deals.
- Founded VisualDNA is founded.
- Funding First funding round of $13.5M.
- Exit Acquired by Nielsen.
Web traffic of VisualDNA
The website of VisualDNA (visualdna.com) receives about 578.5K visits a month.
- Monthly visits578.5K
▲ 44.7% vs previous month
Websites whose visitors overlap most with VisualDNA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
helloquizzy.com | helloquizzy.com | 100% | – | ||
yourpersonality.net | yourpersonality.net | 98% | #522,593 | – | |
youniverse.com | youniverse.com | 97% | – | ||
96pix.com | 96pix.com | 96% | – | ||
personalityquiz.net | personalityquiz.net | 69% | #3,371,214 | – |
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Frequently Asked Questions about VisualDNA
VisualDNA was founded in 2006 and raised its 1st funding round 3 years after it was founded.
VisualDNA is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
VisualDNA is a funded company, having raised a total of $13.5M across 1 funding round to date. The company's 1st funding round was a Series B of $13.5M, raised on Feb 2009.
VisualDNA was founded in 2006 in London, United Kingdom, as an audience insights firm. Patented technology is employed to convert personality quiz data into scalable profiles for businesses. In the credit and risk sector, potential customers are assessed accurately, even without credit histories, to expand market reach. First-party data is collected via quizzes, segmented through algorithms, and integrated with media platforms for targeted advertising.
VisualDNA offers Computer and Mobile Panel and Visual DNA.
VisualDNA has 4 investors. Key investors include Nielsen, Atomico, Northzone, and Horizons Ventures.
VisualDNA operates through Imagini Europe Limited.
Yes. VisualDNA was acquired by Nielsen in December 2016.
The website of VisualDNA receives about 579 thousand visits a month.